Writing Assignment help on: Information
Any data which proves to be accurate and meaningful at a correct point of time could be termed as information. It should also be organized in a specific way and should be relevant to the matter of discussion at any specific point of time. It helps us to have a better and clear understanding of the subject matter and minimizes the uncertainty at the same time. Any data could not be termed as information. It needs to have certain features like certainty, correctness, appropriateness and timeliness.. When data from different sources are collected and is refined, then it comes to be known as information (Floridi, 2010).
There are various types of information scattered around us but we need to find the correct from the whole lot present for our correct usage. There should be a proper integration of all the data which finally results into the information at the end of the day. Accuracy provides us with highly viable, reliable and valid information. Completeness and relevance are other features which information is supposed to have. Information is very vital to communication for performing work in everyday life or in any organization. It helps us in proper decision making and understanding and coming up with a proper reaction to the environment in which we are living. It is very well said that information is power whether it is the concern of an individual or is in terms with the organization.
Information could be made available through a number of sources which is termed as – media. It should be managed in an organised way to come up with the best out of it. Information plays a critical role in our life in each and every step one after the other. The right information at the right time at the right place is very much required to come up with a proper result in any concern. It needs to have a sense for proper working. Media could be defined as the various types of communication tools which are used for spreading the information in the public. A number of media available for the propagation of information are- television, newspaper, internet, radio, hoardings etc (Zengotita, 2006). Media creates self reflecting environment which are custom made for everybody.
Various issues related to social, cultural, ethical, legal aspects of the environment are present in the market in which we are living. These many issues need a proper platform where it could be disseminated among the common and specific masses as a whole. To take up this part of spreading the information, it takes help of media. Media could be described as a source which helps in imparting the information throughout the people on a large level (Hodkinson, 2010). A number of issues on all kind of level take help of various combinations of media to share information in the public.
Media is a source of interaction. It has a great power to influence the lives of common man as well as the celebrities in almost every way. It plays an outstanding role in maintaining and developing the society. It works as a mirror of the society in question. It informs, educate, entertain and make people aware of different situations at the same time. A high level of mass media is available for our use according to the type requirement we have. It could comprise both , technical and institutional methods.
A group which is of main concern for this topic is the lobbying group or advocacy group. This group uses different forms of advocacy to influence public opinion or police and with this purpose in mind; they play an important role in the development of political and social system. Is tries to influence the government but does not hold any power in the government. It uses main channel of influence which is bureaucracy. It can put pressure on the political parties (Young and Everitt, 2004). For these many purposes, it takes the help of various mass media or public campaign. It takes into account various methods such as protesting, petitioning, civil disobedience, etc.
Examples of a number of advocacy groups could be mentioned here as- AIPAC (American Israel Public Affairs Committee), British Medical Association, Center for Auto Safety, Campaign for Nuclear Disarmament non- proliferation, etc. These very groups take help of media to interact with the common people on a daily basis. Example- Face book, Twitter, You Tube, LinkedIn, etc (Tufail and Lyon, 2007). Advocacy organizations are viewed as actors motivated primarily by principled beliefs (Praksh And Jugerty, 2010). Few examples can be taken to have a clear understanding of the subject matter.
Us Senate candidate saying that pregnancies caused by rape were something ‘God intended to happen’, had a tough time dealing with his opponent who was in the favour of abortion for the same. This topic went through with so many ups and down while it was being discussed among two parties in Washington. It dealt with the social and cultural issues of the society. This was in term with the social actions being taken by the person in concern. This topic was well discussed on the television and showed us various point of views of different people having different thoughts of mind. Newspaper which dealt with this news tried to spread the knowledge and information to the public at the same time. Various sites also mentioned this news, some in favour and some in against of the stamen put on by the US Senate candidate, Richard Mourdock (Times Of India-US, October 24, 2012 ).
ASHA is an organization which helps the children living in slums of Delhi, India, to have a better living in the society. It deals with the upliftment of the slum children and helps them in providing proper education. It has organized a number of activities, amongst which the recent one was the arrival of Australia’s Prime Minister. The main objective of the visit was to have an interaction with the slum student and know more about the two recent programmes initiated by ASHA: the ASHA internship programme and ASHA higher education programme. To spread this awareness among the common people, print media as magazines, journals and newspapers, multimedia such as internet were used (ASHA, October 16,2012).
Kingfisher’s staff did not get the payment for many months so they decided not to work for a certain period of time. This decision of the employees put a great pressure on the side of the management to come up with some solution. Reacting towards a great amount of pressure by it s employee on the management, kingfisher management has said that it will clear out the issue of salary of the month of October before hand of Christmas. Employees have agreed to resume the work now when this statement was made by the management. Strike was going on in the company for few months but the talks between the management and the employee were also going on to come up with an agreed final decision which would be in favour of both; the employees as well as on the part of the management. Though it is not basically a cultural issue but it tries to disseminate the information to the people about the status of Kingfisher airline and the work going on inside. When newspaper and electronic media flashes the news, people come to know about the exact situation going on inside the company as well as the outcome of various meetings held and results popping out of those meetings, negative or positive. It helps the various shareholders and stakeholders to have a clear insight about the situation prevailing in the market. When news came into the eyes of the common people they sympathized with the staffs of the company. Various demonstrations were carried out by the employees of the company which worked in favour of their demands.
Anti corruption cartoonist Aseem Trivedi was arrested by Mumbai Police in Mumbai, India over making of cartoons regarding corruption in the country. Television and Newspaper all had the news regarding this topic which was being sold as hot cakes at that point of time. Aseem used his own skills to spread the news through different media. He had his own set of mind and personal opinion which he kept in front of the people and now it was the turn of the people to decide with their own thoughts whether he was right or wrong. He wanted to tell the people about his own thoughts about the corruption. India Today printed the news with the heading- Cartoonist Aseem Trivedi’s arrest sparks outrage, family members and supporters hold protests in Mumbai and Kanpur. His method of propagating the information proved out to be very effective. Every news channel was broadcasting the same news and whatever he wanted to spread in the public had taken a good shape somehow. All the newspapers had also the same headline about this matter.
The heated conversation between President Barack Obama and Mitt Romney, Republican challenger, over the issues ranging from Afghanistan and Pakistan to China, Libya, Iran, Israel and Middle East. Though Obama was declared the winner but he had witnessed a very tough competition with the opponent. This was held 15 days before the election. The discussion of the topic was also the high level of unemployment and slow economic recovery. So it was a public platform where the debate was going on. Spectators were there to listen what all was going there. They had a clear understanding of what message both the parties were trying to convey to them.
So this is how we come to know about the term information and social media and the ways in which these media helps in the information spreading and awareness of various kinds of issues which is prevailing in the society. Talking about the advocacy group also tells us about their activities in the market. Most of our daily activities are taken care of by the type of information we gather from various available to us in various forms. Few examples were also discussed which helps us to have a fair enough understanding of the ways in media is used and the effectiveness it has on delivering of the information among the common masses. It helps the information to reach out to the public for whom it is meant to be forwarded. Television and newspaper play a very pivotal role in this regard, whether it is about US president Barack Obama having a debate with his competitor, US Senate candidate Richard Mourdock talking about pregnancies occurring due to rape, an anti corruption Indian cartoonist Aseem Trivedi talking about corruption in the country with the help of his cartoons, an NGO helping slum students by taking out various activities, ASHA or Kingfisher Airlines management negotiating with its employees with regard to the salary provided to them. They all had their platform to present themselves and their ideas and terms of a number of media available in the market.
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