Question:
- Read the case carefully and complete the proposal by filling in the correct sentence NUMBERS. (Some parts of the proposal will have more than one sentence) Do not copy the sentences; do not add your own ideas.
Zinn’s Burgers and Pizza
1. Zinn’s Burgers and Pizza is a medium-sized chain of fast-food restaurants. Its branches are predominantly based in the north-west and Midlands of the United Kingdom and, until lately, this regional concentration and profile has enabled the chain to compete with the larger, international fast-food brands in these areas (many of whom have outlets near to a Zinn’s restaurant). 2. However, in recent years, many of Zinn’s restaurants have begun to struggle; they are losing both customers and staff. 3. The décor and furniture look tired, cooking equipment needs replacing; the menus require updating. As with all fast-food businesses, the chain’s sales have been threatened by the recent trend towards ‘healthy eating’ and concerns over the environmental impact of the fast-food sector. 5. The recent recession has boosted sales slightly as customers look for cheap opportunities to eat out. 6. Zinn’s Burgers and Pizza should move to healthy combination of meals along with healthy drinks that needs careful planning with the help of food dieticians. 7. Various contests like ‘the happy family moments’, ‘coast to coast’, ‘Full of care’ are to be introduced. 8. Direct marketing as the term suggests, is a method of directly marketing to your consumers by means such as telephone marketing, Online marketing, E-mail based marketing, etc. which Zinn’s Burgers and Pizza needs to tap especially now. 9. The working hours and pay scale of the staff must undergo revision. 10. Lugo furniture manufacturers, situated in Midlands, use the extremely attractive Candi Tube Collections that attracts all ages. The company has quoted very reasonable charges for refurnishing. 11. By introducing the contests there will be a boost in sales and market share by creating an awareness of the brand and instilling it in the minds of the consumers. 12. The telephone, online marketing that offers direct information to the consumers on their diverse products and services will giving the consumers sufficient knowledge about the products and deals of Zinn’s Burgers and Pizza. 13. Good décor and furniture attract the eyes naturally. And the rule goes if the staff is happy, the customers are also happy. 14. There is threat that Zinn’s Burgers and Pizza may be labelled as JUNK FOOD SUPPLIERS and POOR SERVICE PROVIDERS, if changes are not made. 15. No business wants to close down because customers do not trust.
| Category | Sentence Number |
| Analysis of the problem: | |
| The Reasons: | |
| Proposed Solutions: | |
| Benefits of the proposed solutions: | |
| Risk to the organisation if the proposed changes are not made: |
- Read the sentences below and decide the function of each sentence by specifying which states a claim and which states a support. Fill your answers in the blank boxes.
| Sentence | Function |
| Belgrade, as a tourism destination, is not competitive in terms of walking tours around the city compared to other major Serbian destinations. | |
| This is due to the undeveloped infrastructure around green areas (Maksin, 2011). | |
| As a post-industrial city, Belgrade lacks revitalization, which makes it less competitive. | |
| So, a holistic economic approach that takes into account human and environmental needs may help change the situation (World Tourism Organization, 2011). |
PART II (50 marks)
In well written essay of around 300 words, answer the following question.
Team working is one of the core skills for employability. According to Schein (1980), teams form for both functional and psychological reasons. Write an essay discussing the functional and psychological reasons according to Schein theory. (This question will test your essay writing and paraphrasing skills.)
Answer:
- Read the case carefully and complete the proposal by filling in the correct sentence NUMBERS. (Some parts of the proposal will have more than one sentence) Do not copy the sentences; do not add your own ideas.
