AUGMENTED REALITY IN MOBILE COMMERCE APPLICATIONS – My Assignment Help : Samples & Case Study Review Sample

QUESTION

Case study

The case study two sections. All the case study about Australia.

Put the answer down each question and use another colour for the answer

Short answer and no copies, because my Uni use Turnitin

Also, I want the answers in easy language.

Due date: 20 April 2012

Section one

Question 2 – Smart cards, Augmented Reality, 3G and… technologies for mobile commerce applications

1) Define each of the following technologies

a) Smart Cards

b) Smartphone

c) smart grid

d) Augmented reality

e) NBN

f) Visual codes

g) Wireless Internet

h) Code readers

i) 3G

j) 4G

k) GPS

l) RFID (radio frequency identification)

m) LTE

n) Bluetooth

o) Wi-Fi (wireless fidelity)

p) WiMAX

q) interactive voice response (IVR)

r) sensor network

s) Smart card

t) Web 2.0

u) Widget

v) Ajax

w) Data Warehousing

x) Data Mining

y) Spam

z) The Sixth Sense

aa) NFC (Near field communication)

2) Explain briefly how each of those mobile technologies (from question 2.1) can be used to provide for a mobile commerce app.( one paragraph per technology)

3) Show clearly how they differ and how they relate to each other (draw a graphic, table and be as precise as you can)

4) Today, you can use your mobile phone as a mobile wallet to pay in shops and also prove that you are a member of a club, a university student etc…

a) Explain how you believe it works (draw a graphic showing the mobile phone and highlighting the particular technologies that are used – you can use other technologies than those discussed in question 2.1).

b) Say why, in your opinion, this service is not available in Sydney today in terms of:

i) Strategy

ii) Technology

iii) Culture – legislation

iv) Other

c) When do you think we will have access to this service in Sydney? Why do you think this? Be precise.

5) Choose another complex mobile phone app that is not yet available in Sydney.
Note do not choose a bus/train, ferry travel application and do not choose Child Care

a) Describe it briefly.

b) Explain how you believe it works (draw a graphic showing the mobile phone and highlighting the particular technologies that are used)?

c) Say why, in your opinion, this innovative service is not available in Sydney today in terms of :

i) Strategy

ii) Technology

iii) Culture – legislation

iv) Other

d) When do you think we will have access to this app in Sydney? Why do you think this? Be precise.

Question 3

1. Companies such as NTT Docomo offer many innovative mobile commerce services on their mobile phones:
1. Choose three (3) of their services that are not yet available in Australia and describe them briefly.
2. Explain how do you believe they work (draw a graphic showing the service provider the mobile phone and highlighting the particular technologies that are used)?
3. 2. Explain why, in your opinion, these innovative services are not available in Australia today in terms of :

a) infrastructure

b) technology

c) Culture – legislation

d) strategy

e) other

3. When do you think we might have access to those innovative services in Australia? Support your answer with logical arguments

Question 4 – Assignment 1 app – Business Intelligence, Mobile payments, Mobile advertising and Personalisation

Imagine that you are the developer of the mobile phone application you designed during assignment 1.

1) Remind me what your mobile commerce was and its name. ” My app is Child Care “

** Description my app:

log in by username and password OR signature
Search page: choose your language and your Location ” country “

è City and suburb Then select full time OR part time and with food or not, and age your child

The app give you list of child care to available with price, distance, address, map,….
If you choose one of them the app give you more information about it such as photo center, staff, game,… and contact and support chatting ,Facebook, twitter. Translation and Booking
Booking page: enter your information child and payment and receive receipt by iPhone or email.

2) List all the mobile payments you know (e.g. credit card, Vouchers, PayPal, fingerprint,….) and explain how each of them they work and what you need to do as an application developer to be able to use them.

3) How would you personalise the application to the individual users? And why?

4) What would be your strategy to advertise for your app? Content, where, when and why?

5) How can you include external advertising in your mobile phone app? Where do you get the ads from and under what criteria – be precise?

