Background
Background of plastic collective-
Louise came up with the idea of Plastic Collective in the year 2016 with the aim to create waste plastics into something useful and valuable material. From that thought Louise founder of Plastic Collective made extrusion machine in addition to training programs and workshops for small, low lying and remote communities. She was interested in transforming waste plastic into something valuable that can happen through the process of recycling. It gave rise to global change and thus this also encouraged for innovative ideas and changes that took place in obtaining sustainable business. Providing education facilities and awareness for plastic waste and its harmful effects led the beginning of sustainability business in plastic collective (Alexander and Delabre 2019).
With the achievement and success through rewards and recognition, the business created a wider scope both at domestic and international level. It had partnership with various companies with the help of workshops and training programs that were done to promote the business (Cardoso de et al. 2019)
Introduction about the firm
Mission-
Plastic Collective aims at preventing plastics that leaks into the environment. In order to achieve this mission it went for training programmes and tools that encourages for sustainable business practice, recycled products to be used efficiently and effectively. It also aims to change thinking of society by using recycled products as source of earning for remote communities. Changing waste resources into valuable resource is main aim of plastic collective. It educates people on how to use single plastic and prevent wastage of resources. It has created simple machines in order to be accessible for remote communities to earn income and create sustainable environment.
Objective-
The main objective of plastic collective is to empower public with skills, knowledge, and create innovative minds using workshops, training, practical tools and machines. Example is Shruder program created by plastic collective that aims at providing awareness to communities about recycled plastics (d’Ambrières 2019). The target of plastic collective is to provide Shruder programme across 4000 remote places where there is lack of sustainability.
Type of company–
Importance of the company–
Plastic waste is increasing day by day in seas, oceans which results to pollution that is dangerous for living beings. To stop this, plastic collective has taken initiative by transforming waste into recycled and value based products to create sustainable environment. With help of training and workshops, it is encouraging more and more sustainable environment (Dooley 2019).
2. Demonstration –
A. 1. Sustainability strategy of plastic collective
Plastic collective has used plastic pollution as strategy to identify condition of micro environment in relation to sustainability. The waste has created epidemic in nearly 4000 islands affecting approximately 370 people residing over the Asia pacific region. The large amount of plastic waste has been dumped in ocean and islands thereby created pollution. Issues have been drawn out that are being faced by the people residing over there and those are as follows:
Collection and infrastructure- Due to high transportation costs resulted in large amount of waste collected in remote areas thus leading to plastic pollution.
Community health and safety issues- When plastics are burnt it creates pollution leading to bad health for the ones residing over there. Also large amount of plastics dump in oceans creates negative impact on consumption and health for the living beings like fish and also for the people who consume those fish. This leads to bad health for the people.
Negative impact on tourists- People who come from outside for beaches and islands, gets a negative impact due to plastic pollution.
Economic impact- Due to destruction of marine lie because of plastic pollution, there is a great loss to job in relation to fishing industry.
2. Sustainability related issue
Plastic collective use the strategy of plastic pollution to address sustainability management and marketing in terms of macro environment with circular economy. The company uses single plastics in order to avoid wastage (Darnall, Welch and Cho 2019). Business aims at encouraging more and more use of recycled products to stop waste of resources. There is only 15 percent of material being recycled globally. By reducing waste and encouraging green environment they attract more stakeholders thus bringing positive influence on macro environment and leading to economic performances (Harring, Jagers and Nilsson 2019).
B. Sustainability strategy starts with a description of how the vision and mission of the company includes (or does not include) sustainability concerns-
Company mission is to transform the plastic waste into a recycled and valued product that can be useful and people can earn from it (Kemper and Ballantine 2019). The business is completely based on sustainable concerns and giving more importance to the efficient utilization of the resources and prevention of wastage management.
c. Strategy used to achieve goals and accomplish vision and mission of Plastic Collective
Company uses circular economy as a solution and strategy to achieve the set goals. Apart from this company aims at providing workshops and training facilities that help in providing education related to sustainability and waste management.
d. Analyse the leadership and development of sustainable organizational culture
With efficiency in leadership and management company can achieve sustainable business practice. Good encouragement, team spirit, and proper awareness regarding sustainable environment and its benefits for living will mark the success in creating green and healthy environment.
Identification of sustainability related issue –
With the plastic pollution there is great loss to fishing industry thus creates a negative impact on private companies. It also creates loss in jobs and food supply (Kong, Kwan and Liu 2019).
3. Explanation of the case and synthesis with the theory
Plastic collective firm by adopting sustainability management system aims at transforming each and every item related to or made of plastic to renew it and make into a useful product. By doing this type of business will create more income generations to the public and additionally will educate the community regarding the importance of waste material and resources (Ndubisi and Al‐Shuridah 2019). It will encourage more sustainable environment simultaneously. This will in turn creates a green, stable and a healthy work environment.
Alternative strategies
In terms of sustainability and branding, sustainability largely capturing the attention of policy makers, companies and other stakeholders. With the increase in scope and opportunities marketing also plays a vital role in promoting brands and images thereby targeting stakeholders. It gives more importance on the practice of sustainability and its operations in day to day lives. In terms of sustainability and marketing, with the strong brand name and image it can create more value and logical advertisement to promote sustainable business and waste management (Porter, M.E. and Kramer, M.R., 2019). Last strategy that can address such issue is sustainability and management that includes the process of managing the business by monitoring their roles and actions for achieving sustainable business. Sustainable management aims at encouraging a healthy green environment and to reduce wastage of resources.
b. Analysis of the situation- sustainability aims at fulfilling the needs of present generation without sacrificing the needs of future generations. Sustainability always focuses on recycling of the waste materials and resources as resources are scarce compared to wants. Therefore there are four pillars of sustainability that includes human, social, environment and economic. Human sustainability includes investing in knowledge, skills in order to maintain balance and to achieve healthy wellbeing. Social sustainability aims at investing and creating more job opportunities in order to save the capital and resources for the benefit of the society and future generation. Economic sustainability aims at maintaining the living standards by suing resources efficiently. Environment sustainability aims at saving the natural resources in order to make environment pollution free and green.
