Marketing Assignment essay help on: Health care services Marketing
Introduction
It is very clear that Healthcare Services Industry is tremendously complex with the various products. It is viewed that medical technology and explosion of the medical understanding amaze both medical professionals and consumers. This report comprises the detailed explanation about the Healthcare industry of India and its several segments. The healthcare services industry is fastest developing industry of India. The growth of the healthcare industry is driven by developing awareness of the health between the India’s growing middle class. This report uses Porter’s Five Model Pest Analysis and Radar plot for the analysis of the Healthcare Industry.
With the Indian economy enjoying a steady
growth, the industry is heading towards growth phase. The introduction of product
patents in India is expected to boost the industry by encouraging multinational
companies to launch specialized life-saving drugs. Attracted by the advantages such
as lower costs of production and skilled workforce that India offers, these companies are looking to set up research and development as well as production centres there.
Conclusion
At last, it can be concluded that the India healthcare services offer the very good chance for the private player in the healthcare. The developing population with deeper pockets and low participation of the government has created greater demands where individuals are ready to pay higher cost for the proper care.
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