Assessment Summary
Read all the instructions below before attempting the assessment task. Assessment tasks are tools used to determine if you have the knowledge and skills to complete tasks to industry standards within the workplace. Your trainer/assessor will help you throughout this task and it is your responsibility to provide enough evidence to justify a competent decision by the trainer/assessor. If you do not understand the questions or what is required, ask your trainer/assessor for assistance. For group assessments, all students are to contribute to the assessment tasks. You are allowed to work in groups up to a maximum of four people. You are to complete all tasks by the due date and assessments must have a coversheet attached. If you think you do not have enough time to complete the tasks by the due date, discuss with the trainer/assessor the reasons of why you cannot submit on time.
Writing your responses
When answering questions, ensure that your answers are detailed enough to so the assessor can draw a conclusion that you have the knowledge and/or skills to demonstrate competency. Handwritten answers must be written in blue or black pen. When producing reports, ensure that your project has a title page, table of contents, page numbers, reference list, ensuring that your answers thoroughly match the questions asked. Answer all questions in your own words to avoid plagiarism. Plagiarism is copying someone else’s work or ideas and saying that it your own work. Sources of work must be properly referenced, outlining the source of your ideas. Penalties may include having to resubmit the assessment task again, repeating the Unit of competency, or for repeat plagiarism, expulsion from Abbey Business College.
Marking of Assessments
On submission of your assessment will be marked for a result of either Satisfactory (S) or Not Yet Satisfactory (NYS). If you receive a NYS result, you will be asked to redo the tasks again. To achieve a competent result with this unit, all tasks need to be completed and marked as satisfactory. Your trainer/assessor will provide feedback to you on each task, outlining where you must improve to achieve a Satisfactory (S) result. When all tasks are marked as Satisfactory (S), you will receive a result of Competent (C) for this unit otherwise, you will be marked Not Yet Competent (NYC). Assessments submitted to the trainer/assessor after the due date may not be accepted, and you may have to a resubmission fee.
Unit of competency application
This unit describes the skills and knowledge required to research and critically evaluate global design trends.
The focus is on research and analysis of information and ideas at a complex level, plus the evaluation and
extension of the individual’s professional skills.
It applies to individuals who need to maintain a current and comprehensive knowledge of global design trends to inform their own professional practice. Although predominantly for designers, this unit may also be relevant to those who work in related management, marketing and production areas.
What happens if your result is ‘Not Yet Competent’ for one or more assessment tasks?
The assessment process is designed to answer the question “has the participant satisfactorily demonstrated competence yet?” If the answer is “Not yet”, then we work with you to see how we can get there.
In the case that one or more of your assessments has been marked ‘NYC’, your Trainer will provide you with the necessary feedback and guidance, in order for you to resubmit/redo your assessment task(s).
What if you disagree on the assessment outcome?
You can appeal against a decision made in regard to an assessment of your competency. An appeal should only be made if you have been assessed as ‘Not Yet Competent’ against specific competency standards and you feel you have sufficient grounds to believe that you are entitled to be assessed as competent.
You must be able to adequately demonstrate that you have the skills and experience to be able to meet the requirements of the unit you are appealing against the assessment of.
You can request a form to make an appeal and submit it to your Trainer, the Course Coordinator, or an Administration Officer. The RTO will examine the appeal and you will be advised of the outcome within 14 days. Any additional information you wish to provide may be attached to the form.
What if I believe I am already competent before training?
If you believe you already have the knowledge and skills to be able to demonstrate competence in this unit, speak with your Trainer, as you may be able to apply for Recognition of Prior Learning (RPL).
Credit Transfer
Credit transfer is recognition for study you have already completed. To receive Credit Transfer, you must be enrolled in the relevant program. Credit Transfer can be granted if you provide the RTO with certified copies of your qualifications, a Statement of Attainment or a Statement of Results along with Credit Transfer Application Form. (For further information please visit Credit Transfer Policy)
Elements and Performance Criteria
| ELEMENTElements describe the essential outcomes. | PERFORMANCE CRITERIAPerformance criteria describe the performance needed to demonstrate achievement of the element. |
| 1 Research design trends | Analyse and select formal and informal research strategies to source information on global design trendsIdentify and explore new and alternative sourcesEvaluate the credibility of information gathered and ensure research scope is sufficiently broad |
| 2 Analyse design trends to inform own practice | Use information to challenge and extend own perspectives and ways of thinkingExamine and assess implications and consequences of design trends on own workUse critical analysis to identify creative or commercial opportunities presented by emerging trends and technologiesDevelop systems to identify and respond to future opportunities |
| 3 Develop and articulate positions and ideas | Develop substantiated positions and ideas on global design trendsGenerate informed discussion, debate and critical analysis with peers and colleaguesUse debate and feedback to challenge and refine own positions |
| 4 Extend own design skills | Proactively identify and use opportunities presented by research to extend own design skillsRe-evaluate and refine approaches to work in the context of current and emerging trendsUse practice, discussion and ongoing evaluation to continuously improve skills |
Foundation Skills
This section describes language, literacy, numeracy and employment skills incorporated in the performance criteria that are required for competent performance.
| Skill | Performance Criteria | Description |
| Learning | 4.1-4.3 | Plans and implements strategies to improve and extend own knowledge and skills |
| Reading | 1.1-1.3, 2.1, 2.2 | Analyses and synthesises complex and varied information from a range of sources |
| Writing | 2.4 | Documents methods for identifying future opportunities using vocabulary and structure appropriate to context and purpose |
| Oral Communication | 3.2, 3.3, 4.3 | Elicits the views others by participating in critical discourse and debate on conceptual and technical design trendsUses active listening techniques to gain input and feedback |
| Navigate the world of work | 2.3 | Keeps abreast of trends and issues, appreciating the world of work is dynamic, with changing needs and priorities, and that career development is not a linear process that can be closely controlled |
| Get the work done | 1.1-1.3, 2.1-2.4, 3.1, 3.3,4.2 | Takes responsibility for planning and organising tasks required to conduct required research, including how to link with the work of othersKeeps abreast of innovations and good practice beyond own context, borrowing, adapting, combining and redesigning for own purposesUses reflection and feedback from others to evaluate outcomes to inform future practicesActively identifies digital systems, devices and applications with potential to meet current and/or future needs |
Performance Evidence Evidence of the ability to:
- conduct research on a complex range of design issues, trends and ideas
- document the analysis, critique and synthesis of complex sources to develop own positions and ideas
- use opportunities to refine own design skills. Knowledge Evidence
To complete the unit requirements safely and effectively, the individual must:
- describe broad global design trends that apply to all design disciplines
- discuss the business implications/consequences of adopting trends and emergent technologies
- compare and contrast different research methodologies and options
- outline sources of information on global design, design trends and broader references that may inform emerging and innovative design practice
- critique specific current and emerging design technologies and trends (at a global level) in at least one area of design.
Assessment 1 – Knowledge Assessment (Written Tasks)
Assessment task description:
This is the first (1) assessment task you must successfully complete to be deemed competent in this unit of competency.
The Knowledge Test is comprised of eight (8) written questions
You must respond to all questions and submit them to your Trainer/Assessor.
You must answer all questions to the required level, e.g. provide an answer within the required word limit, to be deemed satisfactory in this task
Applicable conditions:
All knowledge tests are untimed and are conducted as open book assessment (this means you can refer to your textbook during the test).
You must read and respond to all questions.
You must use a computer to answer the questions. You must complete the task independently.
As you complete this assessment task, you are predominately demonstrating your written skills and knowledge to your trainer/assessor.
Instructions for answering the written questions:
Complete a written assessment consisting of a series of questions. You will be required to answer all the questions correctly.
Do not start answering questions without understanding what is required. Read the questions carefully and critically analyse them for a few seconds; this will help you to identify what information is needed in the answer.
Your answers must demonstrate an understanding and application of the relevant concepts and critical thinking.
Be concise, to the point and write answers within the word-limit given to each question. Do not provide irrelevant information. Remember, quantity is not quality.
You must write your responses in your own words.
Use non-discriminatory language. The language used should not devalue, demean, or exclude individuals or groups based on attributes such as gender, disability, culture, race, religion, sexual preference or age. Gender-inclusive language should be used.
When you quote, paraphrase, summarise or copy information from other sources to write your answers or research your work, always acknowledge the source.
Task instructions:
This is an individual assessment.
To ensure your responses are satisfactory, consult a range of learning resources and other information such as handouts, textbooks, learner resources etc.
To be assessed as Satisfactory in this assessment task, all questions must be answered correctly.
- Explain global design trends and how they apply to the telecommunications network engineering? Answer using 100-150 words.
Global design trends are consistently focused upon the changing world scenario in terms of technological upgradation and effective utilization of change management by organizations depending upon the consumer tastes and preferences and their tailored demand. These trends are highly effective in opportunities and possibilities to ensure sustainability with along term effect.
With global designing trends, the telecommunication industry has followed a number of emerging changes which are a follows:
- Cross-industry alliances in the telecom industry has helped them in growing business opportunities with an aim of remaining sustainable.
- Unleashing the power of 5G has helped them increasing consumer satisfaction and retention capabilities.
