Introduction

Tourism and hospitality industry effectively contribute towards the growth and development of the nation through focusing towards the economic values as well as through ensuring the establishment of the brand image of the nation in the tourism industry. It helps in attracting the foreign tourist and citizens within the nation that ensures the effective development of the infrastructure and the management system in order to provide with the effective and satisfactory services within the industry. Such industries ensure the development in terms of education as well as cultural development along with focusing towards the overall development of the nation (Jaswal, 2014).

Food Tourism is an important element of the tourism industry that contributes towards the satisfying experience of the tourist within the industry and ensures their retention. Food tourism is often considered as the element that helps in ensuring boosting the experience of the tourist within the region. It contributes effectively towards the employee generation as well as the promotion of the cultural and regional beliefs and values through serving the foods and authentic dishes. Also, directly or indirectly it contributes effectively towards the regional food industry (Shah & Shende, 2017).

The analysis is effectively focused towards understanding the changes that have occurred within the Indian food tourism specifically in the North Indian Cuisine due to the influence of other elements within the industry. The analysis will include the focus towards the elements such as globalisation, environmental degradation as well as the technological change within the industry.

Traditional North Indian Cuisine

The Traditional Indian cuisine has a major influence from its history and its culture. The use of the ingredients majorly the spices are the key element that has been used for decades and contributes towards the authenticity of the Indian Cuisines. The North Indian Cuisine includes the major use of the spices such as the turmeric, ginger and cardamom in the preparation of the authentic North Indian dishes and is popularised through the restaurant culture within the nation. However, traditionally the cuisine has adopted various elements and dishes from the ancient culture and practices such as the Biryani, Korma and Chicken Tikka masala has been adopted during the time of Mughal dynasty and not originally invented in India (Mangalassary, 2015).

Focusing towards the traditional north Indian it can be analysed that the use of the cooking oils, spices and the ghee is the most common element that is being used in the preparation of the North Indian cuisines. They are mostly thick, spicy and creamy as compared to other Indian cuisines. However, in India, the diverse presence of the culture and the religious beliefs has an impact over the change in the cuisines available over a region. The traditional aspect of Indian cuisine represents a wide array of vegetarian dishes. However, such cuisines have impacted or influenced due to the various industry factors such as the globalisation, the changing culture as well as the technological factors which are required to be analysed and to be understood (Sarkar, 2019).

Impact of Globalisation

Globalisation has effectively focused towards improvement as well as influencing every sector of the economy including the tourism industry as well. The food tourism in India has also get effectively influenced due to the globalisation of the industry. It has resulted in changing the eating habits as well as the nature of the food supply chain altering the food quality, authenticity as well as the type of the food being served within the Indian industry. The introduction of the concept of globalisation within the Indian industry has resulted in the diet diversification within the industry based on the urbanisation as well as the income factors, resulting in the changes in the cuisine in terms of the quality and preparation methods.

The globalisation impact over the north Indian cuisine has also has been considered as a negative aspect within the industry. As the result of such factors, the focus and the attraction towards such traditional foods has been shifted towards the fast foods and the UK food culture. The globalisation has often been considered as the major factor behind the changing and sharing of the cultures within the region, as a result of such cultural changes the behaviour, as well as requirements of the individuals within the industry, has changed or evolved. Similarly, the Indian foods have also been evolved as a result of the globalisation within the industry along with the economic integration around the world (Thirunavukkarasu, 2019).  

The North Indian cuisine has a rich history of properly cooked food that includes a proper focus towards the diet and nutrition, however, the impact of globalisation has introduced the culture of fast-foods that can be consumed on the way-to-go. As a result of which certain modifications have been made in the north Indian cuisine giving rise to the chaats and other street food, that has been adopted from the global environment. In such a way the globalisation has contributed towards the improvement in the cuisine and providing more variety and options within the industry to the consumers (IANS, 2017).

Also, the globalisation has contributed towards the spread of the Indian cuisines around the globe and has spread its popularity. It can be seen that the restaurant menus in America, as well as other countries, have north Indian recipes within their menu, with a slight mix of their culture and food habits. The North Indian Cuisine offers a richly flavoured food that has been developed through the effective mix of the Indian originated spices as well as certain imported ingredients such as the tomato in the curry as well as the asafoetida (hing) to be used in the preparation of the food. The restaurant’s menus across the world have accordingly adopted the Indian cuisines and have altered the spice level and the ingredients as per the eating habits (FBU`, 2020).

