Business development & management Assignment help on : OPENING OF A COFFEE SHOP – NADIA
OPENING OF A COFFEE SHOP – NADIA
Content
- Description of the Project……………………………………………………3
- Scope statement……………………………………………………..4
- Work breakdown structure…………………………………………………4
- Network diagram……………………………………………….7
- Risk management plan………………………………………………….7
- Resource management plan………………………………………………8
- Communication management plan ……………………………………….10
- Deliverables………………………………………………………11
- References………………………………………..12
- Description of the Project
My current project is to open a new coffee shop within the city area. The Coffee Café is seeking for a startup funding amounting to twenty thousand dollars to purchase furniture, fixtures and equipments. The hotel is to be owned by me and Nadia. Nadia has a four year experience in restaurant business, with one year in management. The cafe is a new company with me and Nadia as the owners. I will be operating 65 percent of the business while Nadia takes the other 35 percent. I will carry out this project by creating an accurate project scope; at the same time dedicate my time working on team dynamics and technical characteristic of the project, and carry out the project from set up to the end, ensuring that the project meets the needs of the customers.
The cafe will serve breakfast, lunch and evening coffee. We will specialize in offering quality fresh ground coffee. The meals we will be delivering are homemade, from scratch recipe. Other drinks will include juice, teas, sodas and a variety of other specialty drinks. The menu will feature black and white coffee with different varieties of makes and quality. The business will be operating from Monday to Saturday. The lunch menu will feature sandwiches, soups, and salad. We will also have some French lunch specialties. On Saturdays, we include a large brunch menu.
Leadership will indeed be the main focus of the business. Through proper leadership guidance, the goals and objectives of the company will be achieved hence growing the company to new heights. As the company grows and becomes famous, then we would realize that the business plan executed is successful. In the beginning of the project, we endeavor to keep the project structure as unsophisticated and original as possible. This means that the project will have only three departments: the management, operations and financial departments. This will be done through brainstorming ideas and deciding the direction to be followed in order to offer satisfactory service to customers and achieve success. We will apply the matrix structure in the business project, which will give us the opportunity to prioritize different tasks in order to complete them within the required timeframe. The project team needs to organize their functioning structure in order to complete the tasks required. We selected a small group of talented individuals to be part of the team. The members are responsible in representing the company and running the services for daily operation of the business. With a strong team, communication among members will ensure that the business runs smoothly through proper decision making. The members understand their job purpose, and know what they can do to reach their topmost potential to make the service delivery exceptional and work efficiently. If the customers are satisfied, the company gets profits, and employees will be rewarded for their hard work. The team is dedicated to hard work, sacrifice, service optimization and consistency as the strength to ensure optimal performance and satisfactory customer experience. The members of the team who will help us execute this project include the following:
Chief Executive Officer (CEO) – in charge of the administration and organization of the company, Genevieve genevieve@coffeeshop.com Phone: 886-782-8722
Chief Financial Officer (CFO) – In charge of financial risks in the corporation, Dorothy Dorothy@coffeeshop.com Phone: 886-782-9728
Chief Operation Officer (COO) – In charge of planning and implementing the business operations, Nadia Nadia@coffeeshop.com Phone: 886-782-7632
- Scope statement
To open a coffee cafe that will operate within the city area. The main focus of the business will be to provide high quality coffee, breakfast, and lunch at affordable prices. It will operate in an 1800 square foot commercial building which will be a walking distance from an outdoor shopping mall located nearby. The start cost fund is twenty thousand dollars of which thirty percent of the amount is available. A local bank has agreed to provide the remaining amount at fifteen percent interest rate (Globerson, 1994). The space is partitioned, but it is not furnished. The monthly rent is twenty five hundred dollars while other costs such as electricity, water, utilities will cost two thousand dollars per month. With the funds that are available, it will transform the space into a comfortable coffee cafe where every person would want to hang out.
