Business Development & Management assignment help report analysis online: Internal communication
Q??? Write a report on Internal communication in organization??
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Executive Summary
This report has been designed in order to know about the Company Rip Curl and its business techniques. This report also focuses on importance of the business communication as a whole and types of business communication methods used throughout the world. Internal Communication comprises all communication throughout the organization. Internal Communication can be considered as the formal and informal function and offering communication in distinct forms to workers. On the other side, communication with the individuals outside the organization is called as external communication. The product line of the Rip curl is different and constantly concentrated on the quality. It has been noticed that the Company has decided to link Sales logix to its current system of the inventory to increase the management capability for reporting of the performance. It is very clear that the Rip Curl is an international company and one of the largest surf inspired brands in Australia. This report will focus on what business techniques are used by Rip Curl and a comprehensive critical discussion about the three communication types used the most by Rip Curl, i.e. social networking (Face book, YouTube, Twitter), sponsorship and a company owned stores and outlets(as well on line shopping). The Company has understood the similarity for the domestic brands and tries to reflect tastes of domestic market and themes of own products. It has been noticed that with the help of Skype designers of Rip Curl work on the video call and support the world including Asia, France, Australia and California. While using the Skype main problem faced by the Company speed of internet connection and delays in work. At last recommendations have been given to the Company for the future such as it is advisable for the Company to design the wetsuits in such a way that it works for more than 1 year and provides flexibility to the people.
Introduction
Rip Curl
It is very clear that the Rip Curl is considered as the major retailer and manufacturer of the surfing sportswear in the Australia. The Company was started in 1969 by Brain Singer and Doug in Victoria and Australia and the Company initially came out with surfboards. But in year 1970, the Company decided to start with the wetsuits production with focus on changing technology into the wetsuit comfortable for surfing. The outlets of the Rip Curl offer various stuffs other than wetsuits such as boots, shirts, watches and bathing suits etc. It has been noticed that the Company has become biggest brands of board wear in South America, Europe and Australia.
Billabong
It is very clear that the Billabong was searched by the Gordon Merchant and Rena his wife started operations in year 1973. Gordon was the surfer
who views the requirement for products which offered greater comfort and protection on the movements (Billabong corporate announcement, 2002).
Business Communication as a Whole
It can be seen that the business communication performs a crucial role in the organization and one cannot think the existence of the organization without the communication. Communication helps in developing of the civilized society and organizes the work throughout the organization. In general, communication helps the organization in functioning such as controlling, staffing, producing and servicing and helps in functions which can be done through communication. Communication considered as an instrument through which essential functions of the management are taken out. In general, Managers of the Company coordinate and direct with the help of communication. At last, it can be said that the communication helps in coordination of the work at the organization.
The different types of communication that are used in today’s business world. In general there are two types of business communication such as Internal and External Communication.
Internal Communication comprises all communication throughout the organization. It can be formal and informal function and offering communication in distinct forms to workers. In general, efficient internal communication regarded as the purpose of resolving organization concerns. Good communication helps the workers to enhance satisfaction of the job, profits and minimize grievances. Internal Communication is of various types such as Upward, Downward and Horizontal Communication.
Upward Communication
In simple words, upward communication considered as the information flow from workers to management.
Downward Communication
In Downward Communication, information flows from the top management and communicating workers in the Company what is relevant and valued policies.
Horizontal Communication
Horizontal Communication comprises integration of the information and permits workers to cooperate in the Company. In general, this type of communication is mandatory for accomplishing tasks, enhancing teamwork, creation of goodwill and boosting of efficiency.
External Communication
It is very clear that the communication with the individuals outside the organization is called as external communication. External Communication generates better volume of the sales, operational efficiency and increase in company profits. In general, external communication helps in achieving customer satisfaction and organizational goals.
This communication helps in achieving of public goodwill and corporate image. The inner implementation of tools of Social Media helps in removing the barriers of horizontal, upward and downward communication which survived intra departmentally and offering motivating associations top-down.
Business Strategies used by Rip Curl
It is very clear that concentrating on the qualities of the brand needs flexibility. The surfers in different locations globally exposed a robust association to the brands which were obtainable in the region of the surfer’s. Understanding this similarity for the domestic brands, the Companies tries to show tastes of domestic market and themes of own products. To control this, the offices of domestic production of Rip Curl meet daily to make sure that the worldwide positioned principles are followed with no any elimination of regional influences. Being in Australia, the Company has realized that the market share of US has been fallen due to Billabong who mainly concentrated on its region. It has been noticed that the other markets such as Brazil and Europe etc, the Company has searched the connection of Australians and not destroyed its reputation.
