Marketing essay writing analysis : Telstra Marketing

Q?? Write an essay on Telstra Marketing??Introduction

It is very clear that the Telstra offers the organization the chance to separate itself through the distribution of great quality user service to end customers and the chance to increase its marketing activities like promotion of products with efficient merchandising and sufficient front displays of shop. The case study of Telstra has shown various problems to managers such as increasingly competitors, close attention from the public from its shareholders and the government which supports open competition.  The main problem faced by the business managers at the Telstra was when monopolies are not able to do well when governments show robust regulatory power. The Company decided to reject to bid on the Governments plan of Australia for the global network of broadband and Company planned to advance its own cables and met with significant competition from rivals who claimed that the Telstra was make the use of market dominance to restrict the Competition (Sparrow &Cooper, 1998).Problem Identification

According to me, in the case of Telstra business managers had done the improper planning. The management of the Company had not taken the right decision by rejecting to bid on the government plan of the Australia and planned to upgrade its own cables. This was the major obstacle faced by the Company. It is very clear that planning in the organization is the process of maintaining and creating a plan and the actions which are necessary to form the desired objective on certain scale (Wischenvsky & Damanpour, 2006). The managers of the Company had taken the wrong plan by rejecting the bid of Australia Government which made the Company to meet with considerable challenges from rivals. Due to rejection of proposal of the Australia Government, the government with its huge regulatory power started to confront monopolies which use dominance of the market to restrict the competition so the Company faced this major problem. It can be said wrong decisions lead to the Company in trouble, like the Company had faced the embarrassing situation and faced the risk of losing its dominant position in the market due to this problem the Company was not having the adequate infrastructure to sufficiently service its mobile services, fixed line services and phone internet customers (Walker & Smither, 1999).

Due to improper planning, the Company had taken the decision which ultimately misjudged the environment like close attention of the public from the Company shareholders, increasing number of competitors, government which supports open communication as its requirement and burgeoning technology. The main competitor for the Telstra Company was Optus and the convergence of the services and devices of multimedia has lead to the great competition throughout the text and voice communication Industry.  It has been noticed that the stake of the Australia Government in Telstra has shown the greater level of inspection as compared to other operators of telecommunication market in the Australia (Nutt, 2004).Model

It is advisable for the Telstra Company to launch the Michael Porter model name as Value Chain Model which is used as an evaluation tool for the business which wanted to recognize how the business must locate them tactically between buyers, future competitors, suppliers and Government. Porter suggested that the competitive benefit can not be recognized simply by viewing at the Company on the whole. This model performs various activities such as marketing, producing, supporting, designing and delivering. This model helps the Company Telstra to search the actual actions executed by the units of the business. This model helps the Company to define the linkages to the external purchasers. This model helps the Company in order to map the flow of exchange inside and outside the organization. This model helps the Company in identification of the actions which are basic to the strategy accomplishment. This model helps in recognizing of resource allocations with a perspective to allocate resources with the task contribution to the tactical direction. This model helps the Company to search weakness and strengths which ultimately helps in managing the Competition. According to the Porter Model industry contains various segments that imply the requirement for various procedures and that comprise distinct dynamics and economic relationship. The analysis of value chain helps in understanding of the change dynamics related with the Company. It has been viewed that due to improper planning the Company has faced the problem of misjudged environment. This model helps the Company in understanding of current and future competitors which ultimately helps the Company to maintain the competitive advantage amongst the Competitors. This model helps the Company to analyze the Competition from the suppliers like government, in the case of Telstra due to inadequate planning the Company decided to reject the bid of Australia Government and because of that the government with its huge regulatory power started to confront monopolies that use market dominance to restrict the competition.

In general, Porter explains among primary and support activities. It is very clear that the primary activity is directly related with the delivery and creation of the service and the product. In general, primary activities are categorized into major five areas such as operations, inbound and outbound logistics, service, sales and marketing. But on the other side, primary activities are linked to hold the action that assist to enhance their efficiency and effectiveness. In general there are four major regions of the support activities such as technology development, procurement, management of the human resource and infrastructure.In Telstra case, it has been viewed that the Company was not having the adequate infrastructure to sufficiently service its mobile services, fixed line services and phone internet customers. It has been analyzed that this model helps the Company to create the infrastructure properly in order to sufficiently produce the services of mobile, fixed line and phone internet. In general, infrastructure activity comprises and driven by strategic and corporate planning. On the other side, this activity includes MIS and other procedures for control and planning like accounting department (Michael, 2007).

It has also been noticed that the Company had faced the problem of burgeoning technology, but this model helps the Company in development of technology in order to sustain the Competition. It is very clear that the technology is the significant basis of the competitive benefit. Organizations are required to produce something innovative which can minimize expenses and maintain competitive advantage. This might comprise production technology, activities on Internet Marketing, CRM and various technological developments (Harold, 2003).

The analysis of the value chain explains the actions throughout the organization, and coordinates them to the evaluation of the competitive power of organization. In general, porter claims that the capability to execute specific actions to integrate the connection among the actions can be considered as the source of the competitive benefit (Kraiger, Kurt & Ford, 1985).

RecommendationIt is advisable for the managers at the Telstra to done the planning in the right way because of improper planning; the Company had faced the lot of troubles like inadequate infrastructure, increasingly competitors, close attention from the public from its shareholders and the government which supports open competition.. These all problems can be solved with the help of proper planning. It is very clear that planning in the organization is the process of maintaining and creating a plan and the actions which are necessary to form the desired objective on certain scale. It is very clear due to proper planning; the Company can plan how to go about the competitors, what all strategies should be designed in order to sustain the competitive advantage in the Organization. It is advisable for the Telstra Company, to implement the Value chain model accurately which takes care of support activities of the organization like infrastructure and ongoing technology. It has been viewed that, the Company was not able to sufficiently service its mobile services, fixed line services and phone internet customers.  The implementation of Value Chain Model would help the Company to maintain the support activities of the Organization such as Technology and Infrastructure (Fong, & Kleiner, 2004).

ConclusionAt last, it can be said that the business managers faced the problems at the Telstra due to improper planning which leads to inadequate infrastructure, interference of the Australia Government and burgeoning technology. Due to improper planning, the management of the Company had taken the wrong decisions like rejecting of the bid of the Australia Government. It is advisable for the managers to take care of the planning in the right way. The value Chain model is also recommended to the Company which takes care of support activities like infrastructure and technology. This model helps the Company in order to map the flow of exchange inside and outside the organization. At last, the implementation of value chain model would help the Company to maintain the competitive advantage.

If you want Marketing management Assignment Help study samples to help you write professional custom essay’s and essay writing help.

Receive assured help from our talented and expert writers! Did you buy assignment and assignment writing services from our experts in a very affordable price.

To get more information, please contact us or visit www.myassignmenthelp.Com