Presentation (30% of assessment) &
Short Paper (25% of assessment)
Topic: – CRM systems implementation in NAB (National Australia Bank)
Students are encouraged to select a topic area that might be relevant to their workplace and include a real-world case example as a component of their final presentation and paper. Topics that are based on a workplace scenario typically provided the foundations of high quality projects.
The Short Paper
You are to prepare a short paper that briefly outlines the relevant and up-to-date issues associated with your chosen CRM topic. The paper should be between 1800-2200 words in length. Papers that are outside the suggested word length will be returned to students.
It is important that the points you discuss in this paper are properly referenced. You should consult appropriate references from the library or any other suitable source (books, journals, magazines, newspaper articles, websites and so forth). The paper should reference at least ten journal articles and it is expected that the Harvard (in-text) method of referencing will be used. If your topic has similar content as has been referred to in lectures, make sure that the same material is not covered in your paper or presentation. Given that this will be a current issues paper, references should be not older than 5 years.
Your paper must be concise. The paper should be of a professional standard and needs to include documentation features such as appropriate & consistent size font, title page, headers/footers/numbering and proper labelling of any tables or figures. The paper should include the following sections:
¨ Abstract or executive summary (not part of the total word count).
¨ Introduction— this section will give a brief overview of the paper’s content.
¨ Brief analysis or literature review of your topic area— this section should at address issues associated with benefits, disadvantages, strategy, costs and impacts. The paper should include a succinct case-study as part of the appendix (not part of the total word count). The case can be selectively referred to in the main paper. Direct quotes from the literature or case study should be not be overtly used and need to be minimal— direct quotes are not considered as part of the overall word count.
Note that the case study should not be the focus of the paper. The purpose of including the case study in the paper is that it allows selective examples to be matched to the literature.
¨ Conclusion or summary.
¨ References (not part of the total word count).
¨ Appendix containing the case study (not part of the total word count)..
¨ A Turnitin summary showing a similarity check which must be less than 10% (should be placed in Appendix. Not part of the total word count).
The Presentation
The presentation:
- Should be no longer than 15-20 minutes in length. Overtly long and short presentations will be penalised.
- Should provide a brief overview of the literature that is documented in the short paper. The main presentation will focus on the industry case study that you have chosen as part of the topic (this should match the case documented in the paper’s appendix).
- The presentation is expected to be of a professional standing. Assessment will be appropriately allocated.
Your presentation should be prepared using Microsoft PowerPoint. However, other innovative and practical forms of presentation media are encouraged. The inclusion of video or other support material needs to be relevant and short. The inclusion of such things as YouTube videos will count toward the overall time limit of the presentation.
You are required to hand out summary notes for the presentation to your audience—
Assignment Requirements:
¨ Hand out summary notes for the presentation
¨ Prepare and submit a short paper to your workshop leader. The paper should be of a professional standard.
¨ All papers must be submitted to Turnitin for a similarity check and must comply with Faculty guidelines associated with plagiarism— similarity check must be less than 10%.
SOLUTION
Presentation (30% of assessment) &
Short Paper (25% of assessment)
Topic: – CRM systems implementation in NAB (National Australia Bank)
Students are encouraged to select a topic area that might be relevant to their workplace and include a real-world case example as a component of their final presentation and paper. Topics that are based on a workplace scenario typically provided the foundations of high quality projects.
The Short Paper
You are to prepare a short paper that briefly outlines the relevant and up-to-date issues associated with your chosen CRM topic. The paper should be between 1800-2200 words in length. Papers that are outside the suggested word length will be returned to students.
It is important that the points you discuss in this paper are properly referenced. You should consult appropriate references from the library or any other suitable source (books, journals, magazines, newspaper articles, websites and so forth). The paper should reference at least ten journal articles and it is expected that the Harvard (in-text) method of referencing will be used. If your topic has similar content as has been referred to in lectures, make sure that the same material is not covered in your paper or presentation. Given that this will be a current issues paper, references should be not older than 5 years.
Your paper must be concise. The paper should be of a professional standard and needs to include documentation features such as appropriate & consistent size font, title page, headers/footers/numbering and proper labelling of any tables or figures. The paper should include the following sections:
¨ Abstract or executive summary (not part of the total word count).
¨ Introduction— this section will give a brief overview of the paper’s content.
¨ Brief analysis or literature review of your topic area— this section should at address issues associated with benefits, disadvantages, strategy, costs and impacts. The paper should include a succinct case-study as part of the appendix (not part of the total word count). The case can be selectively referred to in the main paper. Direct quotes from the literature or case study should be not be overtly used and need to be minimal— direct quotes are not considered as part of the overall word count.
Note that the case study should not be the focus of the paper. The purpose of including the case study in the paper is that it allows selective examples to be matched to the literature.
¨ Conclusion or summary.
¨ References (not part of the total word count).
¨ Appendix containing the case study (not part of the total word count)..
¨ A Turnitin summary showing a similarity check which must be less than 10% (should be placed in Appendix. Not part of the total word count).
The Presentation
The presentation:
- Should be no longer than 15-20 minutes in length. Overtly long and short presentations will be penalised.
- Should provide a brief overview of the literature that is documented in the short paper. The main presentation will focus on the industry case study that you have chosen as part of the topic (this should match the case documented in the paper’s appendix).
- The presentation is expected to be of a professional standing. Assessment will be appropriately allocated.
Your presentation should be prepared using Microsoft PowerPoint. However, other innovative and practical forms of presentation media are encouraged. The inclusion of video or other support material needs to be relevant and short. The inclusion of such things as YouTube videos will count toward the overall time limit of the presentation.
You are required to hand out summary notes for the presentation to your audience—
Assignment Requirements:
¨ Hand out summary notes for the presentation
¨ Prepare and submit a short paper to your workshop leader. The paper should be of a professional standard.
¨ All papers must be submitted to Turnitin for a similarity check and must comply with Faculty guidelines associated with plagiarism— similarity check must be less than 10%.
LI11
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