Essay writing Assignment help on : Heritage Tourism

If a country has heritage tourism then it can be said that the country is blessed. Not all countries are blessed to offer heritage tourism to the world. People, who are born and bought up in western culture, are willing to shell out a fortune to see the beauty which existed centuries ago. Heritage tourism can be described as a place which has a historic past attached to it. People who live in and around that particular region follow the norms that were set years ago so that they can keep the old culture alive. Going on heritage tourism allows the tourist to get a real, deep understanding about the soil where they are standing. It is, merely, impossible today to understand the heritage of any country by just reading the facts about the country on the internet. Today all the country has adopted themselves to western culture and hence, they have lost their original identity. Even the younger generation in Asia, today, isn’t aware about the heritage of the soil in which they are born. A special thanks to heritage tourism that attracts people who are really willing to go out of their way, just to get a glimpse of heritage.

Heritage tourism starts with the Museum that are present in the country. The government of every country is spending a fortune so that they can maintain the museums that they have. The museums associated with heritage tourism talk a lot about some particular event or personality. Many countries also convert the house of some other historic personality into a museum. The tourists who are really keen to understand the personality in detail will get to know once they enter the museum. Apart from their life story, one will also get to see the things that they used while they were residing in that particular house. A tourist who loves to see the architectural work will notice that the architectural work on the walls of the museum will be completely different than that of the architectural work, that is, seen in today’s house. (Chhabra 2010).

Heritage hotels and resorts cannot be ignored while talking about heritage tourism. Heritage hotels and resorts serve as much more than that of just tourism. These hotels are so large that the tourists can get a clear idea regarding the richness that the country held in the past. The idea which the tourists develop, are used in the future for attracting foreign investors. Apart from that, if foreign investors visit the country then they are given an opportunity to stay in the heritage resort. These investors stay here and after a certain point of time they come back to arrange weddings and other functions in the resort. For the same, they are asked to pay a heavy price thus, it leads to business rather than anything else (Edmund 2009).

Festivals also play a major role in attracting the tourists from other countries. During the festive season, the heritage tourism is a lot because people love to be a part of festivals. Apart from the regular festivals that are celebrated; to make a boom in the tourism industry, many festivals are created so that the number of tourists is increased. The government of tourism introduces various festivals among people so that they can market the same among foreigners and they can come down to visit the place and celebrate festivals. The festivals that are created for attracting tourists are celebrated in a various traditional way so that the tourists get to know the real fact of the soil (RajasthanHeritageTours).

Shopping completes heritage tourism. If a tourist visit these heritage places then they will come across various things that were used during the historic period. Apart from that, the tourists will also find dresses which the local people wear. The dresses which are sold for the tourists are comparatively expensive than that of the dresses with the local people purchase. This is one of the most popular ways of income for people who have been staying in the local area for ages. The shopping doesn’t end with purchasing the traditional and local things, it also allows the tourists to eat all the local things. These eatables are very expensive and they are prepared in a very traditional way and it is prepared in open as well so that the tourists can be attracted to eat what they see. This shopping location is not constrained only to local villages or places outside the historical museum or hotels; the tourists will get access to local things in all possible places like that of the Airport, bus stop and all others (Chhabra 2010).

The museums, the hotels and resorts and the festivals of all the places are promoted in a particular way so that people from different country can get attracted to visit the country. The museums of all the country market it so that people from different part of the world can come down for the purpose of heritage tourism.  Museums, generally, do online listings and they also hire organizations for a short period of time to pamphlet and poster distribution. By doing so, people will be aware about the additions to the museum and they will attracted to visit the museum again. Museums also tie-up with tour operators so that tourists who come to visit the country doesn’t miss on the museum (NBER 1991)

All the places which are termed as heritage tourist spot tend to have an annual festival. An increase in the number of tourists is the main motto of this annual festival. The arrival of this festival is known to all the potential tourists thus, attracting more people than expected. They promotion committee uses direct tool, that is, word of mouth communication as a major marketing tool. The services provided to the guests at this point of time is consistent every year so that the guests aren’t disappointed with the expectations that they had. Apart from that, if an annual function is around the corner then the advertisement of the same is published in various magazine thus, the potential crowd is automatically attracted (AttractMarketing).

