IT management essay on: Importance of digital communication
In this report the importance of digital communication has been highlighted how it helps the indigenous people of Australia to promote and preserve their culture. It can be seen that efficient and effective digital communication is capable of creating influential communications in distinct media whether it is website, audio and multimedia. Digital communication has been started from schools to college. It can be seen that students in school learns a broad range of digital communication competencies and skills. Digital communication with the help of websites, music and news offers people to have information on products, culture and current scenario. The digital communication permits users to link up with communication services in global environment and permit users to take participation in society and digital economy. The elements of digital communication have also described to highlight the importance of digital communication. Websites helps in promoting conventional and traditional cultural information in order to preserve culture and contemporary lifestyles .Yes at last, the use of digital communication helps Australian Indigenous local peoples to preserve, publicize and market their culture (Morgan, 2008)
It is observed that digital communication has become very important in life of people of Australia because, digital communication with the help of websites, music and you tube offers opportunity to people to promote their culture, tradition and customs. It is observed that about 2 billion people surfs on the internet which is approximately 1/3 of the total population in the world. The medium of internet has turn out to be a hot spot in order to find any information from music to news. There are various advantages of digital communication such as music, news and websites are used much faster and people can buy things on the websites at lower prices and users are able to view their friends and users become capable to share their ideas and suggestions much faster. It can be observed that digital communication has become important media in the 21st century, with the efficient implementation of services of media and communication throughout the community and the economy. It can be seen that digital communications allows users to network with services of communication in global environment and allows them to take part in the society and digital economy. The participation of digital communication not only provides a chance to users to work on the internet but also provides a chance to use broad variety of platforms of media and communication. The use of digital communication in Australia allows Indigenous peoples to publicize and market their culture with the help of You Tube, music and websites. You Tube offers opportunity to people to load their videos and albums and communicate them throughout the world. It is observed that purpose of the website is to offer conventional cultural information like from indigenous languages preservation to indigenous businesses ventures (Hawk, 2010)
Items contained in the Digital materials.
Website
The purpose of the website varies from conventional cultural knowledge to indigenous language preservation and business ventures. The aim of the website is to provide a chance to youth generation and people to use latest and modern technology to observe and preserve their customs and contemporary lifestyles. It can be seen that website allow users to have updated information on offered products and services. In fact, website is having a section of the news where news is updated about every current scenario. Customers are not required to perform any kind of speciality to carry out the function given in the websites. The websites provide well manage information to users which make users to correct their carts of shopping. So this all aspects of website help people in Australia to publicize and market their culture because it allows people to use modern technology to see and preserve their traditions and contemporary lifestyles. There are various websites in Australia which gives an opportunity to people to market their cultures and customs by showing various forms of dance and festival forms on website. The websites about Australian Indigenous peoples are being created by people within Indigenous communities or by non-Indigenous people or by cross cultural collaboration (Chen, 2010)
You tube
It can be seen that You Tube is not only popular in Australia but also in many other countries over the world. Even some of the countries throughout the world restricts the use of you tube but majority of countries favours the use of You Tube. People can link with the you tube by sharing of video clips. You Tube is a website through which people can upload a video and these types of video make their path in media and sometimes investigate their path into the entertainment and commercials. It is observed that you tube has provided full power to users. According to perception of the researcher on digital media you tube has created massive impact on broad range of aspects ranging from politics, marketing of talents commercials and other lawsuits. Nowadays people in Australia have become addicted to use You tube because You tube provides opportunity to people to see what their friends are doing, and other aspects like marketing of talent commercials and information on current events and surrounding. Lastly it can be say that you tube help Indigenous people to promote their culture among various visitors on website (Hawk, 2010)
Music
It can be seen that music has an influence on each and every aspect of lives of people. It is very clear music helps in bringing people closer and provides relaxation to them. There are various forms of music in Australia which help them in promoting of their culture & customs among various visitors who come to Australia. It is analyzed that Music helps in depiction of culture and customs. For e.g. In India national anthem depicts culture of India like in Australia there are various forms of music which helps them in promoting their culture and contemporary lifestyles. 
Conclusion
Nowadays it has been observed that digital communication has played a very significant role because approximately 2 billion people surfing over the internet. There are various elements in digital media such as you tube, websites and music which help indigenous people of Australia to promote and preserve their culture. You tube allows people to upload videos of any type and to chat with their friends all over India without incurring of any expenses. Websites provides conventional cultural information ranging from indigenous language to business venture. Websites provides a chance to youth generation and people to use the latest technology in order to preserve their customs and promotes their culture by showing various forms of music, dance forms, cultural festival and other information on the current scenario. Music also plays a very important role in digital communication. Different forms of music are there in Australia which promotes a culture of Australia and give a chance to indigenous people to promote their culture throughout the world. At last digital communication inclusive of elements like you tube, music and websites help indigenous people to promote and preserve their culture (Chen, 2010)
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