Strategic planning and management assignment help on: Strategies and Samsung TV
Innovation has remained core strategy adapted by Samsung in all areas of business. As said by Kyung Tae Bae the strategy of TV and AV strategy of Samsung are supported by three pillars that are smart evolution, smart content and smart interaction. These pillars are well considered as a reason for revolutionizing the features that are available in TV for the current customers. These three pillars are also responsible for customer’s highly awakened expectations from Samsung TV which is not only greater accessibility, but also compelling content[1].
On the basis of performance, they have managed to be positioned as the best technology maker by surpassing HP. The revenue generated in LCD’s and LED’s are prior in the world. The market dominance of Samsung is very dominant in the television sector. This trend has continued for years since 2006. The performance has been upgraded for eight consequent years now. This was conquered because of the simple strategy that they employed that was to devote their talents and technology for the purpose of creation of superior products and services for contributing them to a better global society[2].
Five different principles are followed by Samsung. they includes being a socially responsible citizen, respecting the employees, shareholders and customers, to comply the proposed ethical standards and laws, having an organisational culture that is clean and also caring for the safety, health and environment[3].
It can be seen that long with the principles Samsung TV also became successful because of the special strategies that were engaged by them. They include innovation of products, pricing, sales promotion and advertising, making of the brand through advertisements and other strategies. The products they used were highly innovative and were cheaper than other products of the same range. This strategy was employed to attract more customers to Samsung electronics and telecommunications. The phones were not only sold at cheaper rates, but the customers were also made aware of the availability and the advancements and superiority technology on comparison to other competitors. The advertisements and the philosophy made another global brand.
Looking at the blue ocean strategy adopted by Samsung, Value innovation remains to be the pivotal strategy. BOS still remains the major strategy that helped to position Samsung in the TV market and to place them in the TV market. This was a strategy that helped to exemplify and create new markets for the customers by eliminating and reducing the features that were not essential for the customer and thereby defined a new market. This strategy that was Market driven change also focussed consumer insights and thereby led to the creation of new products. They also implemented the strategy of global localization[4].
The competition that is to be faced by Samsung in the future is not less scary. There is a tight competition that is faced by Samsung from Sony and LG electronics that are equally competitive. This is one of the reasons why they should be involved in R & D development to prepare them to make the dream product in the minds of the customers. The company is booming now and tends to boom because of their expertise in innovation
If you want HR management Assignment Help study samples to help you write professional custom essay’s and essay writing help.
Receive assured help from our talented and expert writers! Did you buy assignment and assignment writing services from our experts in a very affordable price.
To get more information, please contact us or visit www.myassignmenthelp.Com
