Marketing assignment help on: Customers and organizations of Appl Bandwagon
Significance of the App bandwagon for customers and organizations
The popularity of App bandwagon among youth and android users is enhancing day by day. There are different advantages and edges of this applications that prompt users of android platform to get associated with this application. In the context of a customer, it helps the users to get socialized in the most effective and efficient manner. For instance, if a user wants to send any message or any picture, he needs only to login on the application and leave the message on different wagons. The social networking sites synchronized with the application will easily disseminate the message within the group of the user. In addition to this, the significance of this app can also be proved with the help of the value maximization concept. As per the concept, everything purchased or used by a user is having some certain values and utility. This significance of that thing is determined by the intensity of the value delivered by that thing. In context to this, the theory of value maximization states that wider the utility of the thing for the user, higher will be the value of the thing for the user. Moreover, higher the value provided by the thing, higher will be the significance of that thing for the user (Woodside 2003).
In relation to this, customer buying behavior theory also states that from the perspective of a customer, it is quite essential that the thing, he is buying, will provide maximum values and fulfill his maximum needs. In this context, a customer also shows a positive intention towards the things which maximize the value of money paid by the customers for purchasing or consuming that thing. In relation to this theory, it can be seen that app bandwagon provides some unique features and experience to the users in social networking. With the help of this application, the user can easily handle more than one social networking site simultaneously. This also helps him to avail maximum advantages of different types of social networking facilities provided by different networking sites. Owing to this reason, for the customer the utility of the app bandwagon is quite higher, which enhances the value provided by the application. In this context the higher significance of the app for a customer can be justified quite intensively (Goektuerk 2007).
Along with customers, app bandwagon is also quite useful and significant for the business organization. In the existing business environment, due to the fast and rapid changes in the preferences of customers, business organizations have changed their focus regarding social marketing. As per the concept of social marketing, the marketing that aims to target a particular group or society in order to cater a mass market can be categorized as social marketing. In existing period of time, enhanced usage of internet by individuals has made the marketing practices of the organizations quite easy and effective. In direction to this, trend of virtual community and social networking through different available social networking sites have provided a new way and platform for marketers, where they can not only make positive, personalized and long term relationship with customers but they can also attract mass market without using much resources. In this context to this, app bandwagon provides an effective and efficient way for marketers of the business organizations to market their product through various social networking sites, such as Facebook, Twitter, YouTube, and Instagram simultaneously. As the craze of app bandwagon is enhancing quite rapidly among young generation, the potentiality of this application for the marketer is enhancing quite intensively (Linthicum 2004).
In addition to this, the Integrated Marketing Mix theory also states that a successful marketing campaign helps the organization to enhance awareness about its products among customers. Along with this, enhancement in the popularity of the product offering is also an important objective of the marketing campaign of the organization. As per the concept, along with different important and effective measures of marketing communications, word of mouth publicity is the most effective method on which, the organization is not require making some intensive investments (Koekemoer 2004). In direction to this, the bandwagon is the measure which connects different people together and enhances their interaction. The advertising of the products on this measure will also lead the company to build some informal relationship with customer. The positive relationship of the company with its customers also enhances the positive experience of the customers with the company (Cakim 2010). Along with this, the measures of social interaction such as Bandwagon is quite useful measure for the customers through which, they can share their positive experiences with the company within their community. From the perspective of the word of mouth publicity, this can be proved quite effective and intensive measures for the organization (Sernovitz, Kawasaki and Godin 2012).
Experiencing some of the positive outcomes of the app bandwagon, nowadays business organizations have started to put some intensive attention over this app. For instance, different Investment management firms and brokerages organizations such as Barclays, Deutsche Bank, HSBC, Lloyds, JPMorgan, and Morgan Stanley have shown their positive intentions toward mobility and turned towards different important applications such as Bandwagon for the purpose of advertising themselves (Taylor 2012).
If you want Marketing Assignment Help study samples to help you write professional custom essay’s and essay writing help.
Receive assured help from our talented and expert writers! Did you buy assignment and assignment writing services from our experts in a very affordable price.
To get more information, please contact us or visit www.myassignmenthelp.Com