It is very clear that flexibility has been applied to the company identity with the help of logo design and redevelopment- the change hardly seen in the brands outside the surf world. The logos of surf brand show a review of popular styles and culture throughout the decades. The Company itself has gone through various incarnations comprising the real lotus flower in eighties motivated logo of rainbow to today’s clean, smart surf design cutting with the diamond outline.
The Company Rip Curl wants to remain true and fresh to its objective which comprises management of the brand. It has been noticed that the Rip Curl has adopted the local market which becomes difficult for the management to maintain the balance among workers and the real values. The business is arrived from the necessity and the pleasing willingly enlists (Rip Curl Australian site, 2003).
The promotion manager of Rip Curl engages in the various strategies to develop the base of the marketplace and differentiate the brand from the rivals such as Billabong. The product line of the Rip curl is different and constantly concentrated on the quality. There are various brand aspects that range from Australian made to the custom of reliability, durability and commitment to concentrate on the sports and not disturbed by developing the line of the product.
The Company has endorsed the philosophy that may be called as the Search. In general, search may be viewing of best conditions to follow one’s sport. This type of internal concept helps in searching of best designs and materials for the services and products and searching the suitable conditions for facing the challenges among the competitors like Billabong and Quick Silver.
It has been noticed that the Company has offices and outlets throughout the world, comprising USA, France and South America.
It has been noticed that the skilled team at the Rip Curl offered best breed solutions to match the needs of the individual. The consultants at the Company monitor the issues of organizational change that the new system can generate. The Company has provided coaching on innovative sales regarding process and methodology with significant outcomes (Pearce & Ravlin, 1987).
It has been noticed that the Company has decided to link Sales logix to its current system of the inventory to increase the management capability for reporting of the performance. The usage of the Sales Logic will provide the following advantages to the Company such as the formation of the accurate user base, enhanced coordination of associations with the retailers and the ability to communicate the information of the customer throughout the team of sales (Walton, 1977).
It has been noticed that the Company has used 3 types of communication such as social networking (which includes Face book, Skype and you tube), company owned outlets and stores and sponsorship.
Types of Communication Strategies used by Rip Curl
In current time, social tools have been used to increase worker engagement, enhance internal communication, motivate team camaraderie and produce inner touch points which were previously not available. It is known that efficient internal communication is a thing which cannot be negotiated when struggling for the effective workforce that straightly relates with the long term achievement of the business. Various social networking sites have been used by the Company to promote its business like Skype, Twitter, and Face book.
Skype is referred as the application of the software which permits users to make calls on the Internet. Various features of Skype such as instant messaging, video conferencing and files transfer. This software enables to promote face communication among workers throughout the world with no any cost and travel. The usefulness of the Skype’s can be viewed in the Australian based retailer i.e. Rip Curl.
The manufacturers and designers of Rip Curl operate together on the video call from their support throughout the world comprising Asia, France, California and Australia. Video calls considered as the basic portion of the process of the design used to reflect patterns, suggestions, corrections and designs. The manufacturer’s position dummies in the front of web cams for highlighting the significant issues that store complex explanations and restrict any kind of misinterpretations. The Media Manager at the Rip Curl said that the management of the Company supports the wetsuit parts and view what the manufacturers are speaking about and sort out their problems (Rip Curl Australian site, 2003).
The disadvantage faced by the Company in the case of Skype is if the connection of the internet is slow then the sound might be jaggy and have postpones in transmission.
Face book
The Company Rip Curl has around 6lakh followers on the popular platforms of the networking sites like Face book. The site Ripcurl.com has been altered approximately 194 times throughout main services of social bookmarking like Delicious. Ripcurl.com has indicated minimum 89 times across high social destinations like Google News. Many discussions have been going around on the Web called Rip Curl.com. It is observed that the Company has minimum of 1660 pages used in main search engines such as Yahoo, Bing and Google. There is mean of 1 links highlighting back to site ripcurl.com from another web pages across the world. The most significant limitation of the face book is the impact on the individuals which implement it and mainly the normal users (Moncrieff, 2006).
You Tube
You tube is considered as the 2nd biggest search engine across the world. You tube has formed into most beneficial learning inputs on planet. It has been more than 8 years that video is upgraded to the site daily. Rip Curl has downloaded the various videos on you tube regarding the wet suites and Surf trips. It can be said that with the help of you tube the Company is able to promote its products like Wet suits and Surf trips (Yip, 1989).
