English Assignment help on : turbulent environments

Discuss the following statement. In turbulent environments, there is limited value in embarking on planned change projects based on strategic analysis. It is better to respond to developments in the external and internal environments as they occur. In an ever changing environment, changes have been referred to as constant aspect. Change is considered to be a thread woven fabric which takes into consideration various types of changes within personal & professional lives (Wrap, 1957). Within the organization, the level of changes can be seen with respect to the structure, conduct of their business, political as well as socioeconomic problems which might arise within the same. As the business environment becomes more complex & unpredictable, changes seem to go far away. Therefore, changes happen to occur frequently as well as randomly. It shall be se kept in mind by the business enterprises that, organizations shall be holistic in nature and shall be aware of the various ways with which the members affect one another. High levels of change amongst the individuals as well as business houses has forced the individuals to see the big picture and be aware regarding the various events which might affect them and vice versa (Van Der Heijden, 1993).

Within an organization, turbulent environment would be referred to as an environment which is unpredictable in nature. The business house shall keep in mind that, in turbulent environment changes within the internal as well as external environment will affect the performance of the same. It shall be seen that, internal events will limit its effect within the enterprise it occurs. Whereas on the other hand, external events have a much wider scope which might affect the organization within a particular sector or industry. The business houses shall use h various strategic management tools in order to ascertain the internal as well as external environment. Application of Political Economic Social Technical & Legal (PESTEL) Analysis, Five Force Porter’s Model, etc shall be done in order to have an in depth understanding regarding the external environment. Ten years as of now, the rise in the levels of economic growth, rate of interests were at stable growth pattern. It has been seen that, there are various organizations operating within the turbulent environment (Van Der Heijden, 1993). One of the examples of an organization operating within a turbulent environment is the music companies & the camera companies. It has been seen that, most of the music companies were trying to locate as to how the people will respond to the MP3 downloads & organization such as Kodak will respond towards the use of digital cameras. It has been seen that, the current environment is not turbulent & will take time to settle out the things. It was judged by the companies that, we are in the middle of the turbulent period (Wrap, 1957). Therefore, strategies shall be formulated which would help in order to sustain as well as plan for long term survival of the same. Strategic innovation shall be kept n mind which would help in order to make the companies sustain in long run. In order to sustain within the new environment, companies shall follow various types of strategies keeping in mind the external environment. High levels of innovation shall be practiced which would help in order to novel the strategies & explain the creativeness amongst the same. One of the major problems which might lead to the failure of the enterprise is in regards to planning & then strategizing the same (Wrap, 1957). Various systematic approaches shall be formulated which would encourage the managers to instill deeper appreciation for the factors which might shape the future of the enterprise in the best possible manner. With the implementation of strategic innovation within the enterprises operating in the turbulent environment will help to enhance the levels of sensitivity & emerge discontinuities in the evolution of the same. Hence, high levels of radical changes would be included within the change management of the enterprise (Van Der Heijden, 1993).