- Work breakdown structure
In order to start up a coffee shop, a planned as well as well executed work breakdown structure shall be made. The planning as well as execution of the various organizational segments shall be assigned to the specific organizational structure. The slicing of the various organizational segments is known as Work Breakdown Structure (WBS). The main objective of the WBS is to sub divide the various activities which would help to make the entire project a huge success. The work based structure (WBS) in case of opening a coffee shop will consist of a framework i.e.:
Þ Define the work to be done
Þ To construct a well defined network diagram (consisting of the various activities)
Þ To prepare a budget & schedule for the accomplishment of the activities or sub activities
In order to start up a coffee shop the following activities hall be taken into consideration such as:
Þ Funding
- Equity
- Borrowing
- Other Sources
Þ Planning
- Process Planning
- Organizational Structure Planning
- Design Plaaning
Þ Design
- Process design
- Menu design
- Structure design
Þ Advertisement
- Commercial
- Banners
- Online ads
Þ License
Þ Vacancy
- Advertisements for Jobseekers
- Advertisements for Suppliers
Þ Food & Hospitality
- Food Preparation
- Arrangements for Menu
Þ Maintenance
- Preparation of food
- Maintenance of equipments
- Maintenance of the coffee shop
Þ Tenders
- Tenders for furniture
- Tenders for Cutlery & Crockery
- Tenders for other equipments
Þ Other
- Parking lot
- Provision for Fire Exit
- Wiring
The first level of the Work Based Structure (WBS) takes into consideration the choice of a geographical location where in the coffee shop would be located. The second level of Work Based Structure (WBS) while opening a coffee shop which shall be kept in mind refers to the description of the attributes included within the shop (Tevfik, 1996). The WBS must fit in the organizational structure or culture within which the project is undertaken. The step included within the work based structure (WBS) refers to specification of the need, design of the product offered & the process designed. The specification of the needs might change with passing time. Therefore, the organizational needs would be included within the design stage. While opening a coffee shop the activities shall be divided into three parts such as facilities provided, food served & operations held (Rad & Cioffi, 2000). The sub headings for the same would be installation of the building or a shop, purchase of the various equipments such as furniture, cutlery, paintings, designing of the menu, specification of the need, advertising, logistics, labor preparation & start up cost (Turner, 1999). One of the main activities to be kept in mind refers to the product design; the designing of the product can be sub-divided under two heads i.e. designing of the menu & service menu. While designing the menu card, the following shall be taken into consideration i.e. the coffee shop would serve cold or hot dishes, warm or cold mock tails, dairy or non dairy products. The work based structure shall be broken down into smaller packages.
Work based structures consisting of many activities will complicate the management process of the project i.e. start up of the coffee shop. It must be kept in mind that, less number of activities within the work based structure will lead to poor communication & poor coordination amongst the various important activities (Kerzner, 2009). Within the work based structure, the activities shall be included in such a manner which would create high levels of relationship between the same. Within a work based structures, there are various activities which are interrelated or interconnected to one another. Hence, the activities are preceded by the other activities which help in the creation of an in depth Gantt chart.
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(Source: Rad & Cioffi, 2000)
- Network diagram
- Risk management plan
The risk management plan for starting a coffee shop has been described as follows. They are as under:
Þ Market risk
Þ Training of the personnel
Þ With Starbucks Coffee & Costa Coffee in line, customers will not prefer to grab a sip of coffee from a local coffee shop
Þ Location might act as one of the major hurdles in case of starting up the coffee shop
Þ Technical issues in design
Þ Levels of completion
Þ Emergency procedures
Þ Operation & Use
- Resource management plan
In order to manage the project i.e. starting of the coffee shop, the following people would be included to make the project a success. The people involved are as under:
The team to carry out the project i.e. starting the coffee shop will consist of six members. The team members would be Chief Financial Officer (CFO), Chief Operating Officer (COO), Chief Executive Officer (CEO), Risk Managers and Team Members.
