IT Assignment help on: IT Academy Report

Introduction:

IT Academy refers to a private foundation which deals in imparting teaching in the IT related subject matters. IT Academy is owned & controlled by a telecommunication organization. Initially, the academy was referred to as a college which used to impart technical knowledge as well as train the employees.The academy was first established in Central London, but now the governing body wishes to open another academy in Birmingham. The main aim of this institute is to become one of the prestigious academies in the field of technical knowledge.

The governing body is quite wealthy & hence, wishes to open up a new academy in one of the most costly place i.e. Birmingham. The parent company has subsequent amount of cash available with itself which would help them in order to invest amongst the various sectors.

The current situation of the academy states that all the necessary details of the student is being stored in MS Access datasheet made by the staff members. All the notes given by the lecturer were printed which created a major problem for all those students who were not able to attend the classes. As mentioned above the major chunk students were employed & the employee of the company so it was difficult for them to attend the classes on a regular basis.Another major issue in this academy was that, all the application forms were made available on the website; however, there was no option to fill in the form & submit it there and then.

There were various issues which were encountered by the IT Academy & hence, it required an e-marketing strategy which would help in resolving the various issues being faced by the academy.

There were certain proposals which should be considered by the IT Academy in order to overcome all the issues being faced by the academy.

Some of the proposals are as under:

• Enrolment to the course as well as payment of the fees through the company’s website.

• A system which would help in solving all the queries as well as the problems faced.

• Uploading the website with the entire lecture notes, assignments etc.  This would help the students to download the study material quite easily without attending the classes as well.

By implementing the e-marketing strategy, the IT Academy would be able have an edge over its competitors. With the help of the e-marketing, all the students would be able to access all the lecture notes, assignments, etc, anywhere in the college, or whenever they are out without any kind of a problem. This would be possible with the help of a wireless network.

Problems & Rationale:The current scenario discussed above catered to various issues which had lead to a need for an e-marketing strategy. Some of the major problems being faced by the IT Academy could be highlighted as under:

°        The first & the foremost challenge faced by IT Academy was that all the relevant data regarding the student personal data, student’s enrolment number & the course undertaken was being done on the MS Access Sheet. It was very difficult for the staff members to look for any kind of relevant information time & again.

°        The other major issue being faced by IT Academy was that, since it was dealing in imparting of the training to the employees, the students enrolled were unable to attend all the classes. The lecturers gave printed handouts to the students which caused a major problem for the working students.

°        The next issue being faced by the academy was regarding the application forms to be filled in order to be enrolled within the various courses being offered by the academy. Though, the application form was available on the website but the submission of the completed form had to be done through post mail.

°        The results of the individual assignments being done by the students were sent to the respective student through post mail only. Posting of the results at varied addresses leads to a tedious situation for the academy people.

°        The last type of problem which was being faced by IT Academy was related to financial issues. The finance unit had to do all kinds of work such as collecting the enrollment fees, keeping a track of all the receipts along with the date of payment & any amount which is due from any student, etc manually.

Design & Development:

In order to fulfill all the requirements mentioned by IT Academy in order to establish its business all across the world & to resolve all the issues an e-learning strategy should be utilized.

A highly secure staff as well as students interface should be made by the academy which would help the student & the staff members to login in to the intranet which would help them to do get an access to the lecture notes which would be downloaded on the site. Online registration as well as forms could be filled by them through the use of the intranet.The e-learning strategy would include the following i.e. Web-Based Training (WBT), distance learning, Electronic Performance Support Systems (EPSS), Computer-Based Training (CBT), or online learning as well as online tutorials.

One of the major advantages to the academy & the students would be that, all the notes would be available to them easily. There are some typical elements and a standard approach to developing or authoring eLearning material.

A LAN or a WAN network, Wi-Fi connection should be set up in the academy which would help the staff as well as the students to work anywhere & everywhere inside or outside the academy within a range of connectivity. This facility would be one of the costs effective as well as would help the students in order to get the accessibility of the assignments, cases, reports, lecture notes etc. this type of networks would also help in imparting online teaching to their customers who are employed & will not be able to attend the academy on the regular basis.

An e- learning strategy should be used by the IT Academy, which should be viewed as an innovative approach which would help in providing a well designed & an interactive environment by utilizing the major attributes & the resources of the digital technologies

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E-marketing:

E marketing is also known as web marketing, internet marketing, search marketing, digital marketing or online marketing, refers to the type of marketing or promotion of the goods & services over the Internet.

The IT Academy implementing e-marketing strategies would help the academy to broaden its scope as with the help of e marketing academy would be able to market its offerings i.e. the technical knowledge in a better manner.

The e-marketing strategies would help the IT Academy in order to establish its operations all across the world.

