Organization Strategic Position 

            The developments inorganizations are dependent on the quality of the product offerings and the demand faced by the organization in the different market sections. In this context, CafePod Coffee Co., has taken steps to develop an independent coffee company which is located in South London.  The organization aimed at developing strong and exciting coffee for the adventurous coffee drinkers. The organization aimed at developing high quality coffee in order to continue with the effectiveness of the operation in harmony with the needs of the consumers. The concerned organization was founded by Peter Grainger and Brent Hadfield with the objective of developing strong and exciting coffee through professional roasting expertise (Cafepod.com 2019). The quality of the product offering was based on the needs of the organization in continuing the effectiveness of the operations in harmony with the changing tastes and preferences of the consumers.

            The mission of the concerned organization is to empower the people to do well through the exceptional taste of coffee that is being developed by the concerned business. Kowalkowski et al. (2015) stated that the mission of an organization assists the same in continuing the effectiveness of the operations while relating to the societal needs. In this context, the mission of the organization is linked to the upliftment of the local communities. The innovativeness of the business proposition and the development of the coffee flavors have assisted the concerned business in achieving  a competitive edge over the other players in the market. The revenue of the concerned organization was $ 6 million as computed in the year 2018 (Cafepod.com 2019). The different product offerings of the concerned organization are targeted to the coffee lovers and people liking strong essence of coffee products. It has assisted the business in positioning their diverse range of product offerings in harmony with the market demand faced by the same. Hessels and Parker (2013) stated that the different changes that are facilitated by the organizations are dependent on the level of competition that is faced by the same while operating in the diverse markets. Therefore, the enhanced rate of market competition would mandate frequent R&D operations to retain the competitive edge through frequent innovations.

            The major competitors of the concerned organization are Tassimo and Nespresso Coffee. The competitive edge of the business is dependent on the diverse range of product offerings that are made by the business over the other players. On the contrary , the quality of the coffee has assisted in drawing the awareness of most of the target consumers of the business. The concerned organization employed a series of innovative measures in the roasting expertise in order to continue with the effectiveness of the operations in harmony with the needs of the consumers (Greve 2013). The key modifications that are facilitated by the organizations are dependent on the evaluation of the needs of the consumers while operating in different global economies.  On the contrary , the unique proposition of the concerned organization is dependent on the evaluation of the needs of the consumers relating to strong flavored coffee. Therefore, it has assisted the business in achieving  a strong market holding in UK. However, the concerned organization has facilitated limited expansion in the different regions, which has affected the scope of expansion of the business while operating in the different global economies.  Ulaga and Loveland (2014) noted that the limited scope of expansion affects the capabilities of an organization in continuing the effectiveness of the operation and drawing the awareness of huge amount of consumers. Therefore, in this context, the lack of suitable expansion related strategies has affected the capabilities of the concerned organization in continuing the effectiveness of the business.

            According to a survey taken by National Coffee Association, the UK population consumers around 70 million cups of coffee a day computed in 2014, which increased to 95 million cups of coffee a day in year 2018 (Eggers et al. 2013). The growing demand for coffee among the UK consumers has assisted the concerned organization in targeting huge amount of consumers towards the product offering. On the contrary , it has been found in a survey that 87% of the consumers in UK are focused on the quality of the pro duct offerings over quantity or price (Koryak et al. 2015). Therefore, the enhanced quality of the coffee and innovativeness in the roasting process has assisted the concerned organization in adhering to the needs of the consumers while operating in different global economies. On the contrary , the concerned organization also developed coffee capsules through patented IML technology, which has assisted the business in achieving  a competitive edge over the other players (Cafepod.com 2019). However, the concerned organization faced different issues while continuing suitable relation with the suppliers due to lack of proficient communication. It has affected the capabilities of the organization in undertaking proficient inventory management. The organization is planning to facilitate the utilization of suitable communicative measures in order to continue with the effectiveness of the operations in harmony with the needs of future sustainability (Achtenhagen,   Melin  and Naldi  2013). 

