Marketing assignment on: Competitive environment
Q1. What is the competitive environment in which this organization operates?
Ans1. Competitive environment refers to the business environment within which the company operates. It is mentioned in the case study that his father used to run this company as a family.
Skippy Automotive Group operated in a highly competitive environment. It order to sustain in such an environment, Skippy was expected to be more competitive. In order to survive in such a competitive environment, the CEO of the company i.e. Bruce Kanga was keen to implement the new pay for performance plan which would give the managers
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