6) How would you use business intelligence and data mining for your application? Be precise

Section two

Question 3 – Security

Explain the terms ‘physical security’, ‘information security’ and ‘security management’
The three (3) basic principles for security are Confidentiality, Integrity and Availability.
1. Define what Confidentiality; describe why it is important for security and how would this be implemented (What technology(ies) can be used)?
2. Define what Integrity; describe why it is important for security and how would this be implemented (What technology(ies) can be used)?
3. Define what Availability; describe why it is important for security and how would this be implemented (What technology(ies) can be used)?
Phishing and Spear Phishing
1. Describe a scenario for each
2. In what way(s) can phishing be reduced?
3. How might an online company protect their customers from phishing attacks?
What is a vertical handover?
What is a horizontal handover?

Give a list (as complete as possible) of what needs to be managed during a handover.

Question 5 – Ubiquitous Computing – Smart Devices

a) What is a WLAN and describe the technologies to implement it in 2009.

b) What is a WPAN and describe the technologies to implement it in 2009.

c) Illustrate the combined use of WLANs and WPANs (Not WAN) in a scenario where you commute from your home to the office in 2020. Choose the way you want to commute (walk, cycle, train, bus …) and use a smart object to have access to 3 different ‘futuristic’ services using WLAN and/or WPAN. Include at least one service that is used by several persons at the same time.

d) For each of the 3 services presented in Question 5.3, describe how it works in technical terms and justify the technologies chosen.

e) Focus now on the smart object you used in Question 5.3. What will be the impact (positive and negative) of that smart object on your daily life and your privacy?

f) Provide possible solutions to avoid the negative impacts.

SOLUTION

commerce applications

1) Define each of the following technologies

a) Smart Cards: A smart card with integrated circuits that is equipped with volatile memory and microprocessor-based components.

b) Smartphone: A mobile phone built on a mobile computing platform that offers more features and is more capable than a normal mobile phone.

c) smart grid: A digitally enabled electrical grid that collects, distributes, and acts upon information pertaining to the behavior of all participants in the grid network.

d) Augmented reality: A live view or a perception of a real-world environment that is augmented (increased or enhanced) by computer-generated input such as audio, video or data.

e) NBN: Stands for National Broadband Network. It is an open-ended data network that is currently being developed in Australia. The network is wholesale-only, i.e. connections are sold only to Retail Service Providers (RSPs), who in turn provide internet connections and related services to end consumers. Connection speeds range go upto one gigabit per second. The NBN has been the focus of much debate that began even earlier than its inception.

f) Visual codes: Codes that contain only visual elements.

g) Wireless Internet: A generic term used to refer to any type of internet network not connected by wires or cables of any kind.

h) Code readers: An instrument used to read (decode) codes. Eg. barcode readers used to read barcodes

i) 3G: 3G is the collective name given to a generation of – or more informally, a technology that uses – a generation of standards for mobile phones and mobile telecommunication services satisfying and adhering to the International Mobile Telecommunications-2000 (IMT-2000) specifications laid down by the International Telecommunication Union

j) 4G: The successor of the 3G, this is the fourth generation of mobile phone standards.

k) GPS: Stands for Global Positioning System. It is a navigation system based in space through a system of satellites that provides location and information almost anywhere on earth, and can be accessed and used by anyone with a GPS receiver.

l) RFID (radio frequency identification): RFID is the use of radio waves to transfer data from a tag (known as an RFID tag) to an object, mostly for the purpose of identification and authentication.

m) LTE: Stands for Long Term Revolution. Based on the based on the GSM/EDGE and UMTS/HSPA network technologies, LTE is a standard for wireless communication for transferring data for mobiles and data terminals.

n) Bluetooth: A technology used for transferring data over short distances characterized by its low-power consumption, low cost and short range. Nowadays has become ubiquitous due to its use in mobile phones and computers.

