Table of Contents

1.0 Introduction. 3

2.0 Prospect of the industry. 3

3.0 Demographical factors of United Kingdom.. 5

4.0 Consumption and expenditure of the people in United Kingdom.. 5

5.0 Development of Corporate Strategies. 7

Pricing Strategies. 7

Consumer Behavior strategies. 9

Customer Retention Strategies. 9

6.0 Challenges and major issues in the corporate business management 10

1. Integrity. 10

2. Increase in the level of competition. 10

3. Maintaining customer Loyalty and customer services. 10

7.0 Rationale and creativity of the company. 11

8.0 Organizational Structure. 12

Part 2. 13

9.0 Conclusion. 13

Reference List 15

1.0 Introduction

This particular assignment mainly deals with the concept of food business and food marketing. The name of the company in this particular assignment is Food Retailers(Baines, Fill & Page, 2011).Food Retailers one of the most popular food retail companies across entire United Kingdom. This particular company is an arbitrary company mainly deals with different kinds of food items.This particular company mainly deals with different kinds of packaged food as well as dry food. This particular company is one of the most popular company is very much popular in entire Europe and organized its business across all the major cities of the work.Food industry is generally exists in the perfectly competitive market formation. The features of perfectly competitive market formation are different and unique from each other. All the companies doing business in the perfectly competitive market formation face the majority of the challenges. The food retail sector as well as the food retail industry is one of the vast retail sector management.

2.0 Prospect of the industry

The entire food industry is one of the most popular and growing industry across the world. The United Kingdom food industry as well as the United Kingdom Retail management comprises of over 21200 food stores in entire United Kingdom. The entire food sector in United Kingdom is divided into many sectors and retail chains(Baines, Fill & Page, 2011). The entire food and retail management sector is one of the most vast retail sector management and the average growth rate of this entire industry is 5.6% as per the latest statistical report(Brooks, Lovett & Creek, 2013). The rapid growth in the entire food industry since from the year 2000 was remarkable in entire United Kingdom. Due to increase in the raise in the completion level all the companies has adopted different kinds of pricing decisions and pricing decision as well as the pricing strategies. This particular food sector comprises nearly 45% of the entire food industry in entire United Kingdom.

Development of Food Sector Industry

Table 1: Development of Food Sector Industry and Prospect of the industry

(Source:Brooks, Lovett & Creek, 2013)

Figure 1: Development of Food Sector Industry and Prospect of the industry

(Source:Brooks, Lovett & Creek, 2013)

3.0 Demographical factors of United Kingdom

Demographical factor is one of the most important factors of any kinds of business. The demographics factor is related with the study of population. United Kingdom is one of the largestEmpires in the entire world(Brooks, Lovett & Creek, 2013). Different kinds of people reside from each part of the world with different cultural background(Baines, Fill & Page, 2011). The prospect of entire food market in United Kingdom is very much diversified. This is due to the cultural factors of the country as in United Kingdom people come and join from different sectors with different cultural background(Smith & Murphy, 2012). However, several strategic issues are present as per the demographic factors of the firm.

4.0 Consumption and expenditure of the people in United Kingdom

In entire United Kingdom, different kinds of people come from different kinds of cultural backgrounds(Brooks, Lovett & Creek, 2013). There are many sectors in the food and retail management to identify the growth of opportunities.  As per the latest statistical report of the year 2012, the consumption expenditure of the food market in entire United Kingdomis mentioned in the following tables and graphs(Stevens, 2007).

Table1: Popularity of the food items

(Source: Developed by the Author)

Table1: Popularity of the food items

(Source :Lackmann, Ernstberger& Stich, 2011)

From the above chat, the percentage of food items uses in the entire United Kingdom is mentioned(Brooks, Lovett & Creek, 2013). The researcher of this statistical report has developed different kinds of research strategies as well as research methodology in order to conclude about the demand and supply of the food items in entire United Kingdom. The researcher has developed different kinds of data collection method in order to collected proper information in order to support the statistical survey(Lackmann, Ernstberger& Stich, 2011). The majority of the people in United Kingdom preferred dairy products followed by packaged products such nodules, cheese products, fruit products, ice cream products, pulses and nuts,etc(Schneible, 2015).

5.0 Development of Corporate Strategieswith respect to strategic management issues

Several strategic issues can occur in the respective business environment. At present, there are four kinds of marketing structure in the entire market. The four kinds of market formation are perfectly competitive market formation, monopoly market formation, monopolistic market formation and oligopoly market formation. All the features of all the market formation differs from each other. The majority of the food industry as well as retail industry exist in the perfectly competitive market formation. The features of the perfectly competitive market formation are unique and different as compared with other marketing structure. The most important part of this particularmarket formation is all the buyers as well as all the sellers’ buyers and sells a homogenous product(Brooks, Lovett & Creek, 2013). The meaning of the word homogenous is any particular product, which is easily available in the market. Another part to be noted in this particular market sector the entry and exits of any particular firm is free. Ay firm can start a business at any point of time. In the entire UnitedKingdom,the options of all the buyers in the entire food retail sectors are well diversified(Lackmann, Ernstberger& Stich, 2011).

