Marketing essay on: Heritage tourism

Heritage tourism is marketed hard but yet it hasn’t reached many corners of the world because the government of any country doesn’t give much importance to the tourism sector. This opinion needs to be changed so that it becomes easy for professionals to spread their word easily. Long-term strategies are not made for the tourism sector and this is considered as one of the major constraints to marketing of tourism. Lastly, every country is not ready to shell out money for tourism and this is one of the major drawbacks in heritage tourism marketing (Academia.edu 2007).

It can be undoubtedly said that heritage tourism is industrially scripted. The tourism sector is striving hard to earn income by way of heritage tourism. Professionals are hired who can help the sector to grow. Marketing is planned as a step-by-step process in tourism industry. This kind of marketing is, generally, seen in product based organizations and the same is the case for the tourism industry. Once the government realizes the potential of any place, like a palace, museum, hotel or resort, as a heritage tourist attraction then they spend a huge amount in it so that they can earn back all, plus profits. Museums are set up so that people can come, pay and understand the importance of the historic person who was a part of that soil. For that matter, even the festivals are arranged for people who visit the state and not for people who are present in the state. These states also motivate traditional professions like that of craftsman, folk singers and storytellers so that the people who come to visit the state can be excited about the presence of old and traditional things. Heritage tourism cannot be real because they need lots of maintenance and nobody will do that if they can’t see future profits in it.

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