Research report writing analysis help on: Characteristics of good Hair Extension offering
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Abstract:
The research tries to find out the characteristics of a good hair extension that can be offered to the customers. This is meant for the European players like new salon owners who want to enter the segment of hair styling or the stylist who want to introduce hair styling to their existing offering in order to enhance their earnings. The research is based on a combination of Primary and secondary data research both. Primary research is done through questionnaire involving 10 people and secondary research is based on data which are already available.The research covers wide aspects of a good hair extension ranging from its type to methods to literature reviews to marketing tools. The finding of the research suggestsofferingof double drawn hair and that hair which are of European origin.
Introduction and Rationale:
Hair extension which is defined as addition of hair to the base of a client’s scalp or natural hair using braids or glue or other techniques to add volume, length and texture etc, is becoming an increasingly & widely popular fashion accessory. The demand for these hair is outnumbering the international supply . There are “n” number of ways to add to length and volume and customers are ready to spend good money on this (Environmental Economics 2010)
The fact that yak wool extension is faked for human hair extension is an important indication of how lucrative and attractive hair extension markets are (BBC News Magazine 2010). Therefore, the study and analysis of this market pertaining to various types, techniques and maintenance of hair extension is important for all those players who are planning to enter this segment of hair styling. It can also be of big use for the stylists who want to quadruple their income by introducing this service of hair extension (About.Com Guide 2012)
Aim:The aim of the study is to evaluate the characteristics of good hair extension that can be offered to the customers.
Objective:
To review literature on topic of hair extension
Defining Hair extensionand its types
Identifying different hair extension methods
Identifying origin of human hair extension
Recommendations
Literature reviews:
Hairstyles have seen continuous evolution in looks and styles, however, the hot trend has always been and continues to be hair extension due to the immediate result which it provides which is versatile and non-damaging. More women than ever are willing to go for hair extension and enhance their look and natural tone of hair. Whether it’s a teenager or an old grandmother, everyone have started to opt for this technique of hair extension for enhancing their looks (Prlog press release 2009)
In developed countries more and more women are using synthetic or artificial hairs. Experts believe the size of the market is growing by leaps and bound and it is very easy to do targeting here. .The growth in the real or human hair extension is outpacing the growth in number of synthetic hair extension. If we look in the markets, its United States and the Great Britain that are the largest consumers of human hair extension. The charge of hair extension range from $ 300 to $ 1000 for a full head hair wafted extension. Looking at potential of the industry there is huge opportunity to earn revenue (NASDAQ OMX Globe Newswire 2012)
Hair extension market is one of the fastest growing services in the hair industry and it shows no signs to look back. The industry is growing at very high rate in UK and Europe. The market offers opportunity to wig consultants or salon owners (Dian Shaw articles n.d.)
Methodology:
The methodology would focuses on Primary and secondary data analysis both. Primary data analysis would be done through questionnaires which will be distributed to 10 salon owners. The questionnaire will start with details of the respondents such as their name, age and year of experience. The language would be simple and easy to understand.
The purpose of the survey will be explained verbally; the questionnaire will be distributed on one day and will be collected the other day.
The questionnaire will consist of closed end questions with multiple choice and then quantitative analysis will be done on Microsoft excel.
Since sufficient data and papers are available on hair extension,secondary data analysis would also be done.
Result and Analysis
The analysis is based on 10 responses of the questionnaire of which 6 are already offering different hair extensions and 4 are planning to enter in this segment of hair extension. So, the major part of the result comes from the owners who are already offering hair extension (Fig. 1)
As far as quality of hair extension goes it’s Double drawn hair which is considered to be of best quality(Fig.2). The result was derived as summing up the individual responses and then calculating percentage of repose it received with rest.
Secondary Research
Secondary research also focused on the three aspects as mentioned in case of primary research i.e quality, method and origin.
Defining Hair extension and its Types- based on Quality
As defined earlier, hair extension is the process of adding hair to existing real hair in order to make it long, thick and beautiful. When it comes to real or human hair extension, there are so many options that are available in the market. In order to make a choice it is important to understand the various options that are available:
Virgin Hair:It refers to the hair that are original or the ones that have not gone under any processing or refining to bring a change in its color or texture. They have been directly collected from the donor. These hairs can be worn again and again because they have very little tangling.
Remy Hair: It refers to hair that is collected from either one donor or many donors whose cuticle face in same directions.This unidirectional nature minimizes tangling. The Remy hairs are generally sold in different textures and are pre-colored.
