Questions:
- Read the case carefully and complete the proposal by filling in the correct sentence NUMBERS. (Some parts of the proposal will have more than one sentence) Do not copy the sentences; do not add your own ideas.
Zinn’s Burgers and Pizza
1. Zinn’s Burgers and Pizza is a medium-sized chain of fast-food restaurants. Its branches are predominantly based in the north-west and Midlands of the United Kingdom and, until lately, this regional concentration and profile has enabled the chain to compete with the larger, international fast-food brands in these areas (many of whom have outlets near to a Zinn’s restaurant). 2. However, in recent years, many of Zinn’s restaurants have begun to struggle; they are losing both customers and staff. 3. The décor and furniture look tired, cooking equipment needs replacing; the menus require updating. As with all fast-food businesses, the chain’s sales have been threatened by the recent trend towards ‘healthy eating’ and concerns over the environmental impact of the fast-food sector. 5. The recent recession has boosted sales slightly as customers look for cheap opportunities to eat out. 6. Zinn’s Burgers and Pizza should move to healthy combination of meals along with healthy drinks that needs careful planning with the help of food dieticians. 7. Various contests like ‘the happy family moments’, ‘coast to coast’, ‘Full of care’ are to be introduced. 8. Direct marketing as the term suggests, is a method of directly marketing to your consumers by means such as telephone marketing, Online marketing, E-mail based marketing, etc. which Zinn’s Burgers and Pizza needs to tap especially now. 9. The working hours and pay scale of the staff must undergo revision. 10. Lugo furniture manufacturers, situated in Midlands, use the extremely attractive Candi Tube Collections that attracts all ages. The company has quoted very reasonable charges for refurnishing. 11. By introducing the contests there will be a boost in sales and market share by creating an awareness of the brand and instilling it in the minds of the consumers. 12. The telephone, online marketing that offers direct information to the consumers on their diverse products and services will giving the consumers sufficient knowledge about the products and deals of Zinn’s Burgers and Pizza. 13. Good décor and furniture attract the eyes naturally. And the rule goes if the staff is happy, the customers are also happy. 14. There is threat that Zinn’s Burgers and Pizza may be labelled as JUNK FOOD SUPPLIERS and POOR SERVICE PROVIDERS, if changes are not made. 15. No business wants to close down because customers do not trust.
| Category | Sentence Number |
| Analysis of the problem: | 1, 2 |
| The Reasons: | 3, 4 |
| Proposed Solutions: | 6, 7, 8, 9 |
| Benefits of the proposed solutions: | 11, 12, 13 |
| Risk to the organisation if the proposed changes are not made: | 14, 15 |
- Read the sentences below and decide the function of each sentence by specifying which states a claim and which states a support. Fill your answers in the blank boxes.
| Sentence | Function |
| Belgrade, as a tourism destination, is not competitive in terms of walking tours around the city compared to other major Serbian destinations. | Claim |
| This is due to the undeveloped infrastructure around green areas (Maksin, 2011). | Support |
| As a post-industrial city, Belgrade lacks revitalization, which makes it less competitive. | Claim |
| So, a holistic economic approach that takes into account human and environmental needs may help change the situation (World Tourism Organization, 2011). | Support |
PART II (50 marks)
In well written essay of around 300 words, answer the following question.
- Team working is one of the core skills for employability. According to Schein (1980), teams form for both functional and psychological reasons. Write an essay discussing the functional and psychological reasons according to Schein theory. (This question will test your essay writing and paraphrasing skills.)
Answer:
Leadership in the organization is a must and it is very important that it brings cooperation and coordination in the organization so that the productivity of the organization is better. Edger Schein has stated these points while discussing regarding the qualities of the employee which is required to become employable. It is often noted that the employees are more motivated and focused towards their work when they are working in the team (Schein and von Ameln 2019). Hence, community plays a very important role in changing psychological aspects for employee. Team work is very important in the practical aspect which considers that he role of the employee, tasks given to them and the position of the employee are interrelated. Employees generally looks into others performances and it is noted that this creates a psychological or social pressure over them so that they perform better. Teams are generally used for increasing a healthy competitiveness into the organization so that the employees who are working in the team can be able to meet their goal on or before time (Schein 2019). The employees comparatively feels happy, stronger and motivated in their workplace due to this. As per Schein, one individual may not feel motivated all the time and may not be able to complete a certain task by their own. At this point they require proper assistance along with the same kind of motivation which is implied in a team. Group of people are more possibly to provide better motivation and solution to every doubt while completing a task. Proper assistance can be received in a team and one of the main objective is to gain skill of employability which is only possible through working in a team as it helps to learn regarding the coordination and cooperation with other team members to successfully complete the task.
References
Schein, E.H. and von Ameln, F., 2019. Relationships as a key to change. Ed Schein on the legacy and future of Change Management. Gruppe. Interaktion. Organisation. Zeitschrift für Angewandte Organisationspsychologie (GIO), 50(2), pp.141-144.
Schein, E.H., 2019. A New Era for Culture, Change, and Leadership. MIT Sloan Management Review, 60(4), pp.52-58.
