TRM 360 – Assessment Industry based report (Part B)
Value: 45% Due date: 02-Jun-2012
Length: 3000 words maximum
Requirements
References – 8-10 journals and 4-5 other resources
APA 6th edition with in text citations.
Students need to submit the assignment in turnitin.
Task
The council has accepted your recommendations made in the report submitted as Assessment item 2 and now wishes to take the next step that is, putting together a plan for the staging of the tourism event.
Your task is to develop a plan for the staging of the chosen event. Topics in Module 2 provide a guide to setting the plan out and the areas that need to be covered. You may need to go beyond the basic topics covered in the Module so don’t be scared to think outside the square.
Your plan should be like an action plan. It should allow someone not experienced in the area to pick your report up and read it, and then implement it.
Again, all assumptions must be stated clearly. Ensure your answer is realistic as this is one of the key criteria for assessment.
Rationale
At the completion of this Assessment you will have:
• improved your appreciation and understanding of the importance of approaching tourism
event management from a strategic management perspective;
• demonstrated an understanding of the principles of tourism event management;
• demonstrated the ability to apply the theory of tourism event management to a particular real life case study;
• improved your appreciation and understanding of what is required for an event to be
perceived as a member of the tourism sector; and
• demonstrated the ability to communicate in a written format suitable for acceptance in a
business environment.
TRM360 Assignment 3 – Suggested report structure (only for guidance)
In this report you will build on the information you presented in assignment 2.
Table of Contents
- 1. Description of the proposed event
- Target Audience/s
i. Provide at least 2 different target markets for your event
- Event Concept
i. Provide a full description of the different activities that will be held as part of your event.
- Rationale
i. Explain your reasons for selecting the event concept
- 2. Goals and objectives of the event (Use SMART principle)
- How many people do you wish to attract?
- How much time will they spend in the region?
- How much money will they bring to the region?
- What are the overall goals and objectives (ie. Increase awareness, visitation)?
- 3. Mechanics of the event
- Who will manage the event
- Where will it be held (specific location)
- When will it be held (date, day, time, length)
- How will it be coordinated?
i. What resources are needed? i.e. Music, entertainment, security, transport, logistics, setup times, pack down, staffing?
- What is your proposed budget?
i. What are the costs (i.e. marketing, staffing, logistics)
- Community involvement (How will local businesses and residents be involved?)
Reference List
APA 6th edition with in text citations
Marking criteria – Report Part B
Description of the proposed event – 10%
– Target Audience
– Event Concept
– Rationale
Mission, objectives of the event beyond the base objectives held by council – 20%
– What is the purpose of the event?
– What are the goals and objectives of the event?
Mechanics of the event – 50%
– Who
– Where
– When
– How will it be coordinated?
– Budget
– Community Involvement
Level of realism – 10%
– Is the event realistic?
– Would it get council and community support?
Presentation – 10%
– Layout of report
– Referencing if appropriate
– Grammar / Sentence Structure
– Professionalism
Total 100%
SOLUTION
Event on Australia Tourism Management
- Table of contents
- About Australia tourism (3)
- Key points about Australia tourism (4)
- Albury wodonga (5)
- Australia tourism management (6)
- Local promotion (6)
- international marketing (7)
- Target Audience (8)
- Goals and Objectives of the event (9)
- Event management (10)
- Conclusion (11)
- References (13)
About Australian Tourism
Australia is the eighth largest and vast tourism in the world and it’sgrowing faster for the major destination for the business investment. According to Quinion, Australia is the strongest tourism region in the world and deserves the largest global market .more over the nation offers stable and secure environment for the tourism people. Australia provides a major platform for huge resources and opportunities to guide the tourism business with the trade and consumer marketing. The nation highlight for the tourism event management.Albury wodonga is the famous place in Australia with the broad settlement of twin cities. And which is also isolated by MurrayRiver and state border by politically. It is maintained by both municipal and the state government. The most important fact is Melbourne is very close to the place.