PART 2: Strategic Industry, Market and Competitor Analysis 

1.1 Macro environment analysis

1.1.1 Political

            As far as the political stability in United Kingdom is concerned, it can be stated that the political stability index in the year of 2017 was 0.26 which seems a bit volatile for a developed country like UK (Figure 1). One of the main reason was the Brexit issue that created some problem in the political stability as well. However, the average political stability between 2010 and 2017 was 0.4 that seemed quite moderate. Besides this, the government effectiveness in UK is also a significant factor with the value in 2017 was 1.41. A strong and effective administration creates better business environment in UK (Figure 2). Therefore, it is also obvious that the rate of corruption is also less in compare to other developed countries. For an instance, the corruption index shows an average value of 1.75 between 2010 and 2017 that brings more transparency in to the government practices towards creating effective business environment (Figure 3). Quality of regulation to safeguard the interests of small and medium corporate firms are also important to bolster in order to create equal business opportunities for all the corporate business firms (Parthanadee and Buddhakulsomsiri 2014). As a result of that it becomes a lucrative market for the different companies irrespective of its size and capabilities to invest in the UK market (Figure 4). As a result of that CafePod Coffee Co. get adequate opportunity to establish its business effectively in UK.

1.1.2 Economic

            United Kingdom is one of the most developed countries around the world. The report of Global Economic Forum confirmed that in the global competitive index of 2017-18, UK ranked 8^th with a score of 5.51 (Figure 5). Therefore, huge opportunities for the business organizations is a key features for doing business in UK. Moreover, the Consumer Price Index in the UK market is stable and moderate with an ascending points of 106.8 in the first half of 2019 (Figure 6). It creates a lucrative market for the business organizations to deliver more robust market penetration and maximize the consumers (Ballesteros, Teixeira and Mussatto 2014). As far as the inflation in the UK market is concerned, the average inflation rate is 2.5 with high government control on the inflation rate (Figure 7). As a matter of fact, the government also takes care of stabilizing the inflation rate intensely (Www3.weforum.org 2018). However, the corporate tax rate is high due to a developed market but the prevalence of liberal marketing paradigm, the government tries to decrease the market value of tax by 19 in compare to 23 in the year of 2013 (Figure 8). It can also be seen in case of the consumption rate in UK where the average consumption growth is 7.93% (Figure 9). It can be stated that the economic growth and the progress in the UK market creates an advantageous environment for CafePod Coffee Co. to encapsulate the market effectively.

1.1.3 Social

            In the social structure also the demographic features are considered to be effective for business organization to establish better business orientation. Competitiveness in the UK market is a key feature that is resembled with the business prospect for the new corporate organizations. The average value of competitiveness is 5.4 that assists to set a healthy business orientation in the market (Figure 10). Besides this, there is no such gender biasness in the UK society therefore the business organization have to respect it and change the course of business towards anti-discriminatory practices. Higher education among the people facilitates a strong public awareness and pushes the business firms to set effective framework to do business effectively (Borrella, Mataix and Carrasco‐Gallego 2015). Female to male ration value in the secondary education in UK is 1.03 which connotes the effective measure for the business organization to set business on the basis of anti-discriminatory practices (Figure 11). Furthermore, diversity in religious practices also influences CafePod Coffee Co.to set effective strategies for different religious groups. It is also considered to be a strategic advantage for the corporate firms to encapsulate the market extensively. The cultural vibrancy and the diversification make the UK market an effective place for CafePod Coffee Co.to introduce innovation and creativity.