- Optimization of effective resources with no compromise has assisted employees remain retained with increased consumer base.
- Machine learning and artificial intelligence have helped the industry in remaining competitive in the long run (Avella 2016).
- Explain why global design trends tend to be cyclical across all design disciplines? Answer using 50-100 words.
The global design trends usually tend to become cyclical as it is seen that, across design industries, it is quite obvious that, the similar trend of a style is likely to come back at some point and can get reiterated. As it is quite nattural for the design industry to have lack of scope in constant progression and it is also limited by regulations, there is considerably maximum scope for the trend to get repeated in a cyclical order.
- What are the five (5) main business implications and consequences of global design trends and technical innovations? Explain each implication/consequence in 50-100 words.
Global business trends and implications are several in numbers; among which five most significant ones are:
- Emerging market that s growing consistently that has shown the competence of global management professionals in terms of providing financial stability and potential benefits to growing business demands.
- More reliance upon data analytics opportunities has shown the visibility of growing opportunities in terms of technical innovatuion and this has helped the organization in predict with forecasting abilities.
- Having instant access to enhanced product information they can consistently managed to remain sustainable added with competitive advantages.
- Continued rapid innovation has made it possible to increase the brand value and image that has reflected the global research trends.
- Shift towards isolationism has brought about the changes in global design trend in terms of providing sustainability to their key business operations (Leavy 2017).
- Identify and explain five (5) global business trends and emergent technologies that may contribute to organisational growth and excellence. Explain each using 40-80 words.
In terms of organizational growth and excellence, the global business trends that have been predominant factors are as follows:
- Changing workforce demographics have provided the converging dynamics that has additional generalization shifts in terms of including cultural diversity in the workplace.
- Global energy demands has considerably improved the growth of creating an important resource that contributes to the industry potentially.
- Mitigating competitive challenges have been mutually beneficial partnerships that have provided the opportunity to reduce consumer acquisition in terms of reducing defections.
- Preparing the most effective and efficient workplace has ensured the opportunity to increase the potential of team activity in terms of providing a stable economy.
- Building the most effective ethical propaganda has increased the opportunity to increase the morale of the employees in terms of sustainably increasing productivity.
- How do you distinguish between qualitative and quantitative research methodologies and options? Mention ten (10) differences.
| Qualitative Methods | Quantitative Methods | ||
| This is the method of inquiring about the development of human and social sciences to understand the most effective way that the people considerably feel. | This is generated through numerical data and statistic facts in terms of providing a more practical and efficient approach. | ||
| This is essentially a holistic approach. | It is essentially a particularistic approach. | ||
| This research relies upon the exploratory type of research. | This research depends upon the conclusive type of research. | ||
| This is more process-oriented. | This is more result oriented. | ||
| Its main objective is to explore and discover the ideas in the entire ongoing procedure. | This follows the procedural activities to evaluate the cause and effect relationships. | ||
| It helps developing initial understandings. | This recommends final course of activity. | ||
| The data that is utilized in this procedure is verbal data. | The data, that is used here is the measurable data. | ||
| It follows inductive reasoning approach. | It follows a deductive reasoning approach. | ||
| The elements those are analyzed in this procedure is words, pictures or objects. | The elements those are analyzed in this procedure are specifically numerical data. | ||
| This usually follows the non-structured techniques along with an in depth analysis through interviews, group discussions and so on. | These use the numerical data in terms of surveys, questionnaire and detailed observations. |
- Explain with an example why is it necessary to compare, contract and understand research methodologies and options before using them? Answer using 150-300 words.
Research approaches are procedures that assists in making broadened consumption in terms of assuming detailed method regarding data collection, analysis along with interpretations. This distinction between diverse research method, it is quite vital along with effective in terms of understanding the efficiency of each trend. The research trends and methodologies need to be selected depending upon the case scenario upon which the efficiency of the organization needs to be assessed. Whether it is more of a philosophical or a practical or numerical approach that can be determined by the research methods and models. The qualitative research is the specific approach that provides the organization with the capability to engage in the enquiry support to ascertain the honors of inductive style and approach involving a focus on individual meaning along with the added complexity of the situation specific scenario. Quantitative research on the other hand, is more of a practical approach in testing the objective of the specific case or situations in terms of evaluating the relationship among the variables to a great extent. As a juxtaposed scenario to the qualitative research, it is quite significant to determine the effectiveness and efficiency of the generalization as well as replication of the theories in terms of engaging in statistical procedure. The mixed method finally integrates these two forms into an unified approach of evaluation where the theoretical framework is added with the quantitative module to ascertain the relevance of the research at its best.
Thus, these three specific methods need to be observed with high-end priority in terms of relating this to effective decision making and profitable forecast or organizational predictions.
- Identify and explain three (3) key sources of information that contribute or influence the global design trends and technical innovations. Answer using 50-100 words.
The three specific sources of information that contribute to the influence of global design trends are as follows:
- Primary sources of information that can be collected on the basis of the consumer as well as employee feedback or he target markets’ psycho-social behaviour that reflect upon the efficiency of the research at large
- The secondary sources of information usually are the books, websites, scholarly journals, and so on that actually assists in delivering effective data utilization in terms of understanding key concepts along with reaching an evaluation point.
- The tertiary source of information are in fact the combination of both the primary as well as the secondary data that ascertain the most effective research sou by resulting in a best fitting forecast to the global design trends along with ensuring their sustainability and competitive edge (Boaz et al. 2018).
- What are formal and informal sources of information? Answer using 50-100 words.
Formal sources of information are those which go through a thorough procedure of critical evaluation and review before these get published. For instance, the peer reviewed journal articles, books printed with the scholarly article can be granted.
On the other hand, the informal sources of information are those which do not provide any authenticity in terms of providing creator’s credentials or the source references. For instance, blogs, podcast, email can be added (Rahi 2017).
Assessment 2 – Project
Assessment task description:
This is the second (2) assessment task you must successfully complete to be deemed competent in this unit of competency.
This assessment task requires you to complete a project.
You are required to prepare a portfolio of evidence in this assessment task.
You will receive your feedback within two weeks, and you will be notified by your trainer/assessor when results are available.
You must attempt all activities of the project for your trainer/assessor to assess your competency in this assessment task.
Applicable conditions:
This project is untimed and is conducted as an open book assessment (this means you are able to refer to your textbook).
You must read and respond to all the criteria of the project.
You may handwrite/use computers to answer the criteria of the project. You must complete the task independently.
No marks or grades are allocated for this assessment task. The outcome of the task will be Satisfactory or Not Satisfactory.
As you complete this assessment task, you are predominately demonstrating your practical skills, techniques and knowledge to your trainer/assessor.
The trainer/assessor may ask you relevant questions on this assessment task to ensure that this is your own work.
Purpose of the assessment:
The purpose of this assessment task is to assess the students’ skills and knowledge essential to
prepare a portfolio of evidence.
- Skill to conduct research on a complex range of design issues, trends and ideas.
- Skill to document the analysis, critique and synthesis of complex sources to develop own positions and ideas.
- Skill to use opportunities to refine own design skills.
- Skill to research the design trends by analysing and selecting formal and informal research strategies.
- Skill to identify and investigate new and alternative sources.
- Skill to evaluate the credibility of information gathered and ensure research scope is sufficiently broad.
- Skill to develop ideas and extend design skills and articulate positions and ideas.
- Skill to extend own design skills.
- Skills to provide a self-evaluation and analysis of design trends
Task instructions:
This is an individual assessment.
To ensure your responses are satisfactory you should consult a range of learning resources and other information such as handouts, textbooks, learner resources etc.
Further instructions to be included based on the task.
You will be preparing a portfolio of evidence in this assessment task.
The student must be concise, to the point and write answers according to the given word limit to each question and not provide irrelevant information.
You must write your responses in your own words.
You will be required to complete all parts of this assessment task.
Project task:
In this assessment task you will be required to prepare a portfolio of evidence. You will be required to prepare a portfolio of evidence according to the information provided in the scenario and other sections of this assessment task.
Scenario:
You work for a global market research organisation EdEx. The organisation believes in promoting the value of market, opinion and social research and data analytics. EdEx supports the industry with providing ethical and professional guidance and advocating personal and professional growth in the data, research and insights industry. The organisation raises awareness of the relevance research and insights play to society, policy and business growth. You have recently been allocated a new project to investigate design trends and consumer-driven data consumption, fuelled by the mobile, websites and broadband services in Internet of Things (IoT) devices.
Your role and responsibilities
Your job-role included listening and understanding people’s views, and interpreting this
information to guide brands, organisations or governments when making decisions, conducting
research on complex range of design issues, trends and ideas, documenting the analysis, critique and synthesis of complex sources to develop own positions and ideas and using opportunities to refined own design skills.
Assessment activities:
In this assessment task, you are required to complete the following activities successfully:
- Research the design trends by analysing and selecting formal and informal research strategies, identify and investigate new and alternative sources, evaluating the credibility of information gathered and ensure research scope is sufficiently broad
- Develop ideas and extend design skills and articulate positions and ideas
- Extend own design skills
- Provide a self-evaluation and analysis of design trends to inform own practice
Your focus should be on research and analysis of information and ideas at a complex level, plus the evaluation and extension of own professional skills.