While implementing planned change process within a given enterprise, a step wise model shall be taken into consideration. The step wise model will help in order to have an effective implementation of the change management process within the enterprise. This process will help to clearly define the vision, mission, objective & the pre determined goals of the organization. The people within the enterprise would be responsible to communicate the change strategy. The following steps shall be kept in mind while implementing the change within the enterprise. In the Kotter’s 8 Step change management model, the first step is to create urgency amongst the enterprise (Van Der Heijden, 1993). This will help the enterprises to create a situation and act upon it based upon the levels of urgency.  The urgency shall be formulated in such a manner where in the entire process can be changed as per the situation. In order to create urgency, the enterprise will keep in mind the levels of threats which might come within the path of success for a particular enterprise. Once the threats have been noticed by the enterprise, the second aspect which shall be taken into consideration refers to the opportunities which might arise in the years to come. The second step within the 8 steps model refers to the powerful coalition. In this step of Kotter’s model, the main aim is to convince the people so as to build high levels of leadership skills which would help the organization to grow & implement the changes. This will help to practice an effective leadership within the enterprise which would lead to better future in the years to come. With the use of change management skills within the enterprise, the organization would be able to practice enhanced levels of productivity, effectiveness as well as high levels of efficiency. A powerful coalition within the enterprise would inculcate team spirit, high levels of commitment within the employees & a healthy environment to work within. Powerful coalition will help in order to identify the true leaders within an organization. Thirdly, there shall be a creation of vision for change. This means that, fair reasons to implement the change management principles shall be discussed within the enterprise (Schoemaker, 1995). The various possible reasons for change shall be highlighted. It shall be kept in mind that, when an enterprise plans to practice change management various reasons for implementing the same shall be discussed amongst the governing authority of the enterprise. The change management vision shall be such which would be easily acceptable within the people involved amongst the enterprise. In an organization, the following shall be kept in mind i.e. value for change & creation of strategy shall be done. The fourth step in the Kotter’s model would be to communicate the change management vision for a particular organization. It shall keep in mind the fact that, why various types of changes have been implemented within an enterprise. In the change management organization, formal means of communication shall be practiced (Mintzberg, 1994b). Formal means of communication such as meetings, group discussions, notices, etc shall be utilized in order to communicate the fair change management vision. The communication of the change management vision shall be practiced on a day to day basis. This will help to strengthen the employees & the employees would talk about the new change vision in a much define manner. This will help the employees to take up various types of important decisions as well as resolve the queries in an effective & efficient manner. While adopting the Kotter’s model, the fifth step would be to remove all the obstacles which would help in order to implement change management model. The fifth step will help in order to remove all the obstacles which would come between the change management models. Within a given enterprise operating in a turbulent environment, certain aspects shall be taken into consideration such as hire the change management leaders as their roles is to take up changes in an effective manner, reduce the barriers so as to deliver change in the best of the manner. The sixth step in the change management process which might be applied within an enterprise is to create short term wins. This will help in order to motivate as well as add as a success factor for the enterprise. With the implementation of the change management process, the organization will be able to seek success on daily, monthly or quarterly basis (Baden-Fuller & Stopford, 1994). Within an organization the short term targets shall be achieved which would help in order to achieve high levels of success in the years to come. This will help in motivating the people involved within the overall success of the enterprise. Within a given enterprise operating in the turbulent environment, motivating the staff members will act as one of the success factors for the same. In an organization operating within a turbulent environment certain things shall be kept in mind such as recognition shall be done of the people involved, early targets shall be chosen & met within a time frame, etc. The next step within the Kotter’s change management model is to build up the change management tool. The change management tool shall be implemented in such a manner which would publicly recognize the members within the change coalition, etc. The new or the old members shall try to recognize contributions made by the key personnel in a given organization (Bourgeois, 1980).

When business becomes more competitive, there are various types of changes which occur within the external environment. There are various crucial elements which would lead to effectiveness of the long term plans for the enterprise. As we know that, the business organization operates in a highly dynamic environment, hence it becomes an essential task for the enterprise to locate their immediate competitors, their moves & product offerings. Organizations shall try to update the core competencies and take care of both the internal as well as external environment. The factors affecting the business organization are many in number; therefore the organizations shall be agile and flexible to accept & adjust along the changes. While analyzing the external environment, the three types of environment shall be taken into consideration (ACCA, 2012). They are the national environment, environment where in the industry or the organization exists & the macro environment at large.  Analyzing the industry environment will take into consideration an evaluation of the competitiveness of the enterprise. Evaluation of the competitiveness of the enterprise can be done keeping in mind the position of the organization as compared to its immediate competitors. Assessment of the aspects such as nature, dynamics, stage as well as history of the industry shall be done. Developments within the external environment will help to disclose the various types of opportunities & threats being faced at the enterprise (Hamel & Prahalad, 1989). An in-depth analysis of the macro environment will help the managers to explore the macro environment, social, technical, legal & government factors. These factors will influence the external environment thereby highlighting the threats & opportunities for a given enterprise. Hence, the strategic managers shall recognize the present state i.e. where does the industry lie & predict the possible future positions for the same (Baden-Fuller & Stopford, 1994). Environmental scanning has been referred to as a process which would utilize the relevant information in relation to the occasion, pattern, relationship or trends of the organization’s operating in a turbulent environment. Environmental scanning would be referred to as a process where in the future path of the enterprise is decided upon. The managers working within the organization shall try to respond towards the different types of internal as well as external environment (Grant, 2003).  Environmental scanning shall identify the threats which might arise from the immediate competitors as well as the potential opportunities. Strategies shall be formulated within the enterprise which would help to minimize the levels of threats & double the opportunities faced amongst the business. When environmental scanning is being performed, the first step would be to analyze the internal environment for a particular enterprise. The enterprises shall try and understand the various factors which might affect the internal enterprise. Some of the aspects which shall be kept in mind while conducting internal analysis are to include manager’s interaction with the employees, interaction with the shareholders, awareness regarding the organizational structure. It shall be taken into consideration that, while assessing the internal environment for any enterprise various means such as discussions, interviews and surveys shall be implemented. Developments within the internal environment will help to identify the strengths as well as the weaknesses of the enterprise (Hamel & Prahalad, 1989).

Hence, it can be stated that change management process refers to a process which would help the enterprise to attain different ways of fulfilling the vision, mission, short term or long term objectives. Therefore, the organization shall try to implement the change management tools in a highly competitive business environment. The organization operating in a dynamic or turbulent environment or in an ever changing business environment shall opt for the various change management tools. The organization operating within the turbulent environment shall take into consideration the Kotter’s 8 Step model (Wrap, 1957).

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