1.1.4 Technological

            Technological advancement is referred as a core feature of the UK market. The UK government always encourages the business organizations to introduce new business innovations with the help of high technology. The rate of high tech export in UK is amounted $68,625.23 million in the year of 2017 and the trend is growing rapidly (Figure 12). As a result of that the private companies also put immense focus on introducing and implementing new technologies in the process of maximizing the market. As a matter of fact, the local communities are also highly interested to the technological considerations in business organization. It is associated with developing sustainable framework for the business organizations and developing an environment friendly framework with the help of technology (Folmer 2014). Therefore, it can be argued that the purpose of introducing new technologies is associated with the motive to shape a better and eco-friendly business environment CafePod Coffee Co. The local communities and the private companies will get equal benefits from this and it will further foster a strategic opportunity for CafePod Coffee Co.to maximize the market effectively.

1.2 SWOT analysis

1.2.1 Strengths

            Cafepod Coffee Co. is one of the renowned companies in UK with a number of products and huge market capitalization. The mission and vision statement of the organisation is effectively resembled with the progressive measure. For an instance, Cafepod Coffee Co.intends to maximize its market and willing to become the 7^th largest roast and ground coffee brand in UK. Besides this, the mission of the company is coupled with providing high quality coffee to the consumers (Ferreira 2017). Moreover, the use of LML technology also improves the quality of the coffee and manufacturing unique coffee capsules (cafepod.com 2019).

1.2.2 Weakness

            However, there are several weaknesses that the company is suffering with in terms of lack of good relationship with the suppliers. As a result of that the company is facing sever irregularities in raw materials and the company inventory and R&D projects will be affected due to this issue. In addition to this, top down decision making process is also considered to be a fatal for Cafepod Coffee Co.as the employees do not participate in the decision making practice. Moreover, lack of advanced technology is also a severe problem for the organization as it fails to manufacture unique products. Therefore, the prevalence of product diversification is also halted in Cafepod Coffee Co.

1.2.3 Opportunities

            Despite of the weaknesses there are some positive measures identified as the opportunities for the company can be found in the dynamic and growing market in UK Coffee industry. It can be argued that due to huge demand in the market creates huge opportunity for Cafepod Coffee Co.to maximize its potential consumers. Effective innovation practice with expanding the market effectively create a sustainable progress for the company to retain its business orientation in market (Carvalho, Paiva and Vieira 2016). It can be further effective by procuring an effective relationship with the suppliers and there are still some possibilities for the organization to expand market with the help of continuous supply of raw materials and innovation.

1.2.4 Threats

            One of the significant threats is focused on the high competitiveness in the UK market. The lucrativeness in the market and its growing trend attract a number of companies to penetrate into the UK coffee market. Moreover, the diverse customer base creates a vulnerable condition for Cafepod Coffee Co.to continue its business orientation. Henceforth, diversification of products with the help of innovative ideas and focusing on quality are referred as the most important part for Cafepod Coffee Co.to get strategic advantages. Besides this, the robust government interference and presence of trade union curtail the freedom of doing business in UK (Martinez-Saezet al. 2017).

1.3 Competitive analysis

1.3.1 Importance to customer:

            Based on the competitive analysis, it can be stated that the preferences of the consumers are highly important for the Cafepod Coffee Co. in order to create better marketing exposure. In this regard, the products, price, quality, service, reliability, expertise, reputation, location, appearance and image are highly important for the customer for visiting in Cafepod Coffee Co. For instance, in case of the products, the consumers are trying to find out the uniqueness of the product. It is highly associated with the innovation and diversification of products. Besides this, the price of the Cafepod Coffee Co. products leave a direct impact on the consumers. Therefore, the consumers are imposing great concern for the price and decide to buy the product. Moreover, quality of the product is also considered to be an important aspect for the organizations in order to maximize consumers effectively (Ranicet al. 2014). In this context, it can be stated that the quality of Cafepod Coffee Co. creates a serious concern for the UK consumers because the company charges high price for the products. Service is also a core activity of Cafepod Coffee Co. and the company is willing to provide good quality services to the consumers. It is associated with the reliability of the consumers to depend on Cafepod Coffee Co. It can be argued that Cafepod Coffee Co. still tries to create a reliability among the buyers and maximize consumers. Expertise is associated with the practice of making better framework for the organization to diversify the products. For Cafepod Coffee Co. it is essential to diversify its products to encapsulate the market effectively. In fact, the reputation of the company is good along with Nespresso that assists to bring a competitiveness in the market (Nguyen, Nguyen and Bosch 2015). Moreover, Cafepod Coffee Co. follows a strategic advantage by making effective measure in location. However, Tassimo continue withs more effectiveness into the process. The appearance and image of the organization is also play a significant role in order to make some advantages for Cafepod Coffee Co.(Barrioset al. 2016).However, the image of the company is inferior toTassimo and Lavazza.

