IT assignment Assessment of e-commerce website:Whirlpool

An e-commerce website www.whirlpool.co.uk has been chosen for the description of its features on the basis of e-commerce’s technology. There are eight key features of e-commerce technology. These are interactivity, personalization, information richness, universal standards, ubiquity, information density, user generated content, and global reach (Internet Retailer, 2012). Therefore, the chosen site can be evaluated based on these features. Before embarking on the assessment of this site, it is necessary to give brief outline of website. This site has been created for European countries. In contrast, the site is multi language, multi country and presents everything from corporate updated news up to products and related accessories. In addition, this particular site has been meant to end-users providing them the capability for online shopping as well. Moreover, this site is developed in Servlet/JSP which is from java enterprise and running with IBM Web Sphere server and uses this IBM commerce as its key platform (Trecca, 2012).

Henceforth, this site can be evaluated on the basis of following features:

• Interactivity: The technologies which are used in an e-commerce site should have interactions with customers in a way making them feel as they are actively involved in the transaction process. Consequently, the technologies used adjust to experience of each individual. Following this, it can be stated that Whirlpool’s e-commerce website has this feature of interactivity because while shopping online on this particular site, an individual becomes able to have an overlook on different angels of items, add items into a shopping cart, sign out by putting information related to payment and then finally submit the order.
• Personalization: Technologies used facilitate for the customization and personalization of marketing message clusters or people take delivery of. Therefore, on the basis of evaluation, it has been noticed that Whirlpool Company has not implemented this feature as the site does not include recommendations made on products on the basis of search history of user that will allow the user to make an account (Web stats domain, 2011).
• Information richness: Mostly users tend to contact and make use of visual, audio and text messages in order to send and receive messages in websites. Therefore, their access and utilization represent the site’s information richness which is one of the e-commerce technology’s features. The assessment of Whirlpool’s site depicted that it has designed this feature poorly in regards to costumer experience and marketing. The information richness has been included on site’s blog where an individual can see any post containing an audio or video related to the product and relevant hyperlinks allowing the individual to look at or buy the product but cannot send information about that particular post via email.
• Universal standards: It has been designed effectively on this site because an individual can access and see these while online shopping. The site has used these standards in a simple way that an individual can easily create an account. The only thing site requires a person to create his/her account a username and a security password so that he/she can access the created account.
• Ubiquity: As the e-commerce sites are web-based, these can be easily used anywhere where an individual connect to the internet including, offices, video game systems and home with internet connection and mobile phone equipments. Therefore, Whirlpool site’s evaluation explored that an individual can access the site wherever there is internet connection and Wi-Fi hotspot. Moreover, it can be accessed via mobile phones with data capabilities with a Wi-Fi and internet connection (Stat my web, 2012).
• Information density:  This feature has specifically designed with e-commerce technology because the process of online shopping through this site entails Whirlpool to receive personal, payment, shipping and billing information from a customer’s end all at once and send this information to the concern department within seconds.
• User-generated content: This feature is not available on Whirlpool’s this particular site because an individual cannot associate himself with the company’s professional social networking account to like or make recommendations. However, user-generated content may help company to advertise its products by creating word-of-mouth advertising.
• Global reach: It is often seen that technologies used in creation of e-commerce sites flawlessly stretch across national boundaries and make global access. Thus, on the basis of Site’s evaluation, it can be demonstrated that it offers all countries’ visitors all over the world to access the website, buy products and maintain interactions with business for future prospects (Whirlpool, 2012).

Memo to the president of the Company:

To: Mr. President

From: Manager

Date: 13/12/2012

Re: Findings of assessment and recommendation

Message:

Sir/Madam,

Company’s website has been assessed on the basis of eight key features of e-commerce technology. The assessment has revealed that website has used interactivity, universal standards, ubiquity, information density, and global reach effectively so that customers can access it safely and with privacy. On the other hand, website has not been personalized and customized properly and efficiently which makes it less effective and competitive among its customers. Similarly, it does not include information richness and user generate content feature. Therefore, the company should increase its information richness of website so that more users could associate with it. In addition, company should create its professional social networking account so that individuals can associate themselves with their personal accounts, like the products and make recommendations.

Regards

Manager

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