The main strategies to develop the concept of destination sustainability depends on the elevation of the economic opportunities along with the support given to the socio cultural systems along with the maintenance of the health ecosystems that influence the communities. The report will be mainly focused on the sustainable innovations and destination management mechanism of the Boeing Airlines. Boeing’s sustainability approach of the tourism has often contributed in the ecological and the social fabric of that particular place and if the sustainability approach is not maintained in an intentional manner, where the tourism sector will perpetuate the systematic issues that exist within the regions, the communal groups in the different countries (Artal-Tur, Villena-Navarro and Alamá-Sabater 2018).
On a daily basis Boeing has promoted the innovational measures of its company along with the number of employees working for the company. Boeing has been successful in bulding the most vibrant example for promoting a sustainable future for the particular industry for the sake of the development of our planet. The level of commitment towards Boeing is seen as an important aspect of the environmental leadership role along with the different energy efficient products and services that have possibly resulted in the reductions in fuel use and the effects of harmful emissions along with the noise in the community. (Hanna et.al 2019).
Contribution of Boeing in Destination Sustainability
(Topic 6: Strategic Alliance and Partnerships)
The tourism industry must focus on the cultural aspects of tourism to address the sustainability concerns in this sector. The aspect of culture in tourism relates to the different individual groups of people who like to travel across the entire globe. They want to experience the different cultural events like that of the performing arts events, the different festivals and the different sites of natural heritage that are characterized by religious festivals (Yang et.al 2019).
Boeing’s business has always been guided by the bold and the most innovative strategy of improvement in the environmental performance along with the related footprints. It mainly includes the application and use of the advanced technologies to meet the environmental conservation standards along with development of the solutions to protect the surrounding environment. (Bristow 2016).The destination sustainability goals of the Boeing industry depends on the following factors that include:
Cultural Revitalization and the Development Goals
- It includes the revitalization of traditional form of arts, the related festivals and the language of attached to different places.
- The reinforcing measures of the wider aspects of culture along with the prevention of the desired directions in the rate of cultural growth.
- In revitalizing the intangible identity of the cultural dimensions of tourism that includes the significant and the crucial changes in its type of format along with the related activities that will try to modify the originality in the cultures and the diminishing form of the identities associated with the cultural aspects (Zimmer et.al 2016).
Cultural Protection and Development
- Provision of the authentic form of cultural experience of the tourists through the different attractions of the tourists and the related activities.
- The conceptualization associated with the experience of the visitors and their related experiences (Balteret.al 2019).
Contribution of Boeing’s Hospitality in Destination Sustainability
For understanding the destination sustainability approaches we can take the example of Boeing that uses the key strategies of the rate of financial participation rate in the different construction entities in order to determine the planning activities of the airport terminal (de Oliveira et.al 2020). The strategies help in the improvement of the quality measures if the for providing access to the high quality facilities of air travel. However it has to face many challenges like the contractual arrangement scenario (Butler 2019). The security measures regarding the access to the market along with the involvement of the fluctuations in the pattern of demand that will lead to the financial constraints (Bardell and Yue 2018).
Boeing’s commitment towards destination sustainability encompasses the drive for sustainable future along with the related actions at each and every stage of the company. Damanik 2016). Most of the Boeing employees have led the most inspirational activities in the projects that dealt with the reduction of the emissions and for the conservation of the resources in order to improve the environmental impacts for smoothening the experience of their air travel. (Kim et.al 2017). It promotes destination sustainability standards through the following ways:
- It allows the people to use and try the new set of products.
- To increase the rate of profit margins
- To provide the additional outlet in the sales
- To generate the intelligence pattern in marketing
- To raise the level of education among the customers who would purchase the wine products (Wilcynski and Young 2019).
However, the Boeing’s function will face several challenges. They are:
- Resistance faced in the cooperation measures with the other wineries along with the regional organizations in the tourism sector.
- The formation of the associated networks in organizing the strategy in each stage of the network development.
- The network formation will show changes over time amidst inter organizational relationships with each other.
Other Case Study Examples apart from Boeing
(TOPIC 9 –DESTINATION CULTURE -CULTURAL SUSTAINABILITY)
The development of the East Sussex cluster also aimed to generate the hospitality measures by the market diversification approach for the destination in healthy lifestyle. The Center of Healthy Lifestyle Tourism will also provide the most significant and the unique approach in facilitating the different contacts along with providing their customers with different discount vouchers with a proper selection in drinks (Theocharous, Avdimiotis and Karakitsios 2019).It also includes the provision of standard training opportunities for the members to find out the rate of improvements in the products.
In promoting the destination sustainability standards the public private level of partnerships must also be considered along with the joint working ventures that forms the most important aspect of the economic linkage unit in initiating developments at both the regional and the local level (Johnston and Harris 2019).
Contribution of Events in Destination Sustainability
(TOPIC 9 –DESTINATION CULTURE -CULTURAL SUSTAINABILITY)
The contribution of the events in the promotion of the destination sustainability can be understood through the organization of the events like the Edinburg festival. This festival promotes the pattern of destination sustainability by including the factors like:
- Repeated visits by the tourists to that destination.
