THE CONTEMPORARY HOSPITALITY INDUSTRY: AN ASSIGNMENT OF ROSEWOOD LONDON, UK
Table of Contents
Introduction. 3
Task 1. 3
1. a) Scale, Scope and Diversity of hospitality industry in UK.. 3
1. b) Evaluation for the structure of hospitality industry in UK.. 4
1. c) Role of related professional bodies. 5
Task 2. 5
2. a) Staffing requirements for different hospitality industries. 5
2. b) Required roles, responsibilities and qualification of staff in hospitality industries. 6
Task 3. 8
3. a) Operational, managerial and legislative issue in current market of Rosewood London. 8
3. b) Existing image of Rosewood London. 9
Task 4. 10
4. a) Current trends and development of hospitality industry in UK.. 10
4. b) Impact analysis for current trends and development of Rosewood London. 11
Conclusion. 12
Reference. 13
Introduction
The hospitality industry is the combination of different categories within the business environment such as Restaurant, Theme parks, lodging, cruise line and event planning in the tourism industry. The hospitality industry is mostly depends on the disposable income. The hospitality unit like restaurant, hotels or park are provides various facilities such as housekeepers, kitchen workers, maintenance, management, marketing etc. Also the hospitality industry covers the most part of the food and beverage service and its accommodation. In current market base hospitality is the fastest growing company and they offer 72.4 million jobs within their industry (Gertner et al. 2010). Through the growth of e-commerce hospitality industry gives a emerging career opportunities. The management of hospitality industry arrange program to teach principles and procedure for success. In addition of specialized course the hospitality and tourism industry can able to develop a strong business management foundation. These are entrepreneurship, Accounting, Sales, Management, and Public Speaking and so on.
Task 1
1. a) Scale, Scope and Diversity of hospitality industry in UK
The hospitality industry is the widest and growing industries all over the world. So there have been an opportunities to generate the employment. In hospitality industry has been present large number of employee to perform various roles. It is the major part of earning source of the hospitality industry. Tourism is one of the big segments of important in the hospitality industry. Reid and Bojanic (2009) stated that Tourism industry defined as a wide range of place, business along with the individuals that is the combination pack of the different delivering way or travel experience. Hospitality industry was representing most elaborate working sectors in the current market of business.
The scope of the hospitality is that it provides a wide range of service to the consumers such as accommodation, food, lodging, gaming, entertainment and many more. It is also known as a well being services and facilities in the hospitality and tourism industry. Also hospitality industry is a billion dollar industry so there have many opportunities to provide jobs. It also consist a wide range of facilities to the customers.
Han et al. (2010) opined that hospitality industry has contributed different ways of services to the consumers. The way may be the increases of disposal incomes, taking no frills strategies for travelling, chose easier way for travels that make out results to improve the style. Also offering more time to the leisure activities the hospitality industry can able to increases their business. Rewarding the employee on their work base also helps the industry to develop successfully. Contribution of these factors helps the hospitality industry to extend their business widely. Providing leisure service can able the industry to increase their employment.
1. b) Evaluation for the structure of hospitality industry in UK
The hospitality industry in UK mostly increases the quick service restaurants. People f UK is mostly takes food from outside. They like to take food in restaurants. The people of UK continue enjoying their food in Restaurants (Ransley and Ingram, 2012). Also the brand power of the restaurant holds their strengths by providing expensive foods to the consumers. Moreover the restaurant sectors target their markets mostly according to their cost conscious and generate the best values without compromising of their products quality along with the competition. Also in UK restaurant are dived into different categories such as dining, casual, branding and quick services. Also the high street of UK tends to be dominated by the different types of chain restaurants. In the present scenario there have been small increases in the number of chain restaurants. In London it has been seen that there are present various develops upscale restaurants. Some of them involves for their famous chefs like Gordon Ramsay, Jamie Oliver etc. Besides also there are present many new comers such as Hakasan, Ivy, Bruce and many others. Eating outside is the current trends in UK. The people of UK change their day party frequency as the time grows. The slow economic growth of UK takes less impact in their life style (Harrison and Enz, 2009). Through it the employing people of UK uses various ways to save money for maintaining eating out habits. The branding restaurant channel is attracting the people of UK most. The branded restaurant is significantly increases their market shares in the current competitive market of hospitality industry. Also by maintain the healthy food quality brand hotel take their business ahead form others. People are mostly like to healthy food. Customers of UK in present scenario want more healthy food in all restaurants, so brand is now the important factors in UK.
