Marketing assignment essay help on: Event planner
Introduction
Keeping a track of all the requirements needed for the most crucial day becomes quite easy with the assistance of an excellent event manager.
The event planner has the capability of operating in stressed circumstances. The planners are extremely skilled & are able to confer to the deadlines as well as fulfill the necessary work requirements in the best possible manner. With an increase in the number of festivals, events, and occasions being celebrated in each & every country, the role of an event manager has been on a rise (Australian Open Official Site, 2011).
A list of the events has been created in advance & the event planners/ managers are expected to work upon it accordingly.
Each & every planner does not necessarily have the technical know-how or the expertise to handle all kinds of situation in the most effective manner. Therefore, in order to make an event successful, people from varied background need to be consulted who will help to make the event successful (Australian Open Official Site, 2011).
The event planner acquires charge of the entire event from the very first day & start searching out for things which would help in meeting the specified requirement of the event. The planner try to make the arrangements in the minimum time available, also takes into consideration each & every minute need of the client (Australian Open Official Site, 2011).
There are various events such as a concert, a conference, a marriage, an international sports event, a farewell party, a cultural show, a jubilee celebration, a press conference, a film festival, an art & sculpture event, a fashion show, etc (Australian Open Official Site, 2011).
Apart from the list of the different activities mentioned above, one of the major requirements in order to make an event successful requires people from varied fields/ background to work together in fullest coordination (Tennis Australia’s favourite, 2010). For example, in case of Tennis Australian Open known as the Grand Slam, there are many activities which needs to be taken into consideration beginning from deciding & framing upon the layout for the entire event which would majorly consists of a sound chain of the events i.e. settling upon the location & reserving it, making the venue ready, printing as well as distributing the tickets, contacting the players, setting up press conference area, inviting the press, setting up a platform where the event would commence, adequate amount of sound & light and the most important i.e. arrangement of the security, etc (Tennis Australia’s favourite, 2010).
In order to make the event a hit, further there are some more list of activities should also be taken into concern such as fair formulation & implementation of the policies, strategies, and a proper viable, a feasibility analysis of the entire event together with the Environmental, Political, and Economic impact of the event is to be done (Tennis Australia’s favourite, 2010).
The most critical aspect which should be taken into consideration is the consent from the ruling administration of the concerned country. In this event the Government of Australia as well as the governing body (Tennis Australia’s favourite, 2010) i.e. Tennis Australia is to be kept informed & a fair approval would be the most important requirement in order to make this event i.e. Tennis Australian Open (Grand Slam) a successful one.
The Tennis Australian Open (Grand Slam) is one of the most awaited events of Australia. This international sports event is held for more than a weeks at Melbourne in Australia (Tennis Australia’s favourite, 2010).
The first Grand Slam was played in the year 1905, making it one of the biggest international sports events all over the globe. Tennis Australian Open (Grand Slam) appears under the four international Grand Slam tennis tournaments which are played yearly. The other three tennis tournaments apart from the Australian Tennis Tournament are Wimbledon, the US Open, and the French Open (Grand Slam Committee, 2010).
This year the international sports event i.e. the Australian Open was held in the month of January in the middle of the Australian Summer. This year the tennis open was held between 16th-30th of January. This year was marked by one of the biggest international sports events & audiences from the different parts of the world was party to it (Grand Slam Committee, 2010).
In order to create this event a huge success, due permission from the Australian government was required so as to confirm the playground where this tournament would be played. To take care of the huge amount of crowd high amount of security was required.
The venue for this tennis tournament for the past many years has been the two big playgrounds in the Melbourne City i.e. Hisense Arena & Rod Laver Arena (Grand Slam Committee, 2010). The major reason for conducting the tournament in particularly these two play areas are because of its covered roofs, which helps the players to play under the scorching sun.
Availability of the security would be required in order to manage the huge amount of crowd which would mean that the Australian government should grant permission to the police officials to provide the same (Joe, 2001).
The major fraction of the spectators for the international sports event could be segmented into the various age groups one can think of. Spectators from all over the world, especially the tennis lovers would come to watch as well as take pleasure of the matches to be played during the two weeks tournament (Joe, 2001).