Your Trainer/Assessor will act as Director of the Market Research company. You can approach your trainer/assessor for any queries regarding meeting professional workplace standards, quality of portfolio evidence and clarity regarding any assessment task or activities.
Assessment Activity 1:
Research the design trends by analysing and selecting formal and informal research strategies, identify and investigate new and alternative sources, evaluating the credibility of information gathered and ensure research scope is sufficiently broad.
The research must be based on one of the following:
- Mobile,
- Websites and
- Broadband services
- Internet of things (IOT) devices.
In this assessment activity, you are required to design and produce an application prototype incorporating research into the current global design trends.
You must provide evidence of a research report to demonstrate competence in this activity. The research report must include the following:
- Compare and contrast two (2) formal and two (2) informal research methodologies and/or options you can use to source information on the global design trends you have chosen. You must ensure your research scope is sufficiently broad by including international and domestic sources.
- Research the chosen global design trends and issues using the two (2) formal and two (2) informal research methodologies and/or options as identified in the point above.
- Using two (2) new and alternative sources, further research these emerging and innovative design trends.
- Evaluate the credibility of the information gathered by completing an evaluation matrix.
- Use your research of design trends to challenge your way of thinking and generate three
(3) ideas of how design trends may impact your future work.
You must use the template provided to write your responses.
- Answer all sections of every part of the assessment activity
- Use your own words and provide examples wherever possible
| 1a. Compare and contrast two (2) formal and two (2) informal research methodologies and/or options you can use to source information on the global design trends you have chosen. You must ensure your research scope is sufficiently broad by including international and domestic sources. |
| Identify two (2) global design trends you will be researching and provide an explanation of the design trends and why you have chosen them. (50-100 words) |
| Two informal approaches to find out the source of information for mobile are: in home usage data tests that specifies along with simplifies the procedure of getting respondents to purchase services through structured questionnaire and media uploads. The other formal research takes the advantage to redefine the consumers’ daily life events’ managements along with providing ample opportunities to keep the participation of the respondents higher (Windsong 2018). On the other hand two formal research methodology for mobiles in terms of understanding global design trends are: consumer surveys in terms of tracking their spending hours with mobile on a daily basis and understanding their attachment to mobile. The second option for formal research is to depending upon question types that help comprehending the interface in terms of resulting in respondent speeding specifically for a specified focus group. These two research procedure and methodologies have been selected to determine the relevance of the mobile market research and these are high end effective in terms of providing appropriate mobile usage data tracking and capabilities added to the same to address key improvement areas potentially. This is the reason to take up these two formal and informal methodologies for data resource. |
| The two global trends that have been chosen are the web designing and resource sustainability trends in terms of saving energy efficiency. These two have been highly predominant in terms of technological advancements along with the sustainability criterion that have given vent to the organization’s critical success factor in terms of remaining sustainable for the longer term. |
| List the two (2) formal and two (2) informal research methodologies that you have chosen for this research and the reasoning for selecting them (100-150 words) |
| Two informal approaches to find out the source of information for mobile are: in home usage data tests that specifies along with simplifies the procedure of getting respondents to purchase services through structured questionnaire and media uploads. The other formal research takes the advantage to redefine the consumers’ daily life events’ managements along with providing ample opportunities to keep the participation of the respondents higher. On the other hand two formal research methodology for mobiles in terms of understanding global design trends are: consumer surveys in terms of tracking their spending hours with mobile on a daily basis and understanding their attachment to mobile. The second option for formal research is to depending upon question types that help comprehending the interface in terms of resulting in respondent speeding specifically for a specified focus group. These two research procedure and methodologies have been selected to determine the relevance of the mobile market research and these are high end effective in terms of providing appropriate mobile usage data tracking and capabilities added to the same to address key improvement areas potentially. This is the reason to take up these two formal and informal methodologies for data resource. |
| Compare and contrast the two (2) formal and two (2) informal research methodologies and/or options (200-250 words) |
| Two formal research methodologies are: phone surveys and consumer feedback generation. These two processes are highly helpful in collecting valid primary data that ensure the output to be potentially relevant and provides the opportunity to enhance the mobile operator with the option to find out the key improvement areas to mitigate consumers’ tailored demand and needs. The phone surveys also are related to formal research methodologies that provide vent to the increase potential consumer bases. These are specifically the research types that help in addressing the direct marketing opportunities for the specific service providers. On the other hand, the informal research methodologies include the concentration of a specified focus group that are more prone to purchase competitive product. The digital marketing options in terms of email marketing or verbal survey can also be the informal types of methodology. Whereas the formal research methodologies essentially follow a specific discipline, the informal research tend to be less organized and system specific. Th formal research usually follow a documented pattern that has more of an authentic source to address researchers’ expectation and satisfactory mitigation.; the informal methodology is prone to be more personal growth oriented and the purpose might only be for personal knowledge gaining. To this end, these two methodologies can be evidently viewed as juxtaposed to each other and still provide their specific contribution to the extent of increasing research capabilities for global design trends (Schoonenboom and Johnson 2017). |
| Explain how your research included international and domestic sources. (100-150 words) |
| This research in fact, includes the domestic and international sources in terms of secondary research methodologies that have been accessed through books, peer reviewed journals and articles along with having a set of primary data by interviewing the domestic respondents. This also has included the convenience of the policy and procedures that have potentially opened up the scope for a detailed research. The mobile business that has been assessed in terms of potential market research, provides the opportunity to operate in both the international as well as domestic levels through the specific service providers (Chun, Birks and Francis 2019. The feedback generated post purchase both in the online and offline platform along with the social media intervention, it is quite obvious that they will remain consistent in terms of increased consumer bases with potential service offerings. |
| 1b. Research the chosen global design trends and issues using the two (2) formal and two (2) informal research methodologies and/or options as identified in the point above. |
| Using the information collected as part of 1a, conduct the research on your chosen design trends and identify which method/option you will be using and provide an explanation of why you have chosen this method/option. (50-100 words) |
| From the technological advancement perspective along with the sustainability aspect for mobile industry in terms of promoting consistency has helped the specific market service providers the opportunity to depend more on the informal research methodologies that have enhanced the option of effective data tracking and finding out the daily life events of an individual with the advent of technology at hand. Therefore, in this case, the formal strategy will be a better selective than that of informal one (Choi and Jang 2019). The method of home used data tracking has been one of the major options to certify the relevance of the same in terms of increased usability and sustenance. Despite being informal, this strategy is proven to be more effective in determining the global trends of mobile marketing (De Block and Vis 2019). |
| 1c. Using two (2) new and alternative sources, further research these emerging and innovative design trends. |
| Identify two (2) new and alternative sources that you have not used before and provide a brief explanation of these. (50-100 words) |
| Two alternative sources to the same can be the designing of the question types through which feedback can be potentially generated and the option for the annual report for several mobile marketing companies. The first source is the primary one that denotes direct interaction with the consumers in terms of generating high end profitability. The other source for the same is the formal methodology of email marketing that help the marketer to find and understand consumer necessities to a great extent (Kelley-Quon 2018). |
| 1d. Evaluate the credibility of the information gathered by completing an evaluation matrix. |
| Assess each of the design trends and ensure they meet the following criteria:The scope of the research is sufficiently broadThe credibility of the information is authenticThe research methods used are valid and reliable For this assessment activity, you are required to evaluate each of the design trends using 100- 150 words. |
| Through the application of a number of research methodologies, it has been seen that, these methods are essentially effective in drawing consumer attention to determine the effectiveness and efficiency of the research procedures. This has been designed as an essential tool to provide the most effective planning and organizing method for evaluation. Evaluation Name: effectiveness of mobile global research designEvaluation Purpose: understanding the effectiveness and efficiency of mobile utilization in terms of providing a researched outcome and more practical scenario to forecast suture sales. Evaluation Question Suggested methods for answering this questionHow much effort did you personally have to put forth to handle the handset? Customer feedback method (Qualitative research)How much time do you spend with your mobile per day?Informal researchIf you were to review the website what score would you give it out of 5 Quantitative research |
| 1e. Use your research of design trends to challenge your way of thinking and generate three (3) ideas of how design trends may impact your future work. |
| How has your research challenged your way of thinking and extended your own perspectives? Answer using 100-150 words. |
| The research has potentially been able to challenge the previous notion of thought in terms of extending the perspectives as with the technological development I I quite obvious, the data collection method along with the potential data sources have been very specific and advanced in nature. Previously there was single method of assessing the product’s performance that was thorough only the facility of employee review and feedback. However, with the advent of e mail marketing, data tracking variant, the research has been more realistic and appropriate. Thus it has been able to change the previous perspective with the advanced one in terms of methodologies. |
| How have you evaluated and determined the implications and consequences of design trends on your research that you have conducted. Identify and list two (2) implications and consequences of design trends.Answer using 100-150 words. |
| The two specific consequences that have been certified throughout the research is the advent of marketing standards that justifies the effectiveness and efficiency of the research methodologies. The standpoint for social change has been one of the most dramatic implication that has completely changed the psychographic scenario of the individuals making them more prone to utilize technologically advanced opportunities by bringing in social change. The next implication that it has brought in is the advent of data tracking capabilities with the assistance of data analytic as a broader term to ensure the organizational success in its true sense (Hewson 2017). |
| Explain how emerging trends and technologies can present creative or commercial opportunities. Conduct a critical analysis and present a summary using 100-150 words. |
| Emerging trend and technologies have provided companies with utmost innovative opportunities to remain flexible and sustainable in terms o designing the global strategy for organizational enhancements. The commercial opportunities have been the major attractions in terms of designing the market trend and the consumers’ expectation scenario. |
| What systems have you developed and put in place to be able to identify and respond to any future opportunities?Provide/include evidence of two (2) systems. |
| The two systems that have been utilized are the software that can be utilized to data tracking and the LMS portals to effectively provide the employees with the opportunity to learn and remain sustainable in the long run. |
Assessment Activity 2:
Develop ideas and extend design skills and articulate positions and ideas This activity is in continuation with assessment activity 1.
