Question:
- Read the case carefully and complete the proposal by filling in the correct sentence NUMBERS. (Some parts of the proposal will have more than one sentence) Do not copy the sentences; do not add your own ideas.
Zinn’s Burgers and Pizza
1. Zinn’s Burgers and Pizza is a medium-sized chain of fast-food restaurants. Its branches are predominantly based in the north-west and Midlands of the United Kingdom and, until lately, this regional concentration and profile has enabled the chain to compete with the larger, international fast-food brands in these areas (many of whom have outlets near to a Zinn’s restaurant). 2. However, in recent years, many of Zinn’s restaurants have begun to struggle; they are losing both customers and staff. 3. The décor and furniture look tired, cooking equipment needs replacing; the menus require updating. As with all fast-food businesses, the chain’s sales have been threatened by the recent trend towards ‘healthy eating’ and concerns over the environmental impact of the fast-food sector. 5. The recent recession has boosted sales slightly as customers look for cheap opportunities to eat out. 6. Zinn’s Burgers and Pizza should move to healthy combination of meals along with healthy drinks that needs careful planning with the help of food dieticians. 7. Various contests like ‘the happy family moments’, ‘coast to coast’, ‘Full of care’ are to be introduced. 8. Direct marketing as the term suggests, is a method of directly marketing to your consumers by means such as telephone marketing, Online marketing, E-mail based marketing, etc. which Zinn’s Burgers and Pizza needs to tap especially now. 9. The working hours and pay scale of the staff must undergo revision. 10. Lugo furniture manufacturers, situated in Midlands, use the extremely attractive Candi Tube Collections that attracts all ages. The company has quoted very reasonable charges for refurnishing. 11. By introducing the contests there will be a boost in sales and market share by creating an awareness of the brand and instilling it in the minds of the consumers. 12. The telephone, online marketing that offers direct information to the consumers on their diverse products and services will giving the consumers sufficient knowledge about the products and deals of Zinn’s Burgers and Pizza. 13. Good décor and furniture attract the eyes naturally. And the rule goes if the staff is happy, the customers are also happy. 14. There is threat that Zinn’s Burgers and Pizza may be labelled as JUNK FOOD SUPPLIERS and POOR SERVICE PROVIDERS, if changes are not made. 15. No business wants to close down because customers do not trust.
| Category | Sentence Number |
| Analysis of the problem: | |
| The Reasons: | |
| Proposed Solutions: | |
| Benefits of the proposed solutions: | |
| Risk to the organisation if the proposed changes are not made: |
- Read the sentences below and decide the function of each sentence by specifying which states a claim and which states a support. Fill your answers in the blank boxes.
| Sentence | Function |
| Belgrade, as a tourism destination, is not competitive in terms of walking tours around the city compared to other major Serbian destinations. | |
| This is due to the undeveloped infrastructure around green areas (Maksin, 2011). | |
| As a post-industrial city, Belgrade lacks revitalization, which makes it less competitive. | |
| So, a holistic economic approach that takes into account human and environmental needs may help change the situation (World Tourism Organization, 2011). |
PART II (50 marks)
In well written essay of around 300 words, answer the following question.
- Team working is one of the core skills for employability. According to Schein (1980), teams form for both functional and psychological reasons. Write an essay discussing the functional and psychological reasons according to Schein theory. (This question will test your essay writing and paraphrasing skills.)
Answer:
- Read the case carefully and complete the proposal by filling in the correct sentence NUMBERS. (Some parts of the proposal will have more than one sentence) Do not copy the sentences; do not add your own ideas.