Planning-
To make a plan is the first step towards achieving the desired goal. By creating a planned process in relation to sustainability will enable to address issues in a much easier and clear way. While for plastic collective, planning includes identification of the various measures that will help in solving those communities and places that requires urgent sustainable action.
Organizing
Aim of organizing is to encourage sustainability and to create resources required for implementing such practices. With reference to plastic collective, organizing deals with the resources to be used efficiently in order to implement sustainable strategies and pillars to achieve the set targets. With the use of various programs by organizing sustainable programs, events and workshops, in turn will create more businesses and industries to create sustainable work environment and opportunities (Yacob, Wong and Khor 2019).
Leading
Leadership is an important aspect while promoting a sustainable business growth. Leaders thus sets plan effectively and efficiently is what an organization aims at while achieving the goal. Plastic collective aims at leading the business with sustainable business plans by using proper knowledge and skills to be applied at places where it requires. It also motivates and provides more information on effective use of resources and to avoid wastage (Wood 2019).
Controlling
While dealing with controlling aspect in terms of creating sustainable management then it focuses on monitoring and evaluating the sustainable business strategies that are being implemented. With respect to plastic collective it controls and manages the business practices that are performed in the organization during the work process. It prepares the employees for the initiatives and measures to be taken at times of uncertainty.
Conclusion
The report provides a detailed description about plastic collective company. It gives more emphasis on going sustainable and how to use plastic waste in to a recycled and usable product. It also provides an insight on how to use resources effectively and efficiently in order to create sustainable business environment (Yildiz Çankaya and Sezen 2019). The company provides knowledge in preventing waste management and to make the environment pollution free.
References
Alexander, A. and Delabre, I., 2019. Linking sustainable supply chain management with the sustainable development goals: indicators, scales and substantive impacts. In Sustainable Development Goals and Sustainable Supply Chains in the Post-global Economy (pp. 95-111). Springer, Cham. https://doi.org/10.1007/978-3-030-15066-2_6 Accessed on 2/6/2019
Cardoso de Oliveira, M.C., Machado, M.C., Chiappetta Jabbour, C.J. and Lopes de Sousa Jabbour, A.B., 2019. Paving the way for the circular economy and more sustainable supply chains: Shedding light on formal and informal governance instruments used to induce green networks. Management of Environmental Quality: An International Journal. https://doi.org/10.1108/MEQ-01-2019-0005 Accessed on 2/6/2019
d’Ambrières, W., 2019. Plastics recycling worldwide: current overview and desirable changes. Field Actions Science Reports. The journal of field actions, (Special Issue 19), pp.12-21. https://journals.openedition.org/factsreports/5102 Accessed on 2/6/2019
Dooley, B.D., 2019. Sustainability: Collective action problems and a potential market-like solution. SAGE Publications: SAGE Business Cases Originals. http://sk.sagepub.com Accessed on 2/6/2019
Darnall, N., Welch, E.W. and Cho, S.K., 2019. Sustainable supply chains and regulatory policy. In Handbook on the Sustainable Supply Chain. Edward Elgar Publishing. DOIhttps://doi.org/10.4337/9781786434272.00034 Accessed on 2/6/2019
Harring, N., Jagers, S.C. and Nilsson, F., 2019. Recycling as a large-scale collective action dilemma: A cross-country study on trust and reported recycling behavior. Resources, Conservation and Recycling, 140, pp.85-90. https://doi.org/10.1016/j.resconrec.2018.09.008 Accessed on 2/6/2019
Kemper, J.A. and Ballantine, P.W., 2019. What do we mean by sustainability marketing?. Journal of Marketing Management, pp.1-33. https://doi.org/10.1080/0267257X.2019.1573845 Accessed on 2/6/2019
Kong, A., Kwan, M. and Liu, D., 2019. Committed to Sustainability in Daily Management. DOI: 10.4236/ojbm.2019.72032 Accessed on 2/6/2019
Ndubisi, N.O. and Al‐Shuridah, O., 2019. Organizational mindfulness, mindful organizing, and environmental and resource sustainability. Business Strategy and the Environment, 28(3), pp.436-446. https://doi.org/10.1002/bse.2219 Accessed on 2/6/2019
Porter, M.E. and Kramer, M.R., 2019. Creating shared value. In Managing sustainable business (pp. 323-346). Springer, Dordrecht. https://doi.org/10.1007/978-94-024-1144-7_16 Accessed on 2/6/2019
Wood, M., 2019. Resilience research and social marketing: the route to sustainable behaviour change. Journal of Social Marketing, 9(1), pp.77-93. https://doi.org/10.1108/JSOCM-01-2018-0006 Accessed on 2/6/2019
Yacob, P., Wong, L.S. and Khor, S.C., 2019. An empirical investigation of green initiatives and environmental sustainability for manufacturing SMEs. Journal of Manufacturing Technology Management, 30(1), pp.2-25. https://doi.org/10.1108/JMTM-08-2017-0153 Accessed on 2/6/2019
Yildiz Çankaya, S. and Sezen, B., 2019. Effects of green supply chain management practices on sustainability performance. Journal of Manufacturing Technology Management, 30(1), pp.98-121. https://doi.org/10.1108/JMTM-03-2018-0099 Accessed on 2/6/2019
