Introduction
In this report I will discuss my ideal job, why it interests me, the company I want to work in, the job role, the changes in the future and the resources that will be beneficial for finding the job. Content writing for advertisements is my ideal job.
My Ideal Job
My ideal job is content writing for advertisements. Content writing can be defined as writing engaging matter that attracts the people to whom it is targeted towards. The writing has a certain style to it and a flow that is not formal as to attract more people towards it (Altstiel, Grow and Jennings 2018). The job of content writing fascinates me as I like writing and in this field, I can use my skill of writing to earn money and can follow my passion by making it my career. It will provide me the satisfaction I want from my work.
I would like to work in Illuminate, an advertising agency based in London established in the year 2014. I would like to work here, as it is one of the best agency in the UK. The company will help me in utilising my skills and learn more about the industry. (Illuminate Agency, 2020).
Role and Skill
Job Description
The job description and the key responsibilities for the role would be as follows:
- Creating content that is engaging to boast sales, increase the brand awareness and create a good brand image.
- Use SEO, SEM and other such tools to boast a campaign.
- Research and provide material for copy writing.
Person Specification
- The person must be creative, innovative and adaptable.
- Can work as a team and use data to make certain marketing decisions.
- Must understand the requirement of the client and create content according to it.
Skills Required
- A command over the language in which the content is to be delivered.
- Knowledge about the current social trends and the tools required for creating content.
- Communication skills in effectively portraying the purpose of the advertisement. (Altstiel, Grow and Jennings 2018).
My Qualification
- I am a creative and innovative person with appropriate language skills.
- Adapt to the working environment and understand the client’s requirement.
- Useful knowledge about the tools of marketing.
Changes in the Future
In the future, the role of the job might change as people are avoiding watching advertisements and it is becoming more difficult to engage the audience. In the recent times the use of internet is on the rise and the advisements that are created are mainly for online platforms; in the future the usage of internet will increase more and the content must be more specific to engage and attract more people (Tucker, 2014). There will be more competition and only the best will be selected, who can overachieve their target and have better skills and knowledge in the required area. The increasing competition in this field will require more skills for a person to have and a better understanding and qualifications.
Resources
There many resources that can be used to find a job that is suitable for a person. The sources that will help me in finding the job are LinkedIn, Monster and Twitter.
About
It was officially launched on May 5, 2003 with the vision in mind to create economic and job opportunities for people across the world. It connects the employers to the employees and finds the suitable job for the employee and a qualified candidate for the employer. (About LinkedIn, 2020)
How it will help me
LinkedIn can help me get a job, as there are different companies who post about job roles. I can choose the companies I wish to work in and can apply directly to the company with my details and qualifications.
Monster
About
It is a global online solution for people searching for jobs and for employers who need skilled people. It analyses certain data and provides the best job to the candidate and the best candidates to the employer. (About Monster, 2020)
How it will help me
Monster can be helpful in finding a job as most of the companies’ post their job offers on this platform and I can filter out the companies I would wish to join according to the job role that is asked by them. It becomes an easy source to apply for jobs and know what the job requires and if is suitable for me or not.
About
Twitter is an online platform that tells what is happening in the world and what the latest trends are that are being followed by the people. It has all the latest news and events that are taking place all across the globe. (About Twitter, 2020)
How it will help me
Twitter can be helpful in searching for a job, as there are many companies that post about job opportunities on the platform. I can search for the job by using the hashtags that are best suitable to the job role I am looking for.
Conclusion
From the above discussion, I can conclude that my ideal job is content writing for advertisement on the online platform. The role of the job is to write content that is engaging and attractive. The resources that can be used to get a job are LinkedIn, Monster and Twitter.
References
About LinkedIn (2020). About LinkedIn. [online] About.linkedin.com. Available at: https://about.linkedin.com/ [Accessed 20 Jan. 2020].
About Monster (2020). About us | Monster.com. [online] Monster.com. Available at: https://www.monster.com/about/ [Accessed 20 Jan. 2020].
About Twitter (2020). About. [online] About.twitter.com. Available at: https://about.twitter.com/ [Accessed 20 Jan. 2020].
Altstiel, T., Grow, J. and Jennings, M., 2018. Advertising creative: strategy, copy, and design. Sage Publications.
Illuminate Agency (2020). Illuminate Agency | Performance Marketing Agency in London. [online] Illuminate Agency. Available at: https://www.illuminate.agency/ [Accessed 20 Jan. 2020].
Tucker, C.E., 2014. Social networks, personalized advertising, and privacy controls. Journal of Marketing Research, 51(5), pp.546-562.