1. c) Role of related professional bodies
In hospitality industry roles of the professional bodies are very important. Professional qualification is required in terms of provides better service to the customers. The industry of hospitality mainly runs by satisfied their customers. If the customers satisfied they are come again and again to the industry. It helps them to sustain their customer base (Downey and Deveau, 2009). Also the relevant professional bodies set the route for achieving the goals of the industry. If the organization includes a qualified employee in their service they can serve better to the customers. Professional bodies of Hospitality industry set the goals and objectives of the industry and assess a professional examination to improve their business. More over professional bodies provides continuous support to the staff of the industry for developing their skills. Also they provide an learning opportunities and tools for proper planning and recording. Through the professional bodies hospitality can published their overall features by giving ads, or through books or journals. Also professional bodies in hospitality industry provide a network where the expertise can able to share their ideas for increases the business. By proper monitoring the overall structure of hospitality industry they are identify the issues and planned a proper strategic plan to resolve the issues (Han et al. 2010). By conducting a proper training process professional bodies in hospitality industry trained their employee in their relevant field, through it the employees can able to serve better to the customers. They help to maintain proper disciplines in hospitality industry. They also enable the fair access of the profession through it the people can able to being professional on their relevant field. However professional bodies provide the staff of the industry for their career supports and gives opportunities for future development.
Task 2
2. a) Staffing requirements for different hospitality industries
In hospitality industry there are present different types of industry like restaurants, hotel, tourism etc. So for different industry required different skilled staff to perform better. For restaurant industry food service staff is required. These are includes of servers, cooks, host and hostesses (Goulding, 2009). Cooks and chefs are the kitchen staff, they prepare the foods, creates menu and buy the food supplies. Chefs are works under the heads cooks. Chefs are preparing the food and sometimes they direct the other workers in the kitchens. Servers take customers order and deliver the prepared food and beverage according to their order. Servers need to high qualified because by serve properly to the customer enable to satisfy them. If the server cannot serve properly or fulfill the demands the customer are not satisfied. So they needs to proper trading (Gertner et al. 2010). Also cooks and chefs are needs for training in their relevant filed to prepare better meals. Sometime it is seen that cooks and chefs are learned from experience and provides delicious foods.
Housekeeping staffs are required for the hotel industry. In hotel industry it needs to keep clean the accommodations for the customers. The housekeeping staff of hotel acts as a hotel to make beds, clean the rooms and bathrooms, sanitizes the rooms. Proper training is required for the housekeeping staff according to the statistical bureau.
For the tourism industry in hospitality industry travel agent are required. Travel agent helps the customers for planning the trips, booking and entertainment. Travel agent advised the customers which one is the best or suitable for them (Espino-Rodríguez and Gil-Padilla, 2009). Also by giving a clear idea about the trip agents are able to convince the customers. Agents work in hotels resorts as well as tour and providing different offers to the customers. Travel agent also required training about the rules and regulation and also the systems of the industry.
2. b) Required roles, responsibilities and qualification of staff in hospitality industries
For the hospitality industry staff plays key roles. The staff can able to satisfy the customers. Management of hospitality industry plays for the industry to develop a strategic plan for growing the business (Downey and Deveau, 2009). Cooks and chefs are important for the industry. By providing delicious food with maintaining healthy it enable the industry to attract the customers. If the customers get healthy along with the delicious food they can comes the industry again and again. In UK the people creates a habits to eat out side of home. Also the people are very much conscious about their health. So role of the cooks and chefs in industry to provide the customer delicious food with fully maintain of healthy purpose. Servers are plays the key role in hospitality industry. Servers are engage to serve the customers. By giving better service and fulfill their demand servers can satisfy the customers (Choi and Kimes, 2007).
