- Read the case carefully and complete the proposal by filling in the correct sentence NUMBERS. (Some parts of the proposal will have more than one sentence) Do not copy the sentences; do not add your own ideas.
Zinn’s Burgers and Pizza
1. Zinn’s Burgers and Pizza is a medium-sized chain of fast-food restaurants. Its branches are predominantly based in the north-west and Midlands of the United Kingdom and, until lately, this regional concentration and profile has enabled the chain to compete with the larger, international fast-food brands in these areas (many of whom have outlets near to a Zinn’s restaurant). 2. However, in recent years, many of Zinn’s restaurants have begun to struggle; they are losing both customers and staff. 3. The décor and furniture look tired, cooking equipment needs replacing; the menus require updating. As with all fast-food businesses, the chain’s sales have been threatened by the recent trend towards ‘healthy eating’ and concerns over the environmental impact of the fast-food sector. 5. The recent recession has boosted sales slightly as customers look for cheap opportunities to eat out. 6. Zinn’s Burgers and Pizza should move to healthy combination of meals along with healthy drinks that needs careful planning with the help of food dieticians. 7. Various contests like ‘the happy family moments’, ‘coast to coast’, ‘Full of care’ are to be introduced. 8. Direct marketing as the term suggests, is a method of directly marketing to your consumers by means such as telephone marketing, Online marketing, E-mail based marketing, etc. which Zinn’s Burgers and Pizza needs to tap especially now. 9. The working hours and pay scale of the staff must undergo revision. 10. Lugo furniture manufacturers, situated in Midlands, use the extremely attractive Candi Tube Collections that attracts all ages. The company has quoted very reasonable charges for refurnishing. 11. By introducing the contests there will be a boost in sales and market share by creating an awareness of the brand and instilling it in the minds of the consumers. 12. The telephone, online marketing that offers direct information to the consumers on their diverse products and services will giving the consumers sufficient knowledge about the products and deals of Zinn’s Burgers and Pizza. 13. Good décor and furniture attract the eyes naturally. And the rule goes if the staff is happy, the customers are also happy. 14. There is threat that Zinn’s Burgers and Pizza may be labelled as JUNK FOOD SUPPLIERS and POOR SERVICE PROVIDERS, if changes are not made. 15. No business wants to close down because customers do not trust.
|Analysis of the problem:|
|Benefits of the proposed solutions:|
|Risk to the organisation if the proposed changes are not made:|
- Read the sentences below and decide the function of each sentence by specifying which states a claim and which states a support. Fill your answers in the blank boxes.
|Belgrade, as a tourism destination, is not competitive in terms of walking tours around the city compared to other major Serbian destinations.|
|This is due to the undeveloped infrastructure around green areas (Maksin, 2011).|
|As a post-industrial city, Belgrade lacks revitalization, which makes it less competitive.|
|So, a holistic economic approach that takes into account human and environmental needs may help change the situation (World Tourism Organization, 2011).|
PART II (50 marks)
In well written essay of around 300 words, answer the following question.
Team working is one of the core skills for employability. According to Schein (1980), teams form for both functional and psychological reasons. Write an essay discussing the functional and psychological reasons according to Schein theory. (This question will test your essay writing and paraphrasing skills.)
|Belgrade, as a tourism destination, is not competitive in terms of walking tours around the city compared to other major Serbian destinations.||Claim|
|This is due to the undeveloped infrastructure around green areas (Maksin, 2011).||Support|
|As a post-industrial city, Belgrade lacks revitalization, which makes it less competitive.||Claim|
|So, a holistic economic approach that takes into account human and environmental needs may help change the situation (World Tourism Organization, 2011).||Support|
Schein in his theory states that a team is created to assist an organisation to achieve the business objectives. A team consist of a number of individuals who have come from various socio economic and cultural backgrounds and combining all these individuals a team is formed for both psychological and functional reasons. A team is created for the execution of certain functions that will help the organisation in achieving business growth and to sustain in the competitive market. As a team consist of different individuals with different skills and expertise it can be possible to get the best result from a team which will assist the organisation in achieving the expected target that is set by the higher level management. A team always driven towards a functional role that is essential to keep the business activities operative (Wiley McCormac and Calic 2020).
Forming of interactive environment in the organisation is the main psychological factor for which a team is formed. As a team consist of various individuals having distinct characteristics it helps to create a competitive environment among them from which the organisation can get financial benefits as higher degree of competition can increase the overall productivity of the respective organisation. Another psychological factor for which a team is created is that it create a bondage among the members of the team to work unitedly for a common purpose and that in many cases encourage an individual to deliver more than their normal capacity level. The human psychology of helping each other can be used by forming team which will help to solve many problems that cannot be solved by a single individual.
Setting of common goal is an important psychological factor for which a team is created, a common goal can only be set if all the members agreed with a common objective and as team create a bond between different individuals it become easy to set a common goal within a team (Coghlan 2020).
Coghlan, D., 2020. Edgar Schein on Change: Insights Into the Creation of a Model. The Journal of Applied Behavioral Science, p.0021886320924029.
Wiley, A., McCormac, A. and Calic, D., 2020. More than the individual: Examining the relationship between culture and Information Security Awareness. Computers & Security, 88, p.101640.