Question:
- Read the case carefully and complete the proposal by filling in the correct sentence NUMBERS. (Some parts of the proposal will have more than one sentence) Do not copy the sentences; do not add your own ideas.
Zinn’s Burgers and Pizza
1. Zinn’s Burgers and Pizza is a medium-sized chain of fast-food restaurants. Its branches are predominantly based in the north-west and Midlands of the United Kingdom and, until lately, this regional concentration and profile has enabled the chain to compete with the larger, international fast-food brands in these areas (many of whom have outlets near to a Zinn’s restaurant). 2. However, in recent years, many of Zinn’s restaurants have begun to struggle; they are losing both customers and staff. 3. The décor and furniture look tired, cooking equipment needs replacing; the menus require updating. As with all fast-food businesses, the chain’s sales have been threatened by the recent trend towards ‘healthy eating’ and concerns over the environmental impact of the fast-food sector. 5. The recent recession has boosted sales slightly as customers look for cheap opportunities to eat out. 6. Zinn’s Burgers and Pizza should move to healthy combination of meals along with healthy drinks that needs careful planning with the help of food dieticians. 7. Various contests like ‘the happy family moments’, ‘coast to coast’, ‘Full of care’ are to be introduced. 8. Direct marketing as the term suggests, is a method of directly marketing to your consumers by means such as telephone marketing, Online marketing, E-mail based marketing, etc. which Zinn’s Burgers and Pizza needs to tap especially now. 9. The working hours and pay scale of the staff must undergo revision. 10. Lugo furniture manufacturers, situated in Midlands, use the extremely attractive Candi Tube Collections that attracts all ages. The company has quoted very reasonable charges for refurnishing. 11. By introducing the contests there will be a boost in sales and market share by creating an awareness of the brand and instilling it in the minds of the consumers. 12. The telephone, online marketing that offers direct information to the consumers on their diverse products and services will giving the consumers sufficient knowledge about the products and deals of Zinn’s Burgers and Pizza. 13. Good décor and furniture attract the eyes naturally. And the rule goes if the staff is happy, the customers are also happy. 14. There is threat that Zinn’s Burgers and Pizza may be labelled as JUNK FOOD SUPPLIERS and POOR SERVICE PROVIDERS, if changes are not made. 15. No business wants to close down because customers do not trust.
| Category | Sentence Number |
| Analysis of the problem: | |
| The Reasons: | |
| Proposed Solutions: | |
| Benefits of the proposed solutions: | |
| Risk to the organisation if the proposed changes are not made: |
- Read the sentences below and decide the function of each sentence by specifying which states a claim and which states a support. Fill your answers in the blank boxes.
| Sentence | Function |
| Belgrade, as a tourism destination, is not competitive in terms of walking tours around the city compared to other major Serbian destinations. | |
| This is due to the undeveloped infrastructure around green areas (Maksin, 2011). | |
| As a post-industrial city, Belgrade lacks revitalization, which makes it less competitive. | |
| So, a holistic economic approach that takes into account human and environmental needs may help change the situation (World Tourism Organization, 2011). |
PART II (50 marks)
In well written essay of around 300 words, answer the following question.
Team working is one of the core skills for employability. According to Schein (1980), teams form for both functional and psychological reasons. Write an essay discussing the functional and psychological reasons according to Schein theory. (This question will test your essay writing and paraphrasing skills.)
Answer:
- Read the case carefully and complete the proposal by filling in the correct sentence NUMBERS. (Some parts of the proposal will have more than one sentence) Do not copy the sentences; do not add your own ideas.