Zinn’s Burgers and Pizza
1. Zinn’s Burgers and Pizza is a medium-sized chain of fast-food restaurants. Its branches are predominantly based in the north-west and Midlands of the United Kingdom and, until lately, this regional concentration and profile has enabled the chain to compete with the larger, international fast-food brands in these areas (many of whom have outlets near to a Zinn’s restaurant). 2. However, in recent years, many of Zinn’s restaurants have begun to struggle; they are losing both customers and staff. 3. The décor and furniture look tired, cooking equipment needs replacing; the menus require updating. As with all fast-food businesses, the chain’s sales have been threatened by the recent trend towards ‘healthy eating’ and concerns over the environmental impact of the fast-food sector. 5. The recent recession has boosted sales slightly as customers look for cheap opportunities to eat out. 6. Zinn’s Burgers and Pizza should move to healthy combination of meals along with healthy drinks that needs careful planning with the help of food dieticians. 7. Various contests like ‘the happy family moments’, ‘coast to coast’, ‘Full of care’ are to be introduced. 8. Direct marketing as the term suggests, is a method of directly marketing to your consumers by means such as telephone marketing, Online marketing, E-mail based marketing, etc. which Zinn’s Burgers and Pizza needs to tap especially now. 9. The working hours and pay scale of the staff must undergo revision. 10. Lugo furniture manufacturers, situated in Midlands, use the extremely attractive Candi Tube Collections that attracts all ages. The company has quoted very reasonable charges for refurnishing. 11. By introducing the contests there will be a boost in sales and market share by creating an awareness of the brand and instilling it in the minds of the consumers. 12. The telephone, online marketing that offers direct information to the consumers on their diverse products and services will giving the consumers sufficient knowledge about the products and deals of Zinn’s Burgers and Pizza. 13. Good décor and furniture attract the eyes naturally. And the rule goes if the staff is happy, the customers are also happy. 14. There is threat that Zinn’s Burgers and Pizza may be labelled as JUNK FOOD SUPPLIERS and POOR SERVICE PROVIDERS, if changes are not made. 15. No business wants to close down because customers do not trust.
| Category | Sentence Number |
| Analysis of the problem: | 1, 2 |
| The Reasons: | 3, 4 |
| Proposed Solutions: | 6, 7, 8, 9 |
| Benefits of the proposed solutions: | 11, 12, 13 |
| Risk to the organisation if the proposed changes are not made: | 14, 15 |
- Read the sentences below and decide the function of each sentence by specifying which states a claim and which states a support. Fill your answers in the blank boxes.
| Sentence | Function |
| Belgrade, as a tourism destination, is not competitive in terms of walking tours around the city compared to other major Serbian destinations. | Claim |
| This is due to the undeveloped infrastructure around green areas (Maksin, 2011). | Support |
| As a post-industrial city, Belgrade lacks revitalization, which makes it less competitive. | Claim |
| So, a holistic economic approach that takes into account human and environmental needs may help change the situation (World Tourism Organization, 2011). | Support |
PART II (50 marks)
In well written essay of around 300 words, answer the following question.
- Team working is one of the core skills for employability. According to Schein (1980), teams form for both functional and psychological reasons. Write an essay discussing the functional and psychological reasons according to Schein theory. (This question will test your essay writing and paraphrasing skills.)
The work dynamics of any organizations depends on the teams or groups which are formed so that work can be done in a collective manner. In an organization, formation of groups or teams is the basic criteria which management imposes so collective contributions can be made towards the goals and objectives of the organization. As per Edgar Schein, Organizations do not adopt a culture in a single day but the same develops over time when employees go through various changes and face problems. The most effective way to provide exposure to employees who are newly recruited is to place them in teams with more experienced employees. The new recruits would learn aspects regarding the work culture and overall team dynamics as he tries to blend in the team (Sawan et al. 2016). This sync which is achieved in a team helps the organization to achieve a level of efficiency in the operations. The employees are also able to learn the ways of the business and positively contribute towards the goals of the business. These aspects form part of the functional reasons due to which a team is formed. In terms of psychological reasons, teams are also formed so that new recruits can observe the work culture of the teams and learn from the seniors. In this manner, new recruits can become motivated and they would also look to perform for the team Shaw, Chapman and Rumyantseva 2013). If an individual feels accepted in a team environment, then the same provides job satisfaction and also promotes a sense of responsibilities for the employee towards the teams and organization. It is for such reasons that team formation is closely related with both functional requirements and psychological requirements of the employees. Therefore, such factor contributes effectively towards the goals of the business
Reference
Sawan, M.J., Jeon, Y.H., Fois, R.J. and Chen, T.F., 2016. A qualitative study exploring visible components of organizational culture: what influences the use of psychotropic medicines in nursing homes?. International psychogeriatrics, 28(10), p.1725.
Shaw, M.A., Chapman, D.W. and Rumyantseva, N.L., 2013. Organizational culture in the adoption of the Bologna process: a study of academic staff at a Ukrainian university. Studies in Higher Education, 38(7), pp.989-1003.
