Background

Very Fresh Food Delivery is a developing firm that is specializing in shipping organic foods. The popularity has been regained from firm’s offers of three meal plans, and orders that can be placed online. The delivery is conducted online with guarantee of shipment within 2-3 days. The study concentrates over the first online survey conducted by the company. The online survey is examined to obtain information regarding targeted consumer preference (Ho, 2014). The feedbacks are to be recorded to have understanding regarding their meal plans and requirements that will meet overall satisfaction with company. The secondary research and observational research is being examined in gaining insight into customer preferenceS. It will help in developing pros and cons of an online survey and ways to develop survey procedures for productivity (Xie, Zhang & Zhang, 2014). 

Discussion and Results

Questionnaire

Which plan do you regularly purchase from Very Fresh?

Items	Percentage
Veggie	20.9
Meat Lovers	48.6
Seafood Delight	30.5

What is the average of amount you spend with Very Fresh per month?

Amount	Percentage
$ 9.99 – 29.99	27.2
30.00 – 59.99	18.3
60.00 – 79.99	32.2
80.00 – 99.99	9.2
Over $100	3.1

How long does it take your order to arrive?

Days	Percentage
2-3 days	82.1
4-5 days	14.2
6 days or more	3.7

Rate your overall satisfaction with Very Fresh.

Satisfaction	Percentage
Very Satisfied	18.7
Satisfied	29.1
Neutral	37.6
Dissatisfied	10.7
Very dissatisfied	3.9

Do you buy from other organic online home delivery services? 

Response	Percentage
Yes	68.7
No	27.2
Did Not Respond	4.1

Which age range represents you?

Age	Percentage
18-34	9.8
35-44	32.1
45-54	23.5
55-65	20.4
66 and over	14.2

In which region of the country do you reside?

Region	Percentage
West	26.1
East	32.4
South	17.1
Midwest	24.4

As per the survey questions conducted on customers, it has been found that 20.9% of customers purchase veggie products. On an average, the vegetarian purchase is higher compared to non-vegetarian products (Smith & Smith, 2016). The purchase products are within an average of $60.00-79.99 that accounts to 32.2%. The customers has shown positive outlook regarding delivery service. 82.1% of customers have been satisfied with delivery within 2-3 days. As per online survey, there is an increase on satisfaction level accounting to 25% of satisfied customers on an average. The benefactor acts when it is found that more than 60% customers purchase online organic products promoting the services of Very Fresh Food Delivery. The age group of 30-45 has been highly benefited as they rely on consuming organic products with raising consciousness (Saleh & Bista, 2017). The services are highly availed within the age group of 35-44. 

Based on the queries above we can conclude that there are certain benefits and some disadvantages too of conducting online surveys (Love et al. 2015). The benefits are:

• The cost of collecting and storing data is very low as the overhead is low.
• Time taken by these surveys is less as well.
• The respondents who answer these questions have the convenience of doing it at their leisure time and can stop or start accordingly (Cunningham et al. 2015).

Disadvantages of conducting online surveys:

• Finding respondents is difficult because there are many people without internet services (Benckendorff, Moacardo & Murphy, 2016).
• Cooperation can be a problem as people can delete the advances made in the study because of infinite questions.
• There is no professional interviewer who can generate specific results from the feedbacks which has been provided (Benckendorff, Moacardo & Murphy, 2016).

Conclusion

The online survey helped the company by saving both time and cost.

• It allowed the company to reach a large and dispersed population identifying expectations and preferences.
• It reduces loss of data as information gets automatically entered (Dijkman, Sprenkels, Peeters  & Janssen, 2015).
• It allowed manager to guide respondent with root questions that is easy to track response.
• Besides being easy tabulation electronic data and less interview bias, it reduces data entry errors adding honest responses to research questions.

Recommendations

In order to promote and reach out to wider audience, it is important to conduct and create survey as per plan and requirements. It is important for respondents to have clear idea about the purpose of the survey. Using close-ended questions and rating scale questions will help in examine responses better. Besides logical ordering, targeted population and sampling and pre-testing survey will enhance responses and survey procedure. It is necessary to avoid two important things that are biased questions and us of grids and matrices for responses as it affects accuracy and responds scales (Petrovčič, Petrič & Manfreda, 2016).

Reference list

Bansak, K., Hainmueller, J., Hopkins, D. J., & Yamamoto, T. (2018). The number of choice tasks and survey satisficing in conjoint experiments. Political Analysis, 26(1), 112-119.

Benckendorff, P., Moacardo, G., & Murphy, L. (2016). Contrasting online and onsite sampling methods: results of visitor responses to a destination survey.

Cunningham, C. T., Quan, H., Hemmelgarn, B., Noseworthy, T., Beck, C. A., Dixon, E., … & Jetté, N. (2015). Exploring physician specialist response rates to web-based surveys. BMC medical research methodology, 15(1), 32.

Dijkman, R. M., Sprenkels, B., Peeters, T., & Janssen, A. (2015). Business models for the Internet of Things. International Journal of Information Management, 35(6), 672-678.

Ho, J. K. K. (2014). A Research Note on Facebook-based questionnaire survey for academic research in business studies. European Academic Research, 2(7), 9243-9257.

Love, D. C., Fry, J. P., Li, X., Hill, E. S., Genello, L., Semmens, K., & Thompson, R. E. (2015). Commercial aquaponics production and profitability: Findings from an international survey. Aquaculture, 435, 67-74.

Petrovčič, A., Petrič, G., & Manfreda, K. L. (2016). The effect of email invitation elements on response rate in a web survey within an online community. Computers in Human Behavior, 56, 320-329.

Saleh, A., & Bista, K. (2017). Examining factors impacting online survey response rates in educational research: Perceptions of graduate students. Journal of MultiDisciplinary Evaluation, 13(29), 63-74.

Smith, A., & Smith, H. (2016). An international survey of the wellbeing of employees in the business process outsourcing industry. Psychology, 8(01), 160.

Xie, K. L., Zhang, Z., & Zhang, Z. (2014). The business value of online consumer reviews and management response to hotel performance. International Journal of Hospitality Management, 43, 1-12