Writing Assignment help on : Research Proposal is based on evaluation of challenges and implementing corporate Social Responsibility at British Petroleum in UK

1.Title of the Proposed Investigation

This research Proposal is based on evaluation of challenges and implementing corporate Social Responsibility at British Petroleum in UK.   In an era of globalization organizations need to share their share of profits with society for uplifting them and protecting the overall environment. British Petroleum has been using CSR as an important tool for eradicating poverty, protecting an environment and meeting expectations of all stakeholders (All answers Ltd   2003).  For organizations such as British Petroleum is very important to invest money in factors such as controlling air pollution, effluents and polluting residues which might affect human and environment.

2. Key Words

The key words used in this research proposal are pollution, society, organization, human, awareness and sustainability.

3.Aim of this Research

The aim of this research proposal is to analyze CSR’s role in managing overall business strategy of British Petroleum for creating a sustainable business environment.  It will also help identify the benefits enjoyed by British Petroleum and its stakeholders after implementing CSR as important business strategy for growing their overall business by creating an edge over others.

4. Background

It is being observed that society has been changing perception of business because since past many years. The much focus of organizations for earning profits has ignored the aspects related to society, human and environment.  The factors such as government and society have been forcing British Petroleum to apply philanthropic approach for dealing with human and society. It has been considered as a leading issue for organizations such as British Petroleum.  It is prime duty and responsibility of organizations such as British Petroleum to focus upon four theories such as ethics, legal, economic and philanthropic aspects. At times British Petroleum finds difficulty in analyzing factors such as eradication of poverty, discrimination process, and pollution (Eric N Hansen     2010).   Implementation of Corporate Social Responsibility will help in meeting expectations of all the stakeholders British Petroleum at United Kingdom (The World Bank Group    2003). Some of the issues and challenges which can be faced by British Petroleum while implementing Corporate Social responsibility(CSR) can be inform of limited role of the United kingdom’s government, changing perception of customers towards British Petroleum globally, increasing pressures from British Petroleum’s investors, policies related to Labor Market in United Kingdom, issues based on transparency of Accounts, narrow perception, less availability of required resources and low availability of consensus(Corey Billington     2008).  In context of expanding business, British Petroleum it needs to maintain a strong ethical brand image in UK. Since CSR is considered as an important tool which can help in improving performance of British  Petroleum on financial and non financial aspects(The Robert Gorden University    2005).  It is being noticed by British Petroleum that implementation of CRS will help in growing financial resources, increase loyalty of customers, reduce interruption from UK government,  promote diversity at workplace, decrease liability, and maintain the quality standards (International Institute for Sustainable Development       2013).

5. Research Question and Hypothesis

The question related to this Research Proposal is whether stakeholders are meeting their expectations in form of CSR activities being implemented by British Petroleum at United Kingdom.

The Hypothesis is shown below.

H₁: In context of UK, CSR reporting and practice is being influenced by management.

H₂:- In context of UK, CSR reporting and practice is being influenced by Government.

6. Research Design and Data collection

The research strategy and data collection method with respect to challenges and implementation of Corporate Social Responsibility at British Petroleum is being explained below.

i.) Research Design:- Primary Research strategy is being applied for collecting the hidden information at British Petroleum related to challenges and implementation process of Corporate Social Responsibility. The survey method is being use for collecting response from several focused groups by mailing questionnaire to customers, employees, investors and business partners.  The questionnaires are being designed by Human Resource department of British Petroleum by using simple language.  The scales being used for collecting data are nominal and likert scale. Nominal scale helps in collecting response in Yes OR No format (Pham Duc Hieu     2011).  The likert scale helps to measure response of the respondents according to degree of agreement (The Market Research Society     2009).

ii).Data collection

Among 1000 of population who belong to several categories such as consumer, employees, investors and non governmental agencies, fifty respondents have been chosen as sample for filling up the questionnaire. The will be evaluated for generating the desired result. The software’s such as SPSS have been used for collecting and analyzing the response of respondent in effective manner. They have been selected from several sections of society such as consumer group, governmental organizations, employees of British Petroleum, and non-governmental organizations (TSL Education Ltd     2013).  The research designing process took around 1 month and 15 days are being allotted to the respondents for filling up questionnaire which have been mailed to them.  They can fill up questionnaire and submit is by mail with the given time frame else they will not be consider as the part of research.  This research is being carried on at United Kingdom for British Petroleum.  This process will help in generating effective output which can help in producing effective result.

7. Methodology Rationale

The proposed methods have been chosen to check the aims and hypothesis being se in this research proposal. This research questions will give fair ideas related to implementation and overcoming challenges related to Corporate Social Responsibility.  The data is being collected in form of questionnaire is being represented in form of charts and bar graphs.

• The primary research being used will help in collecting the response in a fresh manner with depth and breadth approach.
• There are several advantages of primary research such as it helps in addressing the main issues, helps in effective data interpretation process, helps in management of several types of issues, and resources can be applied in an effective manner.
• It is applying qualitative research based approach for understanding opinions, reasons and motives of the respondents.
• It is also supporting the use of questionnaires by form of mails.
• The limited number of samples is being drawn for easy compilation of the responses which will help in validating the data.
• The nominal and ordinal scales are being defined in an appropriate manner for generating the honest feedback.
• The reliability is being ensured because automated software’s are being used for minimizing the errors.

Questionnaire

The bar graphs and pie charts have been shown below.

1.Do you understand the Meaning of CSR?(yes/no)

This pie chart shows that about 70% of respondents understand about Corporate social responsibility being carried on by organizations such as British Petroleum.

2. Is CSR creating awareness about British Petroleum business related activities in Society? (yes/no)

Thus this pie chart shows that about 605 of respondents believe that CSR activities are creating awareness among society regarding their business related activities.

3. Is CSR is one of the strategic Activities being practiced by British Petroleum? (yes/no)

Thus maximum respondents state that it is being practiced at British Petroleum because it helps growing its business.

4. Do you agree that CSR being implemented at British Petroleum is being enforced by UK’s Government? (Yes/no)

Maximum Respondents state that CSR is being implemented at British Petroleum because it is being enforced by UK’s government for sharing profits with society.

5. Are the Factors such as law, ethics, humanity, profits, being met by British Petroleum at UK? (Strongly disagree, Disagree, Neutral, Agree, Strongly Agree)

This chart shows that maximum respondents believe that it helps in meeting all the factors associated with CSR

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