In this assessment activity, you are required to develop ideas and extend design skills and articulate positions and ideas.
You will be required to participate in a staff meeting and a self-reflection to complete this assessment activity.
Your role in the activity is to provide information on design trends from the previous assessment activity. The two (2) participants will be organised by your training organisation. Their roles are of your peers and colleagues. The roles can be played by your trainers/assessors.
Trainers must ensure if the students are playing any of the roles, the outcome of the assessment activity is not released until all students in the class have completed this activity.
In this assessment activity, you must complete the following:
- Develop a meeting agenda to include substantiated positions and ideas on the global design trends researched in assessment activity one.
- Participate in an informed discussion with your peers and colleagues
- Debate, discuss and critically analyse the substantiated positions and ideas with your peers and colleagues
- Using practice, discussion and ongoing evaluation to continuous improvement
- You must use the meeting minutes template to record the meeting minutes.
Meeting agenda template:
| Date/Time: | August 20,2020 | ||
| Location: | Melbourne, Australia | ||
| Chairperson: | Mr. David Johnson, marketing manager, EdEx | ||
| Meeting Attendees:Full names and roles | Amanda Thomas, Suzy Watson, Nick Pollard. | ||
| Agenda Item/Topic | Discussion/Outcomes | Action Officer | Due Date |
| Welcome | The meeting is all about finding out the key improvement areas of changing global trends to ensure sustainability of firms | Addressed by Mr. David Johnson, marketing manager, EdEx | 20/08/2020 |
| (Agenda item 1) Topic? | Evaluation of the utilized change management tools in terms of providing effective services to the employees Compatibility with changing global trends | Area Manager, Operations CEO | 20/08/2020 |
| (Agenda item 2) | Overall performance monitoring based on the previous data record. | Regional manager | 20/082020 |
| Topic? | Data tracing with key improvement opportunities | ||
| (Agenda item 3) Topic? | Recommendation for more market development and penetration along with finding out the key opportunity areas What are the areas where improvements are mandatory | Operations Manager and CEO | 20/082020 |
| Summary | Overall Summary The meeting provided the company with the opportunity to excel the specific development and penetration opportunities with potential technological advancements and upgradation (Tricco et al. 2016). Decision/s The regions upon which the business can be sustainable have been put in a blueprint to assess the key opportunities for the future integration of the firm (Morgan 2018). Action/s if any | ||
| Next Meeting Time/date | 28/11/2020 | CEO | |
| Meeting closed at: | 2.00pm. | ||
| Minutes are a true and accurate record of the meeting | Approved/confirmed by whom?CEO |
Meeting minutes template:
| Minutes of MeetingPast record monitoringEffective evaluation of present marketing trends and opportunitiesKey improvement areas In future for further market development and penetration Meeting Objective:To find out the future opportunities to ensure organizational sustainability Attendees: Amanda Thomas, Suzy Watson, Nick Pollard. Venue: Park Tower, Victoria, Melbourne. |
| Date:28/11/2020 | |||
| No. | Points Discussed | Actions Suggested | Target Date |
| Evaluation of current trends | Finding broader scopes and opportunities | 20.02.2021 | |
| Market research | Research at secondary, primary and tertiary level | 28.04.2021 | |
| Strategic implementations | Increase profit index | 26.06.2021 | |
| Data monitoring and evaluation | Recommendations | 31.12.2021 | |
| Signature of attendee 1: Signature of attendee 2: Signature of attendee 3: Signature of attendee 4: Signature of attendee 5: Signature of attendee 6: |
You must use the template below to complete this activity. Self-reflection
In this part of the assessment activity, you are required to use the debate and feedback from previous activities and review and refine your own positions and how do you use practice, discussion and ongoing evaluation to continuous improvement. Use the template below to complete this assessment activity.
Answer using 200-250 words.
| The entire activity of research has been done through the effectiveness and efficiency of key marketing concepts depending upon the consumer behavioral approach and growing market opportunities. Depending upon these factors, the assessment has been effectively done to ensue the sustainability of the firm and increased profitability ratio. This has increased the advancement of technology with the inclusion of current marketing trend that I have tried to utilize in terms of technological advancement and innovations , blended with the sustainability attribute to ensure firm’s competency level and increased social standpoint in the current market scenario. The review that has been collected through primary research has helped me in determining the key improvement areas for the firm so that the firm can remain sustainable and flexible depending upon market demand and the core competencies (Park and Park 2016). This has been one of the most advantageous factors in terms of increasing the firm’s profitability index. The employee interactions along with the risk management capabilities of the firm also have helped in remaining sustainable in the long run. Thus, with the assistance of these attributes I have tried to remain high0end competent in terms of engaging employees and consumers to the effective market research that will contribute to the current trends of global designing. |
Assessment Activity 3:
Extend own design skills and provide a self-evaluation and analysis of design trends to inform own practice
In this assessment activity, you are required to write a report and summarise how you have extended your own design skills. You will be required to cover the following in the report:
- How formal and informal research methodologies and/or options can be used for researching global design trends.
- The two (2) global design trends you have chosen and an explanation of why you have chosen them.
- How have you proactively identified opportunities to extend your own design skills
- In the context of current and emerging trends, how have you re-evaluated and refined your approaches to work
You must use the template below to complete this activity.
| Report template:Informal and formal research methodologies for researching global design trends These research methodologies are varied in nature, they are specifically utilized to provide effective outcomes are:Emailing, feedback generation, surveys, data integration methods and focus group associations. Options for researching global design trends There are a number of options and opportunities to ensure the market research to be successful. These options involve both qualitative and quantitative research methodologies that with the help of technological advancements increase the chances to explore more marketing development and penetration opportunities. The two (2) global design trends chosen The two global design trend chosen are: technological advancements in the mobile marketing sector along with the sustainability aspect in terms of effective resource management for the same. Why you chose these design trends These design trends have been chosen in order to draw an effective and efficient pen-picture of the organizational credibility and enrichment. These two factors are the most trending in terms of managing any kind of business operations in the current scenario. Therefore, it is highly effective to choose these two global design trends effectively and efficiently (Morgan 2018). |
| How you have proactively identified opportunities to extend your own design skills The opportunities to extend mobile marketing in terms of generating more revenue have made it possible to open up opportunities for future research and global expansion. He effective research methodology has been the most trending aspect to ascertain the relevance of the same. The technological advancement scenario can provide mobile marketer with the opportunity to mitigate consumers’ increased expectation and it also helps in denoting the satisfaction of the key consumers in terms of retaining them. On the other hand, the sustainability feature and effective resource management have made them more effective and attractive to the consumers and has drawn the pen-picture of the most effective marketing strategy for the marketer. How you have re-evaluated and refined your approaches to work The reevaluation of the strategy has been done through the secondary research method in terms of assessing the annual report for the specific firm. This can be certified through the assessment of the profitability index and the enhancement of digital operation facilities with technologically advanced scenario has been identified to determine the best-fitting approach for the research of global trends. |
References
Avella, J.R., 2016. Delphi panels: Research design, procedures, advantages, and challenges. International Journal of Doctoral Studies, 11(1), pp.305-321.
Boaz, A., Hanney, S., Borst, R., O’Shea, A. and Kok, M., 2018. How to engage stakeholders in research: design principles to support improvement. Health research policy and systems, 16(1), p.60.
Choi, C.H. and Jang, P.S., 2019. Keyword network analysis on global research trend in design (1999~ 2018). Journal of Convergence for Information Technology, 9(2), pp.7-16.
Chun Tie, Y., Birks, M. and Francis, K., 2019. Grounded theory research: A design framework for novice researchers. SAGE open medicine, 7, p.2050312118822927. )
De Block, D. and Vis, B., 2019. Addressing the challenges related to transforming qualitative into quantitative data in qualitative comparative analysis. Journal of Mixed Methods Research, 13(4), pp.503-535.
Hewson, C., 2017. Research design and tools for online research. The SAGE handbook of online research methods, pp.57-75.
Kelley-Quon, L.I., 2018, December. Surveys: Merging qualitative and quantitative research methods. In Seminars in pediatric surgery (Vol. 27, No. 6, pp. 361-366). WB Saunders.
Leavy, P., 2017. Research design: Quantitative, qualitative, mixed methods, arts-based, and community-based participatory research approaches. Guilford Publications.