Non Remy Hair: these are basically the fallen hairs whose cuticles are not aligned, these hair are readily available at the beauty parlors. The hair is processes by acid bath to reduce tangles.
Single Drawn hair: It is obtained from a single donor in the form of a ponytail.They are either sold in bulk ort wefted. Some people consider it to reflect more of natural hair and demand for it more.They are available in range of lengths.
Double drawn hair:These are considered to be the best quality of hair extension with hair of only one length. It does not have any tangling. As the name suggests these hairs are drawn in the second time so that similar length is maintained. It is the most expensive form of hair extension because of the work that is involved in making it(World Hair extension 2012)
Identifying different hair extension Methods
There are numerous hair extension methods that are available in the market, some of them are mentioned below:
Strand by strand hair extension: In this method strands are attached to small section of the hair one by one. This can be done either by clamping, fusing, by using polymers or by waxing.
Glue Based attachment:This is also known as bond based attachment wherein glue is used to attach synthetic hair to the natural hair. This method gives protein treatment to the hair and helps in maximizing volume and thickness of the hair.
Non- Glue Based attachment: Hairs are attached to the original hair with the help of tiny tubules or threads. Dental Floss or silicon pads are also used to provide extension to the original hair. This process is considered to be simpler and easier and also less damaging to natural hairs.
Weft Hair Extension
Weft is defined as a group of hair that is attached to the top of the head and rest part of it is left open. There are both handmade and machine made wefts that are available however, handmade ones are considered to be better because they are designed according to the requirement.Different kind of weft extension is described below:
Braided hair extension: In this type of hair extension braid is created from client’s own hair and then it is attached to the braid. The number of tracks can be customized according to the requirement.
Weaved Hair Extensions: In this method client’s own hair are weaved using threads which creates tracks to which weft is attached finally.
Since the ingredients remain firmly stuck to the hair both breading and weaving can cause pain to the hair.
Clip-in Hair Extension:
Clip-in Hair extension is considered to be the easiest hair extension method where the extension can be clipped to the natural hair and it can be removed anytime whenever needed (onlymyhealth 2012)
Origin of human hair Extension:
Since human hair extension is preferred over any artificial form of hair extension it is important to understand where the human hair extensions come from i.e the origin of this hair extension.
The common human hair that are used for extension are Asian, Indian and European(Hair Extensions fashion n.d.)
Asian Hair: Asian hairs are straight or wavy. They are dark or black in color, they have thickest diameter. It has to undergo several chemical processes before it can be used as an extension.
Indian Hair : Indian hairs can be straight, wavy or curly and their thickness can be medium to very thick. Their diameter is generally small. These hairs are obtained in virgin because Indian women do not undergo various kind of chemical or coloring treatment of their hairs. In order to make it look similar to European hair their processing is required.Indian hair is famous because they can be customized for hair extensions, hairpieces and wigs. The price of Remy Indian hair seems to increase every few months however the non-remy for is available at a lower or non-expensive rates.
European Hair: European hairs are considered to be expensive of all hairs. Their demand is always more than their supply. They are small in diameter and are available in different textures,colors and forms. The texture of European hair is very fine and the natural color which it has eliminates the need for any kind of extensive processing and that is the reason they are used in virgin form itself .Another reason for using it as virgin is the density which matches with the Caucasian customer’s natural hair.
Chinese and Caucasian hairs are used for hair extensions:
Chinese Hair: Chinese hair is considered to be the strongest hair that can withstand several chemical processing. They can be easily mass- produced. To make resemble the European hairs it has to undergo several extensive hair processing (Hair & Compound 2011)
Caucasian Hair: Since Caucasian women process their hair very often on regular basis, these hairs are not considered very suitable for hair extensions.
Result and Analysis – Secondary research
The finding of secondary research is also very similar to that of Primary research. Literatures and journals also recommend double drawn hair as best quality hair, non glue based method ad best and easy extension method and hair of European origin and most demanded hair extension.
Conclusion and Recommendations:
In order to offer a good hair extension to the customers it is important to understand the characteristics that make it a good offering. The above research mainly suggests that as far as the quality of the extension is concerned it is the double drawn hair that should be considered, however, since it expensive and some customer may look for another option, in that case its remy hair. While coming to the method of hair extension, its non-glue based method that can be preferred because of its simpler and easier mode. The research also advocates the selection of European origin hairs for extension because of the high profit which it can give and its quality. The paper recommends use of marketing tools like menus and brochures to attract more clients in order to maximize earnings.
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