Business development help in: Air Strip technology
Company
Air Strip technology refers to an organization which majorly deals with the development of revolutionary AppPoint software. This software would help in order to send certain critical information regarding the patient. This software would help in order to see the patient directly from the hospital monitoring system attached to it through a mobile device (Australia Government, 2011). AppPoint is designed in order to solve the various challenges which might come in the mobile software. Air Strip applications would be powered with a wireless network which would give a virtual waveform as well as various clinical data at any time anywhere (Australia Government, 2011).
This technology would be used in various different forms such as:
Þ This application would be used with cell carrier through any type of mobile device such as smart phones, tablets such as Android, Blackberry, iPhones, windows mobile devices such as iPad, etc.
Þ Waveform patterns would be used apart from alarms would be sent to the clinicians anytime & anywhere in order to take care of the patient timely.
Þ The patients as well as the families would be reassured as well as satisfied when they use the Air Strip technology.
Þ The Air Strip technology would be quite helpful in order to follow a visual chain of commands which would provide the patient with different types of assessment plans.
The Air Strip technology refers to a platform which would be scalable, reused, as well as information system with the help of a healthcare system which would mainly include surgical equipments, medical equipments, labor & delivery, ICU, neuro related problems, burns, coronary, ED, telemetry units, PCU, trauma, PACU (Australia Government, 2011). The hospitals would also use this application in order to timely deliver the ECG’s generated with the help of the ED machines, cath lab, outpatient levels of care, etc.
The Air Strip technology has been used by the various hospitals which state that there has been a varied up gradation in the field of health care as well. Mobility in case of healthcare would mean native mobile technology which would improve the overall decision making process at the point of care with the help of the transformation of the waveforms.
In order to use this application upgraded technical skills would be required. The technical support specialist would be able to provide useful support in order to use the application in the most effective as well as efficient manner (Asian Hospital & HealthCare Management, 2011). This includes installation, training, trouble shooting with the customers amongst the various applications of Air Strip technologies. The technical specialists would be able to ensure that, the services provided by such an application should be accomplished in the most effective manner. The technical support would be to support the various projects, plans, timelines, etc (Asian Hospital & HealthCare Management, 2011).
The range of products being offered by this organization i.e. Air Strip technology could be as under:
Þ Air Strip Patient Monitoring System: The patient monitoring system would be used in order to support the following i.e. critical care, pre or post surgery, Laboratory, pre hospital facilities such as ambulance, etc, telemetry, ICU, ED, etc (Air Strip Technologies, 2011).
Þ Air Strip Cardiology: The Air Strip Cardiology would help in order to provide the three basic things. The three things would be, firstly wireless transmission of the ECG’s, Secondly, an enhancement through digital vision & lastly, automatic access to the various historical data which would enable to be well informed & take up timely decisions by the cardiologist.
Market Analysis:
The Australian health & medical industry all across the globe has been recognized for the type of innovation as well as the most diverse in utilizing the up to date technology, skills, knowledge, research as well as development, etc (Asian Hospital & HealthCare Management, 2011). The medical technology in case of Australia has been generating annual turnover $4.75 billion in the year 2007-2008. It is expected that, this industry is bound to establish in the years to come.
The major customers for this type of an industry would be the following i.e.:
Þ Hospital & medical care houses
Þ Health care providers
Þ Human Health care
Þ Professionals in case of Health Care
Þ Rehabilitative Care services
The major competitors for this industry would be EMERGO Group, etc. Majority of the hospitals in Australia would use this application in order to provide the finest facility to its patients. The list of hospitals or the potential customers who might use this application would be as under:
Þ St Vincent Hospital, Sydney
Þ Sydney Adventist Hospital
Þ Sydney Cardiothoracic Surgeons
Þ North Shore Private Hospital
Þ Mater Hospital, Sydney
Looking at the health & wellness amongst the Australian population, it could be seen that the following would be the target audience to whom this application or technology should be marketed.
Þ People suffering from High Blood Pressure would be main target audience for this application.
Þ People more than 40 years of age.
Þ Acute patients fighting from any heart disorder/ Patients suffering from fatal heart injuries.
Þ Women fighting from maternal contraction patterns
Problem & opportunities:
The various challenges or problems which might be faced by Air Strip technology while marketing its US make product in Australia would be as under:
Þ The first problem or challenge which could be faced by Air Strip technology would be in regards to the government subsidy. It is seen that, most of the hospitals in Australia rely upon government subsidy (Air Strip Technologies, 2011). In most of the circumstances, the government controls the prices of the equipments. Health screening such as MRI, blood tests, etc would not be included under health insurance.
Þ One of the major problems which might be faced upon Air Strip technology would be increased distribution as well as the service costs. The distribution costs in case of Australia have been increased in the recent years which have led to an increase in the prices as well as the rate of inflation (Asian Hospital & HealthCare Management, 2011).
Þ The last problem which might be faced by Air Strip Technology would be high levels of competitions from local companies which are already placed in Australia. With an increase in the local medical devices, Air Strip technology might have to face competition from them (Air Strip Technologies, 2011).
Some of the opportunities in the medical equipment and devices would be as under:
Þ Surgical equipments, general supplies in the hospital
Þ Diagnostic equipments
Þ Monitoring devices
Þ Dental devices
Þ Surgical equipments
Þ Delivery of the drug
Þ Laboratory devices
Þ Software related to health care & services
The medical service in Australia would be regulated by Therapeutic Goods Administration (TGA).
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