For the past 20 years, the Australian Open has been played at the Melbourne Park as it is one of the parks which are being majorly visited by the localites (Joe, 2001). But, from 2008 the venue has been changed to Rebound Ace. The major reason to shift from Melbourne Park t Rebound Ace was that Ace surface could retain the high amount of heat due to the presence of thinnest top layer (Joe, 2001).
The age group of the spectators varies widely i.e. beginning from 3-4 years to as matured as 75-80 years. The tournament is being enjoyed by all the spectators & none of the age groups get bored. People from different backgrounds come to watch the match (Joe, 2001). Majority of the population consists of the youth, students, aspiring tennis players, college students to relax with their friends as well as others who come to spend some time with family & friends.
The little kids who come to watch the match with their parents/ guardians find a new reason to play fun & frolic.
The Government of Australia should allow permission for such types of international sports events. This would help them to increase the number of tourists which would help their country to flourish in near future (Joe, 2001).
In order to make the sports event a success enormous amount of capital would be required so as to meet up with the requirements. The major source of funding for this international sports event i.e. The Australian Open would be through the reserves available with the Australian Government as well as the number of sponsors who are willing to associate themselves with this kind of tournaments (Joe, 2001). The list of the major sponsors are as under, KIA, Rolex, Jacob’s Creek, ANZ, Lacoste, IBM, Powerrade, Evian, Panasonic, Virgin Mobile, Wilson, Imperial Leather, MAXXIS, Heinken, State Government Victoria, etc (Joe, 2001).
Apart from the sponsors listed above, there are some other sponsors as well such as the International Broadcasters i.e. ESPN, WOWOW, Euro sport, FIJI, etc (Joe, 2001). The list of sponsors mentioned above bridges the gap by providing an estimated amount which would help the event i.e. The Grand Slam to be a success.
The list of sponsors discussed above, is referred to as the leading players in the Australian Market & would be ready to pay an enormous amount to carry on international sports event on a large scale (Joe, 2001).
The Tennis Australia refers to a group which makes sure that maximum number of people should come to watch the tennis tournament. The tennis tournament devotes considerable amount of time as well as the resources in order to make ensure that the tickets for the matches should be made available at reasonable prices & within certain range so that the spectators would be ready to buy the tickets (Joe, 2001).The tickets should be made available to maximum amount of people so that sufficient amount of revenue should be generated which would further help in the proper functioning of the Grand Slam.
There would be certain objectives fixed by the Tennis Australia in order to continue generate high amounts of revenue. The core objectives would be as under:
• To continue to invest significant financial and other resources in: ‐ community and grass‐roots tennis organizations to ensure participation in tennis and Australian sport continues to grow; and fostering the development of Australia’s current and future elite tennis players.
• To continue to stage what is one of the world’s major sporting events and the related Australia Open Series events that comprise the Australian leg of the global ATP and WTA tours; and
The Government of Victoria has been created & increasingly funding in order to support the Tennis Australian Open (The Grand Slam). The Government of Victoria supports the idea of hosting the Australian Open which would attract huge number of people from all across the borders (Joe, 2001).
Support from both the Government as well as keeping in mind the financial aspect in order to conduct this event would be the major issue to be kept in mind (Joe, 2001).
Conclusion
The Tennis Australian Open is one of the international sports events which give rise to an innovative appearance & connotation to a mature concept. It is a tennis tournament which comprises of varied audiences/ spectators, ranging from little kids of the age group 3-5 years to the retired as well as mature people, retired people or the sports lovers, office goers who visit to watch the match as well as to relax & revive themselves (Australian Open Official Site, 2011).
Thus, in order to make such an event a success due help is needed from the Government of Australia to support & provide some funds for the same.
Apart from the support from the government as well as the financial factor discussed above in this essay, to make this international sports event a success various other strategies, plans needs to be formulated & implement the same which would further help the officials to make more money out of this whole event in near future (Australian Open Official Site, 2011).
Thus, a proper feasibility analysis of the event is to be done before preparing for the main event. Proper policies, strategies & procedures would be required in order to implement the same. A fair political, environmental & economic impact of the event is to be taken into consideration. Approval from the Government of Australia, support from the industry as well as the public approval would be required in order to conduct this film festival in the city (Australian Open Official Site, 2011).
Australian Open official, 2011 cites that “If it carries on in the very same track as now, it would soon be a Mecca for all movie enthusiasts from all over the globe.”
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