Writing Assignment help on : Establishing a new mobile shop
Introduction
For the purpose of establishing a new mobile shop, it is extremely important for the company to plan its marketing strategies in a manner that it is able to popularize its products and service among the customers the company can make use of the marketing tool to tap the opportunities that are available in the market (Burrow 2008). The marketing manager has a lot of responsibilities in the initial setup of the company. The marketing manager has the complete responsibility of building the brand image of the company in the market.
Establishing Personal Work Goals
The initial step, which has to be taken by the marketing manager of the company, is related to the establishment of personal goals. The basic responsibilities which a marketing manager is required to fulfil include developing the marketing strategy and plan, ensuring timely delivery, measuring success, managing agencies, managing budgets, developing guidelines, making customer focused decisions (Ferrell and Pride 2011). These are the primary responsibilities, which are to be fulfilled by the marketing manager at the time of establishment of the company.
The marketing manager is also required to set work goals and target, which are to be followed by the sales person and employees in order to help the company in reaching its profit level. The targets are designed in a manner that they prove to be helpful for the company in gaining high profits (Ferrell and Pride 2011). The work goals are set percentages, which every employee is required to meet. The work goals are extremely beneficial for the company in order to set the benchmarks, which will be used for the purpose of measuring the performances of employees for the organization. These benchmarks are used as the set parameters that are required for measuring the performance and outputs of the employees. The performance of employees is measured, and the performance bonus is given on the basis of output that is generated by each employee. These benchmarks are extremely helpful for both employees and the company. The employees are able to get rewards and the company are able to maintain high profit levels. Thus, these specific work goals and benchmarks prove to be immensely helpful in improving the performance of the company (Lamb 2011). Also, the company is provided with a strong base for faster development in the region.
Setting up the priorities
The work goals, which are used for the purpose of setting benchmarks for evaluation, is generally set on daily, monthly, and yearly basis. The employees will be given daily targets and will be required to formulate a daily sales report (DSR). This DSR will be representative of the daily efforts by the employees which will be accumulated for the purpose of forming monthly and annual output of each employee. The employee’s performance will be measured against the set goals and the performance bonuses which will be given to employees will be measured against these benchmarks (Lamb 2011). The employees will feel motivated to work and perform better because of the bonus which will contribute in increasing the sales level of the company. The use of technology will prove to be helpful in managing and setting the goals as otherwise lot of man power will be required for handling the work (Moore 2010). Software will be used in which the employees will be entering their daily sales report and the software will also display their performance in comparison to the benchmark. This will help the employee in understanding the level of efforts he is required to put in order to meet the set standards and maximize the profit level (Ferrell and Pride 2011). This will be helpful in continuously reinforcing the final goals among the employees.
Along with maintaining benchmarks for evaluating the performance of employees it is extremely noteworthy that proper work/life balance is maintained. For the purpose of maintaining effective work life balance, the main points, which will be kept into consideration, include effective time management, proper discipline at the work place, listing the foremost priorities, developing the interest for the job, draw a line between the professional and personal life, etc. these steps will prove to be immensely helpful in enjoying good health and stress free life (Burrow 2008). This will contribute positively towards the profit level of the company.
Developing and Maintaining Personal Competence
From the personal viewpoint of handling the post of marketing manager, it is very important to highlight that I possess good leadership skills, which are very important for the purpose of managing the employees and guiding them towards the right direction for gaining excellence in the tasks which are performed by them. Along with this, I have good listening and understanding skills which will play an important role in understanding the problem if the employees and resolving them in the best possible manner.
|
S. No. |
Skills |
Ratings (on the scale of 5) |
| 1 | Leadership skills | 4 |
| 2 | Listening skills | 4 |
| 3 | Understanding skills | 4.5 |
| 4 | Provide motivation and guidance | 3.75 |
From the aspect of further development of the skills, it is important to highlight I need to work upon building good patience level and try to understand the constraints faced by others. I have low patience level, which is my major negative attribute and can affect the performance of the employees negatively. Thus, the existing skills and the new skills will play an important role in portraying the role of marketing manager with excellence. I would also like to work upon the management aspect which will help in completing the task in the least time and most effective manner.
Action Plan
| Description | From | Time frame | By when |
| Subscribing to online magazines for better marketing management | After the company is able to publicize and create an image among the customers | Continuous for betterment of the company | After witnessing significant changes in the existing operations |
| Taking into consideration ideas of all team members | Once the employees are able to work together in groups | Continuous for betterment of the company | After witnessing significant changes in the existing operations |
| Working in group towards common goals | Since the operations of the company start | Continuous for betterment of the company | After witnessing significant changes in the existing operations |
| Taking ideas from real life successful marketing managers | After analysing the status of the company among its customers and their specific requirements | Continuous for betterment of the company | After witnessing significant changes in the existing operations |
The above discussed are few of the major actions and activities that I will undertake as a marketing manager of the company.
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