o) Wi-Fi (wireless fidelity): A technology that is used to transfer data wirelessly form one computer or electronic device to another.

p) WiMAX: A part of the 4G standards, WiMAX ((Worldwide Interoperability for Microwave Access) is a wireless communications standard that provides speeds up to 30-40 Mbps.

q) interactive voice response (IVR): A technology that enables machines to interact with humans via the use of audio and DTMF tones that the human user inputs via the telephone or mobile keypad.

r) sensor network: A series of transducers or sensors set up to monitor physical or environmental conditions at different locations.

s) Smart card: A smart card with integrated circuits that are equipped with volatile memory and microprocessor-based components. (same as a)?)

t) Web 2.0: A generic term applied to internet features that allow and assist participation, interaction and user-friendly design principles, as opposed to passive viewing of content.

u) Widget: A type of small, lightweight and easy-to-use software application that comprises of portable code and generally enhances the features or introduces new ones to the particular platform for which it was designed.

v) Ajax: Stands for Asynchronous JavaScript and XML. It is the name given to a group of web technologies such as HTML, CSS etc. that are used on the client side to create web applications and exchanging data with the server without reloading the whole page.

w) Data Warehousing: A data warehouse is a database used for analysis and reporting rather than for transaction processing.

x) Data Mining: The process of discovering new patterns from large sets of data.

y) Spam: The use of electronic messaging systems such as email to send unsolicited messages without the permission of the receiver.

z) The Sixth Sense: The name given to a sense other than the five recognized physical senses, which is said to enable one to receive information through the mind without the use of any other sense. Also known as Extra Sensory Perception (ESP).

Also a wearable interface that accepts inputs based on gestures, developed by Pranav Mistry from MIT.

aa) NFC (Near field communication): A set of standards for devices such as smartphones to establish radio communication while being held very close to each other, usually no farther than a few centimeters.

2) Explain briefly how each of those mobile technologies (from question 2.1) can be used to provide for a mobile commerce app.( one paragraph per technology)

a) Smart Cards: The app can use the smart card to perform complex functions for commercial purposes such as billing etc.

b) Smartphone: Mobile phone apps are developed almost exclusively for Smartphones.

c) smart grid: Apps can be developed that can access the gird for information.

d) Augmented reality: Apps can be developed that enhance reality using the principles of augmented reality. This includes games as well.

e) NBN: Apps can access the internet via the ISP, which in turn connects to the internet via the NBN. So indirectly, the app is using the NBN.

f) Visual codes: A picture password or signature can be used for authentication to access an app for example.

g) Wireless Internet: Apps can use this easily to access the internet or a network.

h) Code readers: Apps can be developed that turn the phone to a code reader.

i) 3G: Apps can be developed to run on specifically 3G technology.

j) 4G: Apps can be developed to run on specifically 4G technology using all its new features.

k) GPS: GPS Apps are available that give the location and time.

l) RFID (radio frequency identification): Commerce apps can be developed that read RFID codes or can turn the phone to an RFID tag. Can also be used for authentication.

m) LTE: Apps can be developed that use LTE for communication, for commercial transactions for example.

n) Bluetooth: Apps can use Bluetooth to transfer data.

o) Wi-Fi (wireless fidelity): Apps can use Wi-Fi as well to transfer data.

p) WiMAX: and same for WiMAX.

q) interactive voice response (IVR): Apps can be developed that turn the phone to an IVRS machine.

r) sensor network: Apps can be developed that use the data collected by the sensor network for commercial use such as the research for the sale of air-conditioners, for example.

s) Smart card: The app can use the smart card to perform complex functions

t) Web 2.0: Most Apps work on this.

u) Widget: More or less the same as Apps.

v) Ajax: Many Apps use Ajax

w) Data Warehousing: BI can be used for collecting information about a user’s preferences or settings in a particular app.

x) Data Mining: Data Mining can be used for observing data patterns from user data that might prove useful in updating the app.

y) Spam: Commerce apps must ensure that the user is not subjected to spam. Specific security apps can also be developed for this purpose.

z) The Sixth Sense: Specific commerce apps can be developed that can use this technology to accept data and inputs from users.

aa) NFC (Near field communication): Commerce apps can be developed that sue NFC to communicate with other phones in the vicinity.

