Elevator Speech: 1238180

An entrepreneur should always be curious and a creative thinker. Therefore, on this note, I always keep on asking myself questions concerning what can be done if I wasn’t doing what am doing today. This keeps me awake and on toes thus always come with new ways of doing my things in my business. For example, if a particular product or activity is giving me losses even after trying several ways of making it better, I will always do away with it and bring something new which is more profitable.  Besides, admitting mistakes is my style of living. As a creative thinker and an innovative entrepreneur, I  am always ready to admit whenever I do things wrong. Most entrepreneurs fail because they find it difficult to admit that they went wrong thus looking for excuses. This is because they don’t like losing an argument or been seen as incorrect. But for my case, I learned to accept corrections and this has helped me learn a lot from others.

On the other hand, there are many businesses globally that are run by individuals but most of them are men. The Organisation for Economic Co-operation and Development. & Organisation, E. C.-D. (2008), reports that most women find it difficult to concentrate on entrepreneurship activities. This is mainly because of the challenges such as fundraising, identification of opportunities, family policies and educational background among others which are faced in the entrepreneurship sectors. All these make the women have to have fear and low esteem of becoming entrepreneurs despite there been many opportunities and market gaps. To merge the gap between the female and male entrepreneurs, I have started a consultancy firm that aims at promoting as well as encouraging entrepreneurship among women. This will be achieved by creating training programs that will promote confidence and growth among the women. During this training, I will demonstrate, and explain the real-life skills, entrepreneurial practical and financial skills which one should posse as key skills when starting a business.

Shalley, C. E., Et.al. (2015), thinking depends on one’s knowledge to make a judgment on how useful or effective a new idea is. He points out that people should not only engage in cognitive variation when creating new ideas but they should also consider eliminating the ineffective and retain the useful ideas. I, therefore, feel empowered to be creative and innovative because my skills have taken positively and embarked on by my audience as well as Shelly’s findings. Moreover, Runco, M. A., & Pritzker, S. R. (2011), support my traits by providing that innovation is linked to cognitive thinking thus people who think cognitively are very creative. In addition to this, he argues that an innovative individual is characterized by openness to new ideas, tolerance, and self-confidence. Moreover, he states that leadership and guidance support is very crucial in individual innovation and creativity because the leader bridged the gap between the individual and the team level. This also applies to my case because I have already started a consultancy firm that will be bridging the gap between the non-innovative and entrepreneurial women and make the members of the great entrepreneur’s team.

My audience asked several questions on creativity and innovation. For instance, one person asked how she can improve creativity and innovation in an organization and the response was; as an organization, creativity can be promoted by increasing external communication, increasing specialization and division of work and providing technical knowledge resources (Runco, M. A., & Pritzker, S. R, 2011). Another question was raised on how to cab the challenges facing the female entrepreneurs and it was clearly stated that support social, psychological and entrepreneurial skills constraints that face the women needed to be addressed where training, gender intervention and promising women entrepreneur support was recommended. Concerning the firm, a question was asked on whether it will only cater to the women issues alone. The response was that the firm will cater for all gender but women will have the priority because they are the most affected.

Creativity and innovation among employees

Most of the employees are experts in their work while others have creative thinking skills. However, for these employees to be innovative, the organization should encourage them by giving them motivation and support. The organizational leaders must put in place procedures and policies that make creativity and innovation a priority among its employees rather than employing creative employees. Some employees value extrinsic motivation which includes threats, promotion, and financial incentives while others are motivated by the intrinsic factors because to them monetary motivation makes them feel controlled. Some of the intrinsic motivating factors include employee satisfaction, sense of accomplishment of an objective, curiosity to see the result among others. The organization should ensure that these motivation factors are administered to the employees based on their take I order ensure that their creativity and innovation in nourished. Besides, leaders should not allow political factors to hinder creativity. Politics and gossips are a great monster to creativity and innovation because they cause conflicts in the organization. (Henry, J, 2006).  In any organization, creativity is the first crucial step that leaders should put into consideration when hiring new employees. This is because the organization is operating in a competitive environment where creativity is the only way of challenging employees and coming up with new ideas. Also, an innovative employee is very competitive because if you are innovative you will automatically come up with creative ways of doing things thus reducing the need for hiring the third party hence reducing the budget. An additional advantage of promoting innovation and creativity rather than hiring is that employees increase their trust beyond the status quo thus they end up sticking to that organization (Dinham, J, 2020). 

Competitive advantage concept

Schott is among the big companies in the United States of America. The company has grown from the production of motorcycle leather jackets and outerwear to the production of other types of clothes. This has been achieved through the description of its innovative goals towards; adoption to external environmental changes, having flexible strategies which can accommodate and meet the needs of all its clients; suppliers, distributors, lenders among others, ability to respond the environment changed and making use of any emerging opportunity, being in a position to cope with the existing competition by meeting the needs of their customers and lastly the ability to prioritize the development of the new product, technologies, and markets. The company’s innovation philosophy of “working as a family” has enabled the company to grow from its humble origin to a celebrity’s staple. The innovative idea of being the first company to have a zipped jacket enables the company to penetrate through the competitive market because it was able to outdo its competitors. Also, the company has ensured that throughout the years, its quality utility is maintained where the jackets last longer than other fashion brands. Schott has been in the first to the advantage of new trends. This is because the company is still in the United States thus been able to control the quality of their products. On the other hand, the US has been experiencing a shortage of material thus forcing the company to import the required raw materials. This was seen as an additional cost to the company hindering the production of some styles and therefore decided to make some of its jackets overseas. The company applies its quality standards in all its jackets that are not made from the Us to retain and build customer confidence ( Hancock, J Et.al, 2013). 

Coupling technology

Technology can be termed as a competitive and advantageous powerful drive. Innovative approaches have been enabled by the evolution of technology which has advanced in the communication and transport sectors thus boosting the economic growth of countries. Technological innovation consists of two import hubs of which are the creation of geographical hubs and empowerments of knowledge exchange through communication and transportation. These hubs give rooms for fast spread and implementation of technology globally.  Information Technology is among the industries that have incorporated technology. Before most of the work used to be done manually but as a result the electronic age, most of the things are done by computers using digital technologies (Waldo, J Et.al, 2007).