The globalisation within the food industry has contributed effectively towards the development of the food tourism within the Northern parts of India. As the tourism sector is based on the effective service quality as well as the quality experience to the visitors within the industry. Therefore, the availability of the rich culture of the home-cooked food and including such a wide variety of elements within the food preparation has contributed towards attracting the tourist within the industry. Therefore, it can be analysed that the North Indian Cuisine has experienced huge and effective changes that have contributed towards both strengthen the cultural factors by spreading it across the nations as well as impacted it by introducing the concept of ready-to-go meals (Chandiramani, 2016).

Impact of Environmental Regulations

The environmental regulations play an important role in ensuring the effectiveness of the industry, as it indicates the responsibilities of the institutions or the organisations involved in the sector towards the maintenance and the development of the environmental conditions. The food as well as the environment has effectively integrated and are aligned with each other, for example, the use of the fertilizers and the pesticides has their impact over the food production as well as the environment development. As the result of the environmental degradation and the ethical challenges, the impact over the food production within northern India has resulted in impacting the food habits and the availability in order to prepare the north Indian cuisine (Aleksandrowicz, Green, Joy, & Harris, 2019).

Sustainable practices and a balanced method have been adopted in order to limit the production of the food elements so that the land nutrition and production factors can be restored. As a result of such environmental regulations, the price for the food products has increased, resulting in finding substitutes within the industry that would be able to meet the increasing demand and can be consumed by the urban and younger adults. As in northern region, rice has been substituted with the wheat and another substitute due to the non-availability of the water source as required for the production of rice at a large scale (ET, 2017).

Also, it can be analysed that the environmental factors have a greater influence over the dietary patterns of the individuals within the specific region. In north India, the environment has an effective influence over the preparation and presentation of the north Indian cuisine. For example; it has been scientifically proven that in order to survive in the region having high temperature as in North India, it is required to be spicy as well as oily so that it can be prevented from spoilage. Therefore, the environmental aspects have a great influence on the preparation and consumption of the north Indian cuisines. It can also be compared with those of the countries that have a comparatively hotter temperature, as they also have a spicy cuisine to ensure the survival in such climate (Khurana, 2018).

It has been analysed that in the Indian food industry the individuals lack the dietary diversity as a result of which the issue in respect to the environment protection, the energy contribution as well as behavioural shifts has become an effective challenge within the industry. The dietary diversity is referred to the consumption of the nuts, fruits along with the vegetables and the legumes. The industry researchers indicate that the lack of the dietary diversity within the industry will result in the production of the specific products as well as will impact the nutrition intake of the individuals (Ghosh, 2019).

The Indian economy is effectively expected to expand over time along with the focus towards the population growth within the industry. therefore, accordingly focus towards the management and elimination of the greenhouse gases through the adoption of the scientific and appropriate measures is to be adopted within the industry. As discussed, the Indian cuisine includes the focus towards the inclusion of the mix of spices and ingredients, therefore, accordingly, the production measures are required to be adopted so that the effectiveness can be retained (Murtugudde, 2018).

Impact of Technological Innovation

The technology advancements have resulted in impacting the way operations being conducted in the industry. The adoption of the information system in the production of the food, as well as the technological advancements in the service delivery, has resulted in improving the efficiency of the food industry, contributing effectively towards the development of the tourism and the hospitality industry. The technological improvement as well as adoption is also due to the increasing contribution of the globalisation within the sector. As a result of the globalisation new and innovative technologies has been able to enter the Indian food industry (Martin, 2019).

The technological innovation within the sector includes the focus towards the robotics, in order to ensure intelligent and efficient farming activities, also such robots are being utilised in order to serve foods at the Indian restaurants. Another is the effective use of the artificial intelligence within the industry which includes the focus towards analysing the customer data available and accordingly modifying the service to meet his needs and requirements so that the satisfaction can be ensured. Accordingly, such practices have been adopted in the food production and distribution across the Indian food industry and have contributed towards the improvement in the service as well as the food quality within the Indian market (Singh, 2018).

The traditional practices involve the home-cooked foods as well as the dine-in at restaurants, but with the introduction of the technology advancements, the focus has been shifted towards the online food ordering and the home delivery of the items. Such practices effectively improve the service experience but on the other hand, also affects the food quality due to the ineffective packaging as well as keeping it close in a box for long period. The technology has both the positive as well as negative impact over the food processing within the Indian market (Mahendran & Paul, 2019).