The majority of the challenges faced by the entire retail firm are in the perfectly competitive market formation. The purchasing as well as the buying decisions of the buyers in this particular market is more diversified. If any particular group of buyers is not satisfied with any particular product of any particular brand,the entire group of customers will easily shift to the next best alternative brand in order to fulfill the requirements. The business strategies needto be develop properly in order to meet the requirements. Some of the most important business strategies are mentioned below(Lackmann, Ernstberger& Stich, 2011).

Pricing Strategies

Pricing Strategy is one of the most important strategies in the entire marketing structure. The mode of pricing strategy can be considered to be an important issue for the given business organizations. Different kinds of firms adopt different kinds of pricing strategies. There are many kinds of factors, which are involved in the pricing strategies(Caudevilla-Galligo et al., 2012). The most important factor, which is involved in the entire pricing strategy, is the customer buying decision(von der Heidt&Quazi, 2013). The pricing factors influence the entire purchasing decision of the customers. Goddy Mill is a particular company, which exits in the perfectly competitivemarket formation(Kubacki& Rundle-Thiele, 2012). This particular company needs to construct all the strategies mainly the pricing strategies by analyzing the demand and supply of the market. The entire food retail management in the United Kingdom exits in the perfectly competitive market formation(Schneible, 2015).

Different kinds of Customers spending in food and retail sector

Table 1: Customers spending in food and retail sector

(Source: Developed by the Author)

Figure 2: Customers spending in food and retail sector

(Source :Caudevilla-Galligo et al., 2012)

To avoid the strategic business issue of the firm, there is several business strategies, that the firm can implement. These are as follows:-

Consumer Behavior strategies

There are different kinds of Consumer Decision strategies are implemented in by this particular company in this market formation(Caudevilla-Galligo et al., 2012). There are many factors,which effects the buying decisions of the customers. In a perfectly competitive market formation all, the options of the buyers are diversified(Kotler, Kartajaya&Hooi, 2007). There are different kinds of customer demands and wants in the entire marketing structure. On the other hand, it is not possible for every seller to fulfill all the demands and wants of each buyer at a single point if time(von der Heidt&Quazi, 2013).  The majority of the firms including this particular company need to develop all the strategies as per the requirements of the buyers and the market(Lilleker, 2013).

Customer Retention Strategies

In a perfectly competitive market, structure the majority of the challenges faced by all the companies to maintain the customer retention policy (Palmer, 2011).As mentioned in a perfectly competitive market formation the majority of the buyers get all the purchasing option in a much-diversified manner(Caudevilla-Galligo et al., 2012). The pricing decision is made as per the demands and supply of the market. The concept of customer retention policy is the concept of repurchasing(Thorson & Duffy, 2012). The majority of the company including Goddy mills tries to follow unique features in order to maintain the customer retention policy in the market(Harden &Heyman, 2011). In order to maintain a proper customer retention policy thefirms adopt the different kinds of research work as well as different kinds of research methodology in order to gather the complete information about the demand and supply of the market(Harden &Heyman, 2011). In a particular market, there are different kinds of customer’s demands and different kinds of customers want. On the other hand, it is not possible for each firm to meet all the requirements of the customers as the demand of the are in continuous manner(Kotler, Kartajaya&Hooi, 2007). All the decisions and all the requirements should be made by Goddy Mills in order to maintain a good customer retention policy and to construct the entire marketing plans as per the requirements of the market(Lilleker, 2013).

6.0 Challenges and major issues in the corporate business management

Challenges are the integrated part of every business. Depending upon the nature of the business different minds of challenges and barriers occurs in an organization(von der Heidt&Quazi, 2013). There are different kinds of challenges faced by the company in a market(Daniel, 2012). Some of the major challenges, which are faced by all the companies,in general are discussed in a much-diversified manner.

1. Integrity and change management

Integrity means gathering all the activities of the activities in the organization by maintaining all the resources of the organization and by following all the laws and ethics(von der Heidt&Quazi, 2013). Due to increase in the level of competition, it is not possible for all the companies to maintain all the rules and regulations of the organization by following all the ethics of the organization. It is one of the major challenges faced by all the companies in the modern day business and proceedings(McKinley, 2012).

2. Increase in the level of competition

The second major problem in the increase in number of firms doing similar kinds of business in the market. This particular assignment is based on the retail management and food industries. All the firms who are involved in this particular business all exits in the perfectly competitive market formation. The features of the perfectly competitive market formation are unique and different for each other(Daniel, 2012). Different kinds of challenges faced by the companies in this particular market formation. The level of competition is much higher as compared with kinds of market formation. It becomes very difficult for all the companies to maintain the same level of business(Kotler& Armstrong, 2012).

