Marketing assignment descriptive writing help on: David Jones Case Study

Question Asked??

Discuss the four competing business orientations. Which marketing orientations does David Jones have? Use the case study to illustrate these concepts??Solution:

It is very clear that four competing business orientations are sales orientation, product orientation, entrepreneurial orientation and marketing orientation (Zeithaml & Bitner, 2003). The adoption of several business orientations may be viewed from the historical perspective, starting with macro environment which produced the marketing, sales, production and entrepreneurial orientation and terminating with environmental antecedent of quality orientation.

In general marketing orientation needs viewing ahead and maintaining the marketing mix for upcoming time. It is very clear that David Jones is the retail brand and aimed at making the special experience of the customer in its store by making sure that stores are well informed and comprise modern technology of the retail. For e.g. 2 new stores were started in year 2007 in Queensland and New South Wales and Accessories Hall and Bourke Street Cosmetic was refurbished. In addition to this, David Jones will spend around 85 million on two stores redevelopment in central business of Melbourne starting in the May 2008. In general, competitive prices and great quality products are crucial components of David Jones marketing mix that is aimed at making the special experience of the shopping.

Why does effective marketing require business looking ahead? Explain how   David Jones plans its future capabilities.It is very clear that the effective marketing generates to the continuous development and growth in the earnings and marketers would be said as the guardians of the future of the Company (Smith, 2007).Another significant component of the effective marketing is formation of the competitive prices. The David Jones Company is planning to rebuild the stores in Western Australia that shall enhance its space of the floor by 60% and show the base for the wider and more complete brand portfolio. In general marketing of lifestyle concept made the ability of becoming as the one stop shop and provides the products based upon variety, superior quality and service of the customer with the competitive policy of the pricing. It is viewed that the Company maintains its future capabilities by maintaining its commitment towards the customers on the website of the Company.  The David Jones Company is planning to rebuild the stores in region of the Western Australia that will increase the space of the floor by 60% and show the base for wider and complete brand portfolio. The company maintained its future capabilities with the help of competitive pricing. At last it can be said that competitive prices and great quality products are crucial components of the David Jones which helped the Company in maintaining of its future capabilities.

Section B

David JonesIt is viewed that the David Jones is the oldest departmental store of the Australia and still operating under its real name in the world. . It is very clear that David Jones is the retail brand and aimed at making the special experience of the customer in its store by making sure that stores are well informed and comprise modern technology of the retail. David Jones is the department store of the Australia in the retail segment and its customers are more explained by the income and wealth as compared to the age and sex. It is very clear that target audience of the David Jones is young women and men who are mature and are the kind of people who clothes to impress and models of the David Jones in the advertisements are very sleek and chic (David Jones, 2011). David Jones offers the feeling of being up the market and products from the David Jones are appreciated by everyone. It is very clear that David Jones fascinates more young females and males due to popular designer label stocked. It is very clear that David Jones considered as the attractive place for shopping specifically the hall of food and the fascinating shopping region for the aftershave ties, men’s clothing and women’s clothing.

The new product is about making the quality for wardrobe essentials which contains sustainable fabrics with the timeless longevity, versatility, attractive and style. This product is designed especially for the women’s because women always look for the quality in the wardrobe that comprises fabrics with longevity and style (Kotler, Gregor & Rodgers, 2010). The special quality of the Women’s is they always look for the style and the price. The versatility would offer more elegance and great look to the wardrobe. It is very clear that wardrobe up is designed normally for the formal events and dress down normally for the casual event. This new product is suitable for the David Jones because the Company targets the women and normally women looks quality in the wardrobe essentials with timeless longevity, style and versatility.

Marketing Mix

Product

Basic Function: Useful for the Women

Uses: Offering of the quality for the wardrobe essentials permits the women to adapt the appearance of the character and save outfits to exchange between. This product might influence the decisions of the customer because of making the quality for the essentials of wardrobe that comprises sustainable fabrics with longevity and style. There are other competing products in the market but this product is completely different from the existing products and offering of the quality for the wardrobe essentials would obviously fascinate the women’s in Australia between the age of 25-50 years.

Place

This product will be sold at the stores of the David Jones. When customers come at the store for buying of other products at that time sales executives tell the customers about the quality made Wardrobe (Kotler & Armstrong, 2010). In general, if customers are not interested to buy the wardrobe physically they can order the product from online shopping with the help of credit card.

Promotion

Promotion can be done with the help of pamphlets, advertising and Internet. This quality made wardrobe can be promoted with the help of advertising and pamphlets. Some people must be hired who can distribute the pamphlets in the society and aware the women about this product. Internet is the best medium to promote the product because when customers buy the product online they generally see the highlights of other upcoming products as well.

Price

The pricing is reasonable so more customers would be attracted for this new product. Reasonable pricing would help the David Jones to lure more customers in minimum period of time.

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