As analysed the farmers and the food processors are able to effectively utilise the technology in terms of the usage of new and improved types of machinery within the industry that contributes towards the development and expansion in terms of more production and ensuring the fulfilment of the needs and requirements of the customers. The technology is being implemented at every level of the food processing including the focus towards the adoption of a sorting process, under which a mechanism is being installed in order to segment the food products and their varieties as per the customer need and the industry offering (Verma, 2019).

The technology has effectively contributed towards the development of the efficiency of the Indian food industry, such practices have extended its focus towards the development of the hospitality industry by providing the tourist with quality and effective services.  The technological advancements in the Indian Agricultural sector have been evolved from early times, the focus towards the technology has ensured effective development of the market infrastructure and adequately improved the production capacities to meet the changing industry needs and requirements (Shetty, Manorama, Murugan, & Hiremath, 2014).

Impact of Food Related tourism and hospitality industry

Food tourism plays an important role in the development of the tourism and hospitality industry. The major tourist destinations in India are also famous for the authentic and satisfying cuisines apart from the geographical identification of the region. Similarly, the north Indian cuisine has its popularity and demand within the industry due to its authenticity and uniqueness. Therefore, in order to effectively link the tourism with the food factors, various changes and impact has been made over the cuisines in order to ensure that it is able to attract the tourist within the nation and be able to improve the tourism and hospitality sector. The North Indian cuisine as well as the culinary tradition is being effectively used as a marketing tool in order to promote the food tourism as well as hospitality within India (Updhyay & Sharma, 2014).

The Indian advantage of a rich and diverse culture and accordingly adopting a diverse taste and authenticity along with the cultural change is the key factor that has contributed towards the development of the tourism and hospitality industry. The way the north Indian cuisines were prepared and served has been changed in order to meet the requirements of the foreign tourist and to ensure their retention within the industry. As the north Indian citizens like spiced foods, whereas the tourist prefers the low spiced, therefore, accordingly the food preparation has been moulded to meet the needs and requirements of such interest groups (Prabhu, 2018).

Accordingly, it can be identified, that in order to boost the tourism and the hospitality the focus towards the changes within the cuisines has been made. The tourism, as well as the attraction of the foreign tourist within the industry, has resulted in the implementation of the changes in terms of the taste, experience as well as the way it was being supplied or being produced. The Indian restaurants are utilising the traditional resources and cultures in a more authentic way in order to ensure that the Indian cultures can be represented and the tourist can be provided with a sense of satisfaction as well as authenticity during their tour to the India (Banerjee, 2013).

India, tourism has effectively been focused towards the adoption of its cuisine factor in order to ensure the industry development and advancement and to provide the customers with satisfactory experience within the industry. The tourism has also contributed towards the creation of the job opportunities within the industry from the small and medium sector institutions operating within the industry to the multi-national organisations. The north Indian cuisine has an effective opportunity in order to promote the Culinary Tourism as an effective marketing tool within the industry. As per the research, it can be analysed that the food tourism will contribute towards a major aspect of the tourism and hospitality industry (Baruah, 2016).

Conclusion

The north Indian cuisine has evolved and has changed from time to time in order to meet the industry requirements. The analysis has been focused towards identifying such changes and transformations in the cuisines. It reflects that the globalisation as the major factor has influenced the traditional north Indian cuisine, it has also contributed towards the positive improvement in terms of expanding its presence over the international markets such as America. But it has also affected the tradition to some extent by introducing the concept of fast food within the industry. Also, the focus towards the adoption of the technological advancements within the industry has ensured the effectiveness as well as the transformation in every process of the food processing within the industry.

The Indian tourism and hospitality industry can effectively be promoted through focusing towards the food tourism as it can be analysed within the industry, that food tourism plays an important and effective role in the development of the nation’s tourism. Indian Northern cuisine is a positive aspect for the tourism sector that has been altered and been developed over the year to use it as a marketing tool within the industry.

References

Aleksandrowicz, L., Green, R., Joy, E., & Harris, F. (2019). Environmental impacts of dietary shifts in India: A modelling study using nationally-representative data. Environment International, 207-215.

Banerjee, M. (2013). Food Tourism: An Effective Marketing Tool for Indian Tourism Industry. International Journal of Science and Research, 795-800.