Figure 1: Roles and Responsibilities of Staff
(Source: Chand and Kumar, 2009 pp-352)
If the customers are satisfied the industry can increases their business. Housekeeping in hotel industry can able to satisfy the customer by giving better service like make the bed cleanly, clean the room time to time as well as bathrooms. Staffs are responsible pretty much for develop or increases the business of the hospitality industry. If the customers are not satisfied staffs is responsible (Chand and Kumar, 2009). By reviewing properly about the demand of the customers staff need to produces service. This is their responsibilities for the industry. In hospitality industry qualified staffs are required. In restaurants or hotel peoples are come from different environment. So the staff needs to interact with them properly. If the staff are qualified and well known about their job they can easily handle the customers and also fulfill their demand. But if they are not qualified they are unable to fulfill the demand. Also proper training is required to develop the skills of staff. Staffs are qualified but if they do not what to do in the industry it is unable to perform better or satisfied the customers (Blomme et al. 2009). Proper training can only gives them idea on their relevant field and they are enabling to serve or perform better.
Task 3
3. a) Operational, managerial and legislative issue in current market of Rosewood London
In the hospitality industry the organization Rosewood London provides variety of service to the people of UK. They are well known as the heart of the hospitality industry. Rosewoods London provides concierge service, butler service, velvet parking, 24- hour room dining, fitness suit, Rosewood spa fitness suits, twice daily housekeeping service (www.rosewoodhotels.com, 2014). But in the present scenario the organization Rosewood London faces different problems. The issue that affects most on the business of Rosewood London is labor cost. In the current market labor expenses are increases high. Also the worker work short of time. They have to pay more money if the management does more work. It was the important problem for Rosewood London. Also the interaction between the employee and guest is a dramatic impact for the customers and also for the success of the business (Ayeh, 2007). Higher education also is a big issue for Rosewood London. Tremendous changes are taking place in the hospitality industry. In Rosewood London there is many employees whose qualification is more high than his job profiles. Some times are not performed well for the organization cause of their higher education. Also the organization Rosewood London faces many challenges from the external policies (Moutinho, 2009). In UK government are changed regularly. New government means new rules new legislation. The organization has to attend all seminar of government that is basically not possible. So they remain unknown about the new government legislation.
Figure 2: Issues of Rosewood London
(Source : Ayeh, 2007 pp-527)
3. b) Existing image of Rosewood London
Rosewood London is located at the heart of UK. The industry is situated at the capital’s most historic place. During the 14th and 15th century it was established. It has the magnificent frontage that helps it to go ahead from to other industry in UK hospitality industry. Also the organization has interior location so tourist attracts most. The staff of Rosewood London provides a warm welcome when the visitors come to their industry (www.rosewoodhotels.com, 2014). The employee of Rosewood London is also well trained so they are able to serve better to the customers. In the hospitality industry when they are enter in the market gives a gentle embrace that make them the best hospitality in UK. They keep the British tradition and also maintain the contemporary expectation. The aims of the organization are to take their service to the five star luxury services. The staff of Rosewood London are served the people professionally and always aware the peoples about their organization details. They also put service that stay smoothes and enjoyable. They give smooth welcome as well as also give warm when the visitor departs. The visitors in Rosewood London enjoyed 24 hours service (www.rosewoodhotels.com, 2014). They get complimentary wired, butler service, high speed internet access, velvet parking, housekeeping service daily two times, access warless internet, fully equipped business centre, concierge service and much more.
Task 4
4. a) Current trends and development of hospitality industry in UK
People of UK now mostly want healthy food. Also they want different types of delicious food. In the current scenario it was seen that the people of UK are attract moistly for the green food. People are too much conscious about their health so they are eat food and juices etc. Most of the people are like to eat out (Harrison and Enz, 2009). So the hospitality industry grows fast their business. By providing foods which customers want they satisfy the customers and increase the business. Also people are want to get food which available anywhere like metro station, bust stand and everywhere in the workplace. So there are many opportunities for the small business to develop. They can develop or start their business where the people actually want. Now the people want green food in their working location. Establishing small business of green food they can spared their business. Now a day’s people are travel from one place to another for their work around the world (Pforr and Hosie, 2009). The tourism industry in hospitality industry attracts the tourist by providing low cost service. Also they offer them different type of entertainment. So the visitors were willing to travel with them. T is also increases the business of hospitality industry. Also the international tourism industry takes all responsibility of their customers like food, lodging etc. So the customers can easily finish their work. It also attracts the customers. In current market of hospitality industry different type of technology was also used (Ransley and Ingram, 2012). Different type of food cutter, cooking machine, mixer juicer, different types of facial machine, hair cutting machine, gaming tools, wireless internet access etc is used. Many organizations were face challenge from its competitors in hospitality industry. Some organization provides low cost products, some provides healthy product on the other hand some provides delicious food. So every organization faces many problems.
