Table of Contents
Company name, ACN, main business address + registered office it different, director/officer role as appropriate. 2
Business overview.. 3
Date business was established product 4
Time market details – marketing strategy, customer base. 5
Current staff + skills, required staff (if any). 6
Legal, insurance & risk management details. 7
The finances- financial requirements and business strategies. 8
References: 10
Company name, ACN, main business address + registered office it different, director/officer role as appropriate.
Company name
ANZ Infra Ltd
ACN No. ACN 001,235,286
Registered address:
15 Victoria Street, Abbotsford, Victoria
Directors and their roles:
1.
| Name: | Tony Law |
| officeholder: | Director & Secretary |
2.
| Name: | Julia Hugh |
| officeholder: | Director |
3.
| Name: | Kevin Smith |
| officeholder: | Director |
4.
| Name: | John Cavanaugh |
| officeholder: | Director |
Business overview
The company was formed in March 2014 and was listed in the ASX in August 2014. The company operates as an infrastructure company. The company generally deals in Construction, mining, infrastructure developments and engineering (Burgess, 1973). The objective of the company is to evolve as a renowned brand to provide infrastructure facilities and construction services, the objectives of the organization is to be a leader in the construction industry. The specific objectives as planned by the organization is to efficiently perform the activities relating to provision of solutions for its clients, providing a better future to the work force belonging to the company and provide an incentive to the contributories. The business currently employs around sixteen thousand employees and each of them has their individual roles and responsibilities within the organization.
at present the organization is running its operations in five different countries within the Asia pacific region.
Date business was established product
The business was established in the year 2014. The date of establishment was 25th March 2014.
the company belongs to the construction industry. The products of the company comprises of the services provided by the organization to its valued customers. The services of the company include:
Construction:
The company is involved mainly in construction. The business provides services in the form of handling a number of construction projects relating to infrastructures and real estate segments in the various areas of Australia and Asia Pacific regions (Gulyani, 2001). The company provides services relating to the construction of roads, bridges, housing estates, ports, dams, residential complexes etc.
Mining:
The company is also involved in mining activities. The company carryies on providing the services relating to contract mining and is associated with renowned mining organizations actively (Matthews, 2007). The company operates its activities in countries like Australia, India, Indonesia etc.
The company carries on the mining process of the following minerals:
– Manganese
– Iron ore
– Gold
– Gypsum
– Copper.
Infrastructure:
The company is also involved in various infrastructure development projects in different countries in its areas of operation. The main projects handled by the organization are regarding:
– Hospitals.
– Shopping complexes.
– Railways infrastructure developments.
– Ports
Time market details – marketing strategy, customer base
The company has framed its unique marketing strategy in order to meet its vision and objectives. The company is using a diversified marketing strategy where it plans to market the different services it offers, through the strategy that it has framed, the company aims to capture new markets as well as projects (Cadogan, 2009).
The company has its own set of core competencies and its diversified marketing strategy has helped it in reducing risks emerging in any market and through utilization of benefits from the other. The company has aimed to provides its services relating to construction, mining and infrastructure development efficiently and this has created the demand for the same in different markets. The company has developed a strategy of innovativeness and efficiency that has helped the same in strengthening its marketing policy and capturing new markets.
The company’s market:
Infrastructure
At present the company is operating ist infrastructure projects across Australia, Japan, India, Singapore etc.
Mining:
The company is continuing its mining projects at India, Sri Lanka, Indonesia, Thailand.
Current staff + skills, required staff (if any)
The current employee base of the organization is sixteen thousand. The workforce of the organization is highly focused and innovative and active. Each employee belonging to the company has his own roles and responsibilities and they work in an integrated form in order to achieve the overall organizational objectives of the organization. the company puts increased emphasis upon safety and favorable working environment due to the work structure of the organization. the company handles extremely complex activities and for that purpose it always keeps the safety means in place (Collins and Bruce, 1984).
The workforce belonging to the company requires special skills as they handle complex and risky tasks. As a result of the organization conducts special training programs to develop the skills of the workers.
The product/services-details, unique selling position, growth potential.
The company generally provides services relating to three main fields namely, construction, mining and infrastructure. The company is specialized in providing construction services in different countries relating to roads, bridges, housing estates, ports, dams, residential complexes etc.
The organization provides contract mining services to big mining companies. The organization is involved in mining of minerals such as:
– Manganese
– Iron ore
– Gold
– Gypsum
– Copper
The company also provides services relating to infrastructure development and in various countries it carries on infrastructure development projects relating to:
– Hospitals.
– Shopping complexes.
– Railways infrastructure developments.
– Ports
At present the company has experienced enough growth potential in different fields of its operation. The diversification strategy adopted by the organization ensures growth potential to the organization (Friedman, 2011).
Legal, insurance & risk management details.
Management of risk is regarded as one of the most important activities performed by the organization. risk may evolve from any activity undertaken by the organization such as legal, contracts, HR, regulations, administration etc.
The board performs the active role of looking after the risk management process. As a result of that the organization’s management has taken the initiative of formulating a plan that can efficiently detect risks occurring and take immediate steps to mitigate the same (Crouhy, Galai and Mark, 2000).
The policy towards risk management includes the following in its ambit:
– Employees health and safety
– Legal risks
– Management of projects
– Currency risks
– Corporate social responsibilities
– Environmental development.
The finances- financial requirements and business strategies.
The company has been able to built its financial bases stronger. Being a construction company ANZ Infra Ltd will require huge funding due to the size and scale of projects that it handles. The company is involved in handling capital projects and as a result of that it is required to make considerable investments. The company has framed its own financial strategy that would allow it to raise and manage funds as per its needs.
The company needs fuiunding due to the following reasons:
Allocation of funds:
The company handles big and complex projects and due to that reason it is required to allocate financial resources at various places and divisions (Ross, Westerfield and Jaffe, 2005).
Working capital:
The organization requires working capital on a regular basis. It is a contruction company and it requires funds on a daily basis for acquiring materials, funding running expenditures relating to construiction.
Fixed capital:
Being a construction company and getting involved in handling capital projects the company is required to make significant investments in plant, machineries and equipments.
Guarantees:
The time consumed in completing infrastructure projects is considerably higher. And sometimes the organization is required to provide bank guarantee to its clients for the satisfaction ensuring that the bank will settle any claim if unsettled.
References:
Burgess, R. (1973). The Construction industry handbook. Boston: Cahners Books.
Cadogan, J. (2009). Marketing strategy. London: SAGE.
Collins, T. and Bruce, T. (1984). Staff support and staff training. London: Tavistock.
Crouhy, M., Galai, D. and Mark, R. (2000). Risk management. New York: McGraw Hill.
Friedman, J. (2011). Sales. New York, NY: Aspen Publishers.
Gulyani, S. (2001). Innovating with infrastructure. Houndmills, Basingstoke, Hampshire: Palgrave.
Matthews, S. (2007). Mining. Calgary: Weigl Educational Publishers.
Ross, S., Westerfield, R. and Jaffe, J. (2005). Corporate finance. Boston: McGraw-Hill/Irwin.