Albury wodonga is related to the Victoria’s culture and psychological links. The current population of albury wodonga is 104,609 residents in the region. The Australian tourism is designed in a way for the last long and more flexible. Visitors and tourist people also like to stay in the fast changing and highly global competitive tourism environment. The tourism of Australia also extended their wings through airlines state and territory tourism organizations and the travel distributors. And the media also focusing on the people from all over the globe to spend their time in Australia to evolve charm and relaxation by vesting several places in the Australia. Definitely Australia’s would present strong platform for the tourist people and for the visitors for best quality experiences when they are making trip to the destinations.
The tourism is also regarded as the one of the richest environment in the world. The living culture is also very old and it’s also traditional. The tourism is filled with the huge park theatres landscape sceneries shopping malls beaches and resorts. Plenty of places are available for the people to enjoy. The main significance is the landscape which completely portraits the natural beauty and the cultural values. The mountains capture and promotes and beautiful natural sceneries which is the major attraction of the visitor and the tourist people who comes from several parts of the world. People can spend their time more valuable and also serves as the safety and secure environment.
Key Points about Australian Tourism
As per Cooperthe Australian Economy tourism is an important industry. There are wide verities of tourism spot located in Australia and the different destination which include the Coastal cities in Sydney and Melbourne. The Unique Australian wildlife is the most highlighting. One of the top world’s largest natural wonder is located in Australia i.e. the great Barrier Reef here accommodation are especially available for the tourists to entertain their holidays.
As per Theobald accommodations in Australian Queensland are flexible for the tourists as well the people living in the country, where people spending most time on the water in night time they have the facility to stay in an Houseboat or in a holiday apartment. People can have their breakfast and coffees in the hotel by overlooking the ocean; Camping and Caravan parks in the Queensland offers a good peaceful location to spend the time for tourists. Luxurious Resorts, hotels are also available near by the beach ocean which helps the people to speak with their heart.
The Gold Coast is one of the best tourism spot in Australia to spend the holidays with families, because it includes beaches, shopping mall, dining, events and more for fun to entertain. The most popular is Gold Coast Accommodations regions are include Broad beach, Suffers Paradise it is the tourist center which located in the center of Coast and it also includes Burleigh Heads, Coolangatta, and The Hinterland. In Burleigh heads it has everything perfect to do plenty of things & a unique beachfront market is also available.
The major attraction for the Australia tourism is barrier reef. Most of the people in the world visit to the place more often due to carful management which includes the marine tourism. The tourism also attracted the people with the huge skyscrapers and natural beauty scenaries.mountains expressed as the country symbols for the visitors.Kangaroos are well-known animal all over the world and Australian wildlife is just something special in spite of snakes, spiders and crocodiles. Every tourist can see many different mammals by visiting the Australian Wildlife spot which literally means Platypus and Echidna are certainly unique Australian animals. Australian birds contain 800 species of birds, song birds and many colorful parrots which admired many people.
Albury Wodonga
As per Beavermany places are widely available for the people to spend their time watchfully. The albury wodonga also serves as the major destination for every type of people. Students get the most advantage of the place because it includes like network library for twenty four hours. So the students can make use of the library for any time for the clarification in the subject as well as in the general knowledge. They can also develop their vocabulary by referring some sorts of books online through the library. Internet connection is also available as wireless network for the people to get benefited so that they need to travel for long distance for surfing and browsing.
This will save the time distance to travel from one location to the other location. They can get the quick information by using the wireless network connections. Albury wodonga has attraction for its sensitive and environmental design including the sustainable living and six green stars rated building. It covers the land of eighty seven hectares with the flora and fauna and the herbarium. Self-catered accommodation is also providing in the location.
Australia Tourism Management
According to Urrythe Australia tourism marketingproposal should be needed in order to strength the relationship between the tourism and the members of the event and community of festivals including traditional and non-traditional partners. Making partnership with the event organizer s is major process. They should work with event organizers to develop marketing strategy and also include some of the activities like shared database promotional campaignconsumer packaging and product competition. By sharing the importance value of information and network with organizers will provide the tourism management to achieve a great value in terms of money. And it also helps to target the effect marketing strategy when working with the organizers or event partners. Event proposal should also states clearly that promotional opportunities. And also determine the budget cost with details of income and expenditure.