Baruah, S. (2016). Promotion of Culinary Tourism as a Destination Attraction of North-East India. International Journal of Interdisciplinary Research in Science Society and Culture, 201-209.

Chandiramani, N. (2016). A Quarter Century of Globalization in India:. European and international observatory, 103-126.

ET. (2017, August 27). Millennial India is slowly and steadily advocating sustainable dining. Retrieved from ET: https://economictimes.indiatimes.com/magazines/panache/sustainable-dining-a-movement-that-is-gathering-pace/articleshow/60235500.cms?from=mdr

FBU`. (2020). A Taste of Indian Cuisine. Retrieved from FBU: https://www.foodandbeverageunderground.com/indian-cuisine.html

Ghosh, S. (2019, January 22). Dietary diversity, behaviour change in Indians key to better health and environment. Retrieved from Mongabay: https://india.mongabay.com/2019/01/dietary-diversity-behaviour-change-in-indians-key-to-better-health-and-environment/

IANS. (2017, November 21). Effects of globalisation: Chronicling the transformation of Indian food. Retrieved from The Indian Express: https://indianexpress.com/article/lifestyle/food-wine/effects-of-globalisation-chronicling-the-transformation-of-indian-food-4947573/

Jaswal, S. (2014). Role of Tourism Industry in India’s Development. Journal of Tourism & Hospitality, 1-6.

Khurana, S. (2018, August 26). Ever Wondered Why North Indian Food Is So Spicy? Here’s The Answer. Retrieved from NDTV: https://food.ndtv.com/food-drinks/ever-wondered-why-north-indian-food-is-so-spicy-heres-the-answer-1905675

Mahendran, R., & Paul, A. (2019, December 07). Trends in food technology in the Indian scenario. Retrieved from FNB News: http://www.fnbnews.com/Technology/trends-in-food-technology-in-the-indian-scenario-53453

Mangalassary, S. (2015). Indian Cuisine—The Cultural Connection. Education and Globalization, 119-134.

Martin, N. (2019, April 29). How Technology Is Transforming The Food Industry. Retrieved from Forbes: https://www.forbes.com/sites/nicolemartin1/2019/04/29/how-technology-is-transforming-the-food-industry/?sh=6c595c4320a3

Murtugudde, R. (2018, November 14). India needs to balance food production with climate goals. Retrieved from DTE: https://www.downtoearth.org.in/news/climate-change/india-needs-to-balance-food-production-with-climate-goals-62128

Prabhu, R. (2018, June 28). How India is becoming the perfect culinary tourism destination. Retrieved from The Hindu: https://www.thehindu.com/life-and-style/food/food-tourism-in-india/article24279816.ece

Sarkar, P. (2019, September 30). The Cuisine of North India. Retrieved from The Spriuce Eats: https://www.thespruceeats.com/cuisine-of-north-india-1957883#:~:text=Style%20of%20Food,both%20savory%20and%20sweet%20dishes.

Shah, G., & Shende, K. (2017). A study on the importance of Food Tourism and its impact on Creating Career Opportunities amongst the Residents of Pune city. International Journal of Research in IT and Management, 192-208.

Shetty, P., Manorama, K., Murugan, M., & Hiremath, M. (2014). Innovations that Shaped Indian Agriculture-then and now. Indian Journal of Science and Technology, 1176-1182.

Singh, S. (2018, August 20). How Technology is playing an Important Part in Restaurant Business. Retrieved from RI: https://www.restaurantindia.in/article/how-technology-is-playing-an-important-part-in-restaurant-business.11605

Thirunavukkarasu, R. (2019, November 06). Globalization’s Impact on India. Retrieved from StoryMaps: https://storymaps.arcgis.com/stories/7aa02f07639c42b9b0b06c610e3acd5d

Updhyay, Y., & Sharma, D. (2014). Culinary preferences of foreign tourists in India. Journal of Vacation Marketing, 29-39.

Verma, M. (2019, May 30). Indian Agriculture, farmer’s Lives and initiative by technology companies to make their lives Better. Retrieved from Brill: https://www.brillinfosystems.com/blog/2019/05/29/role-of-technology-in-transforming-indian-agriculture/#:~:text=Big%20data%20has%20now%20become,managing%20risk%2C%20and%20increasing%20productivity.&text=Data%20provided%20to%20farmers%20can,can%20lead%20to

Hospitality Industry

Introduction

The organisations within the industry are effectively required to focus towards ensuring the implementation of strategies and policies through which they can focus towards the internal as well as external analysis of the business environment and accordingly can develop business strategic goals and objectives. The focus towards the analysis of the business environment is required to ensure the sustainability within the industry and to identify any business threats or challenges being arising within the industry. As the industries have become highly competitive and in order to retain the strategic or competitive position within the industry, such analysis is required to be done (Tzeng & Chang, 2011).