Figure 3: Current Trends
(Source: Deresky, 2009 pp- 223)
4. b) Impact analysis for current trends and development of Rosewood London
The company Rosewood London provides 24 hour dining service to their customers. In their business centre they provide their staff latest computer and its equipments (Roy and Tisdell, 2009). In business centre Rosewood London offers their staff Apple computer with the updated technology. I pads, headset and multi language keyboard also be provides to the staffs. Besides also the administrative uses color printer, fax machine, scanner for the business purpose. The employee gets daily news paper and magazine to know the current market situation. The staff transfers data through online (Reid and Bojanic, 2009). The administration of the company uses latest technology application to manage the overall work in the organization. In the hotel room they provide their customers latest LCD projectors and speaker phones. Also the customers are get service to access free wireless internet with high speed.
The organization Rosewood London developed their business quickly. They provide all facilities in their industry. The customers get all service when they visited their store. People are getting full entertainment in their company (Deresky, 2009). This helps the company Rosewood London to run as well as developed their business successful.
Conclusion
The analyst properly describes the current market situation of hospitality industry in this research work. In the first task he mentioned the scale, scope and diversity of the hospitality industry. Use of proper idea they discuss all methods in this part. Evaluate the organizational structure of hospitality industry of UK. For the hospitality industry the analyst discuss the role of the professional bodies in the industry. After that the analyst examines the requirement of staffing for the different hospitality industry. They elaborate that inn hospitality industry there are present hotel industry, tourism industry and restaurants. For theses industry different staff are needed to perform. He also mentioned the roles and responsibilities of the staffs. Also discuss the qualification that is very important for the hospitality industry. If the staff are qualified they are easily understand the demands of the customers and give them proper service. It helps the company to increases their customer base. In the next paragraph analysts mentioned the operational issue and management issue that are arise in the company Rosewood London in their current competitive market. Also gives an overview of the Rosewood London ion the hospitality industry. Current trends and development also describes here with the use of proper analysis.
Reference
Books
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Pforr, C. and Hosie, P. (2009) Crisis Management in the Tourism Industry, 4th ed. London: Ashgate
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Journals
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Choi, S. and Kimes, S. E. (2007) “Electronic distribution channels’ effect on hotel revenue management,” Cornell Hotel and Restaurant Administration Quarterly, 43(3), 23-31.
Downey, J. F. and Deveau, L. T. (2009) “A Computer Software Approach to Teaching Hospitality Financial Accounting.” Journal of Hospitality Financial Management, 13(1), 89-97.
Espino-Rodríguez, T. F. and Gil-Padilla, A. M. (2009) “Determinants of Information Systems Outsourcing in Hotels from the Resource-Based View: An Empirical Study.” International Journal of Tourism Research, 7(1), 35-47.
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Goulding, C. (2009) “The museum environment and the visitor experience.” European Journal of Marketing, 34(3/4), 261-278.
Han, Y., Hu, C., Bai, B. and Jang, S. (2010) “Marketing Hospitality and Tourism Education on the Internet: An Analysis of e-Relationship Marketing Features.” Journal of Hospitality & Tourism Education, 17(1), 11-21.
Websites
www.rosewoodhotels.com, (2014). About service. Available at http://www.rosewoodhotels.com/en/london/about/services [Accessed on 26.05.2014]
www.rosewoodhotels.com, (2014). Interest business. Available at http://www.rosewoodhotels.com/en/london/interests/business [Accessed on 26.05.2014]
