Question:

1. Read the case carefully and complete the proposal by filling in the correct sentence NUMBERS. (Some parts of the proposal will have more than one sentence) Do not copy the sentences; do not add your own ideas.

Zinn’s Burgers and Pizza

1. Zinn’s Burgers and Pizza is a medium-sized chain of fast-food restaurants. Its branches are predominantly based in the north-west and Midlands of the United Kingdom and, until lately, this regional concentration and profile has enabled the chain to compete with the larger, international fast-food brands in these areas (many of whom have outlets near to a Zinn’s restaurant).  2. However, in recent years, many of Zinn’s restaurants have begun to struggle; they are losing both customers and staff.  3. The décor and furniture look tired, cooking equipment needs replacing; the menus require updating.  As with all fast-food businesses, the chain’s sales have been threatened by the recent trend towards ‘healthy eating’ and concerns over the environmental impact of the fast-food sector.  5. The recent recession has boosted sales slightly as customers look for cheap opportunities to eat out. 6. Zinn’s Burgers and Pizza should move to healthy combination of meals along with healthy drinks that needs careful planning with the help of food dieticians. 7. Various contests like ‘the happy family moments’, ‘coast to coast’, ‘Full of care’ are to be introduced. 8. Direct marketing as the term suggests, is a method of directly marketing to your consumers by means such as telephone marketing, Online marketing, E-mail based marketing, etc. which Zinn’s Burgers and Pizza needs to tap especially now.  9. The working hours and pay scale of the staff must undergo revision. 10. Lugo furniture manufacturers, situated in Midlands, use the extremely attractive Candi Tube Collections that attracts all ages. The company has quoted very reasonable charges for refurnishing. 11.  By introducing the contests there will be a boost in sales and market share by creating an awareness of the brand and instilling it in the minds of the consumers. 12. The telephone, online marketing that offers direct information to the consumers on their diverse products and services will giving the consumers sufficient knowledge about the products and deals of Zinn’s Burgers and Pizza. 13. Good décor and furniture attract the eyes naturally.   And the rule goes if the staff is happy, the customers are also happy. 14. There is threat that Zinn’s Burgers and Pizza may be labelled as JUNK FOOD SUPPLIERS and POOR SERVICE PROVIDERS, if changes are not made. 15. No business wants to close down because customers do not trust.

• Read the sentences below and decide the function of each sentence by specifying which states a claim and which states a support. Fill your answers in the blank boxes.

PART II (50 marks)

In well written essay of around 300 words, answer the following question.

Team working is one of the core skills for employability. According to Schein (1980), teams form for both functional and psychological reasons. Write an essay discussing the functional and psychological reasons according to Schein theory. (This question will test your essay writing and paraphrasing skills.)

Answer:

1. Read the case carefully and complete the proposal by filling in the correct sentence NUMBERS. (Some parts of the proposal will have more than one sentence) Do not copy the sentences; do not add your own ideas.

Zinn’s Burgers and Pizza

1. Zinn’s Burgers and Pizza is a medium-sized chain of fast-food restaurants. Its branches are predominantly based in the north-west and Midlands of the United Kingdom and, until lately, this regional concentration and profile has enabled the chain to compete with the larger, international fast-food brands in these areas (many of whom have outlets near to a Zinn’s restaurant).  2. However, in recent years, many of Zinn’s restaurants have begun to struggle; they are losing both customers and staff.  3. The décor and furniture look tired, cooking equipment needs replacing; the menus require updating. 4. As with all fast-food businesses, the chain’s sales have been threatened by the recent trend towards ‘healthy eating’ and concerns over the environmental impact of the fast-food sector.  5. The recent recession has boosted sales slightly as customers look for cheap opportunities to eat out. 6. Zinn’s Burgers and Pizza should move to healthy combination of meals along with healthy drinks that needs careful planning with the help of food dieticians. 7. Various contests like ‘the happy family moments’, ‘coast to coast’, ‘Full of care’ are to be introduced. 8. Direct marketing as the term suggests, is a method of directly marketing to your consumers by means such as telephone marketing, Online marketing, E-mail based marketing, etc. which Zinn’s Burgers and Pizza needs to tap especially now.  9. The working hours and pay scale of the staff must undergo revision. 10. Lugo furniture manufacturers, situated in Midlands, use the extremely attractive Candi Tube Collections that attracts all ages. The company has quoted very reasonable charges for refurnishing. 11.  By introducing the contests there will be a boost in sales and market share by creating an awareness of the brand and instilling it in the minds of the consumers. 12. The telephone, online marketing that offers direct information to the consumers on their diverse products and services will giving the consumers sufficient knowledge about the products and deals of Zinn’s Burgers and Pizza. 13. Good décor and furniture attract the eyes naturally.   And the rule goes if the staff is happy, the customers are also happy. 14. There is threat that Zinn’s Burgers and Pizza may be labelled as JUNK FOOD SUPPLIERS and POOR SERVICE PROVIDERS, if changes are not made. 15. No business wants to close down because customers do not trust.

• Read the sentences below and decide the function of each sentence by specifyingwhich states a claim and which states a support. Fill your answers in the blank boxes.

PART II (50 marks)

In well written essay of around 300 words, answer the following question.

1. Team working is one of the core skills for employability. According to Schein (1980), teams form for both functional and psychological reasons. Write an essay discussing the functional and psychological reasons according to Schein theory. (This question will test your essay writing and paraphrasing skills.)

According to Edgar Schein organization runs depending on the overall cultural perspective of the organization. Now, team working is one of the basic factors in the organizational work force as the similar work responsibilities of people bound them to work collaboratively and focus on the similar aspects of the organization (Schein 2019). However, there are some of the underlying psychological and functional factors present which control the team work and the employer and employee relation as well. The psychological aspects are the factors that focus on the undocumented expectations of the employees as well as the employer in terms of the work process of the organization. The psychological aspects are the loyalty, performance, quality of work and other factors from the end of employees which are expected by the employers. On the other hand, the wage, work hour, work pressure, appraisal and other factors from the end of the employer which are expected by the employees. Now, if all these psychological factors been addressed then the work process especially the team work will function properly as the harmony is present in the organization. However, if the employer and the employees disagree in terms of above mentioned psychological aspects then the team work, functionality of the organization and other factors will be hampered as well. Thus, it can be highlighted that the team work and other functionality of the organization depends on the psychology of the employee and the employer. However, the function of a team is to manage works in time and produce more with higher quality without any error and also reduce the chances of errors and time for a higher amount of work. The collaboration among the employees and the employers would be shaping the quality of the team work and quantity of the work as well (Centanaro 2020). Thus, the psychology and the functionality are interconnected in terms of team work.

References

Centanaro, G., 2020. Developing a Strong Organizational Culture: How Values Impact Culture in Nonprofit Organizations.

Schein, E.H., 2019. A New Era for Culture, Change, and Leadership. MIT Sloan Management Review, 60(4), pp.52-58.