Morgan, D.L., 2018. Living within blurry boundaries: The value of distinguishing between qualitative and quantitative research. Journal of Mixed Methods Research, 12(3), pp.268-279.
Park, J. and Park, M., 2016. Qualitative versus quantitative research methods: Discovery or justification?. Journal of Marketing Thought, 3(1), pp.1-8.
Rahi, S., 2017. Research design and methods: A systematic review of research paradigms, sampling issues and instruments development. International Journal of Economics & Management Sciences, 6(2), pp.1-5.
Schoonenboom, J. and Johnson, R.B., 2017. How to construct a mixed methods research design. KZfSS Kölner Zeitschrift für Soziologie und Sozialpsychologie, 69(2), pp.107-131.
Tricco, A.C., Antony, J., Soobiah, C., Kastner, M., MacDonald, H., Cogo, E., Lillie, E., Tran, J. and Straus, S.E., 2016. Knowledge synthesis methods for integrating qualitative and quantitative data: a scoping review reveals poor operationalization of the methodological steps. Journal of clinical epidemiology, 73, pp.29-35.
Windsong, E.A., 2018. Incorporating intersectionality into research design: An example using qualitative interviews. International Journal of Social Research Methodology, 21(2), pp.135-147
Assessment Summary
Read all the instructions below before attempting the assessment task. Assessment tasks are tools used to determine if you have the knowledge and skills to complete tasks to industry standards within the workplace. Your trainer/assessor will help you throughout this task and it is your responsibility to provide enough evidence to justify a competent decision by the trainer/assessor. If you do not understand the questions or what is required, ask your trainer/assessor for assistance. For group assessments, all students are to contribute to the assessment tasks. You are allowed to work in groups up to a maximum of four people. You are to complete all tasks by the due date and assessments must have a coversheet attached. If you think you do not have enough time to complete the tasks by the due date, discuss with the trainer/assessor the reasons of why you cannot submit on time.
Writing your responses
When answering questions, ensure that your answers are detailed enough to so the assessor can draw a conclusion that you have the knowledge and/or skills to demonstrate competency. Handwritten answers must be written in blue or black pen. When producing reports, ensure that your project has a title page, table of contents, page numbers, reference list, ensuring that your answers thoroughly match the questions asked. Answer all questions in your own words to avoid plagiarism. Plagiarism is copying someone else’s work or ideas and saying that it your own work. Sources of work must be properly referenced, outlining the source of your ideas. Penalties may include having to resubmit the assessment task again, repeating the Unit of competency, or for repeat plagiarism, expulsion from Abbey Business College.
Marking of Assessments
On submission of your assessment will be marked for a result of either Satisfactory (S) or Not Yet Satisfactory (NYS). If you receive a NYS result, you will be asked to redo the tasks again. To achieve a competent result with this unit, all tasks need to be completed and marked as satisfactory. Your trainer/assessor will provide feedback to you on each task, outlining where you must improve to achieve a Satisfactory (S) result. When all tasks are marked as Satisfactory (S), you will receive a result of Competent (C) for this unit otherwise, you will be marked Not Yet Competent (NYC). Assessments submitted to the trainer/assessor after the due date may not be accepted, and you may have to a resubmission fee.
Unit of competency application
This unit describes the skills and knowledge required to research and critically evaluate global design trends.
The focus is on research and analysis of information and ideas at a complex level, plus the evaluation and
extension of the individual’s professional skills.
It applies to individuals who need to maintain a current and comprehensive knowledge of global design trends to inform their own professional practice. Although predominantly for designers, this unit may also be relevant to those who work in related management, marketing and production areas.
What happens if your result is ‘Not Yet Competent’ for one or more assessment tasks?
The assessment process is designed to answer the question “has the participant satisfactorily demonstrated competence yet?” If the answer is “Not yet”, then we work with you to see how we can get there.
In the case that one or more of your assessments has been marked ‘NYC’, your Trainer will provide you with the necessary feedback and guidance, in order for you to resubmit/redo your assessment task(s).
What if you disagree on the assessment outcome?
You can appeal against a decision made in regard to an assessment of your competency. An appeal should only be made if you have been assessed as ‘Not Yet Competent’ against specific competency standards and you feel you have sufficient grounds to believe that you are entitled to be assessed as competent.
You must be able to adequately demonstrate that you have the skills and experience to be able to meet the requirements of the unit you are appealing against the assessment of.
You can request a form to make an appeal and submit it to your Trainer, the Course Coordinator, or an Administration Officer. The RTO will examine the appeal and you will be advised of the outcome within 14 days. Any additional information you wish to provide may be attached to the form.
What if I believe I am already competent before training?
If you believe you already have the knowledge and skills to be able to demonstrate competence in this unit, speak with your Trainer, as you may be able to apply for Recognition of Prior Learning (RPL).
Credit Transfer
Credit transfer is recognition for study you have already completed. To receive Credit Transfer, you must be enrolled in the relevant program. Credit Transfer can be granted if you provide the RTO with certified copies of your qualifications, a Statement of Attainment or a Statement of Results along with Credit Transfer Application Form. (For further information please visit Credit Transfer Policy)
Elements and Performance Criteria
| ELEMENTElements describe the essential outcomes. | PERFORMANCE CRITERIAPerformance criteria describe the performance needed to demonstrate achievement of the element. |
| 1 Research design trends | Analyse and select formal and informal research strategies to source information on global design trendsIdentify and explore new and alternative sourcesEvaluate the credibility of information gathered and ensure research scope is sufficiently broad |
| 2 Analyse design trends to inform own practice | Use information to challenge and extend own perspectives and ways of thinkingExamine and assess implications and consequences of design trends on own workUse critical analysis to identify creative or commercial opportunities presented by emerging trends and technologiesDevelop systems to identify and respond to future opportunities |
| 3 Develop and articulate positions and ideas | Develop substantiated positions and ideas on global design trendsGenerate informed discussion, debate and critical analysis with peers and colleaguesUse debate and feedback to challenge and refine own positions |
| 4 Extend own design skills | Proactively identify and use opportunities presented by research to extend own design skillsRe-evaluate and refine approaches to work in the context of current and emerging trendsUse practice, discussion and ongoing evaluation to continuously improve skills |
Foundation Skills
This section describes language, literacy, numeracy and employment skills incorporated in the performance criteria that are required for competent performance.
| Skill | Performance Criteria | Description |
| Learning | 4.1-4.3 | Plans and implements strategies to improve and extend own knowledge and skills |
| Reading | 1.1-1.3, 2.1, 2.2 | Analyses and synthesises complex and varied information from a range of sources |
| Writing | 2.4 | Documents methods for identifying future opportunities using vocabulary and structure appropriate to context and purpose |
| Oral Communication | 3.2, 3.3, 4.3 | Elicits the views others by participating in critical discourse and debate on conceptual and technical design trendsUses active listening techniques to gain input and feedback |
| Navigate the world of work | 2.3 | Keeps abreast of trends and issues, appreciating the world of work is dynamic, with changing needs and priorities, and that career development is not a linear process that can be closely controlled |
| Get the work done | 1.1-1.3, 2.1-2.4, 3.1, 3.3,4.2 | Takes responsibility for planning and organising tasks required to conduct required research, including how to link with the work of othersKeeps abreast of innovations and good practice beyond own context, borrowing, adapting, combining and redesigning for own purposesUses reflection and feedback from others to evaluate outcomes to inform future practicesActively identifies digital systems, devices and applications with potential to meet current and/or future needs |
Performance Evidence Evidence of the ability to:
- conduct research on a complex range of design issues, trends and ideas
- document the analysis, critique and synthesis of complex sources to develop own positions and ideas
- use opportunities to refine own design skills. Knowledge Evidence
To complete the unit requirements safely and effectively, the individual must:
- describe broad global design trends that apply to all design disciplines
- discuss the business implications/consequences of adopting trends and emergent technologies
- compare and contrast different research methodologies and options
- outline sources of information on global design, design trends and broader references that may inform emerging and innovative design practice
- critique specific current and emerging design technologies and trends (at a global level) in at least one area of design.
Assessment 1 – Knowledge Assessment (Written Tasks)
Assessment task description:
This is the first (1) assessment task you must successfully complete to be deemed competent in this unit of competency.
The Knowledge Test is comprised of eight (8) written questions
You must respond to all questions and submit them to your Trainer/Assessor.
You must answer all questions to the required level, e.g. provide an answer within the required word limit, to be deemed satisfactory in this task
Applicable conditions:
All knowledge tests are untimed and are conducted as open book assessment (this means you can refer to your textbook during the test).
You must read and respond to all questions.
You must use a computer to answer the questions. You must complete the task independently.
As you complete this assessment task, you are predominately demonstrating your written skills and knowledge to your trainer/assessor.
Instructions for answering the written questions:
Complete a written assessment consisting of a series of questions. You will be required to answer all the questions correctly.
Do not start answering questions without understanding what is required. Read the questions carefully and critically analyse them for a few seconds; this will help you to identify what information is needed in the answer.
Your answers must demonstrate an understanding and application of the relevant concepts and critical thinking.
Be concise, to the point and write answers within the word-limit given to each question. Do not provide irrelevant information. Remember, quantity is not quality.