The government of every state acts smartly and hence, they follow a standard process when it comes to marketing of heritage tourism. They start the marketing with assessing the opportunities that are present in their state or country. Professionals evaluate the museums, palaces, traditional hotels, traditional resorts and other cultural resources that are available. Cultural resources, basically, means craftsman, ethnic restaurants, traditional entertainers like that singers, storytellers and folk dancers. Once the professionals are sure that they can present the particular place as a heritage tourist spot then they look for things that will make the visitors happy. First and foremost, they look for the security of people who visit this location and at the same time, they also make arrangements for proper comfortable hotels so that the tourists can relax after their tiring day (PhenyoTourismInternational).

Once the government has assessed the resources, for heritage tourism, that they have, they plan to develop the resources that will be required by the tourists. Any function tends to remain incomplete without human resources and heritage tourism is not an exemption. The professionals hire people who can take care of the tourists who visit the place. They hire people among the local so that they are well aware about the things that are present in and around. Apart from that, the state government also takes help from other state government if they aren’t having enough resources. After the finalization of human resources, here comes the financial resources. The museums, palaces, hotels, resorts and other places of attraction will have to be improved so that it can look attractive to the tourists. The government looks for banks which can help them with funds for improvement of the national resources (CulturalHeritageTourism 2011)

The resources, that will be required to manage the tourists, are arranged. First, the professionals will prepare brochures, tourist guides and all the necessary things that will help the tourists to be safe. Apart from that, the professionals will also have to make changes in the building and other heritage tourist attractions because if it looks very old then the tourists will not be attracted. They also prepare signs and hoardings so that the tourists can get an idea regarding the direction in which they need to move ahead. The hoarding will mention the details about the attraction so that the tourists can read and understand the importance of each and every thing that is present in the museum, palace, hotel and attractions. Once all these things are done, the professionals also manage them so that the tourists don’t cause any damage to anything. They have proper watchman and security guards standing at regular intervals so that they can protect the attractions from visitors who are trying to harm anything (CulturalHeritageTourism 2011).

After all these things are done, here comes the proper marketing wherein professionals market about the heritage tourism that is available in the state. The government, generally, gives information to the press regarding the activities that they have done to improve the place. The journalists publish certain pictures of the tourist location on magazines and newspaper so that the potential visitors can be attracted. Web sites are created so that people who are good with internet surfing can visit their website to understand the availability of heritage tourism in that particular place. Apart from that, advertisements are placed on televisions at regular intervals so that people are aware about the availability of various things. Heritage tourism marketing has gone a step further by way of organizing trade shows. In the trade shows, the visitors are given a brief idea about the heritage tourism that the state holds so that people are attracted to visit this (PhenyoTourismInternational).

Heritage tourism is marketed hard but yet it hasn’t reached many corners of the world because the government of any country doesn’t give much importance to the tourism sector. This opinion needs to be changed so that it becomes easy for professionals to spread their word easily. Long-term strategies are not made for the tourism sector and this is considered as one of the major constraints to marketing of tourism. Lastly, every country is not ready to shell out money for tourism and this is one of the major drawbacks in heritage tourism marketing (Academia.edu 2007).

It can be undoubtedly said that heritage tourism is industrially scripted. The tourism sector is striving hard to earn income by way of heritage tourism. Professionals are hired who can help the sector to grow. Marketing is planned as a step-by-step process in tourism industry. This kind of marketing is, generally, seen in product based organizations and the same is the case for the tourism industry. Once the government realizes the potential of any place, like a palace, museum, hotel or resort, as a heritage tourist attraction then they spend a huge amount in it so that they can earn back all, plus profits. Museums are set up so that people can come, pay and understand the importance of the historic person who was a part of that soil. For that matter, even the festivals are arranged for people who visit the state and not for people who are present in the state. These states also motivate traditional professions like that of craftsman, folk singers and storytellers so that the people who come to visit the state can be excited about the presence of old and traditional things. Heritage tourism cannot be real because they need lots of maintenance and nobody will do that if they can’t see future profits in it.

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