Marketing essay on:  Travel insurance policy

1           Introduction

A travel insurance policy is of high use to travellers as they will cover theft, loss and medical problems. It is also a very sensible precaution to take. The way people arranges for travel insurance is different. Travel insurance companies tend to give offers that are more inclusive in comparison with the travel suppliers. It gives a guarantee that complications will be taken care of in case the unpredicted happens (Dean, 2009). Easy Travel insurance is also one such company that provides travel insurance and is a part of the QBE group that has been providing insurance for Australians and overseas clients for about 125 years. This is a report that discusses the prospective market for travel insurance in China for inbound travellers in Australia and provides suggestions and strategies to increase their market share.

1.1         Aim

The aim of the research is to analyse the potential of china as a market for penetration. It is very important to analyse and evaluate the status and nature of the country for doing business to determine strategies and to make a favourable or unfavourable decision. This decision as to if business should be conducted in China is analysed in this report. Strategies are also recommended for the purpose of adaption to this report.

1.2         Scope

This report can be used as a base of making a decision on whether business should be expanded into china or not. The current status of the country as well as the friendliness of the country on terms of political, economical, socio-cultural, infrastructural, technological and legal aspects is done in this report. These are some of the factors that are used for making major decisions when formulation of strategies and decision making in a particular country is concerned.

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