You must write your responses in your own words.
Use non-discriminatory language. The language used should not devalue, demean, or exclude individuals or groups based on attributes such as gender, disability, culture, race, religion, sexual preference or age. Gender-inclusive language should be used.
When you quote, paraphrase, summarise or copy information from other sources to write your answers or research your work, always acknowledge the source.
Task instructions:
This is an individual assessment.
To ensure your responses are satisfactory, consult a range of learning resources and other information such as handouts, textbooks, learner resources etc.
To be assessed as Satisfactory in this assessment task, all questions must be answered correctly.
- Explain global design trends and how they apply to the telecommunications network engineering? Answer using 100-150 words.
Global design trends are consistently focused upon the changing world scenario in terms of technological upgradation and effective utilization of change management by organizations depending upon the consumer tastes and preferences and their tailored demand. These trends are highly effective in opportunities and possibilities to ensure sustainability with along term effect.
With global designing trends, the telecommunication industry has followed a number of emerging changes which are a follows:
- Cross-industry alliances in the telecom industry has helped them in growing business opportunities with an aim of remaining sustainable.
- Unleashing the power of 5G has helped them increasing consumer satisfaction and retention capabilities.
- Optimization of effective resources with no compromise has assisted employees remain retained with increased consumer base.
- Machine learning and artificial intelligence have helped the industry in remaining competitive in the long run (Avella 2016).
- Explain why global design trends tend to be cyclical across all design disciplines? Answer using 50-100 words.
The global design trends usually tend to become cyclical as it is seen that, across design industries, it is quite obvious that, the similar trend of a style is likely to come back at some point and can get reiterated. As it is quite nattural for the design industry to have lack of scope in constant progression and it is also limited by regulations, there is considerably maximum scope for the trend to get repeated in a cyclical order.
- What are the five (5) main business implications and consequences of global design trends and technical innovations? Explain each implication/consequence in 50-100 words.
Global business trends and implications are several in numbers; among which five most significant ones are:
- Emerging market that s growing consistently that has shown the competence of global management professionals in terms of providing financial stability and potential benefits to growing business demands.
- More reliance upon data analytics opportunities has shown the visibility of growing opportunities in terms of technical innovatuion and this has helped the organization in predict with forecasting abilities.
- Having instant access to enhanced product information they can consistently managed to remain sustainable added with competitive advantages.
- Continued rapid innovation has made it possible to increase the brand value and image that has reflected the global research trends.
- Shift towards isolationism has brought about the changes in global design trend in terms of providing sustainability to their key business operations (Leavy 2017).
- Identify and explain five (5) global business trends and emergent technologies that may contribute to organisational growth and excellence. Explain each using 40-80 words.
In terms of organizational growth and excellence, the global business trends that have been predominant factors are as follows:
- Changing workforce demographics have provided the converging dynamics that has additional generalization shifts in terms of including cultural diversity in the workplace.
- Global energy demands has considerably improved the growth of creating an important resource that contributes to the industry potentially.
- Mitigating competitive challenges have been mutually beneficial partnerships that have provided the opportunity to reduce consumer acquisition in terms of reducing defections.
- Preparing the most effective and efficient workplace has ensured the opportunity to increase the potential of team activity in terms of providing a stable economy.
- Building the most effective ethical propaganda has increased the opportunity to increase the morale of the employees in terms of sustainably increasing productivity.
- How do you distinguish between qualitative and quantitative research methodologies and options? Mention ten (10) differences.
| Qualitative Methods | Quantitative Methods | ||
| This is the method of inquiring about the development of human and social sciences to understand the most effective way that the people considerably feel. | This is generated through numerical data and statistic facts in terms of providing a more practical and efficient approach. | ||
| This is essentially a holistic approach. | It is essentially a particularistic approach. | ||
| This research relies upon the exploratory type of research. | This research depends upon the conclusive type of research. | ||
| This is more process-oriented. | This is more result oriented. | ||
| Its main objective is to explore and discover the ideas in the entire ongoing procedure. | This follows the procedural activities to evaluate the cause and effect relationships. | ||
| It helps developing initial understandings. | This recommends final course of activity. | ||
| The data that is utilized in this procedure is verbal data. | The data, that is used here is the measurable data. | ||
| It follows inductive reasoning approach. | It follows a deductive reasoning approach. | ||
| The elements those are analyzed in this procedure is words, pictures or objects. | The elements those are analyzed in this procedure are specifically numerical data. | ||
| This usually follows the non-structured techniques along with an in depth analysis through interviews, group discussions and so on. | These use the numerical data in terms of surveys, questionnaire and detailed observations. |
- Explain with an example why is it necessary to compare, contract and understand research methodologies and options before using them? Answer using 150-300 words.
Research approaches are procedures that assists in making broadened consumption in terms of assuming detailed method regarding data collection, analysis along with interpretations. This distinction between diverse research method, it is quite vital along with effective in terms of understanding the efficiency of each trend. The research trends and methodologies need to be selected depending upon the case scenario upon which the efficiency of the organization needs to be assessed. Whether it is more of a philosophical or a practical or numerical approach that can be determined by the research methods and models. The qualitative research is the specific approach that provides the organization with the capability to engage in the enquiry support to ascertain the honors of inductive style and approach involving a focus on individual meaning along with the added complexity of the situation specific scenario. Quantitative research on the other hand, is more of a practical approach in testing the objective of the specific case or situations in terms of evaluating the relationship among the variables to a great extent. As a juxtaposed scenario to the qualitative research, it is quite significant to determine the effectiveness and efficiency of the generalization as well as replication of the theories in terms of engaging in statistical procedure. The mixed method finally integrates these two forms into an unified approach of evaluation where the theoretical framework is added with the quantitative module to ascertain the relevance of the research at its best.
Thus, these three specific methods need to be observed with high-end priority in terms of relating this to effective decision making and profitable forecast or organizational predictions.
- Identify and explain three (3) key sources of information that contribute or influence the global design trends and technical innovations. Answer using 50-100 words.
The three specific sources of information that contribute to the influence of global design trends are as follows:
- Primary sources of information that can be collected on the basis of the consumer as well as employee feedback or he target markets’ psycho-social behaviour that reflect upon the efficiency of the research at large
- The secondary sources of information usually are the books, websites, scholarly journals, and so on that actually assists in delivering effective data utilization in terms of understanding key concepts along with reaching an evaluation point.
- The tertiary source of information are in fact the combination of both the primary as well as the secondary data that ascertain the most effective research sou by resulting in a best fitting forecast to the global design trends along with ensuring their sustainability and competitive edge (Boaz et al. 2018).
- What are formal and informal sources of information? Answer using 50-100 words.
Formal sources of information are those which go through a thorough procedure of critical evaluation and review before these get published. For instance, the peer reviewed journal articles, books printed with the scholarly article can be granted.
On the other hand, the informal sources of information are those which do not provide any authenticity in terms of providing creator’s credentials or the source references. For instance, blogs, podcast, email can be added (Rahi 2017).
Assessment 2 – Project
Assessment task description:
This is the second (2) assessment task you must successfully complete to be deemed competent in this unit of competency.
This assessment task requires you to complete a project.
You are required to prepare a portfolio of evidence in this assessment task.
You will receive your feedback within two weeks, and you will be notified by your trainer/assessor when results are available.
You must attempt all activities of the project for your trainer/assessor to assess your competency in this assessment task.
Applicable conditions:
This project is untimed and is conducted as an open book assessment (this means you are able to refer to your textbook).
You must read and respond to all the criteria of the project.
You may handwrite/use computers to answer the criteria of the project. You must complete the task independently.
No marks or grades are allocated for this assessment task. The outcome of the task will be Satisfactory or Not Satisfactory.
As you complete this assessment task, you are predominately demonstrating your practical skills, techniques and knowledge to your trainer/assessor.
The trainer/assessor may ask you relevant questions on this assessment task to ensure that this is your own work.
Purpose of the assessment:
The purpose of this assessment task is to assess the students’ skills and knowledge essential to
prepare a portfolio of evidence.
- Skill to conduct research on a complex range of design issues, trends and ideas.
- Skill to document the analysis, critique and synthesis of complex sources to develop own positions and ideas.
- Skill to use opportunities to refine own design skills.
- Skill to research the design trends by analysing and selecting formal and informal research strategies.
- Skill to identify and investigate new and alternative sources.
- Skill to evaluate the credibility of information gathered and ensure research scope is sufficiently broad.
- Skill to develop ideas and extend design skills and articulate positions and ideas.
- Skill to extend own design skills.
- Skills to provide a self-evaluation and analysis of design trends
Task instructions:
This is an individual assessment.
To ensure your responses are satisfactory you should consult a range of learning resources and other information such as handouts, textbooks, learner resources etc.
Further instructions to be included based on the task.
You will be preparing a portfolio of evidence in this assessment task.
The student must be concise, to the point and write answers according to the given word limit to each question and not provide irrelevant information.
You must write your responses in your own words.
You will be required to complete all parts of this assessment task.
Project task:
In this assessment task you will be required to prepare a portfolio of evidence. You will be required to prepare a portfolio of evidence according to the information provided in the scenario and other sections of this assessment task.
