Strategic assignment on: Competitive strategy of the company
Future direction
Every coin has two faces, so as this 3c model too, if it is advantageous to a firm, then there are attached challenges too which are supposed to be sorted out by the management efficiently, then it be a boon for the company, as it to reduce duplication of work, reduces cost and increases efficiency.
In future, things will be faster and more competitive and would require more cooperation, coordination and collaboration of organizations and individuals, so managers should not confuse collaboration with outsourcing and should understand the strategic application of the model to improve the competitive advantage of the company.
For future direction of the application of this 3C model, the firms are recommended not to confuse collaboration with outsourcing. According to (Kalaher, Brooks and Forbath, 2008), collaboration is different from outsourcing and management should take care of this. It is not a tool for wage arbitrage, as partners involved in the project could not be considered as a means to cost reduction. It’s a wrong approach to handle outsourcing and collaboration in the same way as both has different objectives. Outsourcing is just about procuring thing at a cheaper rate, where as collaboration model involves more soft skills, it is about accessing knowledge sharing risks, leveraging innovative capacities (Kalaher, Brooks and Forbath, 2008).Management which does not consider the strategic role of 3c, makes a mistake, as it is not only about reducing cost. The efforts applied by the managers should be aligned with that of company’s strategies (Kalaher, Brooks and Forbath, 2008).Effective organization of collaboration: if the collaboration is not organized effectively then the efforts are of no use. The participants should be treated as partners, and not just as procurement function ( Kalaher, Brooks and Forbath, 2008) and long term investment is required in developing collaborative capabilities effectively. Any successful firm intends to align collaboration efforts with their company’s strategies. As they are not focused only on wage arbitrage, but on increasing their business value, they grow more sophisticatedly with the application of collaboration over a period of time. Only poor performing firms are more concerned or focused only on cost issues
Every coin has two phases, so both implementation of any model, there would exist both advantages and disadvantages so for the successful application of cooperation, coordination and collaboration model requires strategic thinking in a firm.
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