Bidding is one of the most effective components in businesses. A vendor is being selected who contracts the project. Public exhibitions allows firms and individuals to either sell or represent products. At the end, the best public displays are rewarded. The aim of the paper is to raise a proposal relating to public exhibition.
Objectives of the event
The aim of the event is to honor several businesses about the job they are doing and incorporate a potential work culture inside the firms.
Create a brand value of several firms
Encourage new entrepreneurs with their business proposals
Ensure sustainability
Create a quality environment for workers and businesses
Look after the sustainable development and management programs of the firms
Concept of Creative branding
Branding is the creation of a unique name and symbol in the minds of customers by organizing advertising and marketing campaigns. Effective brand strategy helps to develop a higher value of the product n the international market (Nadoolman Landis 2018). It helps in the creation of a competitive market.
Effectiveness of the branding concept
Branding off the corporate event provides with several benefits:
Helps to stand out in a saturated market structure
Gives credibility to businesses
Helps to attract investors and ideal clients
Participation of new business sectors
Development of the corporate sector
Outline of the event proposal
Propose a name for the event
Create an innovate logo
Set the budget
Choose the public dignitaries who would visit the venue
Set a theme and dress code
Set the budget and price level
Registrations for the event
Invent new technologies
Prepare creative swag
Creation of a gala dinner for the occasion which has delicious menu
Program elements
The event will have several element apart from the event. These will enhance the effective functioning of the businesses. Provide a chance to young entrepreneurs and encourage start-ups with creative and innovative ideas. The exhibition will provide a platform for the young developers who have been trying to launch products for a long time. An award ceremony is to be presented at the end in relation to innovative approach, trusted brand, best quality, biggest sales
Public Exhibition at Arena Birmingham
The chosen venue for the exhibition is Arena of Birmingham. The region has been developing over the years and has become an effective center for businesses. Firms or individual needs to register for the event before a month for the exhibition (Moignard 2019). Prices will be charged as per the space to be taken by each participant. Visitors will be charged with a minimum affordable fee.
Creative and innovative solution in delivery of event proposal
Create innovative products that uses cost effective techniques and technologies. The product must maintain sustainable management technques that is eco-friendly.
Specific marketing and communication tools which are relevant for the promotion of the event
Marketing has to be done with respect to communication tools:
Television
Radio
Social Media or digital campaigns
New papers or print campaigns
Key Parameters and effectiveness of the event
The event will help in the growth and development of the economy in the long run. More people will come up with new ideas. Moreover, the provision of award system will increase the efficiency of business around Birmingham. This will improve the way firms produce goods and services.
Reference List
Moignard, N., 2019. An Incendiary Proposal.
Nadoolman Landis, D., 2018. Character and costume in cinema: The Hollywood Costume exhibition. Studies in Costume & Performance, 3(1), pp.91-96.
