Marketing help : marketing aspects OF Dippin Dots
Introduction
Dippin Dots refers to an ice cream snack. This snack has been invented by a graduate Curt Jones in the year 1987. The snack would be prepared by deep freezing the ice cream mixture in liquid state nitrogen. That’s the reason the ice cream offered at Dippin Dots consists of less air as compared to the conventional ice cream. The small ice cream balls offered at Dippin Dots are stored at a very low temperature ranging from -70 to -20 F. The slogan used by Dippin Dots states “The Ice Cream for future” (Dippin Dots, 2011).
This report takes into consideration the various marketing aspects which might help Dippin Dots in order to make it popular amongst more number of people. Various pricing strategies have been used by Dippin Dots which has helped them in order to make it affordable for people belonging to all the sections of the society (Dippin Dots, 2011).
A structured marketing plan should be kept in mind which would help the organization in order to see where the organization currently is & where it should be after 5-10 years. The report would commence with a brief situational analysis taking into consideration either of the two basic tools i.e. SWOT analysis or PEST analysis (Richard & Mark, 2007).
The report would highlight in detail the marketing strategy i.e. where the organization wants to be, the type of strategies to be kept in mind such as the Low cost strategy, differentiation strategy or focusing upon the Niche market (Richard & Mark, 2007).
The report ends with a list of recommendations which should be adopted by the organization in order to move ahead from its current market situation.
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