PART 3: Recommended Growth Strategies 

            The different growth strategies are facilitated by the businesses for continuing thecompetitive edge of the same. In this context, the different changes that are facilitated by the organizations are dependent on the evaluation of the market position and completion faced by the same. The concerned organization has designed the range of product offerings in harmony with the needs of the consumers. However, lack of proficient technological innovations in the processes and the enhanced competitiveness in the markets posed a serious threat to the organizational sustainability (Helfat and Martin 2015). The strategies that might be facilitated by the organization in this stage is being discussed in this section of the report. It will provide a clear structure of the different steps that might be facilitated by the organization in three distinct stages, which will be supporting   the business in achieving  a competitive edge among the competitors in the market.

Stage 1- Market penetration and promotion in the existing markets

            The stage aimed at deciphering and implementing the short term strategies for growth of the business within the next 12 month period.  In this period, the concerned organization will aim at developing the local market prospects through different promotional activities. In this stage the organization will be utilizing the market penetration strategies for developing consumer awareness  of the propositions in the existing markets. It will be supporting   the concerned organization in achieving  a loyal customer base in the local markets and thereby enhance the goodwill of the same. Vellema et al. (2015) stated that social media promotions assists an organization in developing consumer awareness  of the brand propositions and image of the same. Moreover, García‐Rodríguez et al. (2013) noted that brand recognition assists an organization in building a positive brand name for the business. The concerned organization might take steps to undertake the use of social media platforms like Facebook, Instagram and Twitter in order to make the consumers awre of the product offerings in the local levels.

            On the contrary , the competitive pr icing the sales promotion activities will be supporting   the concerned organization in maximizing the sales revenue. For an example, the company utilizes a sales promotion technique, which offered the consumers with free UK standard deliveries on all orders over £45 (Cafepod.com 2019). It has assisted the business in drawing the awareness of the UK based consumers. On the contrary , the concerned organization might also make use of diverse range of coupons in order to draw the awareness of the consumers. Robbins (2013) stated that brand promotions through the utilization of different devices supports organizational objectives of making the target group of consumers aware of the competitive value propositions. In this context, the concerned organization must take ste4ps to develop social media platforms and integrate the operations of the same in order to make the target audience aware of the quality of the coffee and the superior technologies that are utilized by the same for roasting the beans. Läderach et al. (2017) stated that social media strategies are framed by organizations in order to make the target consumers aware of the propositions that are made by the businesses. In this context, the concerned organization must take steps to develop social media and digital media promotional strategies in order to make the target range of consumers aware of the propositions made by the same.

            The delineation of the social media strategies is dependent on the evaluation of the market structure and the needs of the consumers. In this context, the concerned organization will take steps to assess the market capabilities and the needs of the consumers. After undertaking the market evaluation and consultation with the different relevant stakeholders, the company will chose a media vehicle through which the message of the proposition might be transmitted to the consumers effectively.  The utilization of the social media as a vehicle is based on the needs of the consumers in making the local consumers aware of the propositions.

