Questions:

1. Read the case carefully and complete the proposal by filling in the correct sentence NUMBERS. (Some parts of the proposal will have more than one sentence) Do not copy the sentences; do not add your own ideas.

Zinn’s Burgers and Pizza

1. Zinn’s Burgers and Pizza is a medium-sized chain of fast-food restaurants. Its branches are predominantly based in the north-west and Midlands of the United Kingdom and, until lately, this regional concentration and profile has enabled the chain to compete with the larger, international fast-food brands in these areas (many of whom have outlets near to a Zinn’s restaurant).  2. However, in recent years, many of Zinn’s restaurants have begun to struggle; they are losing both customers and staff.  3. The décor and furniture look tired, cooking equipment needs replacing; the menus require updating.  As with all fast-food businesses, the chain’s sales have been threatened by the recent trend towards ‘healthy eating’ and concerns over the environmental impact of the fast-food sector.  5. The recent recession has boosted sales slightly as customers look for cheap opportunities to eat out. 6. Zinn’s Burgers and Pizza should move to healthy combination of meals along with healthy drinks that needs careful planning with the help of food dieticians. 7. Various contests like ‘the happy family moments’, ‘coast to coast’, ‘Full of care’ are to be introduced. 8. Direct marketing as the term suggests, is a method of directly marketing to your consumers by means such as telephone marketing, Online marketing, E-mail based marketing, etc. which Zinn’s Burgers and Pizza needs to tap especially now.  9. The working hours and pay scale of the staff must undergo revision. 10. Lugo furniture manufacturers, situated in Midlands, use the extremely attractive Candi Tube Collections that attracts all ages. The company has quoted very reasonable charges for refurnishing. 11.  By introducing the contests there will be a boost in sales and market share by creating an awareness of the brand and instilling it in the minds of the consumers. 12. The telephone, online marketing that offers direct information to the consumers on their diverse products and services will giving the consumers sufficient knowledge about the products and deals of Zinn’s Burgers and Pizza. 13. Good décor and furniture attract the eyes naturally.   And the rule goes if the staff is happy, the customers are also happy. 14. There is threat that Zinn’s Burgers and Pizza may be labelled as JUNK FOOD SUPPLIERS and POOR SERVICE PROVIDERS, if changes are not made. 15. No business wants to close down because customers do not trust.

• Read the sentences below and decide the function of each sentence by specifying which states a claim and which states a support. Fill your answers in the blank boxes.

PART II (50 marks)

In well written essay of around 300 words, answer the following question.

1. Team working is one of the core skills for employability. According to Schein (1980), teams form for both functional and psychological reasons. Write an essay discussing the functional and psychological reasons according to Schein theory. (This question will test your essay writing and paraphrasing skills.)

Answer:

Schein team work 

As per Edgar schein an organisation is largely depend on the performance of a number of people and not on individuals. According to him teams are made for both functional and psychological reasons because without a team it is not possible for an organisation to carry on its functional activities as it will not be possible for an individual to deliver all the activities of an organisation and it is the combined effort of the team all the operational activities of an organisation can be run smoothly. Teams are created to distribute the responsibility to all the members equally so that one individual does not get overburdened for excessive responsibility. If an individual is given all the responsibilities he or she may not be able to give their best result and it will reduce the overall productivity of an organisation (Turlais and Dubkevics 2017).

The psychological reason for which a team is formed is to bring a competitive working environment which will encourage each and every individual member of the team to deliver their best effort and that will enhance the overall productivity of the entity. It is human psychology that they provide their best effort when a healthy competitive environment exist and it also motivate the individual to bring out the best output which will meet the objective of the organisation. The psychological factor plays an important role to motivate all the members within the team. Another psychological factor for which team is created is to create an effective communication system within the team where in all the members will be able to interact with each other which will help in solving many problems that create an obstruction in the successful running of the operational activities of the organisation. The psychological factor enables a group of individuals with different cultural and social backgrounds to work for achieving a common objective (Shymko 2018).

References 

Shymko, V., 2018. Object field of organizational culture: methodological conceptualization. International Journal of Organizational Analysis.

Turlais, V. and Dubkevics, L., 2017, May. Comparative analysis of organizational culture models in Management Science. In Turiba University. International Scientific Conference (p. 204). Turiba University.