3) Show clearly how they differ and how they relate to each other (draw a graphic, table and be as precise as you can)

3G and 4G differ in terms of one generation (G) in the sense that they involve newer protocols and standards. 4G is faster, and better then 3G, and is the next generation.

WiMax is specifically part of 4G and is generally faster then older Wi-Fi technologies.

Smart phones, smart cards, smart grids etc. all refer to being “smart”, i.e. being able to perform enhanced functions than older devices.

4) Today, you can use your mobile phone as a mobile wallet to pay in shops and also prove that you are a member of a club, a university student etc…

My mobile phone will contain identity information about my college etc. that can be used to prove that I am a student. Payments can be done directly via mobile, and one method is direct Mobile Billing – in which the payment is deducted from the user’s mobile account. This method is one of the fastest and most convenient.

b) Say why, in your opinion, this serviceis not available in Sydney today in terms of:

i) Strategy: Companies might not be thinking strategically or having this service in Sydney might not be part of their current strategy.

ii) Technology: Infrastructure might not be available to support such services

iii) Culture – legislation: People might not be used to using this service due to a lack of awareness and fear. Legislation might also prohibit it from being used or offered.

iv) Other:

c) When do you think we will have access to this service in Sydney? Why do you think this? Be precise.

Very soon, due to increasing awareness and demand.

5) Choose another complex mobile phone app that is not yet available in Sydney.
Note do not choose a bus/train, ferry travel application and do not choose Child Care

a) Describe it briefly.

i-mode: A technology/service/app that enables Nissan drivers to receive i-mode content such as maps, restaurant information etc. via Nissan’s CARWINGS navigation system.

b) Explain how you believe it works (draw a graphic showing the mobile phone and highlighting the particular technologies that are used)?

i-mode avoids the WAP protocol and instead uses CWML (Compact Wireless Markup Language), a simpler version of HTML and as DoCoMo proprietary protocols ALP (HTTP) and TLP (TCP, UDP).

There are official sites that can be accessed via the i-mode feature. i-mode phones have a special i-mode button to enable user to access the start menu.

c) Say why, in your opinion, this innovative serviceis not available in Sydney today in terms of :

i) Strategy

ii) Technology

iii) Culture – legislation

iv) Other

This app was available in Sydney earlier, but was discontinued due to lack of interest among subscribers and a lack of support from some vendors

d) When do you think we will have access to this app in Sydney? Why do you think this? Be precise.

It is indeed possible that it may never be revived until there is a growing demand for it.

Question 3

1. Companies such as NTT Docomo offer many innovative mobile commerce services on their mobile phones:

a. Choose three (3) of their services that are not yet available in Australia and describe them briefly.

i-mode: A technology/service that enables Nissan drivers to receive i-mode content such as maps, restaurant information etc. via Nissan’s CARWINGS navigation system.

Mzone: A public wireless LAN service that is compatible with IEEE802.11a/b/g standards.

PushTalk: A service that allows phones to be used like walkie-talkies for communication. This feature can allow for up to 20 cubscribers to participate at one time.

b. Explain how do you believe they work (draw a graphic showing the service provider the mobile phone and highlighting the particular technologies that are used)?

i-mode: based on transferring data in fixed formats such as C-HTML and also on proprietary Docomo protocols as ALP and TLP. It is similar to WAP

Mzone: uses wireless LAN technology and is compatible with Wi-Fi standards IEEE802.11a/b/g.

PushTalk: Based on the FOMA packet-communications services offered by Docomo. It offers simultaneous, one-way communication as well as broadcast signals.