- Successful and the modified imageries of the destination to the tourists.
For evaluating the contribution of the tourism sector in enhancing the destination sustainability can be understood clearly by the place making tool also known as the Splash Adelaide that engages the general public in different ways. The place making tool has helped in bringing together of the streets and the units of the public spaces with the different place led and the pilot led projects. It includes the role played by the interventionists in the activities involved in screening and for the spontaneous orchestral performances in the specific urban guerrillas’ style. The main cause behind the approach was to introduce the concept of shared spaces to the residents to make them think about the shared spaces in the different innovative ways.
Another example of event that promotes the destination sustainability standards is the Slow Food event that was based on the idea of eco gastronomy promoting clean and fair food for their customers. It also ensures that the environment is protected, so that it also promotes the welfare of the animals and to produce organic food (Mathew and Sreejesh 2017).
The main challenges faced by such events involves:
- The biased form of the rate of economic development where it will target the favored class of people.
- It ensures the building up of the creative structure in the city space that will ultimately contribute for encouraging the rate of transformation and the displacement objectives mainly targeted for the lower income group of people that also include the artists.
Finally, it can be concluded that the destination sustainability programs will require the management measures of the direct and the indirect form of interaction among the elements guided by the destination of the different strategic tools of management. The economic performance of the destination sustainability programs depend on the different outcomes that depends on the delivery of the right mix of the several components in order to meet the demands of the customer. The week lectures also highlighted the financial and the economic performance ratio that will involve the occupancy rates in the hotels, the arrival of the tourists in the selected destination in order to understand the needs and the desires of the customers involved in the process of destination tourism. It also promotes in the knowledge sharing objectives along the analytical information system that will determine the rate of occupancy of the tourists with their expenditure patterns to yield the maximum level of tourist satisfaction and evaluating their complaints that will determine the current or the future problems related to the sustainable tourism concept along with the performance management systems.
Artal-Tur, A., Villena-Navarro, M. and Alamá-Sabater, L., 2018. The relationship between cultural tourist behaviour and destination sustainability. Anatolia, 29(2), pp.237-251.
Balter, I., Gottman, D., Botzong, B.M. and Sullivan, J.M., Boeing Co, 2017. Satellite communications management system. U.S. Patent 9,577,704.
Bardell, N.S. and Yue, H., 2018, December. A discussion about how efficiently the major US airlines are using their domestic fleets of Boeing 737-800 aircraft. In Australasian Transport Research Forum (ATRF), 40th, 2018, Darwin, Northern Territory, Australia.
Bristow, R.S., 2016. A Review of “Destination competitiveness, the environment and sustainability: challenges and cases” edited by Andrés Artal-Tur and Metin Kozak, CABI Series in Tourism Management Research, Oxfordshire, UK, 2016, 220 pp.,£ 76.50 (hardback), ISBN 9781780646978.
Butler, R.W., 2019. Contributions of tourism to destination sustainability: golf tourism in St Andrews, Scotland. Tourism Review.
Damanik, J., 2016. Lack of Stakeholder Partnerships in Destination Management: Lessons Learned from Labuan Bajo, Eastern Indonesia. Asian Journal of Tourism Research, 1(2), pp.173-198.
de Oliveira Dias, M., Andre Teles, M.B.A. and Lopes, R.D.O.A., 2020. COULD BOEING 737 MAX CRASHES BE AVOIDED? FACTORS THAT UNDERMINED PROJECT SAFETY. GSJ, 8(4).
Hanna, P., Font, X., Scarles, C., Weeden, C. and Harrison, C., 2018. Tourist destination marketing: From sustainability myopia to memorable experiences. Journal of Destination Marketing & Management, 9, pp.36-43.
Johnston, P. and Harris, R., 2019. The Boeing 737 MAX saga: lessons for software organizations. Software Quality Professional, 21(3), pp.4-12.
Kim, G.I., Pham, T. and Rohr, T.C., Boeing Co, 2017. Avionics flight management recommender system. U.S. Patent 9,542,851.
Mathew, P.V. and Sreejesh, S., 2017. Impact of responsible tourism on destination sustainability and quality of life of community in tourism destinations. Journal of Hospitality and Tourism Management, 31, pp.83-89.
Theocharous, A., Avdimiotis, S. and Karakitsios, A., 2019. Tourism Entropy as a Critical Factor for Destination Sustainability: Assessment of Carrying Capacity Through IoTs and Determination of Tourism Satisfaction. Journal of Tourism and Hospitality Management, 7(2), pp.61-71.
Wilcynski, P.J. and Young, D.A., Boeing Co, 2019. Ceiling transition within an internal cabin of a vehicle. U.S. Patent Application 29/579,889.
Yang, X., Li, H., Chen, W.M. and Fu, H., 2019. Corporate Community Involvement and Chinese Rural Tourist Destination Sustainability. Sustainability, 11(6), p.1574.
Zimmer, N., Vaaben, B., Bojanowski, W., Blokus, P. and Kmiecik, J., Boeing Co, 2016. Predictive fatigue risk management. U.S. Patent Application 14/500,196.