Business Management Assignment help on : Business Level Strategies/ Generic Strategies
DRAFT OF THE FINAL REPORT
Objective
Objective of the report is to explore the business level and generic strategies for the expansion of Australian retail business. The country would be from Asia Pacific region e.g. India. Company will be a public company listed on the Australian Securities exchange e.g. Billabong.
Methods of collecting information
There would be requirement of collecting a lot of information about the company which wants to expand its business in the Asia Pacific region. Information about the Billabong can be collected from the case studies done on the company, from annual report of the organization, as well as from website of the organization. Also the news articles and previous research works will be helpful in the information collection. Not only company’s information will be required but also information about the country in which company wants to expand its business will be essential to prepare the report. Information about India can be collected from many government websites and journals. Different national level business magazines and news papers will be helpful in the information collection. Also the websites of those companies which are competitors of billabong in India will be highly helpful. Research materials on different situations of India e.g. political, economic and environmental will provide enough information about the country.
ANALYSIS
Analysis techniques will be required to analysis the international business and economic environment. Also analysis of the target country i.e. India will be required to complete the report. We can use PESTLE analysis and SWOT analysis techniques to understand the current business environment of the country for the retail business. To analyze the retail industry we would be using Michael Porter’s Five Forces.
STRATEGIC EVALUATION
To analyze the alternative strategies we would be applying generic strategies. Based on the analysis done above we can select the best strategy to enter into the Indian retail market. Generic strategies like cost leadership, focus or differentiation will be used to chose best strategy to manage the competition in India.
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