Þ Project manager or Chief Executive Officer (CEO) – Genevieve: The role & responsibility covered by the CEO of the project i.e. Genevieve would be to act as a concerned person when the project manager is unavailable. The responsibilities covered as follows:
- Maintaining coordination amongst the activities mentioned above in the WBS section
- Guide the people or the team members involved in the project
- To produce well coordinated & all the documents for the project
- Proper communication strategies
- Judge the entire project on the basis of the various parameters such as cost, quality, assessment of risks, etc
- To have a well coordinated marketing strategy
- An in depth analysis of the risk assessment strategies
Þ Chief Financial Officer (CFO) – Dorothy: Dorothy would be made responsible to manage the issues relating to finance. The responsibilities attached along the same are as follows:
- Proper budgeting as well as development of the business plan based upon the various financial statements such as cash flow, balance sheet, sheet income & expenditure, etc
- Pay all the expenses on behalf of the organization or the members of staff
- To confirm with the financial investors regarding the ownership, banks or investment firms, etc
Þ Chief Operation Officer (COO) – Nadia: The COO would be required to accomplish the following roles & responsibilities as mentioned below. They are as under:
- Prioritizing the employees, customer & organizations requirements
- Driving the performance measures for the operations (Gray, 2011)
- Monitoring the staff people, levels of motivation, Knowledge Skills Attributes (KSA’s) so as to fulfill the requirements of the enterprise
- To develop the vision & mission for the project as well as recognize the pre determined goals of the enterprise
Þ Risk Manager: The risk manager would be responsible to take up the following roles mentioned below. Some of the roles & responsibilities have been discussed as follows:
- To have better risk management documentation
- To have solutions for different types of risk which might come in the process of starting a coffee shop
Þ Team Members (Design and Construction): The design & construction team within the project i.e. starting a coffee shop will take into consideration the following roles and responsibilities such as:
- Installation as well as procurement of the various equipments such as couches, furniture (tables, chairs), tube lights, lamps, up to date cutlery, crockery, grinder, espresso coffee machine, etc.
- Construction of the shop with best of ambience, renovation of the facilities such as lighting, etc.
- Taking into consideration the various off site facilities such as parking lot, etc.
Þ Team leader: Team leader refers to one of the most important person in the completion of the project i.e. starting a coffee shop. He is a person who would responsible for the following activities mentioned as under:
- Finalizing the designs
- Managing as well as coordinating the activities related to one another
- Detail about the design so finalized
- Coordination amongst the various activities involved
- Maintain overall quality of the project
- Have a detailed discussion with the contractors who would be involved in the construction of the coffee shop
- Communication management plan
Communication of the project management plan has been discussed taking into consideration the milestones as well as technical requirements. They are highlighted as under:
Milestones:
Þ The permit to operate should be acquired by 1st of January 2013.
Þ This will be followed with painting the space to the specified colors which should take a week.
Þ Place tenders for supply of the required equipments, furniture and fixtures and review the tenders to pick the best within two weeks. The furniture and the other equipments should be delivered by 20th January
Þ Place an advertisement on the jobseekers website and interview the qualified candidates, which will be done by Nadia since she has worked in the hotel industry for four years. This will be complete by 30th January.
Þ Place tenders to advertise for suppliers of coffee and other food stuffs. The supplier should include sample, and we shall select the supplier who offers the best quality at an affordable price. This should be done by 10th February.
Þ The Coffee shop will be opened on 15th of February.
Technical Requirements
Þ The space should have a fire exit that is easily accessible from any corner of the café
Þ The food preparation area and the food itself should meet the health requirement.
Þ There should be floor drain and grease trap to ensure no flooding at any time.
Þ The electric wiring should meet the required standard to avoid accidents.
Þ The windows should be transparent and have the same height as the tables. This ensures enough light gets in and customer can see outside while sitting.
- Deliverables
Þ Create a coffee cafe, which provides a friendly comfortable atmosphere.
Þ The food and the service should be of high quality to ensure customers come back for more.
Þ The menu should include breakfast lunch and coffee which will be both black and white with different varieties. Added to the menu are fresh homemade juice, tea and sodas. Food will include sandwiches; salad soup and French lunch specialties. Special offer on Saturday will include large brunch menu.
Þ Advertise the coffee shop in the monthly ads neighborhood publications as well as distribute fliers to business, churches and the neighborhood.
Þ Offer discount coupons to promote the business
Þ Provide fast and affordable online ordering services.
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