The hospitality industry is dependent over the service quality as well as the visitor experience, therefore, it is required within the industry that the organisations effectively focus towards ensuring the industry analysis so that the service provided can be improved and a competitive position can be ensured. The analysis is focused towards analysing such challenges that an organisation within the hospitality industry can face by utilising effective tools and techniques within the industry. The key areas include the focus towards the ethical issues, the technological innovations, issues related to the human resource management, social media and the food-related tourism. Accordingly, the analysis will include recommendations that can be implemented within the industry so that the organisational efficiency and development can be ensured.

Analysis

Strategies that can be employed to identify the industry trends and issues

The business organisation in the hospitality industry is required to focus towards the organisational internal strengths as well as external challenges so that the strategies can be developed accordingly the most commonly adopted strategies within the industry includes the focus towards following strategies;

SWOT Analysis: The SWOT Analysis focuses towards the organisation’s internal analysis and represents its internal strength and weakness, for an organisation operating within the hospitality industry it is required that a focus towards the organisation key strengths to be ensured so that it can be implemented in order to ensure the customer satisfaction within the industry. Also, it focuses effectively towards the identification of the business opportunities or the challenges that business may face in near future within the industry (Helms & Nixon, 2010).

PESTLE Analysis: Apart from the internal analysis, it is required that certain aspects such as the political, social, economic, technological, legal and environmental factors that affect the working of the organisation within the industry and creates business threats and challenges within the external environment. The hospitality industry is required to focus towards the external environment and the threats in order to ensure that the government policies and economic factors are in favour or support of the development of the tourism as the development of the hospitality is linked to the development and expansion of the tourism industry (Perera, 2017).

Competitors Analysis: Apart from the analysis of the business environment, in order to identify the existing and emerging trends within the industry it is required that a focus towards the analysis of the industry competition as well as the practices being adopted by them is to be analysed. The competitive analysis within the industry helps in understanding and identifying effective strategies and policies being adopted within the industry. Michael Porter’s model of the competitive analysis represents effective and a strategic manner through which the industry competition can effectively be analysed and accordingly the strategies can be developed (Tanwar, 2013).

Scenario planning: Through effectively focusing towards the industry analysis an effective focus should be ensured towards the scenario planning within the industry is to be done. It effectively helps in contributing towards the developing possible situations that the organisation might face within the industry and accordingly contributes towards the development of the strategic process through which the business goals and strategies can be achieved (Amer, Daim, & Jetter, 2013) .

Issues and Trends in the hospitality industry

The hospitality industry has undergone a high transformation in terms of the technology change as well as the customer needs and expectations within the industry. In order to ensure effective satisfaction of the customers, it is required that such key areas are being focused upon. The increasing focus of the tourist and the consumers within the hospitality industry towards the health and safety is being considered as one of the major challenges being faced within the industry. As the restaurants and the hotel owners are required to be more focused towards ensuring the use of the quality products and adopting strategies through which the customer satisfaction can be enhanced (Jacobs, 2020).

Focusing toward the specific elements the issues within the hospitality industry can be analysed:

Ethical Issues: 

The organisations operating in the service industry are also required to be ethical within the industry. As the ethical challenges or the situations within the industry reflects the business moral values or beliefs based on which the strategies are being developed and being implemented throughout the organisation. Maintaining confidentiality is among the ethical approach that is required to be focused upon within the industry. the protection of the customer data and information is required to be ensured through safe and secure data servers as well as proper accounting (Deale & Schoffstall, 2018).

The focus towards the cultural values as well as quality service is considered as the moral and the ethical responsibility of the organisations operating within the hospitality industry. The organisations operating within the hospitality industry faces challenges due to the ineffective care quality and the availability of the efficient resources within the organisation. The focus towards the development of responsibility among the staff in order to serve the visitors effectively and to ensure the retention of the organisation’s positive image is required. Therefore, at such point, the organisations face ethical challenges as they fail to maintain such internal effectiveness and impacts the organisation growth and development within the industry (Jones, Hillier, & Comfort, 2016).