Local Promotion
The building of relationship gives a huge value in the tourism management. Making relationship with retailers and wholesalers will help to develop more knowledge about the tourism management. we can develop the tourism to a higher level by making contact with the wholesalers because they are involved in the commercial operation and they will supply the product in the broad range like tours and accommodation package so that people yet to know the value of the place and importance of the tourism. They can also extend their Australia tourism industry bydelivering the wide range of product to the customers. By conducting campaign the Australia tourism business cangain more exposure for their product. It is necessary to tie up with the digital partner tosatisfy theexpectation on online travelconsumer and also helps in broaden range of channels through the tourism management.
International Marketing
International marketing is more important to display the features of the country tourism. It also helps to attract the customer by doing the marketing in the international level. The best method can be done is through the partners like airlines tour operators wholesalers and the inbound tour operators. This will help the travellers to know the importance of the place and the originality of the location. This type of marketing will helps them to get the entire information about the tourism. By promoting the tourism of the country will yield good fame for the country. Also it develops the nation economy. Due to currency flow from all over the world it will lifts the country into the higher grade. This will also provide the base for the other foreign country investors to invest more money in the business.Which will avoid the unemployment of the country? And also develops the export and import trade through the tourism management. Theopportunities offered in the industry through the tourism to attract the market for the development also provides a good strategy.
Target Audience
The audience can be targeted in many different ways. Mostly audience can be targeted in the hotel. Because of the most people who came from other country will try to accommodate in the hotels. So we can target the hotel management about the event and the place which take place. So that it is very easy for the hotel people to explain to their customer. Because the customer they don’t know the place hence they are new to the place and for the hotel. So they enquire the tourist place for the hotel people where to visit and what is the best place in the region which is more beautiful also should give some good experience. We can also target the clubs because it is very easy to attract the customer from other country. More over target also can be focused on the airport. We can make tie up with the airport partners for the tourism management. So that it will help to attract the passenger to the event destination. This also develops the brand as well as promotes the holiday destination for the people who comes across the different parts of the country.
And another most important method of targeting the people is in a cru ship. Because there are class of people will travel country to country for their holiday trip or for the vacation trip in order to spend the time for the relaxation. So that it will be easy to attract the people when we have tie up with the harbor tourist guide. Which also serves as the best method for the tourist management? Hosting media is also one of the best methods to turn the attention of the people. According to Singh media is the best and powerful source of marketing as well as the communication. It wills portrait the information without any change to the people. It is the cost cutting method for the advertisement. And it will reach each and every corner of the place in the country. We can also concentrate on some of the local tourist guide to develop a huge business which they can also get the people like teenage entertainment with the local families, the birthday groups, team building market and organization. And we can also do the marketing in the zone wise to provide the regional tourism with the great opportunities and consumers with accessible and logical holiday offer. Focusing on the organizationclubs like international car and motorcycle clubs as well the touring of cycle to host their event to take place in the desired destination in the country.
Goals and Objectives of the Event
The ultimate goal of the event is to explain the significant of the Australia tourism and its wariness for the local people and for the foreigners who comes across the globe. This event will help them to understand the most important place in the Australia as well as to grab the information about the management in tourism. It also explains the importance of the place and number of tourist place is available inside the country. It will also help to understand the value of each and every place. This event is for all the people in the region as well as the people in the outside of the country. There is no restriction for the people to take part in the event. The event needs morenumber of people to energize to come up with the good solutions. People can spend their time as much as they wanted. Family can spend their money less than $2000 which is more worthful for the place. The main aim for the event is to increase the tourism contribution growth and the development of the albury as well as the country economy and the lifestyle. The main vision to note that the tourism in Australia is widely expanded to greater extent as well as the some of the high light place like albury wodonga is especially for the people to make use for the conference sporting business and recreational events. It also supports for the high quality range and nature based cultural events.
