Tips to estimate in an era of uncertainty during the Covid 19 pandemic
Title: My restaurant business re-continuation blog
Online business setup of restaurant business
During this crisis situation, caused due to the Covid 19 pandemic, the permanent stoppage of business operations has affected the restaurant business drastically. With the lockdown phases, gradually being lifted, I have come up with the new idea of managing food business online, which can be a great deal or idea to survive in the time of uncertainty. I have started to manage the food delivery services online so that people longer need to visit the restaurant or stores to buy the food items, rather they could sit back at home and relax, while placing orders online and get the food items delivered at their door steps (Suhartanto et al. 2019). The online website has been created along with the introduction of an app that allows for faster order placing, payment and online transactions and faster delivery, which has been aimed to cater the needs of you people and become a loyal and trustable business.
Safety is the top most priority nowadays
With the outbreak of the virus, people have become conscious and aware about safe and healthy food items, which also affects the way online business has been managed. I have made sure to prevent crowds at the restaurant and focused on the online business along with proper packaging to keep the food fresh and healthy. The staffs have used gloves to prepare and pack the food while constant temperature checks have been done at the restaurant premises to ensure safer delivery of food items, maintain food hygiene and safety and keep all of you satisfied (Hobbs 2020).
Identification of niche market and conduct market research
Another major tip to succeed during the era of uncertainty has been to decide the right niche, i.e., those people who need the food items delivered at their homes, individuals who look out for fresh and nicely packaged food items and the tech savvy young generation individuals, who place orders online frequently. By understanding their behaviour and preferences, the product range has been increased to cater the needs of different people from different market segments (Pavithra and Vidhya 2019). With the loyal customers surfacing, I have also thought about the idea of providing them with additional discounts, offers and coupons, who make frequent purchases online, all of which, have been aimed at providing a convenient purchasing experience for the customers effectively.
References
Hobbs, J.E., 2020. Food supply chains during the COVID‐19 pandemic. Canadian Journal of Agricultural Economics/Revue canadienne d’agroeconomie.
Pavithra, P. and Vidhya, K., 2019. Online food ordering system. INNOVATIONS IN BUSINESS AND MANAGEMENT, p.166.
Suhartanto, D., Helmi Ali, M., Tan, K.H., Sjahroeddin, F. and Kusdibyo, L., 2019. Loyalty toward online food delivery service: the role of e-service quality and food quality. Journal of foodservice business research, 22(1), pp.81-97.
