Marketing assignment help descriptive answers online: Concierge service

Marketing assignment help descriptive answers online: Concierge service

2. A justification as to why there is a need for a concierge service

Our service is a concierge service for the elderly people. The concierge service will provide support to senior citizens in daily household chores and activities. These will include delivery of prepared meal or grocery; shuttle services for those who don’t own a vehicle or are unable to drive for themselves; maid services such as house cleaning and laundry pick-up and delivery; medication pick-up and delivery.

There is strong need for this kind of concierge service. The percentage of population above 60 years is rising sharply. These senior citizens usually live away from their working children and manage on their own (Gavrilov L.A., Heuveline P, 2003). Management of daily chores and activities becomes the biggest challenge of their lives as they grow older (Weil, David N.,1997).

The market research that we conducted has generated a very positive response. The respondents in this survey were elderly citizens. 95 % of the respondents said that they are extremely likely to use the services of the concierge service.

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The concierge service will especially cater to the unique needs of elderly and senior citizens. Various aspects of the service will be designed according to their situation and conveniences.

The service will create invaluable value for elderly customers. The staff of the service will be trained so that they can deal with the customers in a manner which is full of warmth, care and sensibility.

Customers can avail of our concierge service by choosing any, some or all of the following services: i) grocery delivery service, ii) prepared meal delivery iii) daily shuttle service iv) maid service v) laundry pickup and delivery service vi) medication pickup and delivery service.

They can avail of the services by paying a fixed monthly fee. This way the services will be more affordable and hence will deliver greater value to them.

9. Estimate of Revenues and Expenses for the first year
Revenues:
No of households which are likely to become our customers by the end of first year

1000

price of grocery deliver service per household

25

Revenues from grocery delivery service

25000

price of prepared meal delivery service

25

Revenues from prepared meal delivery service

25000

price of daily shuttle service

20

Revenues from daily shuttle service

20000

price of maid service

40

Revenues from maid service

40000

price of laundry pickup service

30

Revenues from laundry/ pickup service

30000

price of medication pickup/service

30

Revenues

30000

Total Revenues

170000

Expenditures:
Cost of grocery service per household

20

Total cost of grocery service

20000

cost of prepared meal service per household

20

Total cost of prepared meal service

20000

cost of daily shuttle service

15

total cost of daily shuttle service

15000

cost of maid service per household

35

Total cost of maid service

35000

cost of laundry pickup service per household

25

Total cost of laundry pickup service

25000

cost of medical pickup service

25

total cost of medical pickup service

25000

Total expenditures:

140000

Operating profit in the first year

30000

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The price for each service has been set by adding a 5 % markup over the costs of providing that service. It is estimated that by the end of first year we are likely to have at least 1000 customers enrolled for our services. This is a very conservative estimate and actual figures are likely to be higher. The costing for every service has been done on absorption costing basis and includes both variable costs and fixed costs. The costs for various services have been estimated after keeping in account the cost of human resources and other resources required for service delivery.

Total price of a service has been calculated as: Price of providing that service to one household * Total number of households

Total cost of a service has been calculated as: Cost of providing the service to one household * Total number of households.

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