Human Resource management issue:

The human resource is the key aspect upon which the management is required to focus upon within the industry so that the business effectiveness can be retained and further focus towards development can be ensured. The key human resource issues or challenges being faced within the organisation includes the lack of the experienced and skilled workforce within the industry, also due to result of such lack within the industry the employee turnover rates have increased. In the service industry, an effective focus towards the employee satisfaction and efficiency is required to be ensured so that the employees can ensure effective focus towards serving the customers and providing them with quality experience (Kamau & Waudo, 2010).

Also, the lack of skilled workforce results in the lack of effective managers and leaders in order guide and to manage the organisational workforce, as a result of which the organisations within the hospitality industry are facing a challenge due to such ineffective employee management within the industry. the increased turnover of the employees has also resulted in the decreased morale of the workforce within the hospitality industry. As the employee expects the organisation to provide them with the effective resources so that their needs and requirements can be fulfilled. Therefore, an ineffective e focus towards the human resource management within the hospitality industry has contributed towards increased challenges and issues within the industry (Boella & Goss-Turner, 2019).

Technological Innovations in the Hospitality industry:

The technological innovation and advancements have impacted every business sector and the industry, similarly, in the hospitality industry, the focus towards the implementation of the AI and the technological improvements have contributed towards improved efficiency as well as challenges for the organisations within the industry. The AI and information learning within the hospitality industry focus towards effective management of the guest data and providing them with a 24*7 virtual service as per their needs and requirements to ensure the customer satisfaction within the industry (Yang, Henthorne, & George, 2019).

However, the adoption of such technological advancement has also contributed towards the business challenges such as data privacy and effective management of data along with providing effective opportunities within the industry. Also, the implementation of such technological advancements within the industry requires effective focus towards the high investment and an effective partnership within the industry with the software providers, which acts as a challenge for the organisations in order to procure and implement such resources (Mai, 2016).

The organisations within the hospitality industry are required to focus towards ensuring that they are able to effectively integrate the required technologies with the organisation operational activities so that an effective focus towards the improvement in the service being provided to the customers can be ensured and accordingly the organisational goals can be focused upon.

Social and traditional media:

The traditional media sources i.e. the offline media sources as well as the social media has effectively contributed towards the growth and development of the hospitality industry. The industry has focused towards the adoption of the traditional media in order to promote its products and services as well as social media has effectively contributed towards the interaction between the organisation and the customers in order to understand the needs and requirements of the customers within the industry and accordingly developing strategies that can be utilised within the organisation.

The organisations within the present business environment are effectively required to focus towards the adoption of the social media and online media platforms to ensure that they are able to contribute towards the organisational development and the changes that are required in order to ensure the development of the organisation within the industry. The increasing competition within the industry as well as the focus towards being the customer-oriented within the industry has resulted in increased focus towards such social media sources within the industry. The development of the websites and the online channels for the organisations promoting the product and services and asking the customers to provide feedback over the programs so that further improvements can be made (Rosman & Stuhura, 2013).

The importance of the technology and the media advancements within the hospitality industry has contributed towards both the advantages as well as challenges within the industry. As the organisation’s effective practice to implement such advancements within the industry resulted in ensuring the business effectiveness, whereas failing to ensure such changes within the organisation has contributed towards the loss or industry challenge to the organisation.

Food Related Tourism:

Food tourism has become an effective part of the tourism industry that has contributed toward the development of the hospitality industry. Food tourism is basically focusing towards the food lifestyle and culture of the region. The social media platforms, as well as other food programs, promote the food culture of a region in a specific manner that it encourages the tourist in order to visit the location or the region and to have a satisfactory experience over there at the featured or the premium restaurants offering cultural or the authentic dishes of the region. Such tourism practices have contributed effectively towards the development of the tourism industry and have supported the growth and expansion of the hospitality industry by attracting the tourist in order to try and taste the local food varieties and at the local restaurants (UCF, 2020).

It can be analysed within the industry that an effective focus towards the food-related tourism has contributed towards the development of the industry but also has resulted in challenges for certain organisations operating within the industry. As certain organisations within the industry operate at a low scale and are not able to provide such high and authentic services, as a result of which such organisations within the industry are facing challenges due to the such business practices within the industry. The hospitality industry has effectively focused towards the improvement in the cultural and the media advantage within the industry by providing effective opportunities within the industry and the development and promotion of the regional cultures and practices at an international level (Yeoman, 2010).