The relation of the Billabong with culture of the surfing and its diversification into various types of intense activities has been the achievable approach for the Company.
Sponsorship
It has been viewed that the Ado was sponsored by the Company Rip Curl when Ado was 10 years and had wonderful career in Europe and started riding for the Company Rip Curl.
The watches of the Rip Curl are the no.1 and all watches have special quality of water resistant equal to 100 meters and 200 meters. Few models have automated tide system and preprogrammed sunset and sunrise times (Nag, Hambrick & Chen, 2007).
Billabong
On the other side, Competitor of Rip Curl i.e. Billabong has done the sponsorship with the Hurley and joined the forces with NSW to announce the brand worldwide event for the Region of Sydney. The event is set to take place at the Manly Beach of Sydney in 2012 that will reflect the best in skate, music, art and fashion with the anticipated audience of approximately 125,000 (Billabong corporate announcement, 2002)
Company owned stores and outlets
It has been noticed that the some outlet store of Rip Curl has offered wetsuit for just $139. The prices of the wetsuit are fantastic and reasonable. The outlets of the Rip Curl offer various stuffs other than wetsuits such as boots, shirts, watches and bathing suits etc. To attract the customers, the outlets of the Company are managed by 16 years old staff. The Company also makes swimwear, shoes, clothing and more. It is very clear that at the outlets, company not only offers swim wear and clothing but also offers accessories of luggage and travel (Rip Curl Australian site, 2003).
The motto of the Rip Curl is to ‘Live the Search’ and make a priority and send the team riders on the trips of the search for finding the excellent destinations of the surf in world. The outlet of Rip Curl also offers waterproof watches. Customers said that the watches of Rip Curl are significant for them while surfing and training in the competition. Loyal Customers said with the help of watch, they are able to trap the time left (Robbins, 1996).
On the other side competitor of Rip Curl, Billabong outlet provides last year season stock. It is noticed that the prices of the stock have been reduced from 70% to 20% (Billabong corporate announcement, 2002). The consumers can find the wide range of colors and sizes. The outlets at the Billabong comprise various products such as swimwear, t-shirts, jumpers, bags, pants and accessories. Billabong considered as the leading surf wear brand in region of the Australia. The Billabong considered as the best looking store in malls and effect surf videos, plays thrilling music and provides broad variety of brands. The marketing strategy of Billabong comprises retailing from shops which show the accurate enthusiasm for products and hence restrict the outlets to traditional surf wear stores.
Recommendations
It is very clear that the wetsuits of the Rip Curl are preferred product of surfers throughout the world. It is advisable for the Company to use high quality of materials and process of bonding implemented in its wetsuits which define that comfort and security are the major needs and significant for the true surfer. On the other side, wetsuits of Rip Curl includes comfort, protection and style in the one suit.
It has been noticed that the most of the business of the Rip Curl is created from the recommendation of the very convinced customer. It is advisable for the Company to look at the recommendation of the convinced customer carefully and then implement it.
It has been noticed that the wetsuits of Rip Curl are broadly known and it works only for 1 season not more than that. It is advisable for the Company to design the wetsuits in such a way that it works for more than 1 year and provides flexibility to the people (Lamb, 2005).
It is advisable for the Company to design marketing strategies in such a way to face the competition from the Billabong and Quick silver. In general, market strategies play a very crucial role and take care of competitor’s product and services to face the competition.
It is advisable for the Company to deal with Customer System International that is consultancy group which makes Company to operate more effectively and attain excellent results. This consultancy group enables the Company to enhance profitability and productivity.Conclusion
This report has been designed to know about the Rip Curl and its business strategies and communication strategies. This report also describes business communication as a whole and types of business communication. In general, there are two types of business communication such as Internal and External Communication. This report also describes the role of Skype, face book and you tube in Rip Curl. It is noticed that with the help of Skype manufacturers and designers of Rip Curl operate together on the video call from their support throughout the world comprising Asia, France, California and Australia The outlets of the Rip Curl offer various stuffs other than wetsuits such as boots, shirts and bathing suits etc. On the other side, outlets of Billabong include numerous products like swimwear, t-shirts, jumpers, pants, bags and accessories. At last various recommendations have been given to the Company such as the Company is advisable to use high quality of bonding process and materials for manufacturing of wetsuits.
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