COMMUNICATION AND ITS IMPORTANCE
Fundamental and essential for human existence.
Importance of communication in Business:
Helps to understand the customer better.
Delivering customers according to their expectation.
Makes the customer happy and satisfied.
Customer retention.
Increase in profitability of the company.
Differentiates the company with the competitors present in the market.
Surviving Difficult Situations
Communication barriers
Good Communication is the base for a healthy relation between the company and the consumer.
Reasons for communication issues:
Lack of understanding
Lack of passing the information
Language barriers
Poor communications Issues
Communication gap creates:
Unhappy guest
Creates misunderstanding
Poor customer retention
Bad impression
Open doors for the competitors to capture the market.
Decrease in profit.
Essential for Quality Communication
The Big Three:
Reader Centeredness – The communication must be the Readers centre perspective which means the point of contact(reader or receiver) should be focused and understood.
Usability – The Communication must be used as a reference for later times and must make sense also understandable.
Persuasiveness – Powerful communication must change the outcome and modulate as per the preferred result.
Ways to Fix Poor Communication
Highlight key issues and pinpoint critical areas for action
Establish a baseline
Make smart decisions
Check to make sure audience needs are being met
Leverage communication resources
Demonstrate commitment to change
Drive accountability
Reference
Gibson, J.D. ed., 2018. The communications handbook. CRC press.
Killingsworth, M.J. and Gilbertson, M.K., 2018. Signs, genres, and communities in technical communication. Routledge.
Rohde, U.L., Zahnd, H. and Whitaker, J.C., 2017. Communications receivers: principles and design. McGraw-Hill Education.