Zinn’s Burgers and Pizza
1. Zinn’s Burgers and Pizza is a medium-sized chain of fast-food restaurants. Its branches are predominantly based in the north-west and Midlands of the United Kingdom and, until lately, this regional concentration and profile has enabled the chain to compete with the larger, international fast-food brands in these areas (many of whom have outlets near to a Zinn’s restaurant). 2. However, in recent years, many of Zinn’s restaurants have begun to struggle; they are losing both customers and staff. 3. The décor and furniture look tired, cooking equipment needs replacing; the menus require updating. As with all fast-food businesses, the chain’s sales have been threatened by the recent trend towards ‘healthy eating’ and concerns over the environmental impact of the fast-food sector. 5. The recent recession has boosted sales slightly as customers look for cheap opportunities to eat out. 6. Zinn’s Burgers and Pizza should move to healthy combination of meals along with healthy drinks that needs careful planning with the help of food dieticians. 7. Various contests like ‘the happy family moments’, ‘coast to coast’, ‘Full of care’ are to be introduced. 8. Direct marketing as the term suggests, is a method of directly marketing to your consumers by means such as telephone marketing, Online marketing, E-mail based marketing, etc. which Zinn’s Burgers and Pizza needs to tap especially now. 9. The working hours and pay scale of the staff must undergo revision. 10. Lugo furniture manufacturers, situated in Midlands, use the extremely attractive Candi Tube Collections that attracts all ages. The company has quoted very reasonable charges for refurnishing. 11. By introducing the contests there will be a boost in sales and market share by creating an awareness of the brand and instilling it in the minds of the consumers. 12. The telephone, online marketing that offers direct information to the consumers on their diverse products and services will giving the consumers sufficient knowledge about the products and deals of Zinn’s Burgers and Pizza. 13. Good décor and furniture attract the eyes naturally. And the rule goes if the staff is happy, the customers are also happy. 14. There is threat that Zinn’s Burgers and Pizza may be labelled as JUNK FOOD SUPPLIERS and POOR SERVICE PROVIDERS, if changes are not made. 15. No business wants to close down because customers do not trust.
| Category | Sentence Number |
| Analysis of the problem: | 1,2 |
| The Reasons: | 3,4,5 |
| Proposed Solutions: | 6,7,8,9,10 |
| Benefits of the proposed solutions: | 11,12,13 |
| Risk to the organisation if the proposed changes are not made: | 14,15 |
- Read the sentences below and decide the function of each sentence by specifying which states a claim and which states a support. Fill your answers in the blank boxes.
| Sentence | Function |
| Belgrade, as a tourism destination, is not competitive in terms of walking tours around the city compared to other major Serbian destinations. | claim |
| This is due to the undeveloped infrastructure around green areas (Maksin, 2011). | support |
| As a post-industrial city, Belgrade lacks revitalization, which makes it less competitive. | claim |
| So, a holistic economic approach that takes into account human and environmental needs may help change the situation (World Tourism Organization, 2011). | support |
PART II (50 marks)
In well written essay of around 300 words, answer the following question.
- Team working is one of the core skills for employability. According to Schein (1980), teams form for both functional and psychological reasons. Write an essay discussing the functional and psychological reasons according to Schein theory. (This question will test your essay writing and paraphrasing skills.)
The theory was developed by Edgar Schein, a renowned expert in the aspect of organizational culture. According to the author, the functional region that are associated with the formation of a team are the technical and functional competence that are associated with individual employees in the workplace (Schein and Gray 2018). The nature of the team is entirely dependent on the number of people from same competency that are present in a team and it defines the overall nature of the team by quite a huge margin. The national economic model that was implemented by the author clearly approaches the scientific management that suggests the compliance of the coercion that is present between individual members of a particular Team (Gray, Schein and Cameron 2017).
The psychological reason that are associated with the formation of a team includes the comment of the psychological contract that is present between each and every members of a particular organization. Under this context it must also be stated that the psychological contract also implements the expectation that is present between an organization and its associated employees (Gray 2017). Whenever there is a match in this Expectations then harmonium is created which ultimately develops into a team for the organization. The psychological contract also states that there is a connection between the employer and the employees working under the employer and over the time we relationship between the employees and the employer develops considerably which sets out various expectations that brings harmony in the team. The psychological aspects also create certain values as well as culture in the workplace which is a very important component for the successful outcome from a team development and the entire team things as a whole which helps the organization in reaching its mission and vision in the future (McGuire, Polla and Heidl 2017). The psychological aspects also helps in creating operating units working as a team for an organization.
Reference List
Gray, K., 2017. How to map theory: Reliable methods are fruitless without rigorous theory. Perspectives on Psychological Science, 12(5), pp.731-741.
Gray, K., Schein, C. and Cameron, C.D., 2017. How to think about emotion and morality: Circles, not arrows. Current opinion in psychology, 17, pp.41-46.
McGuire, D., Polla, G. and Heidl, B., 2017. Unlocking hospitality managers career transitions through applying Schein’s career anchors theory. European Journal of Training and Development.
Schein, C. and Gray, K., 2018. The theory of dyadic morality: Reinventing moral judgment by redefining harm. Personality and Social Psychology Review, 22(1), pp.32-70.