Before implementing the e-marketing strategy, the IT Academy should perform a situational analysis commonly known as SWOT Analysis, which would help them in order to study the industry as a whole & then implement an appropriate e-marketing strategy.

A detailed situational analysis would help the academy in order to evaluate the various situations as well as the trends which are prevalent in the market.

The Situational analysis for IT Academy would consist of the following “three C’s”, referred to as the major elements which should be studied before implementing the e-marketing strategy:

    * Customers

    * Companies

    * Competitors

The situational analysis would help in the defining the overall trend as well as the situations applicable in the market.

°Weakness

°Opportunities

°        High rate of growth in BirminghamThreats

°        High fees for enrollment

The IT Academy should use various IT tools & strategies in order to make its website more attractive, hassle free. The website should be designed to overcome all the issues faced by the academy discussed in the above paragraph.

The website should be designed in a manner such that, each & everything should be specified in the website itself. Everything should be designed in such a manner that when the application forms would be made available on the website & downloading could be done, the entire form should be completed there & then. Initially, all the forms were posted to the academy but after the installation of the newly well structured, well designed website it would lead to an efficient utilization of the time. The web portal should in such a manner that after the online enrolment of the student, there should be a separate link which would help in the payment of the fees with a single click of a button.Initially, the finance unit used to collect the fees & match it with the receipt number but, after the implementation of the new portal all the things would be done without any problems.

A proper enquiry system should also be made which would help the staff, lecturer, and students to post in any kind of an enquiry. All the lecture notes should be posted on the website, which would help the students to download the same whenever they feel like.

E-marketing strategy would help the academy in order to market its brand through web. In order to attract more number of visitors or customers, the first requirement is that the company/ academy (IT) should have a proper design, structured format & should be attractive in order to impress the prospective visitors. A well structured, attractive website would definitely attract more number of customers to join this particular academy as compared to the other which are available in the market.

Various e-marketing strategies should be used by IT Academy in order to promote the academy as well as its courses. They are as under:

1. E-mail Strategy
2. Search Engine Optimization
3. Online newsletters
4. Online Advertising
5. Media Newsrooms
6. Social Networking Sites
7.  Blogs & Forums
8. Article Marketing

The first & the foremost e-marketing strategy which should be used by the IT Academy in order to promote the academy as well as the courses being offered by the same refers to the e-mail strategy. It is one of the proven methods through which online marketing could be done in the most effective & efficient manner which would help IT Academy to generate adequate amount of business. E-mail e-marketing strategy is one of the business marketing methods which would help IT Academy in order to put up good relations with current as well as the prospective clients.

The other method through which the IT Academy would be able to promote its academy is through the Search Engine Optimization. The Search Engine Optimization (SEO) refers to a technique which would help in attracting more number of visitors available on the internet to the IT Academy & to see what the academy is all about, the various courses which are being offered by the academy.

SEO is one of the most essential strategies which would help the academy to have an online marketing success in the business. The site should be optimized in such a manner that it should be made visible on the initial pages of the search rather than on the next page. This would help the visitors to search & click on the links available on the initial pages, search for the appropriate information & see what the academy has to offer in terms of its product offerings. This could be done by using generic keywords which the users generally search for in the search engines. This would also help the IT Academy in order to be ranked at the top of all the links related to that particular academy (competitors).

The next method which should be used by IT Academy in order to promote its academy as well as the courses offered by the academy thorough online newsletters. Online newsletters refers to one of the ways through which the academy would be able to share the relevant information such as about the academy, what does it offer, how to get enrolled to a particular course being offered by the academy.

The online business newsletters should be circulated on a regular basis. Generally, the online business newsletters cover various introductory offers available on the offerings.

Media rooms refer to the other e-marketing strategy which should be used by the IT Academy in order to make the presence felt. It should include certain blogs written by the academy regarding some knowledgeable topics. When the information would be downloaded on the site, it would take minimum time to reach it to the public. All the information made available would be very useful in order to attract potential or prospective clients. Some of the important information relating to the academy should be made available to the various other search engines such as Google, Yahoo, etc. Certain specific information OR news updates should be done by the academy which would help the prospective customers to know about the academy, its courses & the benefits of being enrolled with it.

All the e-marketing strategies mentioned above should be used by IT Academy in order to attract potential as well as prospective clients to the academy. The website design should be such that it should help in resolving all the issues mentioned above.

A fully fledged enquiry system should also be incorporated there on the site which would help in solving the students as well as the staff member’s queries. A fully functional finance unit should also be incorporated on the site which would help them in order to keep a track of the number of enrollments & the amount (cash) collected from the same.

After the incorporation of the e- marketing strategies & the e learning strategy, various legal & ethical issues would come up. The following ethical & legal issues are listed in the next part of the report.

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