Zinn’s Burgers and Pizza
1. Zinn’s Burgers and Pizza is a medium-sized chain of fast-food restaurants. Its branches are predominantly based in the north-west and Midlands of the United Kingdom and, until lately, this regional concentration and profile has enabled the chain to compete with the larger, international fast-food brands in these areas (many of whom have outlets near to a Zinn’s restaurant). 2. However, in recent years, many of Zinn’s restaurants have begun to struggle; they are losing both customers and staff. 3. The décor and furniture look tired, cooking equipment needs replacing; the menus require updating. As with all fast-food businesses, the chain’s sales have been threatened by the recent trend towards ‘healthy eating’ and concerns over the environmental impact of the fast-food sector. 5. The recent recession has boosted sales slightly as customers look for cheap opportunities to eat out. 6. Zinn’s Burgers and Pizza should move to healthy combination of meals along with healthy drinks that needs careful planning with the help of food dieticians. 7. Various contests like ‘the happy family moments’, ‘coast to coast’, ‘Full of care’ are to be introduced. 8. Direct marketing as the term suggests, is a method of directly marketing to your consumers by means such as telephone marketing, Online marketing, E-mail based marketing, etc. which Zinn’s Burgers and Pizza needs to tap especially now. 9. The working hours and pay scale of the staff must undergo revision. 10. Lugo furniture manufacturers, situated in Midlands, use the extremely attractive Candi Tube Collections that attracts all ages. The company has quoted very reasonable charges for refurnishing. 11. By introducing the contests there will be a boost in sales and market share by creating an awareness of the brand and instilling it in the minds of the consumers. 12. The telephone, online marketing that offers direct information to the consumers on their diverse products and services will giving the consumers sufficient knowledge about the products and deals of Zinn’s Burgers and Pizza. 13. Good décor and furniture attract the eyes naturally. And the rule goes if the staff is happy, the customers are also happy. 14. There is threat that Zinn’s Burgers and Pizza may be labelled as JUNK FOOD SUPPLIERS and POOR SERVICE PROVIDERS, if changes are not made. 15. No business wants to close down because customers do not trust.
| Category | Sentence Number |
| Analysis of the problem: | 3,4,5. |
| The Reasons: | These sentences discusses the problems of the Burger shop with losing customers in the field of competition. |
| Proposed Solutions: | 9,10,11,12,13. |
| Benefits of the proposed solutions: | Good decors will attract more customers and telephonic marketing will bring more customers to the shop. The customers will also get sufficient knowledge of the service delivered by the shop. |
| Risk to the organisation if the proposed changes are not made: | The shop may be labelled as junk food seller and also poor service providers. The same has been stated in statement 14. |
- Read the sentences below and decide the function of each sentence by specifying which states a claim and which states a support. Fill your answers in the blank boxes.
| Sentence | Function |
| Belgrade, as a tourism destination, is not competitive in terms of walking tours around the city compared to other major Serbian destinations. | The statement claims that the tourism destination lacks competition perks in terms of walking tours which can make it better than the rest around the city. |
| This is due to the undeveloped infrastructure around green areas (Maksin, 2011). | This statement provides the results of problem analysis with the tourist spot. This statement also states the drawback resulting in the lack of competition of the tourist spot. |
| As a post-industrial city, Belgrade lacks revitalization, which makes it less competitive. | This statement provides another reason of the city being less competitive – problem analysis result. |
| So, a holistic economic approach that takes into account human and environmental needs may help change the situation (World Tourism Organization, 2011). | This statement provides a solution to the problem. |
PART II (50 marks)
In well written essay of around 300 words, answer the following question.
- Team working is one of the core skills for employability. According to Schein (1980), teams form for both functional and psychological reasons. Write an essay discussing the functional and psychological reasons according to Schein theory. (This question will test your essay writing and paraphrasing skills.)
Answer- Edgar Schein is a social scientist who introduced and put his theories at the heart of the topic in an array of ideas about organizational culture. Douglas McGregor, who was a contemporary of Warren Benni, introduced him to the Sloane School of Management. Although less well known, I think he’s still equal to them. Schein sees culture as the key force inside an organization and describes it as a paradigm of common theories of how we communicate, how we see truth and fact, the balance of the emphasis on tasks in terms of development and achievement, and other things. This influences the actions of individuals and the evolving beliefs and social expectations. The psychological contract applies in particular to the relationship between an employer and his workers, with regard to reciprocal expectations regarding inputs and performance. The psychological contract is commonly viewed from the point of view or emotions of workers but it must be known from both sides in full appreciation. At a deeper level, work and management – particularly in change management and large organizations, is making the definition more nuanced and relevant. Interesting can also be extended beyond the working situation to individual and larger communities, the theory and concepts of the psychological contract. In other areas of society where individuals and organizations relate, despite their importance and possible utility, the idea of “psychological contracting” is much less well known. The following hopefully helps people, in some way that makes sense to the individual, to make progress in appreciating and applying his essential principles. The field of research is highly fruitful and potentially lucrative.
References
Schein, E.H., 1990. Organizational culture (Vol. 45, No. 2, p. 109). American Psychological Association.
Schein, E.H., 1996. Culture: The missing concept in organization studies. Administrative science quarterly, pp.229-240.
Schein, E.H., 1999. Kurt Lewin’s change theory in the field and in the classroom: Notes toward a model of managed learning. Reflections: The SoL Journal, 1(1), pp.59-74.
Schein, E.H., 2015. Organizational psychology then and now: Some observations. Annu. Rev. Organ. Psychol. Organ. Behav., 2(1), pp.1-19.