Stage 2- Product development and diversification

            The second strategy that might be facilitated by the concerned organization between the   years 1- 3 isproduct development. Product development strategy of the organi8zation assists the same in continuing the effectiveness of the propositions in harmony with the needs of the consumers. In this context, the concerned organization must take steps to develop the range of coffee products in order to meet the expectation of the consumers after making a successful market penetration. At the initial stage, the products that were proposed by the organization was developed in harmony with the needs of the consumers. However, the concerned organization lacked a diverse range of products, which restricted the size of the target consumers. However, the concerned organization might take steps to develop a diversity of products through the application of relevant technologies, which would assist the same in drawing the awareness of a huge number ofconsumers. Ortiz‐Miranda and Moragues‐Faus (2015) stated that the product development strategy of an organization assists the same in continuing  the effectiveness of the operations in harmony with the needs of the consumers.   In this context, the concerned organization must take steps to develop a diverse range of coffee products in order to suit the tastes and preferences of the consumers. On the contrary , apart from the new product development process, the concerned organization might take steps to EPS packaging systems in order to continue with the effectiveness of the supply chain operations.

            The concerned organization aimed at developing strong brewed coffee for the consumers. However, the switching tastes and preferences of the consumers might affect the capabilities of the concerned organization in retaining the loyalty of the customer base. In this context, the concerned organization must take steps to develop a diverse range of coffee offerings. It will be supporting   the concerned organization in retaining the growth and sustenance in the coming years. The diversification of the product will also help the concerned organization in achieving  a competitive advantage over the other players in the market. The current product offering of the organization is strong flavored coffee. However, the diverse tastes and preferences of the consumers affected the capabilities of the organization in achieving  a competitive edge.Greve (2013) stated that the development in the product categories will be supporting   organizations in continuing the effectiveness of the operations in harmony with the needs of the business. Product development will help the organization in drawing the awareness of most of the consumers while operating in the local markets. The development of the R&D operations will be supporting   the concerned organization in continuing the effectiveness of the product development strategies.

            Quality management in the product development process is again an important consideration for the business, as it will be supporting   the business in retaining the loyalty of the consumers and the brand image of the same. Hessels and Parker (2013) stated that the quality analysis mechanisms are facilitated by organizations in order to provide the consumers with an assurance of the value that they might receive through their investments. On the contrary , the enhanced quality of the products will be supporting   the concerned organization in achieving  a competitive edge over the other players in the markets. It has assisted in continuing the proficiency of the businesses while operating in different global economies. Quality monitoring and controlling will be supporting   the concerned organization in adhering to the regulations prescribed by the ISO 22000 (Robbins2013).  Therefore, the concer4ned organization might take steps to improve the quality of the products through the implementation of different quality control and evaluation mechanisms in order to adhere to the regulations and gain the trust and confidence of the consumers.

            The concerned organization must implement relevant technologies in order to support the suitable functioning of the R&D department in harmony with the needs of developing new products. Ortiz‐Miranda and Moragues‐Faus (2015) stated that the innovativeness of the products and the uniqueness of the offerings assists an organization in drawing the awareness of the consumers. On the contrary , Hessels and Parker (2013) noted that the diverse range of products will be supporting   the concerned organization in achieving  a competitive edge over the other players in the market.  On the contrary , the new pro duct development or the development of the existing products will be supporting   the concerned business in continuing the effectiveness of the operations in harmony with the needs of the business. 

            Currently the organization aimed at manufacturing coffee for the Generation Y. However, the concerned organization might take steps to develop range of product offerings in order to target huge amount of consumers apart from the target group of audience. It will be supporting   the concerned organization in maximizing the sales volume. Eggers et al. (2013) stated that the generation of the idea and the development of the product will be supporting   the concerned organization in continuing the effectiveness of the offerings to attract the awareness of diverse range of consumers. Therefore, the different developments in the line of products relating to the taste and consistency would help the concerned organization in continuing the effectiveness of the operations in harmony with the needs of achieving  a loyal group of consumers.

