Organizational profile:

‘Sheltering Arms’ is the name of a nonprofit organization, in the Georgetown community, which is dedicated to raise money so that retirement home for the seniors can be constructed. ‘Sheltering Arms’ is devoted to provide seniors or older adults retirement home consisting of ample of opportunities for the senior citizens to remain active and happy. This is because, the best way to maintain physical as well as psychological balances during middle as well as older adulthood, is to remain active and happy.

The mission as well as vision of ‘Sheltering Arms’ is to look after the physical along with mental well-being of those, who have stepped into their older-adulthood and let them enjoy their retirement life to the fullest. Other objectives of ‘Sheltering Arms’ include providing security and an ambience of support and care to the older people who are abandoned by their own families. Precisely, it can be stated that, the nonprofit organization has vowed to enhance the quality of life of the seniors in Georgetown community.

  ‘Sheltering Arms’ serves those, who have stepped into their older-adulthood, but do not get enough care empathy from their families. Also older people who are devoid of the opportunities to indulge in creative activities, or preferred activities, hobbies to remain active, learn and explore the ‘retirement-life’ and hence suffering from severe depression. Along with this, ‘Sheltering Arms’ also serves older people who are abandoned by their own families.

Proposal Overview: 500

 ‘Sheltering Arms’ has planned to raise fund in order to provide retirement homes to the seniors. Senior population in Canada represents nearly a major 4.8 billion of the total population of the country. A major section of the seniors suffers from the anxiety, insecurity, loneliness depression, homelessness. Many of the seniors are abandoned by their own families. Many of the seniors are incapable of maintaining a balanced mental and physical health as they do not get care support as well as opportunities to remain active happy. The old age trauma due to depression, loneliness and unhappiness I s again increasing the rate of deaths due to heart attack, among the older attacks. A healthy older generation will contribute to the healthy population of the country. Again a healthy older generation will contribute substantially in the formation of a healthy future generation by shaping the ideas perception and knowledge gained through several years of experiencing life. This is the reason why ‘Sheltering Arms’ consider it very essential to look after the physical as well as mental, well being of the elderly people by providing them retirement homes with recreational, medical facilities, where there will be caregivers to make provision for the homely atmosphere for elderly people.

The fund is proposed to be raised by arranging live events and social media contests. An event will be organized for the purpose of raising the fund. The event will continue during two days. On the first day there will be a concert where classical music artists from all over the world will folk together. Along with this there will be a cake festival on the inauguration day. On the second day influential pop starts will rock the stage. This will be followed by a standup comedy show, in which popular comedians all over the world will be invited. In short, it can stated that , the event will be a recreational event. Viewers from all over Canada will be able to enjoy the event will all the members of their families. Further, there will be social media contest which will also help in the accumulation of fund.

The website which belong to the non-profit organization, ‘Sheltering Arms’ this non- will publish information regarding the social media contest. The subject of the social media contest will be designing promotional contents for a large recreational event the motive of which is to gather funding for a noble cause. The noble cause associated with retirement home for the seniors, will be elaborated in the official website of ‘Sheltering Arms’. The participants will receive coupons for free entry to the cake festival which is going to occur on the inauguration day. The best 20 promotional contents will be rewarded with discounts to the tickets for the second day of the event on which pop music starts and stand up comedians will illuminate the stage. The rewards to the winners of the online contest will be distributed on the first day of the event. The social media contests will involve preparation of # tag messages,s stories, accompanied by logo or other interesting visuals. Top 20 of the fundraising hashtags as well as stories will be selected as winners. Finally the winners will be instructed to share their works on their Facebook as well as twitter and instagram pages along with their name and position achieved in the competition. This will be a strategy for raising funds. This is because, for each share of the fundraiser in the Facebook, $43 can be earned on average. Thus social media contests and share will add to the promotion of the event and also assist in the accumulation of funds.

It will be an appropriate event to raise fund. The banner, posters and the online promotional trailers and teasers will disseminate the noble concern behind the arrangement of the event along with the message that, this will be a family event. Family events occur rarely now-a-days, most of the time recreational events focus on the recreation of young generation. This is one of the factors which will help this recreational event to stand out in the crowd. As, this event can be enjoyed with all the members of a family, this will facilitate in family reunion, the older generation will get an opportunity to assimilate with the younger generation. The boredom, loneliness and depression of the older generation will be minimized. As a family event, it will assist in strengthening bonding between the members of a family. These are the unique features which will drag a huge range of the viewers. There will be tickets of different price ranges for both the days of the event. The uniqueness of this event makes it appropriate to drag the attention of families all over the country. Moreover, classical and pop singers like – Measha Brueggergosman, Natalie Di Luccio, Sarah Slean, Justin Bieber, Shawn Mendes, Avril Lavigne, Shania Twain. Along with the presence of comedians like- Laurie Elliot, Russel Peters, Jeremy Hotz will fill the ambience with joy and laughter.

Moreover the event will be organized in Alix Goolden Performance Hall, one of the hotspots in Canada allotted for live concerts. Further, a tie up with famous bakeries like- Baker’s Best Bakery, Forno Cultura, Blackbird, Baking Co., Duchess Bake Shop; will make the cake festival on the inauguration day, a success. These are the unique factors which will make the event the center of attraction for the visitors. All these ensure the accumulation of a good amount of fund. The probable date of the event will be 15 th and 16^th December.

Effective promotion and sponsorship are the two significant challenges which will be solved by utilizing the chances of social media promotion to the fullest and making sponsorship appeals to famous brands like Lululemon Athletica,, Air Canada, Sun Life Financial. In return this event will promote the brands assisting in sponsorship.

Amount of money you are proposing to raise:

As per the estimation the amount of money which is proposed to raise is: $12, 211, 470

Work Plan:

Resources available are- Sponsorship from Baker’s Best Bakery, Forno Cultura, Blackbird, Baking Co., Duchess Bake Shop, fund raised during promotion over social media, financial resources, tie ups with event company and assistance from the government.

In order to conduct advertisement effectively., the electronic as well as social media will be a good medium. Further for the celebrity endorsement, Justin Biber, Natalie Di Luccio, Laurie Elliot will be hired.

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