3. Maintaining customer Loyalty and customer services

In a perfectly competitive market formation, there are different kinds of problems faced by the business firm in order to continue business. The options of the buyers are more diversified in this particular market formation(Harden &Heyman, 2011). Maintaining the customer retention policy is the major challenge faced by the company. In order to maintain a strong customer retention policy the company needs to arrange all the policies of the business according to the requirements of the customers. If the customers are satisfied with the service of the company the company will surly able to maintain a customer retention policy. Customer Loyalty is the most important factor in the entire market(Daniel, 2012). Every company wants to develop different kinds of unique business strategies in order to maintain a good customer retention policy(McKinley, 2012).

7.0 Rationale and creativity of the company

This particular case study mainly deals with all the products and services of Goddy Mills. Goddy Mills is one of the most popular food and retail chain management in the entire United Kingdom. Generally, all the food industry and food sector management falls under the perfectly competitive market formation(Eid, 2013). The features of the perfectly competitive market formation are unique as well as different from each other. There are different kinds of corporate strategies are developed by the business firm in order to compete in the market. In a perfectly competitive market formation all the buyers and sellers buys and sells different kinds of homogenous products(Murphy, Laczniak&Prothero, 2012). The meaning of the word homogenous is any kinds of products are easily available in the entire market(Kotler& Armstrong, 2012). Different kinds of major challenges that every business firms faced in the daily proceedings of the business are discussed in a much-diversified manner in this particular assignment. Most importantly, the demographic factors are mentioned in a much-diversifiedmanner, which will help all the major companies to conclude about the taste and preferences of the market(Murphy, Laczniak&Prothero, 2012).

This particular case study as well as this particular assignment will help different companies in order to construct different plans and proceedings in the entire marketing structures(Tieman&CheGhazali, 2013).

8.0 Organizational Structure

Organizational Structure and Processes, Information systems and the management of relationships are important to organize for strategic success

The structure of an organization should be clear and its best structure depends upon its member. It helps to organize for strategic success. The structure of an organization helps to increase its productivity, increase employee satisfaction as well as improve the operating costs. It allows identifying the positions within an organization (Camenisch&Groß, 2012). The processes of the organization categorize a team to support the structure in place for efficient execution of strategy. It makes a shared understanding of the existing realism to ground the strategic discussion as well as process in realism. Information system is the crucial factor in the process of handling the problems and making decisions (He, Song and Chaudhry, 2013). The structure of the organization balances the complexity of the strategy with the challenges in its implementation. One of the successful tools is to be considered available to the company to its structure of the organizations (He, Song &Chaudhry, 2013). The priorities of the strategy are to be reflected in the structure of the organization. The strategy requires centralized control and decentralized its flexibility. It designed to encourage the development of the product and generates its competence through consistency. The configuration of the organization designed to maintain the priorities that are necessary by the strategy (Królak&Strumiłło, 2011). A major modification in the strategy accomplishes by its change in its structure.

From the viewpoint of information system, it is necessary to remember the areas of the activity of the business that contribute to the successful of the strategy. The corporate governance, development of product as well as marketing plays an important role in the strategic ways that it must be one domain of activity that are the sources of the success of strategy (Kuznetsov, 2014). These all are the dependent on the effective information system and it manages the information related to business. Mainly, the relationship between the information system as well as the management helps to build a good strategy for the organization. Information system provides the management as well as other personnel up to date information regarding the performance of the organization such as the company’s current inventory as well as its sales (Lima, Sali&Kostic, 2013). Specially, the information system is designed within an organization to capture and transmit its information that is used in more process of the business.

The strategic information system develops the business initiatives. It intends to give competitive advantage in the organization. It helps the company to store and transfer the information they create (Wen, 2014). It offers the company the tools to help in their information repositories, also allows them to recognize the growth in opportunities and improves their operational efficiency. The management information system is the key factor to facilitate its efficient decision-making within an organization (Yuan &Akey, 2013). It extends that the information system implements a successful decisions in the company.  The management also distracts from its strategy by the chances that repeatedly explode. Therefore, the relationship among the information system as well as the management of the company helps to build a good strategy for the organization (ZHANG, 2012).

Part 2

This particular assignment mainly deals with the business policy of the f(Tieman&CheGhazali, 2013). This particular company mainly deals with retail and food industry management in entire United Kingdom(Eid, 2013). This particular company falls under the perfectly competitive market formation. There are different kinds of corporate challenges faced by this particular company. Different kinds of innovative and strategic decisions are made by the companies in order to develop different kinds of businessstrategies, which will help to compete in the market and to find different kinds solutions to solve some specific market problems(Kotler& Armstrong, 2012).

9.0 Conclusion

This particular assignment mainly deals with a company named as Goddy Mills. Different kinds of invocative policies are developed by this particular company in order to compete in the market. The features of the perfectly competitive market formationin this particular market formation. Different kinds of corporate challenges as well as corporate strategies are mentioned in this particular assignment. This particular assignment will help this particular company in order to develop different kinds of strategies and market polices in order to compete in the market.

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