2. Explain why, in your opinion, these innovative services are not available in Australia today in terms of :

a) infrastructure

b) technology

c) Culture – legislation

d) strategy

e) other

i-mode: was available in Australia initially but is not available now, primarily due to a low subscriber base and a lack of support from certain vendors.

Mzone: It is quite possible that there is no demand for this in Australia.

PushTalk: same as above.

3. When do you think we might have access to those innovative services in Australia? Support your answer with logical arguments

People need to be made more aware about this these services if Docomo wants to profit from them in Australia. Given a huge marketing campaign, it is possible that we may see the introduction of this service in Australia within a few years or so.

Question 4 – Assignment 1 app – Business Intelligence, Mobile payments, Mobile advertising and Personalisation

Imagine that you are the developer of the mobile phone application you designed during assignment 1.

1) Remind me what your mobile commerce was and its name. ” My app is Child Care “

** Description my app:

1. log in by username and password OR signature

2. Search page: choose your language and your Location ” country “

èCity and suburb Then select full time OR part time and with food or not, and age your child

3. The app give you list of child care to available with price, distance, address, map,….

4. If you choose one of them the app give you more information about it such as photo center, staff, game,… and contact and support chatting ,Facebook, twitter. Translation and Booking

5. Booking page: enter your information child and payment and receive receipt by iPhone or email.

Credit Card, Debit Card, Paypal, fingerprint scan, mobile payment, netbanking (internat banking),

3) How would you personalise the application to the individual users? And why?

By using cookies, for example. This could enable a better and easier user experience. For example, the same user will not need to enter the same information again and again. Also, the user will have his/her preferences easily available on their personalized pages/apps.

4) What would be your strategy to advertise for your app? Content, where, when and why?

Get it in various app stores (Such as the Apple App Store or the Android Market), itunes etc. Send the app for reviewing at various tech websites. Participate in app designing contests.

5) How can you include external advertising in your mobile phone app? Where do you get the ads from and under what criteria – be precise?

In case of the iPhone, using iAd. Or using Google Adsense as well.

6) How would you use business intelligence and data mining for your application? Be precise

BI can be used for collecting data about a user’s preferences or settings. Data Mining can be used for observing data patterns from user data for newer versions and updates of the app, among other things.

Section two

Question 3 – Security

Explain the terms ‘physical security’, ‘information security’ and ‘security management’

Physical Security: The security of physical objects such as servers or even people, and the act of denying them unauthorized access to a secure locationor building. .

Information Security: Protecting information from unauthorized access.

Security Management: A broad term used to apply to asset management, physical security and similar aspects of security and their management.

The three (3) basic principles for security are Confidentiality, Integrity and Availability.
1. Define what Confidentiality; describe why it is important for security and how would this be implemented (What technology(ies) can be used)?

Confidentiality means that private data of an individual shall remain confidential and not be shared with other unauthorized parties. It is extremely important to prevent unauthorized access. This can be implemented via various authentication techniques such as passwords etc. Technologies and techniques such as SSL etc may be used.

Define what Integrity; describe why it is important for security and how would this be implemented (What technology(ies) can be used)?

Integrity means that the integrity of the data should remain intact and should not be compromised in any way. It is important to maintain the fidelity and reliability of the data. It can be implemented by using hash checks. The technologies that can be used are various has techniques such as MD5 hash etc.

Define what Availability; describe why it is important for security and how would this be implemented (What technology(ies) can be used)?

Availability means that the data should always be available for use provided one has been granted access.

Phishing and Spear Phishing
1. Describe a scenario for each

Phishing: A website, claiming to be authentic and trustworthy, takes your credit card information.

Spear Phishing: A group of hackers send emails to employees of one particular company, asking for their intranet or company database passwords.

In what way(s) can phishing be reduced?

By being vigilant and not providing confidential details to new or suspicious websites.

How might an online company protect their customers from phishing attacks?

Increase security.

What is a vertical handover? The phenomenon by which a node belonging to a network changes the type of connectivity it uses by switching to another type.
What is a horizontal handover? A handover between different networks that sue the same technology and type of connectivity.