As per Germainethe main attraction for the people is the place is surrounded by snow field with food and wine region which also give more power of attraction towards the people. It also helps to undertake the research and analysis. Engaging with the several industries which will helps in the development and it is a great chance to develop a new and existing tourism the infrastructure. The place and environment will attract the people to facilitate in the sporting the events recreationalactivates and cultural events. Involving in the marketing activities which helps to target the specific markets.
Most important powerful strategies are:
- Experience should be improved in a high quality level for the visitor
- Building the event market
- Marketing about the tourism and its offer
- Increased of event organizer in different levels
- Attracting the people for the investment
- Community and products should be improved in terms of tourism
- Increasing the touristic and spend huge time on the destiny
Event Management
The event can be managed by event manger with the sub ordinate class workers in the albury location. In order to entertainment the people who gather in the place music system also introduced for the relaxation. Pop singer also involved in the event to cheer up all the types of people. Staffing is also done in the event because it also helps the people by giving the demonstration of the entire place in Australia. Transport also arranged for the people who are in local region as well the people from the outside country. Two way of transport are set up for the convent one for the local people and other for the foreigners. Transport can be done in very good way. They will pick up the people from the airport and harbor. These are the major source for the people can come from the other country. Security is also made in the event for the people who come from all over region in the world for the safety concerns. In order to protect them from several unexpected dangers. Since this event is considered as the one of the biggest event it is reaches to $20000. The cost can also include like the entertainment laborsecurity logisticsstaffing and marketing. The largest amount is payable to the marketing department for their hard work to collect the people from various location through different types of marketing including the media. This is the open event for all the class of people in the country. Business resident teenage students can also take part in the event for the knowledge and importance of the tourism. This will help them to understand the core value of the place as well as the significance of tourism it will generate the new ideas for the people which will also provide a base for them to conduct the event in the future.
Conclusion:
As per Wilkersonthe tourism plays important role in the social cultural and economic. The tourism industry is highly competitive and also increasing to capture the market share. The Australia tourism and destination marketing methods provides the basement for the industry and for the development of strategy partnership. It is the achieved plan for the growth anddevelopment of the tourism in albury wodonga and this is the effort made by the regional neighbors. According to the sources the place holds the majority opportunity. The tourism industry is the fast growing industry the any other industry. . The Australia tourism has the tendency to grab the currency from the visitors in all over the world with their services and goods.
When the tourism develops automatically the employment opportunities are also increases with the tourism. This also includes like hotel airlines and some of the entertainments. Which will also boost the nation economy to the great extent and it also provides the base for other industry to develop in a higher level. Australia have very good environment withthe grand life style that impress the people from all over the world to visit several times to the destination. Tourism is the major sources for the rotation of foreign currency in the country. Safety concern environment with dazzling atmosphere is the key strength for the Australia tourism. This made the people to come to destination in a higher rate for every year.
It is one of the greatest places in the Australia where the people can enjoy and spend their most valuable time. User friendly local people, atmosphere, good environment, safety for the visitors are the key strength for the tourism. As per Powellthe circumstance and environment provides the adventure and heritage for the people who come from the different parts of the world as well as the domestic region people. The focusing on the senior citizen is the well-establishedgrowth. Barrier free travel should be recognized more economically by developed nations. The albury wodonga have the opportunities for the development of restraint cafes, entertainment, high end accommodation and tourism operators. This city is considered as the new style and icon image in the regions well as in the country. The Australia tourism has the capability of the good growth in the present as well as in the future.
References:
Quinion, Michael (26 November 2005). “Dark Tourism
Cooper, Chris; et al (2005). Tourism: Principles and Practice
Theobald, William F. (1998). Global Tourism
Beaver, Allan (2002). A Dictionary of Travel and Tourism Terminology.
Urry, John (2003). “Social Networks, Travel and Talk”
Lew, Alan A. (2008). “Long Tail Tourism: New geographies for marketing niche tourism products
Singh, L. K. (2008). “Issues in Tourism Industry”.
Banting, Erinn (2003). Australia: The land. Crabtree
Germaine, Max (1990). Artists & Galleries of Australia. Roseville
Powell JM (1988). An Historical Geography of Modern Australia:
Wilkerson, Chad (2003). “Travel and Tourism
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