Plan in order to respond to such trends and issues

The organisations within the industry are required to focus towards the development of effective plans and strategies that can be utilised in order to implement changes within the organisation and to ensure the business development and promotion within the industry. in order to ensure the implementation of such a strategy, a planned process is required to be adopted within the industry. Such planned strategy includes the focus towards the identification of the key issues and challenges being faced within the industry. As it has been analysed that the key issues within the hospitality industry includes the focus towards the ethical issues, the HRM issues, the technological and media issues and the challenges arising due to the food-related tourism within the industry.

After that, an effective focus towards a change management plan within the organisation is required to be developed indicating the required changes within the industry. such a change management plan can be focused towards the change management model being defined by Lewin within the industry. The model reflects that the organisation within the industry are required to focus towards developing a sense of change requirement among its workforce and accordingly the change plan is to be developed so that their support can be ensured throughout the process. At last, as per the planned process, it is required that the strategies are being implemented within the organisation so that the organisation effectiveness can be ensured and the business goals can be achieved (Hussain, Lei, Akram, & Jamal, 2018).

The organisation within the hospitality industry are required to focus towards ensuring the effective procurement of the human resource and accordingly they are required to be provided with the training and the development programs through which the industry challenge of lack of skilled professionals can be eliminated. Also, the organisations are required to effectively focus towards adopting effective strategies and practices through which the technological advancements within the industry can be ensured and be implemented through which the business effectiveness, as well as the customer retention within the industry, can be ensured. As it has been analysed that the organisations within the industry are required to focus towards the social media and technology to retain their competitive position within the industry.

Recommendations

The hospitality industry has effectively changed over time and has become more complex and challenging as a result of which the organisations are required to focus towards adopting the approaches that can help in the retention of the organisational position and can further focus towards its development within the industry. The organisational ethical issues within the industry can be eliminated through effectively focusing towards the development of the effective human resource within the organisation. As having a dedicated and loyal workforce within the organisation will ensure that they are able to implement effective strategies within the organisation that contributes towards the organisational success and the effective improvement of the operational activities within the industry.

Also, an effective focus towards the organisational technological improvement is to be ensured so that they can represent themselves as a competitive brand within the changing and the competitive market or the industry. As in the changing business nature and shifting towards the culture of the social media and food tourism, it is required that an effective focus towards such business practices is to be ensured so that the business development within the industry can be ensured. From the report findings, it can be analysed that an effective focus towards the analysis of the industry trends and challenges is to be ensured and accordingly the changes are required to be adopted throughout the organisation so that the business effectiveness can be ensured and be retained.

Conclusion

The analysis has been focused towards the analysis of the changing trends and emerging challenges within the hospitality industry and its impact over the organisation operating within the industry. It can be analysed that the industry trends and challenges have resulted in providing certain opportunities to the organisation, as through the effective focus towards the utilisation of the technology and the social media the organisation can ensure its business effectiveness as well as customer retention within the industry. On the other hand, such technological advancements and the improved focus within the industry has resulted in raising challenges in terms of the data privacy and the ethical business practices.

As a result, an effective focus towards the proper analysis of the industry and accordingly the identification of the trends and challenges are required to be adopted so that the changes can be implemented within the industry and accordingly the business effectiveness can be retained and can be developed. The change management plan within the organisation effectively ensures the development and integration of the workforce within the business planning and processing and accordingly the focus towards the organisation success can be ensured within the complex and dynamic business environment.

References

Amer, M., Daim, T., & Jetter, A. (2013). A review of scenario planning. Futures, 23-40.

Boella, M., & Goss-Turner, S. (2019). Human Resource Management in the Hospitality Industry: A Guide to Best Practice. Routledge.

Deale, C., & Schoffstall, D. (2018). Perceptions of Ethical Issues in Hospitality and Tourism Research. Journal of Hospitality & Tourism Education, 203-214.

Helms, M., & Nixon, J. (2010). Exploring SWOT analysis – where are we now? A review of academic research from the last decade. Journal of Strategy and Management, 215-251.

Hussain, S., Lei, S., Akram, T., & Jamal, M. (2018). Kurt Lewin’s change model: A critical review of the role of leadership and employee involvement in organizational change. Journal of Innovation & Knowledge, 123-127.

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