Stage 3- Expansion in overseas markets

            The stage will facilitate the organization in making a market expansion between3- 5 years. The expansion in the overseas marketswill be supporting   the organization in continuing the sustenance of the business. The concerned organization faced issues relating to the restricted expansion of the venture in the different regions. It has affected the capabilities of the concerned organization in drawing the awareness of a huge number of consumers towards the existing product offerings.  In this context, the concerned organization might take steps to undertake market penetration through the utilization of merger and acquisition in the Asian countries (Folmer 2014). Merger and acquisition will be supporting   the concerned organization in making allies with a foreign brand in order to draw the awareness of the consumers in the respective markets. The utilization of the Ansoff Matrix will be supporting   the concerned organization in continuing the effectiveness of the operation in harmony withp the needs of the business. Market Expansion will be supporting   the concerned organization in maximizing the scope of receiving potential consumers and thereby support the sustenance of the same (Parthanadee and Buddhakulsomsiri 2014). The concerned organization must take steps to expand their venture in the developing economies, which will be supporting   the same in continuing the effectiveness of the operations through the enhancement in the scope of attracting awareness of more number of potential consumers while negating the growing competition.

            The market penetration strategy of the organization will support the organization in making use of a variety of social media tools in order to make the consumers aware of the product propositions and the manner in which the products are unique. The utilization of a robust range of social media tools will be supporting   the business in continuing the effectiveness of the operation in harmony with the needs of the business. Therefore, the enumeration and utilization of the different social media tools like Facebook, Twitter and Instagram will be assisting the concerned business in developing consumer awareness  of the offerings,.  The target audience of the organization belongs to the age range from 22- 47 years who utilize different social media plat forms (Borrella,   Matai and Carrasco‐Gallego 2015). Therefore, the utilization of the social media platforms will be supporting   the concerned organization in drawing the awareness of the consumers towards the product offerings and thereby delineate the unique proposition of the same. McCleskey (2014) stated that the market development through the utilization of sophisticated social media tools assists organization in making the target audience aware of the product propositions. The market penetration and market development strategies will be facilitated by the organization after the thorough evaluation of the market to which the concerned business is planning to expand.

            On the contrary , Ballesteros,   Teixeira and Mussatto (2014) noted that the utilization of the social media platforms would be helping the concerned organization in continuing the effectiveness of the operations in harmony with the needs of the business. The identification of the demand of the consumers and the potentiality of the economy will be supporting   the concerned organization in continuing the effectiveness of the operations in harmony with the needs of the business. The market penetration initiatives through the utilization of different promotional campaigns and social media will be assisting the concerned organization in achieving  the awareness of the target consumers towards their product offerings. It will be supporting   the concerned business in targeting the potential consumers and thereby develop the range of products through the evaluation of the needs and preferences of the same (Martinez-Saez et al.  2017). The stage will be requiring a year for the organization while operating in different international markets and thereby developing consumer awareness  of the product offerings. 

PART 4: Managing the Growth 

Gnatt Chart

2The Gantt chart represented the diverse range of activities that might be facilitated with the view of continue withing the effectiveness of the project. The timeframe and the breakup of the tasks assists in delineating the sequence of the tasks in adherence to the objectives of achieving the objective of the projects. In this relation, the Gantt chart is being utilized with the view of understanding the systematic steps that might be facilitated by the management of the concerned organization for supporting the continuous growth in competitive markets.

2.1 Sources of Finance 

            The strategies that are planned by the business will be implemented through suitable funding options. The concerned organization will undertake steps to issue short term shares to the different consumers, which will be supporting   to collect funds for supporting the smooth functioning of the strategies. On the contrary , the concerned organization might undertake short term bank loans for implementing the strategies on the organizational framework. The concerned organization will also undertake different events and promotional activities through mutual support from different NGO’s for raising funds in order to implement the strategies in the organizational operations (Ferreira 2017). The events and promotions will also help the concerned organization in making the target group of consumers aware of the product offerings and the position of the organization in the markets. The financing activities will be supporting   the concerned organization in facilitating the growth of the processes in harmony with the needs of the business.