Scenario:
You work for a global market research organisation EdEx. The organisation believes in promoting the value of market, opinion and social research and data analytics. EdEx supports the industry with providing ethical and professional guidance and advocating personal and professional growth in the data, research and insights industry. The organisation raises awareness of the relevance research and insights play to society, policy and business growth. You have recently been allocated a new project to investigate design trends and consumer-driven data consumption, fuelled by the mobile, websites and broadband services in Internet of Things (IoT) devices.
Your role and responsibilities
Your job-role included listening and understanding people’s views, and interpreting this
information to guide brands, organisations or governments when making decisions, conducting
research on complex range of design issues, trends and ideas, documenting the analysis, critique and synthesis of complex sources to develop own positions and ideas and using opportunities to refined own design skills.
Assessment activities:
In this assessment task, you are required to complete the following activities successfully:
- Research the design trends by analysing and selecting formal and informal research strategies, identify and investigate new and alternative sources, evaluating the credibility of information gathered and ensure research scope is sufficiently broad
- Develop ideas and extend design skills and articulate positions and ideas
- Extend own design skills
- Provide a self-evaluation and analysis of design trends to inform own practice
Your focus should be on research and analysis of information and ideas at a complex level, plus the evaluation and extension of own professional skills.
Your Trainer/Assessor will act as Director of the Market Research company. You can approach your trainer/assessor for any queries regarding meeting professional workplace standards, quality of portfolio evidence and clarity regarding any assessment task or activities.
Assessment Activity 1:
Research the design trends by analysing and selecting formal and informal research strategies, identify and investigate new and alternative sources, evaluating the credibility of information gathered and ensure research scope is sufficiently broad.
The research must be based on one of the following:
- Mobile,
- Websites and
- Broadband services
- Internet of things (IOT) devices.
In this assessment activity, you are required to design and produce an application prototype incorporating research into the current global design trends.
You must provide evidence of a research report to demonstrate competence in this activity. The research report must include the following:
- Compare and contrast two (2) formal and two (2) informal research methodologies and/or options you can use to source information on the global design trends you have chosen. You must ensure your research scope is sufficiently broad by including international and domestic sources.
- Research the chosen global design trends and issues using the two (2) formal and two (2) informal research methodologies and/or options as identified in the point above.
- Using two (2) new and alternative sources, further research these emerging and innovative design trends.
- Evaluate the credibility of the information gathered by completing an evaluation matrix.
- Use your research of design trends to challenge your way of thinking and generate three
(3) ideas of how design trends may impact your future work.
You must use the template provided to write your responses.
- Answer all sections of every part of the assessment activity
- Use your own words and provide examples wherever possible
| 1a. Compare and contrast two (2) formal and two (2) informal research methodologies and/or options you can use to source information on the global design trends you have chosen. You must ensure your research scope is sufficiently broad by including international and domestic sources. |
| Identify two (2) global design trends you will be researching and provide an explanation of the design trends and why you have chosen them. (50-100 words) |
| Two informal approaches to find out the source of information for mobile are: in home usage data tests that specifies along with simplifies the procedure of getting respondents to purchase services through structured questionnaire and media uploads. The other formal research takes the advantage to redefine the consumers’ daily life events’ managements along with providing ample opportunities to keep the participation of the respondents higher (Windsong 2018). On the other hand two formal research methodology for mobiles in terms of understanding global design trends are: consumer surveys in terms of tracking their spending hours with mobile on a daily basis and understanding their attachment to mobile. The second option for formal research is to depending upon question types that help comprehending the interface in terms of resulting in respondent speeding specifically for a specified focus group. These two research procedure and methodologies have been selected to determine the relevance of the mobile market research and these are high end effective in terms of providing appropriate mobile usage data tracking and capabilities added to the same to address key improvement areas potentially. This is the reason to take up these two formal and informal methodologies for data resource. |
| The two global trends that have been chosen are the web designing and resource sustainability trends in terms of saving energy efficiency. These two have been highly predominant in terms of technological advancements along with the sustainability criterion that have given vent to the organization’s critical success factor in terms of remaining sustainable for the longer term. |
| List the two (2) formal and two (2) informal research methodologies that you have chosen for this research and the reasoning for selecting them (100-150 words) |
| Two informal approaches to find out the source of information for mobile are: in home usage data tests that specifies along with simplifies the procedure of getting respondents to purchase services through structured questionnaire and media uploads. The other formal research takes the advantage to redefine the consumers’ daily life events’ managements along with providing ample opportunities to keep the participation of the respondents higher. On the other hand two formal research methodology for mobiles in terms of understanding global design trends are: consumer surveys in terms of tracking their spending hours with mobile on a daily basis and understanding their attachment to mobile. The second option for formal research is to depending upon question types that help comprehending the interface in terms of resulting in respondent speeding specifically for a specified focus group. These two research procedure and methodologies have been selected to determine the relevance of the mobile market research and these are high end effective in terms of providing appropriate mobile usage data tracking and capabilities added to the same to address key improvement areas potentially. This is the reason to take up these two formal and informal methodologies for data resource. |
| Compare and contrast the two (2) formal and two (2) informal research methodologies and/or options (200-250 words) |
| Two formal research methodologies are: phone surveys and consumer feedback generation. These two processes are highly helpful in collecting valid primary data that ensure the output to be potentially relevant and provides the opportunity to enhance the mobile operator with the option to find out the key improvement areas to mitigate consumers’ tailored demand and needs. The phone surveys also are related to formal research methodologies that provide vent to the increase potential consumer bases. These are specifically the research types that help in addressing the direct marketing opportunities for the specific service providers. On the other hand, the informal research methodologies include the concentration of a specified focus group that are more prone to purchase competitive product. The digital marketing options in terms of email marketing or verbal survey can also be the informal types of methodology. Whereas the formal research methodologies essentially follow a specific discipline, the informal research tend to be less organized and system specific. Th formal research usually follow a documented pattern that has more of an authentic source to address researchers’ expectation and satisfactory mitigation.; the informal methodology is prone to be more personal growth oriented and the purpose might only be for personal knowledge gaining. To this end, these two methodologies can be evidently viewed as juxtaposed to each other and still provide their specific contribution to the extent of increasing research capabilities for global design trends (Schoonenboom and Johnson 2017). |
| Explain how your research included international and domestic sources. (100-150 words) |
| This research in fact, includes the domestic and international sources in terms of secondary research methodologies that have been accessed through books, peer reviewed journals and articles along with having a set of primary data by interviewing the domestic respondents. This also has included the convenience of the policy and procedures that have potentially opened up the scope for a detailed research. The mobile business that has been assessed in terms of potential market research, provides the opportunity to operate in both the international as well as domestic levels through the specific service providers (Chun, Birks and Francis 2019. The feedback generated post purchase both in the online and offline platform along with the social media intervention, it is quite obvious that they will remain consistent in terms of increased consumer bases with potential service offerings. |
| 1b. Research the chosen global design trends and issues using the two (2) formal and two (2) informal research methodologies and/or options as identified in the point above. |
| Using the information collected as part of 1a, conduct the research on your chosen design trends and identify which method/option you will be using and provide an explanation of why you have chosen this method/option. (50-100 words) |
| From the technological advancement perspective along with the sustainability aspect for mobile industry in terms of promoting consistency has helped the specific market service providers the opportunity to depend more on the informal research methodologies that have enhanced the option of effective data tracking and finding out the daily life events of an individual with the advent of technology at hand. Therefore, in this case, the formal strategy will be a better selective than that of informal one (Choi and Jang 2019). The method of home used data tracking has been one of the major options to certify the relevance of the same in terms of increased usability and sustenance. Despite being informal, this strategy is proven to be more effective in determining the global trends of mobile marketing (De Block and Vis 2019). |
| 1c. Using two (2) new and alternative sources, further research these emerging and innovative design trends. |
| Identify two (2) new and alternative sources that you have not used before and provide a brief explanation of these. (50-100 words) |
| Two alternative sources to the same can be the designing of the question types through which feedback can be potentially generated and the option for the annual report for several mobile marketing companies. The first source is the primary one that denotes direct interaction with the consumers in terms of generating high end profitability. The other source for the same is the formal methodology of email marketing that help the marketer to find and understand consumer necessities to a great extent (Kelley-Quon 2018). |
| 1d. Evaluate the credibility of the information gathered by completing an evaluation matrix. |
| Assess each of the design trends and ensure they meet the following criteria:The scope of the research is sufficiently broadThe credibility of the information is authenticThe research methods used are valid and reliable For this assessment activity, you are required to evaluate each of the design trends using 100- 150 words. |
| Through the application of a number of research methodologies, it has been seen that, these methods are essentially effective in drawing consumer attention to determine the effectiveness and efficiency of the research procedures. This has been designed as an essential tool to provide the most effective planning and organizing method for evaluation. Evaluation Name: effectiveness of mobile global research designEvaluation Purpose: understanding the effectiveness and efficiency of mobile utilization in terms of providing a researched outcome and more practical scenario to forecast suture sales. Evaluation Question Suggested methods for answering this questionHow much effort did you personally have to put forth to handle the handset? Customer feedback method (Qualitative research)How much time do you spend with your mobile per day?Informal researchIf you were to review the website what score would you give it out of 5 Quantitative research |
| 1e. Use your research of design trends to challenge your way of thinking and generate three (3) ideas of how design trends may impact your future work. |
| How has your research challenged your way of thinking and extended your own perspectives? Answer using 100-150 words. |
| The research has potentially been able to challenge the previous notion of thought in terms of extending the perspectives as with the technological development I I quite obvious, the data collection method along with the potential data sources have been very specific and advanced in nature. Previously there was single method of assessing the product’s performance that was thorough only the facility of employee review and feedback. However, with the advent of e mail marketing, data tracking variant, the research has been more realistic and appropriate. Thus it has been able to change the previous perspective with the advanced one in terms of methodologies. |
| How have you evaluated and determined the implications and consequences of design trends on your research that you have conducted. Identify and list two (2) implications and consequences of design trends.Answer using 100-150 words. |
| The two specific consequences that have been certified throughout the research is the advent of marketing standards that justifies the effectiveness and efficiency of the research methodologies. The standpoint for social change has been one of the most dramatic implication that has completely changed the psychographic scenario of the individuals making them more prone to utilize technologically advanced opportunities by bringing in social change. The next implication that it has brought in is the advent of data tracking capabilities with the assistance of data analytic as a broader term to ensure the organizational success in its true sense (Hewson 2017). |
| Explain how emerging trends and technologies can present creative or commercial opportunities. Conduct a critical analysis and present a summary using 100-150 words. |
| Emerging trend and technologies have provided companies with utmost innovative opportunities to remain flexible and sustainable in terms o designing the global strategy for organizational enhancements. The commercial opportunities have been the major attractions in terms of designing the market trend and the consumers’ expectation scenario. |
| What systems have you developed and put in place to be able to identify and respond to any future opportunities?Provide/include evidence of two (2) systems. |
| The two systems that have been utilized are the software that can be utilized to data tracking and the LMS portals to effectively provide the employees with the opportunity to learn and remain sustainable in the long run. |
Assessment Activity 2:
Develop ideas and extend design skills and articulate positions and ideas This activity is in continuation with assessment activity 1.