F. Give a list (as complete as possible) of what needs to be managed during a handover.

Relative signal strength

User preferences

Network conditions and signal strength

costs

Question 5 – Ubiquitous Computing – Smart Devices

a) What is a WLAN and describe the technologies to implement it in 2009.

A WLAN (wireless local area network) is a network consisting of two or more devices connected to one another via wireless techniques (such as spread spectrum techniques). It is customary for this network to connect to the internet through an access point, much like normal LAN.

b) What is a WPAN and describe the technologies to implement it in 2009.

WPAN (Wireless personal area network) is a network where the devices in the network are connected wirelessly. This type of network is generally formed around one individual’s workspace, hence the word “personal”.

I can use WPAN via my PDA or smart device to

· Access databases at a bus station that provide bus timings.

· Get whether or rain forecasts

· Get traffic updates

d) For each of the 3 services presented in Question 5.3, describe how it works in technical terms and justify the technologies chosen.

In most such cases, my smart phone is a node in the WPAN network, and by definition, can access another node/server in the same network provided they are in the same physical range. For example, a bus station may have a particular frequency or code for authentication and verification of my device and will broadcast bus schedules and changes. Using WPAN, any device int eh vicinyt can request access to the network and then can access the database. WPAN is the ideal technology to choose because of its personalized nature, the physical proximity required and enhanced security.

e) Focus now on the smart object you used in Question 5.3. What will be the impact (positive and negative) of that smart object on your daily life and your privacy?

Privacy is of course a major concern even today, and in the future, the concept is sure to keep going further down the drain. The future object may make my life easier and better, but privacy will be affected. However, the guts come with the glory, and one will have to deal with it as one dealt with other technological innovations sucha s Facebook, for example.

f) Provide possible solutions to avoid the negative impacts.

Well, first of all – firm and secure privacy policies. People should be educated about security and sharing their personal data over such networks and storing them in such devices.

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Answers:

1) Spam is defined as unsolicited commercial electronic messages.

a) the heading says “subscriber”. It should just say “Congratulations”. The email actually looks like spam as it is. A phrase can also be added: “….to receive a powerful 2011 Lawn Tractor of your choice at a special 30% discount” or something of this nature.

b) An unsubscribe link at the bottom.

3) An enhanced version of a Smartphone that can understand a user’s thoughts and act accordingly.

4) Using wireless technologies and networks such as WPAN.

5) My own thoughts, my credit card details etc.

6) Top levels of security. A condition that the information be wiped out once used, preferably, after using or being accessed via a one-time access code.

a) To get all the information from multiple sources in one location

b) Security

References:

1. Whatis.com, 2011viewed on 18^th april ,2012 <http://whatis.techtarget.com>

2. Miscellaneous Services | Services | NTT Docomo Global, 2012. Viewed on 19^th april, <http://www.nttdocomo.com/services/miscellaneous/index.html>

3. Spam Act 2003.

4. Encyclopaedia Britannica, 2011,viewed on 18^th april <http://www.britannica.com>

5. IEEE Standards Association, 2012. Viewed on 19^th april 2012, <http://standards.ieee.org>

6. How Stuff Works, 2012. Viewed on 18^th april 2012, <http://www.howstuffworks.com>

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Case study

The case study two sections. All the case study about Australia.

Put the answer down each question and use another colour for the answer

Short answer and no copies, because my Uni use Turnitin

Also, I want the answers in easy language.

Due date: 20 April 2012

Section one

Question 2 – Smart cards, Augmented Reality, 3G and… technologies for mobile commerce applications

1) Define each of the following technologies

a) Smart Cards

b) Smartphone

c) smart grid

d) Augmented reality

e) NBN

f) Visual codes

g) Wireless Internet

h) Code readers

i) 3G

j) 4G

k) GPS

l) RFID (radio frequency identification)

m) LTE

n) Bluetooth

o) Wi-Fi (wireless fidelity)