2.2 Leadership structure

            In this regard, almost the entire organizational workforce will be responsible to deliver a better and effective measure for the new strategy implementation. In this regard, the marketing team is primarily responsible to make a success in the marketing campaign. Procuring a thorough marketing research with planning effective marketing strategies are considered to be the key factors that the management team has to deal with (McCleskey 2014). Besides this, the operation team also plays a pivotal role in this spectrum with developing products with the help of R&D facilities. The uniqueness and innovative nature of the items are the basic success factors for this growth management program (Men 2014). In this regard, the finance department is entitled to estimate the costs and expenses for new marketing and establishment strategy in both domestic and international market. It is associated with calculating the risks and estimated consolidated fund to supply financial support to the development. Besides this, the entire process will be monitored and evaluated by the CEO.

            Henceforth, it is pertinent for the CEO to imbibe the practice of transformational leadership where new changes can be implemented with change in the business orientation in the market. More adaptability and transformation in the market compel the company to take more initiatives to cope with the consumer behaviors (Van Dierendoncket al. 2014). Therefore, the transformational approach will help the CEO to communicate with different departments and usher a better progress in the growth management program. As the program takes more than 3 years therefore a resilient nature of the top management is required in order to continue the growth flawlessly.

2.3 Support and networks

            In this context, the government also play a significant role in terms of influencing and encouraging the business organizations to expand their business positively. Therefore, the related government regulatory and the trade union intervention should be less so that the business companies can put high focus on the growth only (Arendsenet al. 2014). Furthermore, the government is also responsible to create a quality and healthy business environment so that the SMEs can sustain in the market along with the giant corporate firms and generate profitability at the same time (Rickards, Wiseman and Kashima 2014). For Cafepod Coffee Co.it is essential to consider the government activity in the domestic as well as overseas market and based on that the organizational objectives have to be planned.

            Business network is also played significantly as in the overseas market the company has to rely on its networks. In this context, network is referred to the connections with the suppliers and government as well to continue the business development strategically (Pulles, Veldman and Schiele 2014). The suppliers will help Cafepod Coffee Co.to collect the adequate raw materials not only in terms of the productions and manufacturing but in establishment. As Cafepod Coffee Co.is suffering with lack of communication with the suppliers therefore the new growth management can help the organization to reconstruct an effective communication with the suppliers both in domestic and international market. Moreover, abiding the legal principles and regulatory framework is also essential for Cafepod Coffee Co.to establish a strong foothold in domestic and overseas market.

2.4 Premises

            The premises that are used by the concerned organization is moderate in order to adhere to the demand of the local communities. However, the growth strategies of the organization will require remodeling of the storage and manufacturing capacity of the organization. Therefore, the concerned organization might take steps to expand their accommodations in order to continue with the effectiveness of the operations in harmony with the growing needs of the consumers. Therefore, the concerned organization will be taking steps to relocate their plant and storage to a large section in the outskirts of Southwest London (Ferreira2017). The enhancement in the accommodation and storage facilities will be supporting   the concerned organization in adhering to the demand of the local and the international consumers. On the contrary , the enterprise’s strategies relating to expansion in the Asian markets might be facilitated through the relocation of the company’s manufacturing and storage units in a considerably larger space, which will thereby support the smooth functioning of the supply chain and logistics operations.

2.5 Technology

            Currentlythe concerned organization undertook IML technology (in-mold labeling) in order to blend and roast the coffee in harmony with the needs of the consumers (Cafepod.com 2019). However, the company might face different issues due to lack of proficient quality management measures. IT might affect the capabilities of the organization in retaining the goodwill of the same. On the contrary , the concerned organization might also implement an Expandable polystyrene (EPS) cups for insulating the coffee. The improvements in the processing and packaging elements will be supporting   the concerned organization in continuing the effectiveness of the operation in harmony with the changing needs of the consumers (Cafepod.com 2019). The concerned organization might face different issues in the supply chain operations due to the vulnerability of the proposition. However, the concerned organization might take steps to utilize the EPS systems in order to continue with the effectiveness of the supply chain operations.

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