In this assessment activity, you are required to develop ideas and extend design skills and articulate positions and ideas.
You will be required to participate in a staff meeting and a self-reflection to complete this assessment activity.
Your role in the activity is to provide information on design trends from the previous assessment activity. The two (2) participants will be organised by your training organisation. Their roles are of your peers and colleagues. The roles can be played by your trainers/assessors.
Trainers must ensure if the students are playing any of the roles, the outcome of the assessment activity is not released until all students in the class have completed this activity.
In this assessment activity, you must complete the following:
- Develop a meeting agenda to include substantiated positions and ideas on the global design trends researched in assessment activity one.
- Participate in an informed discussion with your peers and colleagues
- Debate, discuss and critically analyse the substantiated positions and ideas with your peers and colleagues
- Using practice, discussion and ongoing evaluation to continuous improvement
- You must use the meeting minutes template to record the meeting minutes.
Meeting agenda template:
| Date/Time: | August 20,2020 | ||
| Location: | Melbourne, Australia | ||
| Chairperson: | Mr. David Johnson, marketing manager, EdEx | ||
| Meeting Attendees:Full names and roles | Amanda Thomas, Suzy Watson, Nick Pollard. | ||
| Agenda Item/Topic | Discussion/Outcomes | Action Officer | Due Date |
| Welcome | The meeting is all about finding out the key improvement areas of changing global trends to ensure sustainability of firms | Addressed by Mr. David Johnson, marketing manager, EdEx | 20/08/2020 |
| (Agenda item 1) Topic? | Evaluation of the utilized change management tools in terms of providing effective services to the employees Compatibility with changing global trends | Area Manager, Operations CEO | 20/08/2020 |
| (Agenda item 2) | Overall performance monitoring based on the previous data record. | Regional manager | 20/082020 |
| Topic? | Data tracing with key improvement opportunities | ||
| (Agenda item 3) Topic? | Recommendation for more market development and penetration along with finding out the key opportunity areas What are the areas where improvements are mandatory | Operations Manager and CEO | 20/082020 |
| Summary | Overall Summary The meeting provided the company with the opportunity to excel the specific development and penetration opportunities with potential technological advancements and upgradation (Tricco et al. 2016). Decision/s The regions upon which the business can be sustainable have been put in a blueprint to assess the key opportunities for the future integration of the firm (Morgan 2018). Action/s if any | ||
| Next Meeting Time/date | 28/11/2020 | CEO | |
| Meeting closed at: | 2.00pm. | ||
| Minutes are a true and accurate record of the meeting | Approved/confirmed by whom?CEO |
Meeting minutes template:
| Minutes of MeetingPast record monitoringEffective evaluation of present marketing trends and opportunitiesKey improvement areas In future for further market development and penetration Meeting Objective:To find out the future opportunities to ensure organizational sustainability Attendees: Amanda Thomas, Suzy Watson, Nick Pollard. Venue: Park Tower, Victoria, Melbourne. |
| Date:28/11/2020 | |||
| No. | Points Discussed | Actions Suggested | Target Date |
| Evaluation of current trends | Finding broader scopes and opportunities | 20.02.2021 | |
| Market research | Research at secondary, primary and tertiary level | 28.04.2021 | |
| Strategic implementations | Increase profit index | 26.06.2021 | |
| Data monitoring and evaluation | Recommendations | 31.12.2021 | |
| Signature of attendee 1: Signature of attendee 2: Signature of attendee 3: Signature of attendee 4: Signature of attendee 5: Signature of attendee 6: |
You must use the template below to complete this activity. Self-reflection
In this part of the assessment activity, you are required to use the debate and feedback from previous activities and review and refine your own positions and how do you use practice, discussion and ongoing evaluation to continuous improvement. Use the template below to complete this assessment activity.
Answer using 200-250 words.
| The entire activity of research has been done through the effectiveness and efficiency of key marketing concepts depending upon the consumer behavioral approach and growing market opportunities. Depending upon these factors, the assessment has been effectively done to ensue the sustainability of the firm and increased profitability ratio. This has increased the advancement of technology with the inclusion of current marketing trend that I have tried to utilize in terms of technological advancement and innovations , blended with the sustainability attribute to ensure firm’s competency level and increased social standpoint in the current market scenario. The review that has been collected through primary research has helped me in determining the key improvement areas for the firm so that the firm can remain sustainable and flexible depending upon market demand and the core competencies (Park and Park 2016). This has been one of the most advantageous factors in terms of increasing the firm’s profitability index. The employee interactions along with the risk management capabilities of the firm also have helped in remaining sustainable in the long run. Thus, with the assistance of these attributes I have tried to remain high0end competent in terms of engaging employees and consumers to the effective market research that will contribute to the current trends of global designing. |
Assessment Activity 3:
Extend own design skills and provide a self-evaluation and analysis of design trends to inform own practice
In this assessment activity, you are required to write a report and summarise how you have extended your own design skills. You will be required to cover the following in the report:
- How formal and informal research methodologies and/or options can be used for researching global design trends.
- The two (2) global design trends you have chosen and an explanation of why you have chosen them.
- How have you proactively identified opportunities to extend your own design skills
- In the context of current and emerging trends, how have you re-evaluated and refined your approaches to work
You must use the template below to complete this activity.
| Report template:Informal and formal research methodologies for researching global design trends These research methodologies are varied in nature, they are specifically utilized to provide effective outcomes are:Emailing, feedback generation, surveys, data integration methods and focus group associations. Options for researching global design trends There are a number of options and opportunities to ensure the market research to be successful. These options involve both qualitative and quantitative research methodologies that with the help of technological advancements increase the chances to explore more marketing development and penetration opportunities. The two (2) global design trends chosen The two global design trend chosen are: technological advancements in the mobile marketing sector along with the sustainability aspect in terms of effective resource management for the same. Why you chose these design trends These design trends have been chosen in order to draw an effective and efficient pen-picture of the organizational credibility and enrichment. These two factors are the most trending in terms of managing any kind of business operations in the current scenario. Therefore, it is highly effective to choose these two global design trends effectively and efficiently (Morgan 2018). |
| How you have proactively identified opportunities to extend your own design skills The opportunities to extend mobile marketing in terms of generating more revenue have made it possible to open up opportunities for future research and global expansion. He effective research methodology has been the most trending aspect to ascertain the relevance of the same. The technological advancement scenario can provide mobile marketer with the opportunity to mitigate consumers’ increased expectation and it also helps in denoting the satisfaction of the key consumers in terms of retaining them. On the other hand, the sustainability feature and effective resource management have made them more effective and attractive to the consumers and has drawn the pen-picture of the most effective marketing strategy for the marketer. How you have re-evaluated and refined your approaches to work The reevaluation of the strategy has been done through the secondary research method in terms of assessing the annual report for the specific firm. This can be certified through the assessment of the profitability index and the enhancement of digital operation facilities with technologically advanced scenario has been identified to determine the best-fitting approach for the research of global trends. |
References
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Windsong, E.A., 2018. Incorporating intersectionality into research design: An example using qualitative interviews. International Journal of Social Research Methodology, 21(2), pp.135-147
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